Latest Resources from Marketingpower

the-rise-of-the-african-consumer

Daniella Anaya — Fri, 11 Jan 2013 15:38:47 GMT

Title: The Rise of the African Consumer

Description: Africa's consumer-facing industries are expected to grow by more than $400 billion by 2020. The potential of the consumer market is being realized. But there has been a lack of information on how to access the consumer market in Africa.

Content Tag Keywords: africa, market research, consumer insights, rise, african, consumer

the-coming-era-of-on-demand-marketing

Daniella Anaya — Mon, 06 May 2013 16:24:06 GMT

Title: The Coming Era of ‘On-Demand’ Marketing

Description: Emerging technologies are poised to personalize the consumer experience radically – in real time and almost everywhere. It’s not too early to prepare.

Content Tag Keywords: coming, era, on demand, marketing,

six-social-media-skills-every-leader-needs

Daniella Anaya — Mon, 22 Apr 2013 19:07:43 GMT

Title: Six Social Media Skills Every Leader Needs

Description: Organizational social media literacy is fast becoming a source of competitive advantage. Learn, through the lens of executives at General Electric, how you and your leaders can keep up.

Content Tag Keywords: six, social, media, skills, every, leader, needs, social media, facebook, twitter, linkedin, vine

fail-forward-creating-business-culture-learning

Marguerite McNeal — Tue, 14 May 2013 17:00:58 GMT

Title: Fail Forward: Tips for Creating a Business Culture of Learning

Description: Here are tips for writing a company failure report and maximizing the education that businesses gain from missteps.

Content Tag Keywords: failure, b-to-b, innovation, failure report, Fail Forward, Engineers Without Borders Canada, best practices, business culture, education, acceptance, Ashley Good, non-profit, professional development

indias-internet-oppurtunity

Daniella Anaya — Mon, 22 Apr 2013 17:45:15 GMT

Title: India's Internet Opportunity

Description: India is on the verge of a huge expansion in Internet usage. If it manages its online engagement intelligently, GDP could soar.

Content Tag Keywords: india, internet, oppurtunity, gdp, population, initiative

how-big-data-can-revolutionize-pharmaceutical-rd

Daniella Anaya — Mon, 29 Apr 2013 16:55:39 GMT

Title: How Big Data can Revolutionize Pharmaceutical R&D

Description: Pharmaceutical R&D suffers from declining success rates and a stagnant pipeline. Big data and the analytics that go with it could be a key element of the cure.

Content Tag Keywords: big, data, revolutionize, pharma, pharmaceutical, rd

bring-analytics-out-of-the-basement

Kevin Campbell — Mon, 11 Mar 2013 20:36:26 GMT

Title: Bring Analytics Out of the Basement

Description: Marketers are fast approaching the point of diminishing returns when it comes to the pure, mathematical aspects of analytics.

Content Tag Keywords: ring, analytics, out, basement, metrics, human, marketing, data, algorithm, math

engaging-boards-on-the-future-of-marketing

Daniella Anaya — Mon, 22 Apr 2013 17:30:53 GMT

Title: Engaging Boards on the Future of Marketing

Description: At many companies, the whole organization is becoming more responsible for customer engagement. A few are extending this thinking to the boardroom.

Content Tag Keywords: engaging, board, future, marketing, boardroom

demystifying-social-media

Daniella Anaya — Mon, 29 Apr 2013 15:41:49 GMT

Title: Demystifying Social Media

Description: As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision-making in predictable ways.

Content Tag Keywords: demystifying, social, media, social media, executives, engagement, users, facebook, twitter, vine, instagram

getty-helps-clients-visualize-big-data

Marguerite McNeal — Tue, 14 May 2013 20:08:57 GMT

Title: Getty Helps Clients Visualize Big Data Trends

Description: Getty Images helps its clients select the best media to visualize company data.

Content Tag Keywords: Getty Images, Larry Cohen, business intelligence, Big Data, data visualization, visual storytelling, Alexandra Mitchell, virtual persona, insights, b-to-b, analytics, trend research, marketing research