Morgan James Publishing

Why One Equals Four

David Hancock — Sat, 07 Nov 2009 20:04:12 +0000

As an author, you are an entrepreneur. Every book you write is a separate enterprise, a business with its own fate and its own reckoning that balances income against expenditures. Why One Equals Four Every business is four businesses: An enterprise that creates a product or service A marketing business that sells what it produces A service business that understands [...]

The Entrepreneurial Author’s Edge

David Hancock — Thu, 15 Oct 2009 23:16:21 +0000

The Entrepreneurial Author’s Edge Fortunately, as an entrepreneurial author, you’ve got an edge. This edge keeps the fires of your passion burning brightly. It gives you a decided advantage over the authors who preceded you because it helps you avoid their mistakes and built upon their successes. It is, without question, the way of the [...]

Shoot The Dogs Early

Rick Frishman — Wed, 14 Oct 2009 14:39:35 +0000

When you hire a pr person or firm- You will know pretty quickly if they are working out. I have found in my career that when I had to fire someone- by the time I do it- I know I should have done it 6 months ago. When you know- you know. Don’t wait. Get [...]

Morgan James Publishing And Atchity Entertainment Int’l Launch New Ink Press

David Hancock — Tue, 13 Oct 2009 18:20:11 +0000

CEO David L. Hancock announces that Morgan James Publishing has formed a new imprint devoted entirely to “new voices in fiction,” on the same entrepreneurial basis as that of Morgan James’ successful nonfiction imprints distributed by Ingram Publishing Services. Authors signed by the imprint will guarantee the purchase and marketing of two thousand five hundred [...]

Another Fill In The Blank Pitch Formula

Rick Frishman — Mon, 05 Oct 2009 18:34:33 +0000

Fill in the blank Pitch Formula As I promised in my last tip, here’s another great fill-in-the-blank formula you can use to create a show pitch that is guaranteed to grab a producer’s attention virtually every time … (Please share this with anyone it might help) * Pitch Formula: ”How __________ hurts your __________ without you knowing it” And here’s a couple [...]

Close Relationship with Your Publisher: Realizing that You Are Partners

David Hancock — Wed, 30 Sep 2009 16:31:17 +0000

This article has been excerpted from The Entrepreneurial Author by Jay Conrad Levinson and David L. Hancock, available from Morgan James. Close Relationship with Your Publisher Viewing Publishers as Partners The savvy Entrepreneurial Author views a publisher as a partner, for that in essence is what they are. Each benefits from the actions of the other. Each [...]

Fill In The Blank Pitch Formula

Rick Frishman — Mon, 28 Sep 2009 13:34:20 +0000

As I promised in my last tip, here’s another great fill-in-the-blank formula you can use to create a show pitch that is guaranteed to grab a producer’s attention virtually every time. * Pitch Formula: ”How to ____________ and still _____________” And here’s a couple of examples of how you might apply it: Show Pitch: ”How to eat as much dessert as [...]

Creativity

David Hancock — Fri, 25 Sep 2009 13:01:01 +0000

So everyone’s an entrepreneur, and everyone has got a book, a media kit, and a Web site. What’s going to keep you from disappearing in the perpetual onslaught of competing books and media? Your creativity. The secret of creativity is knowing how to hide your sources. —ALBERT EINSTEIN The creativity you bring to everything you do will be essential [...]

Mark Victor Hansen Foundation 1st Annual Readers’ Choice Awards

David Hancock — Thu, 17 Sep 2009 14:02:37 +0000

ENTER YOUR BOOK TODAY! NOW MORE THAN $20,000 in CASH and PRIZES! Gain national exposure for your book! Catch the attention of prospective editors, media personalities, and readers! The national Reader’s Choice Awards was initiated as an opportunity to allow individual readers to present their own opinions regarding their favorite authors and books. The Readers’ Choice Awards [...]

Viewing Publishers as Partners

David Hancock — Sat, 12 Sep 2009 15:02:05 +0000

Close Relationship with Your Publisher The savvy Entrepreneurial Author views a publisher as a partner, for that in essence is what they are. Each benefits from the actions of the other. Each profits from the excellence of the other. Once you realize that your publisher is actually your partner in the process, you will want to [...]