tag:typepad.com,2003:weblog-310108 2009-11-08T13:36:41-05:00 Thoughts, ideas and insights directly from the ANA A member of the ANA Blog Family TypePad tag:typepad.com,2003:post-6a00d83451f2cd69e20120a663217f970b 2009-11-08T13:36:41-05:00 2009-11-08T13:37:59-05:00 Association of National Advertisers By: Ryan Anderson, Starwood Hotels and Resorts As the financial markets eroded steeply in the second half of 2008, consumer behavior changed quickly and marketing executives had to reassess business priorities and plan their response to plummeting revenues. While many...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/marketingmaestros?a=E8twLfsGkpA:HdbFzqte8hs:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/marketingmaestros?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/marketingmaestros?a=E8twLfsGkpA:HdbFzqte8hs:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/marketingmaestros?d=qj6IDK7rITs" border="0"></img></a> </div>http://ana.blogs.com/maestros/2009/11/charles-schwab-turning-crisis-into-opportunity.html tag:typepad.com,2003:post-6a00d83451f2cd69e20120a6631e0b970b 2009-11-08T13:33:04-05:00 2009-11-08T13:39:48-05:00 Association of National Advertisers By: Geoffrey Precourt, Warc As seen at: http://www.warc.com/ConferenceBlogs/ANA-112009.asp The timeline - as expressed through a series of Fortune magazine covers - tells the story of the last quarter-century of IBM sharply and succinctly. In 1984, the company was recognized as...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/marketingmaestros?a=Eor3w0OWTbI:XQEWoZxqVwc:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/marketingmaestros?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/marketingmaestros?a=Eor3w0OWTbI:XQEWoZxqVwc:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/marketingmaestros?d=qj6IDK7rITs" border="0"></img></a> </div>http://ana.blogs.com/maestros/2009/11/ibm-to-the-edge-of-the-abyss-and-back.html tag:typepad.com,2003:post-6a00d83451f2cd69e201287561f470970c 2009-11-07T20:37:52-05:00 2009-11-07T20:37:52-05:00 Association of National Advertisers BY BOB SIEGAL, PRAGER AND FENTON LLP I write this blog post while sitting in the Phoenix Hospital ER, waiting for an orthopedic surgeon to treat my crippled hand. OK, I’ll be honest - I’m really writing this while sitting...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/marketingmaestros?a=CJqCBlQVZL0:H6q37dTyYUk:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/marketingmaestros?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/marketingmaestros?a=CJqCBlQVZL0:H6q37dTyYUk:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/marketingmaestros?d=qj6IDK7rITs" border="0"></img></a> </div>http://ana.blogs.com/maestros/2009/11/the-kodak-growth-moment-overhauling-an-icon.html tag:typepad.com,2003:post-6a00d83451f2cd69e201287561c024970c 2009-11-07T18:30:09-05:00 2009-11-07T18:30:09-05:00 Association of National Advertisers By: Darlene Abubakar, Amtrak Method Products, Inc. manufactures and distributes household cleaning products and Eric Ryan, the company’s Chief Brand Architect and Co-founder, indicated that Method is a challenger brand, foolish enough to go up against not one or two...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/marketingmaestros?a=Y2EBAC5kxBo:mnj83FJWlCg:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/marketingmaestros?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/marketingmaestros?a=Y2EBAC5kxBo:mnj83FJWlCg:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/marketingmaestros?d=qj6IDK7rITs" border="0"></img></a> </div>http://ana.blogs.com/maestros/2009/11/name-your-own-job-title-yes-there-is-a-method-to-the-madness.html tag:typepad.com,2003:post-6a00d83451f2cd69e20128755fe097970c 2009-11-06T21:48:26-05:00 2009-11-07T14:04:57-05:00 Association of National Advertisers By Ryan Anderson, Starwood Hotels and Resorts Worldwide, Inc. The ANA has devised a clever system to the badges provided to each attendee at the Annual Conference. As is typical of most conferences, these 3x4 cards provide your name and...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/marketingmaestros?a=_B269sN9fX8:sdiEJ_zEr6k:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/marketingmaestros?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/marketingmaestros?a=_B269sN9fX8:sdiEJ_zEr6k:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/marketingmaestros?d=qj6IDK7rITs" border="0"></img></a> </div>http://ana.blogs.com/maestros/2009/11/google-green-or-red-stripe.html tag:typepad.com,2003:post-6a00d83451f2cd69e20128755fdcfb970c 2009-11-06T21:39:17-05:00 2009-11-06T21:39:17-05:00 Association of National Advertisers By Bob Siegal, Prager & Fenton Listening and watching Mr. England’s presentation this morning I was struck by the notion that the ANA may just have to institute a policy that prohibits beer marketers from speaking at future conferences. This...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/marketingmaestros?a=7XwHF0-bBLY:9QxImzpEcTA:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/marketingmaestros?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/marketingmaestros?a=7XwHF0-bBLY:9QxImzpEcTA:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/marketingmaestros?d=qj6IDK7rITs" border="0"></img></a> </div>http://ana.blogs.com/maestros/2009/11/millercoors-cmo-growth-is-overflowing.html tag:typepad.com,2003:post-6a00d83451f2cd69e20120a65e56d6970b 2009-11-06T17:52:37-05:00 2009-11-06T17:52:37-05:00 Association of National Advertisers By Lesley Neadel, CooperKatz Stephen Quinn of Walmart kicked off the presentations of the 2009 ANA Annual Conference. He described Walmart’s current main objective: to sharply focus on their customers, something that the organization had stopped doing. Quinn warned, “If...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/marketingmaestros?a=xboCfkJkSSs:VDU1eSJyd3w:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/marketingmaestros?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/marketingmaestros?a=xboCfkJkSSs:VDU1eSJyd3w:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/marketingmaestros?d=qj6IDK7rITs" border="0"></img></a> </div>http://ana.blogs.com/maestros/2009/11/stephen-quinn-cmo-of-walmart-shares-their-customer-centric-pov.html tag:typepad.com,2003:post-6a00d83451f2cd69e20120a65e5561970b 2009-11-06T17:49:55-05:00 2009-11-06T17:49:55-05:00 Association of National Advertisers By Darlene Abubakar, Amtrak It’s tough to grow a brand during a major recession, but McDonald’s is thriving during these tough times. How are they doing it? This was Neil Golden’s topic of discussion at the ANA annual conference general...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/marketingmaestros?a=7ea73RhMEFM:bGPaAgApjcQ:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/marketingmaestros?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/marketingmaestros?a=7ea73RhMEFM:bGPaAgApjcQ:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/marketingmaestros?d=qj6IDK7rITs" border="0"></img></a> </div>http://ana.blogs.com/maestros/2009/11/mcdonalds-im-loving-growth-cmo-discusses-every-color-but-green.html tag:typepad.com,2003:post-6a00d83451f2cd69e20120a65e50d9970b 2009-11-06T17:42:46-05:00 2009-11-06T17:42:46-05:00 Association of National Advertisers By Telisa Yancy, American Family Insurance A few weeks ago, I and the twenty-six person team I have the privilege of leading, sat in a small conference room near Madison Wisconsin challenging ourselves to “break barriers, think differently and challenge...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/marketingmaestros?a=zUHl62xmLRE:fqNEvkkZyeA:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/marketingmaestros?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/marketingmaestros?a=zUHl62xmLRE:fqNEvkkZyeA:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/marketingmaestros?d=qj6IDK7rITs" border="0"></img></a> </div>http://ana.blogs.com/maestros/2009/11/why-compete-like-a-commodity-if-you-have-no-desire-to-be-one.html tag:typepad.com,2003:post-6a00d83451f2cd69e20120a6b2b9d1970c 2009-11-06T15:27:07-05:00 2009-11-06T15:27:07-05:00 Association of National Advertisers By: Megan Burke, CooperKatz and Company Over 1,200 of the country’s marketing leaders have arrived in Phoenix, Arizona for the ANA’s Masters of Marketing Conference which, as the 99th gathering of the ANA will also serve as the launch of...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/marketingmaestros?a=zEhaQo3UMio:vFVcE5HQTT0:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/marketingmaestros?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/marketingmaestros?a=zEhaQo3UMio:vFVcE5HQTT0:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/marketingmaestros?d=qj6IDK7rITs" border="0"></img></a> </div>http://ana.blogs.com/maestros/2009/11/ana-2009-masters-of-marketing-annual-conference-kicks-off.html