Ideas Drive Everything

Integrated Marketing: Favourite Quotes

Mosaic Editor — Fri, 27 Aug 2010 14:19:38 +0000

Here are a couple of favourite quotes about marketing/communications integration.

Westside Laser & Light Launches With Help from Mosaic

Mosaic Editor — Tue, 17 Aug 2010 14:17:21 +0000

Westside Laser & Light is Calgary's newest medical aesthetics clinic offering laser and skin treatments. Mosaic was tasked with creating an identity for WLL.

Females Spend More Time Online Than Their Male Counterparts

Mosaic Editor — Tue, 10 Aug 2010 20:19:03 +0000

An interesting article in Click Weekly about a research study that demonstrates how women continue to dominate marketing channels and should therefore continue to dominate marketers’ consciences. Read more >

IT Firm Graycon Takes “Reality” Approach with Mosaic

Mosaic Editor — Tue, 20 Jul 2010 13:44:11 +0000

Well-known Calgary IT firm Graycon Group asked Mosaic to give the company's brand and website a makeover.

Albi Homes Builds Bikes for Kids

Mosaic Editor — Wed, 30 Jun 2010 13:55:47 +0000

Our client, Albi Homes, did something really cool with their annual internal team-building day, building bikes for 15 underprivileged children.

Market Purring Over iPad

Mosaic Editor — Wed, 02 Jun 2010 12:10:52 +0000

Okay, we get the fervour about iPad, and we also don't get it at the same time

How Great Leaders Inspire Action

Mosaic Editor — Mon, 31 May 2010 13:50:04 +0000

We are big fans of TED. We're even bigger fans with the discovery of this incredibly inspiring video talk by Simon Sinek. He puts forward a simple but powerful model for inspirational leadership — and by extension, brand positioning. You just HAVE to watch this.

House & Home TV Moves to Online Programming

Mosaic Editor — Wed, 12 May 2010 16:41:28 +0000

The popular TV show, House & Home TV has moved from conventional television to being fully online, available on demand.

15 Most Visited Canadian Websites

Mosaic Editor — Wed, 12 May 2010 16:33:20 +0000

Curious about what the most popular websites in Canada are? Perhaps the most telling thing about Canadians is the fact that the top most visited site is about dating.

Be Helpful, Attract Prospects: 6 Social Marketing Tactics

Mosaic Editor — Wed, 12 May 2010 16:23:13 +0000

Here's a great article on Marketing Sherpa about how a professional services firm uses social media to generate sales lead by providing helpful information and engaging in dialogue.