Matthew Burpee

Are social media roles maturing to change management roles?

Matthew — Wed, 01 May 2013 02:06:03 +0000

Amber Naslund argues that the purpose of people working in social media in an organization today is to help the entire company bridge the gap from social media to social business. The era of the social media superstar is giving way to the era of the enabler. Read more in The Begrudging Death of the [...]

Mobile to surpass desktop by 2015

Matthew — Mon, 29 Apr 2013 15:09:33 +0000

This isn’t news but a wakeup call to some. The total number of people using the web on mobile devices is set to surpass desktops by 2015 says the research group International Data Corporation (IDC). “Between 2010 and 2015, the number of U.S. mobile Internet users will increase by a compound annual growth rate of [...]

The Community Lifecycle Flowchart

Matthew — Mon, 29 Apr 2013 14:40:46 +0000

Online communities develop along a relatively fixed path. They start small and steadily grow larger. They have different needs at different stages. The community lifecycle image above explains this development; it also acts as a map. Link via my friends at The Brendans.