tag:blogger.com,1999:blog-17341696757379950312018-09-16T23:24:21.533-07:00Meteor Solutions' company blog where we hold forth on topics ranging from advertising and social media to technology and video games.Ben Straleyhttp://www.blogger.com/profile/16802931580454192968noreply@blogger.comBlogger129125tag:blogger.com,1999:blog-1734169675737995031.post-79317035322346871102011-05-06T16:59:00.000-07:002011-05-06T17:16:12.216-07:00

Wondering how to get to that elusive influencer? Maybe you should attend our CEO Ben Straley's workshop at School of WOM next week! School of WOM is the leading educational conference on word of mouth marketing. Put on by the Word of Mouth Marketing Association (WOMMA), the event will take place May 9-11 in Chicago, and will feature dozens of hands-on sessions from top social marketers.Straley

Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-1734169675737995031.post-85683082596533723482011-05-05T14:23:00.000-07:002011-05-05T14:23:45.044-07:00

Check out the "Marketers: Content Sharing Fuels Social-Media Boom" Article published at Media Post.. Love the stats! How important is Social Sharing for Marketers?  lets walk through it: On a daily basis 27 Million pieces of content are shared (US) Are you making it easy and appealing for your users to share content?  Are you tracking what happens when they do that?  What could you do if you

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1734169675737995031.post-79772782559075446682011-05-03T15:59:00.000-07:002011-05-03T17:24:53.986-07:00

Digital Hollywood Spring is happening this week in Marina Del Rey, CA. and Ben Straley, CEO and co-founder of Meteor Solutions, will be sharing his expertise on Thursday. Straley will join leading advertising and media executives from Technorati, Bravo Digital Media, The Nielsen Company, and WDCW on a panel entitled “The Social Media Primer – Using Twitter – The Real Time Web – Content,

Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-1734169675737995031.post-2994547235967011542011-04-25T09:58:00.000-07:002011-04-25T13:09:12.753-07:00

Meteor Solutions is one of 289 finalists in the 2011 TiE50 awards program! We're up for an award in the Internet/Social Networking category. Public voting is now open and we need you to show the judges that we're not the only ones who think we're one of the coolest, edgiest companies in 2011. You can show your support here: http://bit.ly/gWEeRa. Just scroll down to the bottom, enter your email

Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-1734169675737995031.post-31476038700434047912011-04-02T10:43:00.000-07:002011-04-02T10:45:10.363-07:00

Related to the launch of Firefox 4 and Firefox for Android, Mozilla is launching Spark. This looks like an interesting campaign that promotes sharing of the Mobile version of Firefox, and is interestingly, mobile only. It makes sense, since the end goal seems to be driving Firefox Mobile usage, and the campaign seems to be well designed with game mechanics centered around incentivized sharing.

Bradleyhttp://www.blogger.com/profile/15345348627742976219noreply@blogger.com0tag:blogger.com,1999:blog-1734169675737995031.post-25944664252469025572011-03-12T16:44:00.000-08:002011-03-12T16:44:04.259-08:00

Too soon to tell how this is going to pan out, but interesting nonetheless.  Surely, this didn't have anything to do with Twitter's nascent attempts to monitize the service. Consistency and ecosystem opportunities

Bradleyhttp://www.blogger.com/profile/15345348627742976219noreply@blogger.com0tag:blogger.com,1999:blog-1734169675737995031.post-91869759648942601082011-02-25T17:25:00.000-08:002011-02-25T17:25:43.281-08:00

If you search on Bing, search results will be annotated with any of your friends that have "Liked" those pages: Bing Now Shows Your Friends’ Facebook Likes for All Search Results This will continue to be the trend-- this makes more of the socially-curated content easily available (or more obvious), helping to improve The Discovery Problem.

Bradleyhttp://www.blogger.com/profile/15345348627742976219noreply@blogger.com0tag:blogger.com,1999:blog-1734169675737995031.post-35807391876724242932011-02-20T09:46:00.000-08:002011-02-22T12:38:23.232-08:00

Meteor is looking for an experienced, smart, and high-energy marketing pro to lead our awareness and lead generation initiatives.  Here's the job description.  It is a really fun and challenging role with huge upside.  Please pass the desciption along to folks you'd recommend.  Thanks!

Ben Straleyhttp://www.blogger.com/profile/16802931580454192968noreply@blogger.com0tag:blogger.com,1999:blog-1734169675737995031.post-3925152993381097132011-02-11T10:04:00.000-08:002011-02-11T10:04:53.736-08:00

Comscore recently published their "2010 U.S. Digital Year in Review"; The information captured in this document is so valuable and extensive that we thought it was important to surface some "delicious data morsels" to open your appetite and invite you to go in and enjoy the complete feast, here you have them: E-commerce spending  growth showing a nice upwards trend (see the light blue line in

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1734169675737995031.post-15138648758431295562011-02-02T11:31:00.000-08:002011-02-02T11:31:28.446-08:00

On Thursday, February 3rd, (that'd be tomorrow) I will be joining a panel discussion at The Conversational Commerce Summit (C3) at Mezzanine in San Francisco.  The panel is titled “Shaping the Conversation: Search, Reputation and P2P.” and I be joined by panelists from WebMama, Get Satisfacation, Autonmony, and moderator Greg Sterling. We will be discussing how marketers and support organizations

Ben Straleyhttp://www.blogger.com/profile/16802931580454192968noreply@blogger.com0tag:blogger.com,1999:blog-1734169675737995031.post-92031516218694806212011-01-24T17:46:00.000-08:002011-01-24T17:50:56.578-08:00

Interested in user-generated advertising? Our friends over at Zooppa have launched Zooppa University and are hosting their first course "Creative Crowdsourcing 101". The online course explains how creative crowdsourcing can:- Generate hundreds of creative ideas- Drive branded online word of mouth- Provide insightful brand perception- Offer a cost-effective content marketing toolZooppa

Taddy Hallhttp://www.blogger.com/profile/06215476771249178973noreply@blogger.com0tag:blogger.com,1999:blog-1734169675737995031.post-13636648280261615842011-01-18T12:29:00.000-08:002011-01-18T14:07:56.074-08:00

I love this article on MediaPost today -- "Online Video Marketing ROI: Five Ways To Make Sure You Won't See One"http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=143096At the core of this insightful piece are a number of Myths about Social Media:Myth #1. Social is more Art than ScienceMyth #2. Social is like magic…it just "happens"Myth #3. Social really only scales if you

Taddy Hallhttp://www.blogger.com/profile/06215476771249178973noreply@blogger.com2tag:blogger.com,1999:blog-1734169675737995031.post-76752429881865502512011-01-11T13:09:00.000-08:002011-01-11T13:12:33.049-08:00

The conversation around the Influence and Influencers continues its crescendo, and justifiably so… as we know “old school” marketing tactics are not as efficient as they used to be: Display Advertisement click through rates have declined dramatically from their peak (dropped 18% through late 2008, currently estimated at 0.09%), people are spending less and less time in front of TV sets (currently

Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-1734169675737995031.post-9562114850728936992011-01-06T11:10:00.000-08:002011-01-06T14:33:46.382-08:00

Last March, we published highlights of Meteor research findings in Ad Age (http://adage.com/digitalnext/post?article_id=142907)in the form of a concise list of "Rules". Each of these "Rules" were supported by analysis of dozens of Marketer websites and campaigns. Our goal was to reveal the predictable drivers of success in Social.A core finding: success in Social requires Marketers to infuse

Taddy Hallhttp://www.blogger.com/profile/06215476771249178973noreply@blogger.com0tag:blogger.com,1999:blog-1734169675737995031.post-63107301684272627362011-01-03T10:41:00.000-08:002011-01-03T10:41:19.130-08:00

Over the past several weeks, we've spent a lot of time talking with customers and partners and among ourselves about what 2011 holds in store for online advertising, social media, and digital technology. I have done my best to summarize the key opportunities gleaned from those conversations in an article published on New Years Eve by VentureBeat. You can read the article here: "Everything's

Ben Straleyhttp://www.blogger.com/profile/16802931580454192968noreply@blogger.com0tag:blogger.com,1999:blog-1734169675737995031.post-23920440939719565192010-12-22T09:23:00.000-08:002010-12-22T09:23:41.164-08:00

Here in Seattle, we have a great resource in the Seattle Tech Startups mailing list. Recently, one of the discussions was around a promotion for techcofounder.com. They are having a contest to give away a $250 gift card to someone who follows them on Facebook and Twitter.  After having participated in a lot of very successful campaigns, I have some advice, because it won't have the desired

Bradleyhttp://www.blogger.com/profile/15345348627742976219noreply@blogger.com1tag:blogger.com,1999:blog-1734169675737995031.post-958517916080775152010-12-17T13:57:00.000-08:002010-12-17T15:58:00.179-08:00

Today, Meteor Solutions, leading provider of an online sharing activation platform, announced that it was named as a "Best Advertising Analytics" finalist for its work with the "Fresh Buzz" mini-site campaign created by MTV Networks and Subway.MTVN and Subway created one of the most successful social media branding campaigns in recent history. Meteor Solutions revealed that just 0.4% of site

Taddy Hallhttp://www.blogger.com/profile/06215476771249178973noreply@blogger.com0tag:blogger.com,1999:blog-1734169675737995031.post-45856424142072115812010-12-17T08:52:00.000-08:002010-12-17T13:23:07.120-08:00

Consolidation of social networking is likely to be a strong trend in 2011, and here's another data point: Yahoo said to axe Del.icio.us: http://techcrunch.com/2010/12/16/is-yahoo-shutting-down-del-icio-us/ This marks a good time to re-evaluate sharing tools that you have on your site; it might also be a good time to consolidate: There is a strong likelihood that many niche social/sharing sites

Bradleyhttp://www.blogger.com/profile/15345348627742976219noreply@blogger.com0tag:blogger.com,1999:blog-1734169675737995031.post-60166650736535568092010-12-16T16:28:00.000-08:002010-12-16T16:38:43.527-08:00

Filiberto Selvas, a Senior Meteor colleague, found this fascinating study and prepared the summary below. Interesting Reading...http://pewinternet.org/Reports/2010/Generations-2010.aspxA few nuggets:- About six in ten American adults (59%) go online wirelessly, either through their smartphones or through a wireless card in their laptop.8 Adults age 45 and younger are the most likely to connect

Taddy Hallhttp://www.blogger.com/profile/06215476771249178973noreply@blogger.com0tag:blogger.com,1999:blog-1734169675737995031.post-35586929426894447442010-12-14T20:50:00.000-08:002010-12-14T20:50:54.945-08:00

The good folks at YouTube have provided an entertaining and enlightening review of the top videos of the year. You can read the whole blogpost here. And here is a video montage they put together: What strikes me about the most popular videos is how they are almost all produced by amateurs and their popularity was almost entirely fueled by sharing and word of mouth. Sure, it's possible to

Ben Straleyhttp://www.blogger.com/profile/16802931580454192968noreply@blogger.com0tag:blogger.com,1999:blog-1734169675737995031.post-16366031572751402392010-12-10T14:25:00.000-08:002010-12-10T14:25:42.029-08:00

If you get a user to share, what is the impact? I want to preface this by stating that I'm using a limited dataset for this analysis, but based on experience, this should be more widely applicable.  Sharing is highly dependent on audience, this data is for a retail vertical. Key snippets from the data: Facebook is the most popular option for sharing, and has the highest conversion rate (share ->

Bradleyhttp://www.blogger.com/profile/15345348627742976219noreply@blogger.com0tag:blogger.com,1999:blog-1734169675737995031.post-16574378760002209692010-12-09T12:25:00.000-08:002010-12-09T12:28:44.345-08:00

Tempted as my less noble side is to include links to a bunch of really bad blog posts, I’ll stick to the positive…no time for Grinches, after all!Pointing no virtual fingers, then, I continue to be struck by the volume of smart people saying relatively dumb things about the transformative power of Social Media – notably in regards to Social Media and Advertising.To be clear, can Social data make

Taddy Hallhttp://www.blogger.com/profile/06215476771249178973noreply@blogger.com1tag:blogger.com,1999:blog-1734169675737995031.post-11007057208106381372010-12-03T15:49:00.000-08:002010-12-03T16:38:14.278-08:00

Within the next several weeks, we will be rolling out a new API, which will cover existing Ignite use-cases and much, much more. Some highlights: The dashboard now uses the API exclusively; anything that you see in the dashboard can be directly replicated in the API. Date ranges are supported liberally throughout the API (want to understand conversions for a specific day? Done!) The API now

Bradleyhttp://www.blogger.com/profile/15345348627742976219noreply@blogger.com0tag:blogger.com,1999:blog-1734169675737995031.post-11370348133038042062010-12-02T14:46:00.000-08:002010-12-02T14:49:48.190-08:00

Returning home with the family from Thanksgiving at Mom and Dad’s, I was stopped in my tracks by the Harvard Business Review cover in the Dulles Airport news stand: “Social Media and The New Rules of Branding”. Are you kidding me? At first I thought it was the pumpkin pie overdose, but an HBR cover feature on Social Media – just seemed like a seminal moment, a reflection of just how fast “

Taddy Hallhttp://www.blogger.com/profile/06215476771249178973noreply@blogger.com0tag:blogger.com,1999:blog-1734169675737995031.post-741217060873605182010-11-19T22:37:00.000-08:002010-11-19T22:37:29.377-08:00

Or pivoted, or something. You can now log in to MySpace with your Facebook account: A reminder of how fast things change.  By 2013, most social networking will be mobile.  And this will provide yet another inflection point for new empires to rise and old ones to fall.

Bradleyhttp://www.blogger.com/profile/15345348627742976219noreply@blogger.com0