Journalism Series: USA Today Journalists Fact Check Donald Trump's Litigation History
Posted on 06-28-2016 by Janelle Coates

Guest Written by: Ashley Mitchell Unless you’re living under a rock, you know that Presidential-hopeful Donald Trump boasts a litigious past and present. He once sued—unsuccessfully—Julius and Edmond Trump to prevent them from using their own last name for a business venture , claiming... Read More

How Did Father's Day Fare Against Mother's Day Media Coverage?
Posted on 06-23-2016 by Megan Burnside

Which is the more popular holiday: Mother’s Day or Father’s Day? The answer that we uncovered may surprise you. According to media monitoring and news analysis using LexisNexis Newsdesk™, approximately 328,000 stories were filed about Mother’s Day back in May. But contrary... Read More

Piecing together Media Insights from Orlando Coverage
Posted on 06-17-2016 by Megan Burnside

Last Sunday, Omar Mateen entered Pulse nightclub just after 2 A.M. Minutes later Pulse posted an ominous status on Facebook: “Everyone get out of pulse and keep running.” Three hours later, before the sun even rose, media outlets across the globe were already reporting on another mass shooting... Read More

Miranda Rights at 50: What News Analysis Tells Us
Posted on 06-10-2016 by Megan Burnside

It wasn’t long after the Supreme Court ruling on Miranda v. Arizona that Dragnet’s Sargent Joe Friday began apprising suspects of their rights in nearly every episode. In 2000, the words of the Miranda warning appeared on screens small and large so often that Supreme Court Chief Justice Rehnquist... Read More

Data Visualization Provides Insight into Last Days of Presidential Primaries
Posted on 06-09-2016 by Megan Burnside

As you may have noticed from past blog posts , we—like many others—have been closely following this year’s presidential campaign in the news, on blogs and across social media. We’ve analyzed media coverage of candidates, identified key campaign issues and even explored how the... Read More

Turning Trends Into Stories with Media Monitoring
Posted on 06-06-2016 by Megan Burnside

Our ever-evolving world has little room for constants. Don’t believe me? Just ask those bell-bottomed jeans buried in your closet. Are you shaking your head “no” while planking on a park bench? I bet your Gameboy begs to differ. Nowadays, trends are changing almost as fast as you can... Read More

Analyzing Big Data Without Big Headaches
Posted on 05-27-2016 by Megan Burnside

The presidential election. Beyoncé. The NBA playoffs. Prince. You might wonder what each of these entities have in common, but a scroll through social media or visit to your favorite news outlet can answer that question. Each of the above topics has become ubiquitous to our pop culture landscape... Read More

Media Monitoring Spots Breakthrough Campaign Topic: Libya
Posted on 05-19-2016 by Megan Burnside

Topics that you hear along the campaign trail fluctuate frequently. With Donald Trump as the presumptive Republican nominee and a hotly-contested race between Democrats Bernie Sanders and front-runner Hillary Clinton, Libya has entered the hot topics arena. That’s not surprising, given Hillary... Read More

Media Monitoring Confirms America Really Loves Mom
Posted on 05-13-2016 by Megan Burnside

Do Americans love their mamas? According to media monitoring and new analysis , you bet your sweet bippy they do. Between April 24 and May 10, Mom was more popular than any of the U.S. presidential candidates and general election coverage – combined. In other words, if media coverage is a popularity... Read More

Election Media Coverage Cooling Off as Race Heats Up
Posted on 05-12-2016 by Megan Burnside

Forty-seven down, nine to go. The end of the presidential primary season is drawing ever closer, with contests in Connecticut, Delaware, Maryland, Pennsylvania, Rhode Island and Indiana now under the nation’s belt. While the candidates themselves appear to be in the midst of a feeding frenzy—pulling... Read More

Is Your University’s Brand at Risk Due to Negative Media Coverage?
Posted on 05-10-2016 by Kari Abitbol

High tuition rates, financial aid hassles, broken air conditioners, dingy dorm rooms—sounds like the typical complaints of college students, right? Yet, when students and alumni at one historical black college deluged Twitter® with these issues last fall, the hashtag #TakeBackHU quickly pushed... Read More

Why World Press Freedom Day Matters
Posted on 05-03-2016 by Megan Burnside

UNESCO , the United Nations Educational, Scientific and Cultural Organization, has designated May 3 World Press Freedom Day . The date coincides with the 250 th anniversary of the world’s first freedom of information law. In an age where information seems to flow pretty freely from an ever... Read More

Marketing and Analysis Tips From CMAInsights 2016
Posted on 04-29-2016 by Megan Burnside

Guest-written by Mariangela Ferrara Recently, the Canadian Marketing Association held an event focused on how to use data to engage and persuade “both internal audiences and the marketplace.” It’s an ongoing juggling act for marketers, especially when a constant flow of new data... Read More

Media Mentions for Prince Eclipse Presidential Coverage
Posted on 04-21-2016 by Megan Burnside

Americans were shocked and saddened by the news of recording artist Prince’s death at the age of 57 on Thursday. The legendary singer-songwriter’s death hit airwaves and news outlets faster than you can say, “Diamonds and Pearls.” Media and social media hashtags immediately started... Read More

Media Monitoring Reveals One of the Most Fashionable Macrotrends
Posted on 04-14-2016 by Megan Burnside

Is Wearable Tech Redefining the Role of Technology in our Lives? Wearable technology has come a long way since our first Walkman and its constant evolution is not only giving us more options for integrating technology into our daily living, it’s also changing our thoughts on what we should and... Read More

Media Monitoring Shows Whether Campaign Messages are On-Brand or Off-Brand
Posted on 04-08-2016 by Megan Burnside

Whether we like it or not, the adage that “these days, we sell our candidates like we sell our soft drinks” is largely true. Any political strategist—especially those in the rarefied air of a presidential election— knows the importance of branding and messaging in electoral politics... Read More

The Real Winner of March Madness
Posted on 04-04-2016 by Megan Burnside

March Madness® . You thought of basketball, didn’t you? Well, while all of your friends were watching which college basketball team would inch closer to the NCAA championship title, the media was mad about a much different race – the U.S. Presidential Election – this, according... Read More

3 Ways Media Monitoring Captures Campaign Issues
Posted on 03-31-2016 by Megan Burnside

Can you imagine the pressure today’s campaign managers and communication directors face on the road to the White House? In the pre-digital communication era, those jobs were downright easy compared to the 24/7 news cycles of today. Plus, good news and bad news alike have the potential to go viral... Read More

Could Media Intelligence Have Saved Your Busted Bracket?
Posted on 03-24-2016 by Megan Burnside

Day 1 of the NCAA® Basketball Tourney last Thursday—otherwise known as the start of March Madness®—didn’t hold a lot of surprises. Sure, there were a couple of 12 th -seed upsets of their 5 th -seed opponents, but it was on Friday that the real bracket-busting began. Northern... Read More

Monitoring Trends: What The 2016 Presidential Primaries Teach Us
Posted on 03-18-2016 by Megan Burnside

This primary season is turning out to be a game changer for everyone involved, including the candidates, the voters and the media. From candidates that were first considered true political outliers—like Donald Trump and Bernie Sanders—gaining traction to high voter turnouts in nearly every... Read More

Election 2016 Remains Unpredictable Even as Candidates Prepare for Battleground Primaries
Posted on 03-11-2016 by Megan Burnside

Predicting the outcome of this election is like trying to sneeze with your eyes open; it can’t be done. As the candidates prepare for primaries in Ohio and Florida—two big battleground states whose delegates are up for grabs on March 15—media coverage, polls*, social media continue... Read More

Three Ways to Use Media Intelligence and Research to Grow Your PR Business
Posted on 03-11-2016 by Megan Burnside

Below is a guest post by Maureen Ramos, Client Manager at LexisNexis. Media intelligence and research are crucial to your success, but the prospect of identifying insights from the constant flow of information that is being created can be daunting, to say the least. Recently, LexisNexis teamed... Read More

Media Intelligence on Oscar Night’s Big Winners
Posted on 03-03-2016 by Megan Burnside

Media Intelligence on Oscar Night’s Big Winners The 88 th Academy Awards held last Sunday featured a frenzy of photographers and fans, a red carpet studded with Hollywood’s film-making elite and a protest led by Al Sharpton outside the Dolby Theatre. Without a doubt, this year’s... Read More

Media Coverage Didn't Completely Predict Primary Wins
Posted on 03-02-2016 by Megan Burnside

It stands to reason that the percentage of media coverage each candidate has received—also known as their share of voice—should predict the outcomes of state primaries and caucuses. Newspapers, radio stations, news websites and TV networks all cater to their local audiences. They cover the... Read More

Media Analysis Shows America Isn’t Ready to Dump Trump
Posted on 02-29-2016 by Megan Burnside

Media analysis points to what many Americans likely already know: Donald Trump and Hillary Clinton will probably secure their respective party’s nomination for President of the United States. As for Marco Rubio’s impassioned debate performance… well, despite a bump in Rubio’s... Read More