MortarBlog https://mortarblog.com/ San Francisco Branding & Advertising Agency Thu, 31 Oct 2024 17:51:19 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 Step 2: Capture and Condense—Turning Insights into Actionable Briefs & Creative Ideas https://mortarblog.com/step-2-capture-and-condense-turning-insights-into-actionable-briefs-creative-ideas/ https://mortarblog.com/step-2-capture-and-condense-turning-insights-into-actionable-briefs-creative-ideas/#respond Thu, 31 Oct 2024 17:50:39 +0000 https://mortarblog.com/?p=5931 If you’ve already read Step 1 in our A-ha Moment series, you know how essential it is to lay the groundwork for a breakthrough. Now, let’s dive into Step 2: taking those insights and turning them into something actionable. This is where the magic happens—capturing everything we uncovered in a one-page brief and distilling it […]

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]]> https://mortarblog.com/step-2-capture-and-condense-turning-insights-into-actionable-briefs-creative-ideas/feed/ 0 Mastering the Aha Moment: A Simple 5-Step Guide for New Product Launches https://mortarblog.com/mastering-the-aha-moment-a-simple-5-step-guide-for-new-product-launches/ https://mortarblog.com/mastering-the-aha-moment-a-simple-5-step-guide-for-new-product-launches/#respond Wed, 23 Oct 2024 21:36:32 +0000 https://mortarblog.com/?p=5927 If you’ve been following along with us, you’ll know how crucial we believe the “A-ha Moment” is when developing a successful marketing strategy.  That single moment of clarity can be the spark that makes your product launch not just good—but unforgettable. At Mortar, we use a simple 5-step framework to help teams like yours uncover […]

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]]> https://mortarblog.com/mastering-the-aha-moment-a-simple-5-step-guide-for-new-product-launches/feed/ 0 SF AIDS Foundation https://mortarblog.com/sf-aids-foundation/ https://mortarblog.com/sf-aids-foundation/#respond Thu, 01 Feb 2024 16:46:39 +0000 https://mortarblog.com/?p=5918 In honor of AIDS Is Not A Crime Awareness Day on February 28, we thought we might share the Manifesto we developed during our rebranding of the SF Aids Foundation.

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]]> https://mortarblog.com/sf-aids-foundation/feed/ 0 Sorry, not sorry, Sarah Connor. Mortar is rocking AI. https://mortarblog.com/mortar-rocks-ai/ https://mortarblog.com/mortar-rocks-ai/#respond Mon, 16 Sep 2019 13:47:11 +0000 https://mortarblog.com/?p=5851 The launch of Varian’s Ethos ™ therapy today marks Mortar’s fifth foray into machine intelligence* this year. We kicked off 2019 with Cloudability and machine learning (ML) in the cloud. Apptio snatched up Cloudability earlier this year. We featured ExtraHop’s use of ML to stop threats outside the corporate firewall in their 2019 campaign. (See the Rise […]

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]]> https://mortarblog.com/mortar-rocks-ai/feed/ 0 Jobortunities at Mortar (see what we did there?) https://mortarblog.com/jobortunities-at-mortar-see-what-we-did-there/ https://mortarblog.com/jobortunities-at-mortar-see-what-we-did-there/#respond Fri, 13 Sep 2019 00:50:05 +0000 https://mortarblog.com/?p=5836 Expanding client work and a host of new business wins have created the need for a whole raft of creative talent (raft being the technical term for a group of creatives — like murder of crows).  If you’re a whiz with words (triple alliteration word score) or pictures we’d like to talk to you. Read […]

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