“The most frightening thing in our business right now [apart from the dearth of great creative work] is the dangerous assumption that most people are already interested in what we have to say and want to take part and get involved in some kind of conversation or relationship with a brand.”

- The Sell! Sell! Blog

The post Most People Just Don’t Care, and That’s Okay. appeared first on Mark Wanczak.

The post Brilliant appeared first on Mark Wanczak.

There’s a lot of blather in the world about new agency models, new communication modalities, the idea that brands are patterns and that before long my 37-inch Samsung will be trashed for a two-inch mobile device.

That’s all well and good.

But victory will come, as it always does, not to the pontificators.

Not to the poseurs and posturers.

It will come to people who buckle-down, follow-through and dig. People who keep coming at you. People who work.

That’s the new agency model for me.

That’s Web 4.0 for me.

That’s the new economy for me.

Work hard.

- George Tannenbaum

The post One Thing Never Changes appeared first on Mark Wanczak.

The post How Many People Are In Space Right Now? appeared first on Mark Wanczak.

Stories are things with beginnings, middles and ends. They have protagonists and villains. They elicit emotions. Or at least they should. A 25-pixel square trying to get you to buy something is probably not a story.

- Keith Byrne, Floatsam

The post Not Everything is a Story appeared first on Mark Wanczak.

The post Kayne Wes Anderson appeared first on Mark Wanczak.

Read his daily wisdom here.

The post Why I Read George Tannenbaum’s Ad Aged Blog appeared first on Mark Wanczak.

The post Argentinians Are Absolutely Delusional About Soccer appeared first on Mark Wanczak.

The post Vacation appeared first on Mark Wanczak.

The point is I’ve worked extremely hard to make my scripts extremely simple. It’s not the number of words that matters, it’s how those words are put together. Right now, they work. If I have to add stuff, they won’t work.

Because adding at this point is pulling the loose thread in a sweater. Before long, the whole thing unravels.

Sometimes I believe a good piece of copy is like a mosaic or a puzzle. Everything has to fit. There can be no leftover pieces or missing ones.

If you want more stuff in there, it’s time not to adjust but to start over.

You can’t just add things.

That’s not the way it works.

- George Tannenbaum

The post You Can’t Just Add Things appeared first on Mark Wanczak.