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A podcast program that features forward-thinking topics and key marketing thought leaders throughout the industry. Our podcasts are online, timely and topical keeping your marketing skills sharp. Covering topics from social marketing, marketing research, brand management! American Marketing Association acarbonara@ama.org marketing,branding,social,marketing,marketing,research,brand,management Copyright © 2009 MarketingPower, Inc. The site content may not be copied, reproduced, or redistributed without prior written permission from the American Marketing Association or its affiliates.marketing,branding,social,marketing,marketing,research,brand,managementBusiness/Management & Marketingno41.882582-87.637601http://www.marketingpower.comhttp://www.marketingpower.com/Content/ama_flames.gifmarketingpower/MarketingpowerPodcastSerieshttp://feedburner.google.com Tue, 9 Aug 2011 07:30:48 -0600 We all know the old saying, "Men are from Mars and Women are from Venus", but are the two sexes really that far apart when it comes to what online advertisements they both view? In this exclusive interview with Jeff Bander, Senior Vice President of Client Services for EyeTrackShop, learn how eye tracking researched helped identify differences in how men and women perceive advertising and product packaging. American Marketing Association http://cc.readytalk.com/cc/download/rss/gsmdoq/Battle of the Sexes_ Gender Specific Gaze Differences.mp3 00:16:11 ReadyTalk no<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?a=k1aS6Xsu1dQ:IUsCtYzd1XE:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?a=k1aS6Xsu1dQ:IUsCtYzd1XE:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?a=k1aS6Xsu1dQ:IUsCtYzd1XE:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?i=k1aS6Xsu1dQ:IUsCtYzd1XE:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?a=k1aS6Xsu1dQ:IUsCtYzd1XE:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?i=k1aS6Xsu1dQ:IUsCtYzd1XE:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?a=k1aS6Xsu1dQ:IUsCtYzd1XE:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?a=k1aS6Xsu1dQ:IUsCtYzd1XE:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?i=k1aS6Xsu1dQ:IUsCtYzd1XE:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/marketingpower/MarketingpowerPodcastSeries/~4/k1aS6Xsu1dQ" height="1" width="1"/>http://feedproxy.google.com/~r/marketingpower/MarketingpowerPodcastSeries/~3/k1aS6Xsu1dQ/Battle of the Sexes_ Gender Specific Gaze Differences.mp3http://cc.readytalk.com/cc/download/rss/gsmdoq/Battle of the Sexes_ Gender Specific Gaze Differences.mp3http://cc.readytalk.com/cc/download/rss/gsmdoq/Battle%20of%20the%20Sexes_%20Gender%20Specific%20Gaze%20Differences.mp3 Tue, 9 Aug 2011 07:36:23 -0600 CMOs and senior marketers are increasingly adding "revenue generation" to their job responsibilities. Doing so requires new skillsets, approaches and ways of working. In this exclusive interview with Debbie Qaqish, Principal and Chief Revenue Marketing Officer with The Pedowitz Group, learn what role the CMO is playing in revenue management for organizations and how it is transforming the responsibilities of marketers. American Marketing Association http://cc.readytalk.com/cc/download/rss/25y4tg/The Rise of the Revenue Marketer.mp3 00:37:08 ReadyTalk no<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?a=AOUPuTKCtcc:KtskrBBEJ4E:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?a=AOUPuTKCtcc:KtskrBBEJ4E:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?a=AOUPuTKCtcc:KtskrBBEJ4E:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?i=AOUPuTKCtcc:KtskrBBEJ4E:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?a=AOUPuTKCtcc:KtskrBBEJ4E:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?i=AOUPuTKCtcc:KtskrBBEJ4E:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?a=AOUPuTKCtcc:KtskrBBEJ4E:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?a=AOUPuTKCtcc:KtskrBBEJ4E:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?i=AOUPuTKCtcc:KtskrBBEJ4E:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/marketingpower/MarketingpowerPodcastSeries/~4/AOUPuTKCtcc" height="1" width="1"/>http://feedproxy.google.com/~r/marketingpower/MarketingpowerPodcastSeries/~3/AOUPuTKCtcc/The Rise of the Revenue Marketer.mp3http://cc.readytalk.com/cc/download/rss/25y4tg/The Rise of the Revenue Marketer.mp3http://cc.readytalk.com/cc/download/rss/25y4tg/The%20Rise%20of%20the%20Revenue%20Marketer.mp3 Mon, 30 Jan 2012 14:49:24 -0700 What Really Happens When Respondents Don't Take Surveys in Their Native Language To understand exactly what the impact of eliminating translations is on both data accuracy and respondents' survey experiences, SSI conducted a new study comparing results of English vs. non-English studies. Now, Kristin Cavallaro, SSI's Knowledge and Data Analysis Specialist, shares the results for the first time in this new podcast. American Marketing Association http://cc.readytalk.com/cc/download/rss/2erxe6/Does Cutting Translations Mean Compromising Quality_.mp3 00:12:11 ReadyTalk no<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?a=B4a8C5WGBrM:u9qkDMx57DM:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?a=B4a8C5WGBrM:u9qkDMx57DM:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?a=B4a8C5WGBrM:u9qkDMx57DM:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?i=B4a8C5WGBrM:u9qkDMx57DM:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?a=B4a8C5WGBrM:u9qkDMx57DM:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?i=B4a8C5WGBrM:u9qkDMx57DM:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?a=B4a8C5WGBrM:u9qkDMx57DM:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?a=B4a8C5WGBrM:u9qkDMx57DM:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?i=B4a8C5WGBrM:u9qkDMx57DM:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/marketingpower/MarketingpowerPodcastSeries/~4/B4a8C5WGBrM" height="1" width="1"/>http://feedproxy.google.com/~r/marketingpower/MarketingpowerPodcastSeries/~3/B4a8C5WGBrM/Does Cutting Translations Mean Compromising Quality_.mp3http://cc.readytalk.com/cc/download/rss/2erxe6/Does Cutting Translations Mean Compromising Quality_.mp3http://cc.readytalk.com/cc/download/rss/2erxe6/Does%20Cutting%20Translations%20Mean%20Compromising%20Quality_.mp3 Wed, 4 Jan 2012 13:37:12 -0700 Who Really Determines the Success of Your Business_Shapiro During this podcast Aaron Shapiro, CEO of digital agency HUGE, discusses why today's most critical driver of success is usability excellence. Shapiro's analysis also includes a study of the Digital Leadership Set - companies in the Fortune 1000 that most effectively utilize digital across all aspects of their business. These companies, including Best Buy and Zappos, attract customers by providing appealing digital experiences. And they're rewarded with rising stock price and performance. You'll learn how digital leadership has brought huge profits to companies large and small. Tune in to hear more! American Marketing Association http://cc.readytalk.com/cc/download/rss/ayqqtr/Author Series_ Users Not Customers.mp3 00:23:01 ReadyTalk no<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?a=itVx3ef7KiY:X_yC7uZg83o:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?a=itVx3ef7KiY:X_yC7uZg83o:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?d=dnMXMwOfBR0" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?a=itVx3ef7KiY:X_yC7uZg83o:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?i=itVx3ef7KiY:X_yC7uZg83o:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?a=itVx3ef7KiY:X_yC7uZg83o:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?i=itVx3ef7KiY:X_yC7uZg83o:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?a=itVx3ef7KiY:X_yC7uZg83o:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?a=itVx3ef7KiY:X_yC7uZg83o:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/marketingpower/MarketingpowerPodcastSeries?i=itVx3ef7KiY:X_yC7uZg83o:gIN9vFwOqvQ" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/marketingpower/MarketingpowerPodcastSeries/~4/itVx3ef7KiY" height="1" width="1"/>http://feedproxy.google.com/~r/marketingpower/MarketingpowerPodcastSeries/~3/itVx3ef7KiY/Author Series_ Users Not Customers.mp3http://cc.readytalk.com/cc/download/rss/ayqqtr/Author Series_ Users Not Customers.mp3http://cc.readytalk.com/cc/download/rss/ayqqtr/Author%20Series_%20Users%20Not%20Customers.mp3 American Marketing AssociationnonadultMarketing Power Podcast brought to you by American Marketing Association. A podcast program that features forward-thinking topics and key marketing thought leaders throughout the industry. Our podcasts are online, timely and topical keeping your marketing