Two weeks after I write a free report that goes step-by-step through setting up an effective Twitter profile (I wrote the report with the Twitter screens in front of me), I discover Twitter has made changes to those screens that require changing the free report.

Actually, I might not have learned this if I hadn’t been working with a client on making his Twitter profile more effective. A couple of the screens didn’t look “right” (the way I remembered them). Thus I took my report and compared it step-by-step with the screens. And sure enough Twitter had made changes that required a section of the report to be revised.

(This is what makes writing about social media so challenging — things are constantly changing.)

Thus, for those of you who downloaded a copy of “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business” and have not yet followed the step-by-step directions, here is the revised section starting at the top of page 6 of the original report and going through part of page 7:

Now on the What’s happening page (your home page) you will see these nav buttons at the top of your screen (the actual nav buttons are horizontal):

• Home
• Profile
• Find People
• Settings
• Help
• Sign out

Click on Settings and you will automatically be on the Account tab.

Fill out this brief Account form.

Do NOT click “Protect my tweets.” You are on Twitter to develop a following. (Exceptions to this policy of NOT protecting your tweets include high school teachers who do not want their students to have access to their tweets.)

Click on SAVE.

Staying in Settings – click on the Profile tab. (Note that this is NOT the same Profile page as in the above list of nav buttons.)

Now fill out this brief Profile form starting with uploading a good headshot of you (and NOT your company logo). Do NOT wear sunglasses or a hat that blocks your eyes and smile. (Maximum size of 700k. jpg, gif, png.)

Include a location – and a local location is better than using a location such as “global” because there are people who like to connect with others locally.

Be sure to include your website URL in the one hot link. (If you do NOT yet have a website URL, use a hot link to your Facebook fan page or your LinkedIn profile or another appropriate place.)

Also be sure to include a 160-character limit bio.

Now this bio is really, really important and many people foolishly skip this step.

Here’s what John Smith might write for his Twitter bio (160 out of the 160 available characters):

My medical practice provides nutritional supplements to help people suffering from seasonal allergies as well as food allergies; also a big fan of snowboarding.

Click on SAVE.

Now click on Design tab (still on Settings page). [This is where you return to the original report.]

(c) 2010 Miller Mosaic, LLC

FYI — The revised report is at www.MillerMosaicPowerof3.com

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Twitter Profile Step-by-Step Report Revised

And How Miller Mosaic's “Power of 3” Social Media Make-Over Addresses This Issue

I spend a great deal of time looking at people’s websites to evaluate how these websites could be more effective in the age of social media marketing.

I come at this evaluation with the mindset that, within a year of paying a web guy a lot of money to create four websites for me, I walked away from these websites when I realized that they were not as effective as they could be.

Why, then, are people I talk to so resistant to getting a new website that could help promote their brand, book or business much more effectively?

Okay, I can understand that perhaps people’s last experience with getting a website took so long and was so burdensome that they’d rather stick with what they have than go through that again.

And, yes, these people have already spent good money on a website so why spend money on a new one? (Never mind that the old website might be costing each month in lost sales what one new website would cost.)

It was only the other day that I realized what is probably the strongest reason for why people don’t take the action step of getting more effective websites:

They are attached to their current websites. Yes, these websites are their identity and are comfortable in the same way that an old bathrobe with tears is not replaced by a new robe.

I figured there had to be a middle road – a way for people attached to their current websites to keep these websites and yet still be able to harness the power of social media marketing.

Announcing Miller Mosaic's “power of 3” social media make-over – the solution for people who are wedded to their current websites and also want a more effective social media marketing strategy.

Here is what a Miller Mosaic social media make-over includes:

1. A written evaluation of recommended changes on your existing website to optimize that site. Then, if you want these changes, you can have your own web person make the changes. (This will include how to capture email addresses of people who visit your website so that you may maintain contact with them.)

2. Setting you up with an effective FB fan page. This is different than your personal page and this is especially important as Google now includes public status updates from Facebook fan pages in Google’s real-time search feature. (If you already have a Facebook fan page, we will recommend how to optimize it or set you up with another one.)

3. Setting you up with an effective Twitter account. (If you have one, we will recommend how to optimize it.)

4. Setting you up with an effective LinkedIn account. (If you have one, we will recommend how to optimize it.)

5. Coaching you on an effective and integrated online presence for achieving your goals — including how to use video blog posts to introduce yourself to your target audience.

In conclusion, this is the social media marketing solution I came up with for people who want to keep their current websites and also want to increase the power of their social media marketing.

If you are ready for your close-up right now, let’s start.

Or learn more about our “power of 3″ social media make-over and how it can help you attract your target markets. You’ll be glad you did.

P.S. And if you have any doubt as to how important it is to have an integrated effective Twitter strategy, Facebook fan page strategy and website strategy, get a copy of our free report “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business” at www.MillerMosaicPowerof3.com

© 2010 Miller Mosaic, LLC

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Why People Are Wedded to Their Old Websites

Facebook fan pages (not the same as your Facebook profile) offer powerful opportunities to promote your brand, book or business – IF you know how to effectively use these opportunities.

And it’s important to understand these opportunities BEFORE you create your Facebook fan page for your business. And here’s one important reason why:

I received an email from a friend asking me to become a fan of her page. I looked at the title of her page and realized that she’s missed out on a major opportunity. She used for her Facebook fan page title the same words as the URL of her business website.

But what she didn’t realize is that the title of her Facebook fan page can be 75 characters long and is searchable both inside and outside Facebook.

What does this mean? You want to utilize those 75 characters for keyword advantages.

The title of the Miller Mosaic fan page is: Internet Marketing Tips: Twitter, Book, Website, Blog, SEO, Video, Email and the customized URL is www.facebook.com/PowerMarketing (Note that the first has the keywords and the second is easy to remember as it is part of our company tagline.)

The title of a fan page can’t be changed (at this writing) so you have to start over again if you haven’t taken advantage of the 75 characters. And this is why it’s so important to learn how to effectively set up your Facebook fan page before you create it. (See our video/workbook package on how to do this.)

Then once you have your Facebook fan page set up effectively, you can begin to use Facebook ads to attract people who are interested in what your page offers.

Again, how to use Facebook advertising effectively is not very intuitive. I paid for a course to learn how to do this, and now I’m utilizing that knowledge as I test out different ads.

Do you have any specific questions on using Facebook fan pages and Facebook advertising to promote your brand, book or business? If so, leave your questions in the comments section below.

FYI – You might enjoy reading my guest post at RocktheWorldblog.com on “Do You Frequently Revise Your Social Media Profiles?”

© 2010 Miller Mosaic, LLC

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant. Her new FREE report is “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business” – grab your report now from www.millermosaicpowerof3.com

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How to Effectively Use Facebook Fan Pages and Facebook Ads

Mike Clough of http://bestbizpractices.org/ in an email to those of us who are part of www.TheBloggersBulletin.org wrote:

“Many people type a question when searching. So if your title is a question or uses words such as how, why, what, when, etc., it will have more words that match and increase the chances that your article will rank higher.”

By “rank higher” Mike is referring to higher in the organic (natural as opposed to paid) results returned by the search engines such as Google and Bing when you type in a search word or question.

I have to admit that I frequently forget to write my headlines with these keywords. Note that for the headline for this post I did follow Mike’s valuable advice.

On the other hand, I do try to remember to be specific enough that a potential reader glancing quickly at my blog post headline will know what the post is about. This is why I sometimes add the words “Internet business” or “Internet marketing” at the beginning of headlines for my National Internet Business Examiner column (found at www.InternetBizBlogger.com). I want to make it clear that the topic of an article does apply to the Internet.

Many expert copywriters (of which I am not one) recommend spending a great deal of time on the headline. If the headline is particularly important, such as the headline for a sales letter (on or off the Internet), many of these copywriters recommend writing out dozens of headlines until you are satisfied you have the best.

Then these copywriters often go on to test their headlines in split tests to determine which headline performs the best. And then they retest and retest, continuing to throw out the weaker of a pair of headlines and testing the stronger against another headline.

For now, my goal is simply to remember to follow Mike Clough’s advice whenever I can.

Are good headlines easy or difficult for you to write? If you have a tip you’d like to share with others, leave your tip in the comments here.

© 2010 Miller Mosaic, LLC

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant. Her new FREE report is “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business” – claim your report now from www.millermosaicpowerof3.com

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How to Write Keyword-Rich Blog Post Headlines to Attract Readers and Search Engines

Click here to view the embedded video.

Yael and I have just used video promotion techniques learned from @AndyJenkins to create a 82-second video to promote our new free report “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business”

Both Yael and I feel strongly that just being on Twitter and having a Facebook fan page and a website aren’t enough to effectively promote your brand, book or business online.

These three elements of Twitter, a Facebook fan page and a marketing-driven website need to be combined into an integrated strategy in order to get the most power out of an online social media marketing campaign.

This week Yael and I attended a speed networking event here in Los Angeles sponsored by our alma mater – the University of Pennsylvania. (Yael graduated from the College of Arts and Sciences in 2005 and I got an M.B.A. from The Wharton School in 1980.)

We both thought the format really worked: We filled out an information form ahead of time. When we arrived at the event we were each given a schedule of 13 six-minute “meetings” with one minute passing time. Let me tell you, when you have only six minutes for two people to share information and what they’re looking for, you get to the point quickly.

The reason I’m talking about this event is because both Yael and I were surprised at how many well-educated people (yes, Penn alums) aren’t yet using social media marketing to promote their brand or business online. And many of these people could greatly benefit from harnessing the “power of 3” for their own opportunities.

Get a headstart on many, many people (oftentimes your competitors) by getting your free report now — or reading it now. Then you can start applying the “power of 3” to your business — and we can help you (see www.WeTeachWebMarketing.com).

Watch the video at www.MillerMosaicPowerMarketing.com — and get your free report at www.MillerMosaicPowerof3.com

P.S. If you’d like us to create a marketing video for something you want to promote, email us at powermarketing@millermosaicllc.com FYI — The video is first uploaded to YouTube, where people can find it there thanks to keywords. Then the video can be placed on your website, creating a double whammy.

(And if you don’t yet have a website, the video can be placed on your Facebook fan page or even put on Twitwall and the link pulled into your Twitter account.)

(c) 2010 Miller Mosaic, LLC

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The “Power of 3″ Video Tells a Story in 82 Seconds

Facebook has become a much friendlier place for businesses since the fan pages (think business pages) have been given increased functionality.

Here are important tips for optimizing a fan page:

• The title of the fan page can have up to 75 characters (including spaces). Use as many characters as possible and think keywords. This is especially relevant because these titles can be searched inside and outside Facebook.

• Mini-bio box: This is under your photo/logo and you can include a live link here.

• Change the wall settings from the default that only allows for psots by page (that’s you or other page admins). Switch this setting to “posts by Page and Fans” so that your fans can interact here.

• Use the static FBML application to put your website’s email optin on your Facebook fan page.

• Then put your Facebook fan page widget on your website. (Below is one of three different formats for the widget.)

Disclaimer: As Facebook changes functions almost constantly, the above info may no longer apply. Perhaps the most significant info from this post is that Facebook has many opportunities that are often difficult to discover.

That’s why it’s a good idea to continue to read about Facebook so that you can take advantage of new opportunities when these are introduced.

In the meantime, for more information check out the video and workbook for “How to Set Up an Effective Facebook Fan Page”

(c) 2010 Miller Mosaic, LLC

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant. If you liked this post, you’ll love her new FREE report “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business” – claim your report now from www.millermosaicpowerof3.com

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Tips for an Effective Facebook Fan Page

If you haven’t read book marketing expert Warren Whitlock’s blog post on the three stages of Twitter, I recommend you read it now (see link below).

Whitlock, who is the co-author with Deborah Micek of the excellent book “Twitter Revolution,” has written the wisest brief answer that I know of for people who denigrate Twitter. (Note these are usually people who are not actively participating on Twitter or even on Twitter at all.)

Here is what Whitlock wrote:

Most people go through 3 stages getting into Twitter.
1. It looks like a complete waste of time and “why would anyone want to know what people had for breakfast”
2. Friends say “use Twitter” and you get an account to secure your name while you can and still think it’s a waste of time
3. You get into a conversation with someone, pick up a new recruit, learn about some news and start saying “how did I live without this?”

Read the entire post now for more words of wisdom from Warren Whitlock on Twitter.

And then if you want a step-by-step blueprint for setting up an effective Twitter profile (or checking that your Twitter profile is optimized), get the Miller Mosaic Power Marketing free report “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business”

(Note that the above Amazon link is an affiliate link.)

© 2010 Miller Mosaic, LLC

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant. For more detailed information on effectively utilizing Twitter, see “What You Should Know About Using Twitter Effectively and Strategically”

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Warren Whitlock Describes the 3 Stages of Twitter

Everywhere you look web marketing experts are warning you what to avoid doing on Facebook.

Joan Stewart (@PublicityHound on Twitter) reminded her ezine subscribers:

“Fan Pages are the only place on Facebook where you can actively promote. If you’re caught promoting from the status update on your profile page, Facebook can close your account.”

I read this warning immediately after meeting with people to whom I had been describing a strategy of sending their tweets through to Facebook and Linked. I had explained automatic updating from Twitter as well as what I use – the selective tweets function. (This means that I have to put #fb at the end of my tweet to have that tweet automatically update my Facebook status.)

We had also discussed occasionally tweeting a specific offer for their product on Twitter. Now I realized that this is where having an automatic feed from Twitter to your Facebook profile could get you in trouble with Facebook.

Disclaimer: I have no knowledge of what Facebook considers “promoting.” But I do know that I’m going to scrutinize more closely the tweets that I selectively send to my Facebook status update.

Another black hole of Facebook of which I’ve just learned is in the official promotional opportunities on Facebook – buying Facebook ads.

I’ve been listening to a Perry Belcher teleseminar that I purchased. Now I’ve learned that, if I make too many mistakes with my ads – even unintentionally, the Facebook Fan Page connected with the advertising can be closed down.

What makes this all so difficult to keep track of?

It seems as if Facebook makes major changes every other week. I’ve taken to saying to clients: “As of today, this is true on Facebook. Tomorrow it may be different.”

© 2010 Miller Mosaic, LLC

FYI — Check out the Miller Mosaic product “How to Set Up an Effective Facebook Fan Page” in order to start off on the right foot. Then follow Facebook’s terms of service.

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Avoiding the Black Hole of Facebook

Bloggers want more readers. And comments left on blog posts encourage search engines to find the blog. Ergo, to get more readers it helps to get more comments.

And what follows from this is: If you want people to leave comments on your posts, it’s a good idea to leave comments on other people’s posts.

Clarification: I’m talking about thoughtful opinions or questions in connection to the actual content of the blog post. (Yes, you have to read the post before leaving a comment.) The comment “Great post!” does NOT count as a thoughtful opinion.

Chris Kilber at www.ChrisKilber.com in his series “101 Traffic Tips” has written an excellent post on the art of commenting. If you want to increase traffic to your own blog, read his advice now – and then start implementing his advice.

P.S. And get my new free report “Twitter,Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business”

(c) 2010 Miller Mosaic, LLC

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Leave Thoughtful Comments on Other People’s Blogs to Increase Traffic to Your Blog

Click here to view the embedded video.

The above video for the Miller Mosaic Power Marketing client Deluxe Kosher Tours demonstrates an online marketing technique taught by Internet marketer Andy Jenkins.

Jenkins teaches this three-part formula for each slide created: features, advantages and benefits. An image on each slide evokes the emotional “tug” of the advantages and benefits.

What’s particularly effective in using a video to get these points across is that the video can be uploaded to YouTube, where using keywords as part of the video upload can help people find your video on YouTube and then visit your site.

Yael and I are pleased with this first promotional video produced by our company, and we look forward to making promotional videos for other clients.

Email us at powermarketing@millermosaicllc.com to ask us about creating a video for you.

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Create Short Videos to Showcase Your Company’s Features, Advantages and Benefits