Net Return Marketing - Blog

Update: 18 Months to Go, 2.4M in Sales

Greg Jerum — Fri, 20 May 2011 19:31:54 +0000

Hi Everyone, It’s been a long time since I’ve updated the blog and I apologize for that. We’ve been real busy. Good news is the pace of growth of the 10M project has really accelerated. In case you’ve not noticed I recently updated the stats in the header. We are now on pace to do $2.4M in annual sales and we have 18 months left in the project. So at this point we are still considering ourselves “on track” even through it will probably be pretty close on making our big goal of 10M in 3 years or less. But, what ever happens it’s exciting and we are succeeding. Continue Reading...

Practical Ecommerce article on the "10M Project"

Greg Jerum — Wed, 13 Oct 2010 19:58:58 +0000

I recently did an interview with Practical Ecommerce that just came out. The focus of the Interview is the development of our 10M project site TheUncommonDog.com. I thought some of you might like to check it out. There's some pretty good tibbits in it which should be helpful for many ecommerce businesses. Continue Reading...

The 10M Project: Are we crazy?

Greg Jerum — Fri, 08 Oct 2010 14:49:10 +0000

The Goal: Take an ecommerce store from startup to 10 Million in annual sales in three years. Time Remaining: 24 Months Current Annual Sales: $540,000

One Year Into Our Journey -

Ecommerce Best Practices – Increase Ecommerce Profit Margins by Adding Value.

Greg Jerum — Tue, 21 Apr 2009 20:56:15 +0000

Video Transcript

There’s a lot of talk about how to add value to online services or to Ecommerce commodity sales. This video series of “Ecommerce Best Practices” is specifically for ecommerce businesses or ecommerce business owners. We’re producing another “best practices” series of videos for business-to-business and lead generation. So I’m going to assume if you’re watching this, you’re probably in an Ecommerce commodity market and you’re an ecommerce business owner. Continue Reading...

Ecommerce Best Practices – Increase Sales by Making Your Ecommerce Store Unique

Greg Jerum — Sat, 18 Apr 2009 16:32:44 +0000

Video Transcript

Unique positioning is usually not found in most ecommerce stores. If you go out on the internet and look at most ecommerce stores, what you’ll typically find are commodities markets. This may be true of your store of your competitor’s stores. So whether you’re selling batteries or lighting or carpet fibers, typically you have most people selling the same thing. Sometimes there’s variation in selection. Sometimes there’s variation in price. But most people are taking the same sales angle. This is one of the largest underexploited opportunities that I see with ecommerce businesses and ecommerce business owners – they don’t fully exploit the uniqueness of their business. Continue Reading...

How To Increase Ecommerce Sales through Email Follow Up.

Greg Jerum — Wed, 15 Apr 2009 21:46:49 +0000

Video Transcript

Are you doing this? If not, you really, really need to be; or if you know you’re not doing it as much as you could be, then you want to exploit it more. In my experience, this is one of the most overlooked things for ecommerce business owners. Ecommerce business owners very focused on the frontend. If you’re an ecommerce business owner – you are most likely very, very focused on traffic. “Let’s get as much traffic as we can.” But typically the backend marketing processes are underdeveloped or not as developed as much as they could be. Continue Reading...

Ecommerce Best Practices – Pricing Strategies that Work

Greg Jerum — Mon, 13 Apr 2009 18:50:08 +0000

Video Transcript

What is a “winning pricing strategy”? In almost all cases a winning pricing strategy is the pricing strategy that does not have you as the lowest priced seller on the market. Is that always true? No, but in most cases it will be true. In most cases you do not want to get into price cutting wars where you’re trying to be the lowest price. The only way that will be to your advantage is if you have clear market advantages along those lines. Continue Reading...

Best Practices for Ecommerce Cross Sells and Upsells.

Greg Jerum — Fri, 10 Apr 2009 17:17:59 +0000

Video Transcript

If you are not currently using cross sells or up sells and you have an ecommerce store, you definitely need to be. This is a way to – if done correctly – almost immediately increase your overall gross sales by as much as 10, 20 percent or even more. Continue Reading...

How to Successfully Hire a PPC Manager and Avoid Getting Burned!

Greg Jerum — Sun, 22 Mar 2009 22:30:50 +0000

The excerpts below are taken from the free white paper "How Much of YOUR Money Will Your PPC Manager Waste This Year? — Essential Questions You Must Ask Before Hiring a PPC Manager." Continue Reading...

Custom Ecommerce Solutions Beware! (or it could cost you thousands of dollars and a ton of wasted time and energy)

Greg Jerum — Wed, 11 Mar 2009 01:35:58 +0000

Video Transcript

If you’re shopping for a custom ecommerce solution or just looking for an ecommerce solution in general, there’s some really important information that you need to know.

I’m giving you this information based on over four years of experience working with ecommerce businesses and helping them find the proper ecommerce solution; and also based on working with businesses that have gotten themselves into an ecommerce solution that doesn’t fit their needs. In many cases, they paid much more than they should have paid for that solution. There are some really big pitfalls that you have to look out for when shopping for an ecommerce solution; especially if you feel like you need a custom ecommerce solution. Continue Reading...