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	<title><![CDATA[Mobile Marketer Database/CRM News Feed]]></title>
	<link>http://www.mobilemarketer.com</link>
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	<language>en</language>


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		<title><![CDATA[Sunkist ramps up mobile CRM efforts to build stronger brand engagment]]></title>
		<link>http://www.mobilemarketer.com/cms/news/database-crm/12842.html</link>
		<pubDate>May 16, 2012</pubDate>
		<description><![CDATA[Fresh fruit brand Sunkist Growers has tapped Hipcricket to power its mobile strategy as the brand continues to focus on mobile point-of-purchase campaigns and building a database of opted-in consumers.]]></description>
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	<item>
		<title><![CDATA[Alon Brands exec: SMS database grows 150pc year-over-year]]></title>
		<link>http://www.mobilemarketer.com/cms/news/database-crm/12751.html</link>
		<pubDate>May 4, 2012</pubDate>
		<description><![CDATA[NEW YORK – An Alon Brands executive at Mobile Commerce Daily’s Mcommerce Summit said that by actively promoting its SMS program, the company’s mobile database is growing at an average of 150 percent year-over-year.]]></description>
	</item>

	<item>
		<title><![CDATA[How brands should mine an SMS database]]></title>
		<link>http://www.mobilemarketer.com/cms/news/database-crm/12352.html</link>
		<pubDate>March 15, 2012</pubDate>
		<description><![CDATA[Although SMS is the mobile channel with the greatest reach, it can be a challenge for brands and marketers to find ways to personalize and tailor programs.]]></description>
	</item>

	<item>
		<title><![CDATA[Springer Mountain Farms’ mobile strategy grows into key CRM foundation]]></title>
		<link>http://www.mobilemarketer.com/cms/news/database-crm/12353.html</link>
		<pubDate>March 15, 2012</pubDate>
		<description><![CDATA[Springer Mountain Farms is building on its mobile strategy with a new site that focuses on weekly specials and new marketing campaigns as it looks to build a strong mobile loyalty program.]]></description>
	</item>

	<item>
		<title><![CDATA[Miami Dolphins drives 300pc increase in mobile subscribers via segmented messaging]]></title>
		<link>http://www.mobilemarketer.com/cms/news/database-crm/12294.html</link>
		<pubDate>March 8, 2012</pubDate>
		<description><![CDATA[The Miami Dolphins increased its mobile subscriber base by more than 300 percent during the past year thanks in part to a new strategy of letting users choose which kinds of messages they want to receive. 

]]></description>
	</item>

	<item>
		<title><![CDATA[Rating the GOP candidates on their mobile know-how]]></title>
		<link>http://www.mobilemarketer.com/cms/news/database-crm/12072.html</link>
		<pubDate>February 8, 2012</pubDate>
		<description><![CDATA[Building strong relationships with constituents, donors and peers is what politics is all about. Mobile marketing, which lets brands get closer to their audiences than ever before, is also about relationships, which is why it should be an important tool in politicians’ marketing toolbox. 

]]></description>
	</item>

	<item>
		<title><![CDATA[Allstate campaign generates more than 2,000 live video streams via mobile]]></title>
		<link>http://www.mobilemarketer.com/cms/news/database-crm/11953.html</link>
		<pubDate>January 24, 2012</pubDate>
		<description><![CDATA[An Allstate mobile social campaign to promote the brand’s football sponsorship saw more than 2,000 mobile users stream a live Cee Lo Green concert via iOS. 

]]></description>
	</item>

	<item>
		<title><![CDATA[Hallmark Channel uses on-air QR codes to increase engagement]]></title>
		<link>http://www.mobilemarketer.com/cms/news/database-crm/11732.html</link>
		<pubDate>December 20, 2011</pubDate>
		<description><![CDATA[The Hallmark Channel delivered its viewers an interactive multimedia experience via QR codes during the Billy Ray Cyrus Christmas movie that aired this weekend.]]></description>
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