Adobe recently commissioned a survey of 400 U.S. white collar workers about their use of personal and work email. As you can see in the infographic below, email is still being used by many people, has triple digit ROI and a short payback. Check it out.

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It’s worth the watch.

Aaron Draplin Takes On a Logo Design Challenge from lynda.com on YouTube.

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Startup Cities: Portland, OR from Engine Advocacy on Vimeo.

The post Is Portland a Startup City? YES! appeared first on Matt Arnzen.

8 things CMOs should know about CDOs
CMO.com.au takes a look at the increased popularity of the chief digital officer role and how it will influence how CMOs and organisations engage with their customers

Chief Digital Officer: Fad or Future?
From Forester Research, a article on the emerging role of the Chief Digital Officer in digital leadership.

4 Ways to Shorten Your Sales Cycle
From the Online Marketing Institute, Part 3 of a three part series on getting and converting sales leads.  (See post 1 and post 2.)

The AllSeen Alliance comes together to fulfill the promise of the ‘Internet of Things’
By 2015, six billion objects in the world will be connected to the internet. If you haven’t heard the term “Internet of Things” yet, please check out this article. is your company or service prepared?

The post What I’m reading this week – 12/13/2013 appeared first on Matt Arnzen.

If you are looking for digital marketing talent in Portland, Oregon, please drop me a line and check out my resume. I’m actively looking for new opportunities. my strengths match up well with the skills needed from the OMI study. I have deep experience across all digital marketing tactics as well as analytics.

Digital Marketing Skills and Talent Infographic

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The post Are you keeping up with Google? appeared first on Matt Arnzen.

• Study: 61 Percent Of Mobile Callers Ready To Convert
  As a marketer if you’re not making it easy for mobile users to call you, you’re losing business. A new survey of 3,000 US smartphone users, conducted by IPSOS on behalf of Google, underscores the critical role of calls in the mobile path to purchase.
• Adobe Study: Half Of Marketers Losing Sleep Over Digital
  If a just-released survey by Adobe represents the true state of digital marketing in business today, CMOs everywhere are reaching for the Ambien.
• Post-PRISM, Google Confirms Quietly Moving To Make All Searches Secure, Except For Ad Clicks
  In the past month, Google quietly made a change aimed at encrypting all search activity — except for clicks on ads.
• 14 rules for data-driven, not data-deluded, marketing
  We’re now in the crossfire of a peaking hype cycle for big data and its inevitable backlash.

The post What I'm reading this week – 9/25/13 appeared first on Matt Arnzen.

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• Online Marketing Tools by Bryan Eisenberg
  Discover 150+ tools to improve your website
• Ten percent of Starbucks transactions in US come via mobile payments
  Mobile payments has proven to be a very difficult nut to crack. Google, Isis, and others have failed to bring wallet-free payments to primetime, but one company has seen some success: Starbucks.
• Announcing the 2013 Local Search Ranking Factors Results
  The full results of this year’s Local Search Ranking Factors survey

The post What I'm reading this week – 8/7/13 appeared first on Matt Arnzen.

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