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	<title><![CDATA[Mobile Marketer Content News Feed]]></title>
	<link>http://www.mobilemarketer.com</link>
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	<language>en</language>


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		<title><![CDATA[Courtyard by Marriott aims to increase mobile bookings via iPad app sponsorship]]></title>
		<link>http://www.mobilemarketer.com/cms/news/content/12906.html</link>
		<pubDate>May 24, 2012</pubDate>
		<description><![CDATA[Courtyard by Marriott is spreading brand awareness and driving hotel bookings as the launch sponsor on AccuWeather’s revamped iPad application.]]></description>
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	<item>
		<title><![CDATA[Metropolitan Museum of Art taps mobile game to drive visitor traffic]]></title>
		<link>http://www.mobilemarketer.com/cms/news/content/12901.html</link>
		<pubDate>May 24, 2012</pubDate>
		<description><![CDATA[The Metropolitan Museum of Art has rolled out a mobile game that lets visitors take part in a murder mystery adventure that also doubles as an interactive tour of the American Wing’s artwork and artifacts.
]]></description>
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	<item>
		<title><![CDATA[Carl’s Jr. and Hardee’s push mobile with multichannel campaign]]></title>
		<link>http://www.mobilemarketer.com/cms/news/content/12893.html</link>
		<pubDate>May 23, 2012</pubDate>
		<description><![CDATA[Carl’s Jr. and Hardee’s are using augmented reality, SMS and a mobile application to help promote Sony Pictures’ upcoming “The Amazing Spider-Man” film. ]]></description>
	</item>

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		<title><![CDATA[Pfizer, Meredith Corp. aim for healthy living via branded app]]></title>
		<link>http://www.mobilemarketer.com/cms/news/content/12897.html</link>
		<pubDate>May 23, 2012</pubDate>
		<description><![CDATA[Pfizer’s Lipitor brand has partnered with Meredith Corp.’s EatingWell magazine on a mobile application that helps users manage their cholesterol with recipes and heart-healthy tips.]]></description>
	</item>

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		<title><![CDATA[Coca-Cola exec claims mobile underpins entire Olympic Games strategy ]]></title>
		<link>http://www.mobilemarketer.com/cms/news/content/12870.html</link>
		<pubDate>May 21, 2012</pubDate>
		<description><![CDATA[In its largest digital campaign ever, Coca-Cola leverages music to target teenagers and bring them closer to the Olympic Games, with mobile playing a key role. 

]]></description>
	</item>

	<item>
		<title><![CDATA[Johnson & Johnson exec: Mobile is more strategic than promotional]]></title>
		<link>http://www.mobilemarketer.com/cms/news/content/12849.html</link>
		<pubDate>May 18, 2012</pubDate>
		<description><![CDATA[NEW YORK – A Johnson & Johnson executive at IAB’s Innovation Day conference said that although mobile is being tapped as a promotional tool, it is best used as a strategic tactic in emerging markets.]]></description>
	</item>

	<item>
		<title><![CDATA[Flipboard exec dishes on market strategy ]]></title>
		<link>http://www.mobilemarketer.com/cms/news/content/12861.html</link>
		<pubDate>May 18, 2012</pubDate>
		<description><![CDATA[NEW YORK – A Flipboard executive at IAB’s Innovation Days conference said that ultimately the rise in HTML5 will address the publishing walled garden that companies such as Apple have established.]]></description>
	</item>

	<item>
		<title><![CDATA[Brand Watch: Analyzing Starbucks' mobile blueprint]]></title>
		<link>http://www.mobilemarketer.com/cms/news/content/12852.html</link>
		<pubDate>May 17, 2012</pubDate>
		<description><![CDATA[Starbucks is one of the very few companies that has a well thought-out 360-degree mobile strategy, and while others are simply following the footsteps of their competitors, the coffee giant has taken strides to always stay one step ahead. ]]></description>
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