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	<title><![CDATA[Mobile Marketer Database/CRM News Feed]]></title>
	<link>http://www.mobilemarketer.com</link>
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	<language>en</language>


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		<title><![CDATA[VooDoo BBQ works loyalty magic with rewards-based app]]></title>
		<link>http://www.mobilemarketer.com/cms/news/database-crm/15387.html</link>
		<pubDate>May 20, 2013</pubDate>
		<description><![CDATA[VooDoo BBQ & Grill is rewarding customers for purchases and referrals via a new mobile application designed to increase loyalty. ]]></description>
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		<title><![CDATA[Zaxby’s strengthens SMS efforts via in-store calls-to-action]]></title>
		<link>http://www.mobilemarketer.com/cms/news/database-crm/14985.html</link>
		<pubDate>March 19, 2013</pubDate>
		<description><![CDATA[Fast food chain Zaxby’s is rolling out a mobile campaign that aims at helping franchise owners build their mobile databases to send out targeted SMS messages. ]]></description>
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	<item>
		<title><![CDATA[JetBlue exec: Mobile is discovery piece for travelers]]></title>
		<link>http://www.mobilemarketer.com/cms/news/database-crm/14621.html</link>
		<pubDate>January 22, 2013</pubDate>
		<description><![CDATA[NEW YORK – A JetBlue executive at Mobile Marketer's Mobile FirstLook: Strategy 2013 conference last week said that while the current focus in mobile is on discovery, the number of consumers using the medium to book flights is increasing. 

]]></description>
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	<item>
		<title><![CDATA[Are brands delivering on promise of contextually relevant mobile experiences? ]]></title>
		<link>http://www.mobilemarketer.com/cms/news/database-crm/14427.html</link>
		<pubDate>December 18, 2012</pubDate>
		<description><![CDATA[The ability to deliver contextually relevant experiences is one of mobile’s big promises for marketers. While many experiences have not lived up to these promises, there are signs that 2013 could see a significant jump forward.]]></description>
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		<title><![CDATA[Wireless carriers jump into mobile offers as consumers demand greater personalization]]></title>
		<link>http://www.mobilemarketer.com/cms/news/database-crm/14360.html</link>
		<pubDate>December 7, 2012</pubDate>
		<description><![CDATA[The mobile deals space is evolving away from services such as Groupon and LivingSocial, which reach a broad swath of consumers, to targeted offerings designed to provide more personalization.  ]]></description>
	</item>

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		<title><![CDATA[Jersey Mike’s mobile loyalty program signs up 650,000 members]]></title>
		<link>http://www.mobilemarketer.com/cms/news/database-crm/14047.html</link>
		<pubDate>October 23, 2012</pubDate>
		<description><![CDATA[Since replacing its punch card loyalty program with a mobile-based version six months ago, restaurant chain Jersey Mike’s has signed up 650,000 members and seen key loyalty metrics improve. 

]]></description>
	</item>

	<item>
		<title><![CDATA[Carolina Panthers leap into mobile with SMS program to drive fan engagement ]]></title>
		<link>http://www.mobilemarketer.com/cms/news/database-crm/13894.html</link>
		<pubDate>October 2, 2012</pubDate>
		<description><![CDATA[NFL's Carolina Panthers team is upping its mobile game with a new program leveraging SMS to drive interactions with fans when they are in the stadium, as well as once they have left. 

]]></description>
	</item>

	<item>
		<title><![CDATA[Saga Communications uses SMS to drive listener engagement ]]></title>
		<link>http://www.mobilemarketer.com/cms/news/database-crm/13473.html</link>
		<pubDate>August 7, 2012</pubDate>
		<description><![CDATA[Radio station owner Saga Communications gave listeners of 31 different local stations a chance to win daily prizes and receive special offers by texting in, with the broadcaster’s SMS club growing 60 percent in one month as a result. 

]]></description>
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