Marketing Shebang

Will You Join Me at SHOP Symposium/09?

Lynn — Fri, 13 Mar 2009 16:32:05 +0000

I’ll be a panelist at the SHOP Symposium / 09 on March 23 at the Seattle Design Center. Put on by CRAVEbusiness, this annual event offers women who are passionate about their businesses a full day of fun, inspiration and education. Here are a few people I can’t wait to meet: Laura Christianson and Jim [...]

No Boys Allowed: Upscale Hotel Gets It

Lynn — Thu, 05 Mar 2009 18:12:11 +0000

Do you ask your customers, “What would you like?” The Premier Hotel in New York’s Times Square did, and the result is their swanky Women Travelers Floor. According to their website, it’s “designed to provide female travelers with a peace of mind and myriad of comforts to unwind and uplift.” I’m so there. The haven [...]

Is Your Customer a Frugalista?

Lynn — Wed, 18 Feb 2009 17:45:29 +0000

Your sales are soft. People aren’t buying as much. Purse strings are pulled tight, double knotted, then knotted again. Need a fresh perspective on your customers’ thriftmeister ways? Check out what Andrea Learned (author of Don’t Think Pink: What Really Makes Women Buy — and How to Increase Your Share of This Crucial Market) has to say. [...]

I’m a Copycat. Are You?

Lynn — Mon, 16 Feb 2009 16:24:10 +0000

My face is red. I’ve logged onto Biznik, my favorite social networking site, several times a day for months. When I Google them (try it; you’ll like it!) this description comes up: “Grow your business faster and more profitably with Biznik, the local, independent business networking community where collaboration beats competition.” Fast forward to this blog. [...]

How to Turn Off Women

Lynn — Thu, 12 Feb 2009 16:46:36 +0000

Check out what HP thinks women want in a computer. Their Mini 1000 Vivienne Tam is a laptop that looks as “stylish and alluring” as a clutch. A combo computer/clutch? Hmm. And stylish is okay, but alluring? The women I know don’t buy computers that entice while dangling from their hand but computers that are [...]

6 Quick Tips to Keep Readers Engaged in Your Website

Lynn — Sun, 01 Feb 2009 03:17:13 +0000

I love clever website design. Bells and whistles are cool, too. But the fact is, without solid content, a website fails at its most basic level: attracting and converting customers. Here are half-dozen ways to ensure your writing has what it takes to engage online readers. Make your point–pronto You have mere seconds to convey [...]

The #1 Thing Your Customers Want to Hear

Lynn — Tue, 27 Jan 2009 16:33:00 +0000

“We’re there for you.” Some of the most successful companies say it this way: Nordstrom: We do everything possible (and more) to give you excellent customer service. Apple computers: We provide in-person tech support and free workshops. Les Schwab Tires: We run to your car to show how eager we are to help you. How [...]

Attract the World’s Most Powerful Consumer Group

Lynn — Tue, 27 Jan 2009 13:23:16 +0000

Who is this amazing group? Women. Turns out, we wield wallets and we’re not afraid to use them. Women buy or influence the buying of 80% of all consumer goods. And we’re not just buying ho-hum stuff like groceries and household items, but big-ticket items in every category: homes, stocks, cars, computers, travel and so [...]

How The Girl Effect Can Change the World–and Your Marketing

Lynn — Sat, 24 Jan 2009 23:35:38 +0000

The Girl Effect, a nonprofit awareness campaign, creates marketing that rocks for a cause that counts. It takes a huge problem—the poverty of 600 million adolescent girls in the developing world—and creates a message that is: Clear and compelling Interactive, engaging viewers Delivers a clear call to action Got 30 minutes? That’s how long it [...]

5 More Tips to Writing Better Marketing Materials

Lynn — Sat, 24 Jan 2009 22:43:32 +0000

More advice from Biznik writers on how to grow your small business. 1. Deliver your message plainly in the language of your audience. –Molly Dee Anderson 2. Communicating what sets your business apart with clear, compelling web content is the service a writer can bring to small companies. –Russell Smith 3. When you’re writing your [...]