Latest Resources from Marketingpower

home_entertainers

Elisa Rogge — Tue, 10 Nov 2009 23:24:59 GMT

Title: Prime Time for Home Entertaining

Description: AMID THE ECONOMIC DOWNTURN, sizable majorities of consumers plan to cut back on discretionary expenses like dining out and going out in general.

Content Tag Keywords: consumers plan to cut back on discretionary expenses like dining out and going out in general.

energy_star_

Elisa Rogge — Tue, 10 Nov 2009 15:54:56 GMT

Title: 'Energy Star' Brightens Darkening Economy

Description: Amid the economic downturn, consumers reeling from stratospheric utility bills are turning to energy-efficient appliances – providing the economy with a rare bright spot

Content Tag Keywords: products, values, economy, consumers, environment, research and business marketers

thinking_outside_the_chocolate_box

Andrea Napralla — Thu, 05 Nov 2009 22:47:17 GMT

Title: Thinking Outside the Chocolate Box

Description: Godiva Chocolatier first embraced enterprise loyalty when the Campbell Soup Company, which had owned the Godiva brand for 44 years, sold it to Istanbul-based Yildiz Holding for $850 million in late 2007.

Content Tag Keywords: godiva chocolate rewards club, crm, cpg, reward value proposition, boutiques, membership, customer experience, focus group, customer relationship management, multi-channel

the_oriental_crown

Andrea Napralla — Wed, 11 Nov 2009 15:42:28 GMT

Title: The Oriental Crown

Description: Chinese marketers, both natives and westerners doing business in the country, all speak positively of the growing interest in building and mining customer databases, of creating stronger relationships with best customers.

Content Tag Keywords: economy, loyalty marketing, globalization, co-branding, coalition, insurance, bank, retail, behavior, promotions, urban

twitter_nonprofits

Meghan Keate — Wed, 11 Nov 2009 22:23:39 GMT

Title: Twitter™ 101 for Nonprofits

Description: Over the past year, nonprofit organizations have begun to see the potential in using Twitter for fundraising, outbound communication, community building, marketing, sales, and more.

Content Tag Keywords: twitter, nonprofit, non-profit, social network, social, online, internet, fundraising, netwits, web, online strategy

search_engine_visibility_part_2

Meghan Keate — Wed, 11 Nov 2009 21:12:43 GMT

Title: A Recipe for Search Engine Visibility: Part 2

Description: In this installment of improving your website’s visibility with search engines, the author is mixing in website structure to begin pulling in traffic.

Content Tag Keywords: search engines, external, SEO, search engine optimization, seo, internal, sem, SEM, website, online, internet, visibility, traffic, site

search_engine_visibility_part_1

Meghan Keate — Wed, 11 Nov 2009 20:52:09 GMT

Title: A Recipe for Search Engine Visibility: Part 1

Description: Improve your website’s visibility with search engines by adding these readily available SEO ingredients.

Content Tag Keywords: seo, search engine, search engine optimization, website, online, internet, Twitter, tweet, social network, mobile

nonprofits_and_social_media

Meghan Keate — Wed, 11 Nov 2009 22:12:41 GMT

Title: Nonprofits and Social Media - Seth Godin, Beth Kanter, and The Chronicle of Philanthropy All Chime In

Description: Do you know who Seth Godin is? If not, make sure to check out his blog and what Wikipedia has to say about him.

Content Tag Keywords: social media, nonprofit, non-profit, buzz, online, internet, free online tools, twitter, facebook, social network, blog

more_constituents_on_website

Meghan Keate — Wed, 11 Nov 2009 22:54:14 GMT

Title: Want More Constituents on Your Website? Don’t Annoy Them!

Description: If a web page takes more than two seconds to load, it’s no longer perceived as “instantaneous.” The clock is ticking before your users either get annoyed or start thinking about something else.

Content Tag Keywords: website, online, internet, constituents, web, software, webpage, web page

measuring_success_online

Meghan Keate — Wed, 11 Nov 2009 22:03:16 GMT

Title: Measuring Success Online - Is this Internet Thing Worth the Effort?

Description: The author has spoken with too many people lately that are not measuring their online success. Can they really afford to not do this?

Content Tag Keywords: online, success, ROI, roi, return on investment, internet, value, website, brand value, nonprofit, non-profit