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    <title>MarketingPower Podcast Series</title>
    
      
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    <language>en-us</language>
    <copyright>Copyright © 2009 MarketingPower, Inc. The site content may not be copied, reproduced, or redistributed without prior written permission from the American Marketing Association or its affiliates.</copyright>
    <description>MarketingPower Podcast brought to you by American Marketing Association – a podcast program that features forward-thinking topics and key marketing thought leaders throughout the industry. Our podcasts are online, timely and topical keeping your marketing skills sharp. Covering topics from social marketing, marketing research, brand management!</description>
    
    
    <itunes:subtitle>Marketing Power Podcast brought to you by American Marketing Association. A podcast program that features forward-thinking topics and key marketing thought leaders throughout the industry. Our podcasts are online, timely and topical keeping your marketing</itunes:subtitle>
    <itunes:author>American Marketing Association</itunes:author>
    <itunes:summary>Marketing Power Podcast brought to you by American Marketing Association. A podcast program that features forward-thinking topics and key marketing thought leaders throughout the industry. Our podcasts are online, timely and topical keeping your marketing skills sharp. Covering topics from social marketing, marketing research, brand management!</itunes:summary>
    <itunes:owner>
      <itunes:name>American Marketing Association</itunes:name>
      <itunes:email>acarbonara@ama.org</itunes:email>
    </itunes:owner>
    
      
        <itunes:keywords>marketing,branding,social,marketing,marketing,research,brand,management</itunes:keywords>
      
      
    
    
    
      
        
      
      
    
    
    
    
    
    
      <atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/marketingpower/MarketingpowerPodcastSeries" /><feedburner:info uri="marketingpower/marketingpowerpodcastseries" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><media:copyright>Copyright © 2009 MarketingPower, Inc. The site content may not be copied, reproduced, or redistributed without prior written permission from the American Marketing Association or its affiliates.</media:copyright><media:keywords>marketing,branding,social,marketing,marketing,research,brand,management</media:keywords><media:category scheme="http://www.itunes.com/dtds/podcast-1.0.dtd">Business/Management &amp; Marketing</media:category><itunes:explicit>no</itunes:explicit><itunes:category text="Business"><itunes:category text="Management &amp; Marketing" /></itunes:category><geo:lat>41.882582</geo:lat><geo:long>-87.637601</geo:long><image><link>http://www.marketingpower.com</link><url>http://www.marketingpower.com/Content/ama_flames.gif</url><title>American Marketing Association</title></image><feedburner:emailServiceId>marketingpower/MarketingpowerPodcastSeries</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><item>
        <title>An Agency Paradigm Shift</title>
        <pubDate>Tue, 20 Nov 2012 11:04:53 -0700</pubDate>
        
          
            <itunes:subtitle>Navigating the New Marketing Landscape</itunes:subtitle>
            <itunes:summary>In this exclusive interview, Tom Jacobs, founder of the award-winning Jacobs Agency, Inc., which has served over 220 clients since its launch in 1997, offers his insights on the paradigm shifts taking place in the agency world as well as lessons learned in navigating to today's new marketing landscape.</itunes:summary>
            <itunes:author>American Marketing Association</itunes:author>
            
              
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            <itunes:duration>00:22:32</itunes:duration>
            
              
                <itunes:keywords>ReadyTalk</itunes:keywords>
              
              
            
        
        
      
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      <item>
        <title>Winning the Story Wars</title>
        <pubDate>Tue, 20 Nov 2012 11:09:02 -0700</pubDate>
        
          
            <itunes:subtitle />
            <itunes:summary>To engage users today, brands need to become successful storytellers.</itunes:summary>
            <itunes:author>American Marketing Association</itunes:author>
            
              
                <guid isPermaLink="false">http://cc.readytalk.com/cc/download/rss/gf95m2/Winning the Story Wars.mp3</guid>
                
              
              
            
            <itunes:duration>00:41:42</itunes:duration>
            
              
                <itunes:keywords>ReadyTalk</itunes:keywords>
              
              
            
        
        
      
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      <item>
        <title>Author Seies: Converge</title>
        <pubDate>Mon, 29 Apr 2013 13:05:55 -0600</pubDate>
        
          
            <itunes:subtitle>Transforming Business at the Intersection of Marketing and Technology</itunes:subtitle>
            <itunes:summary>Welcome to the world where Marketing and IT meet!
During this podcast author Ray Velez explains how the lines have blurred, why technology, media, and creativity are coming together and how this shift is revolutionizing marketing and business strategy.</itunes:summary>
            <itunes:author>American Marketing Association</itunes:author>
            
              
                <guid isPermaLink="false">http://cc.readytalk.com/cc/download/rss/g9c6q6/Author Seies_ Converge.mp3</guid>
                
              
              
            
            <itunes:duration>00:23:21</itunes:duration>
            
              
                <itunes:keywords>ReadyTalk</itunes:keywords>
              
              
            
        
        
      
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      <item>
        <title>Corporate Reputation Research</title>
        <pubDate>Mon, 20 May 2013 07:19:30 -0600</pubDate>
        
          
            <itunes:subtitle />
            <itunes:summary>In one form or another, a very simple concept lies at the center of corporate reputation - improving trust improves corporate reputation. Focusing on trust - building a relationship - is worth the time and effort. If a company is building trust, they are building reputation. Tune in to this podcast for more insight on this topic.</itunes:summary>
            <itunes:author>American Marketing Association</itunes:author>
            
              
                <guid isPermaLink="false">http://cc.readytalk.com/cc/download/rss/f71siu/Corporate Reputation Research.mp3</guid>
                
              
              
            
            <itunes:duration>00:14:01</itunes:duration>
            
              
                <itunes:keywords>ReadyTalk</itunes:keywords>
              
              
            
        
        
      
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  <media:credit role="author">American Marketing Association</media:credit><media:rating>nonadult</media:rating><media:description type="plain">Marketing Power Podcast brought to you by American Marketing Association. A podcast program that features forward-thinking topics and key marketing thought leaders throughout the industry. Our podcasts are online, timely and topical keeping your marketing</media:description></channel>
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