ANA Marketing Maestros

Doing Well by Doing Good, Even in a Tough Economy

2009-06-30T11:41:09-04:00

By Adrienne Tallacksen Commercial media has advertising; public radio has underwriting. Those of us who listen to public radio are all too familiar with the phrase “Support for this program comes to from…” Recently I heard the following underwriting message:...

Ten Best Practices For Long-Term Growth In a Recession & Beyond

2009-06-18T15:01:57-04:00

By Bill Duggan ANA’s recent “Brand Building in Tough Times & Beyond” conference promised that all speakers would leave behind actionable ideas for immediate and longer-term brand growth. Below are highlights of those key takeways. Your ideas for driving either...

Generate Exponential Revenue by Investing in the Booming Halal Market

2009-06-12T13:35:28-04:00

By Irina Skaya Today, Islam is the fastest growing religion on earth with the Muslim population estimated to reach two billion by 2010. The global Halal food market is estimated to be worth $632 billion a year.. A new study...

Golden Opportunities on Twitter

2009-06-05T13:31:45-04:00

By Irina Skaya Not a day goes by without someone asking me, “Why do you use Twitter? It’s so useless. Why do I care what you are up to every second of the day?” Wake up people! You are missing...

Advertising as Art or Creative, Creative

2009-06-05T10:42:13-04:00

By Barry Garbarino As I rode home on the train last night – for some strange reason and old jingle from a telecommunication company popped into my head from thin air. I think it went something like, “second class phones,...

Recession: Glimmer of Hope?

2009-05-28T10:33:42-04:00

As a follow-up to my blog, "Is an economic recovery near?" I would like to share with you are new video snippets from the 2009 ANA Building in Tough Times Brand Conference where heavy-weight executives from Dunkin' Donuts, MillerCoors and...

Who Are You? Mac or PC?

2009-05-21T14:37:05-04:00

By Irina Skaya There has always been a constant debate between McDonalds vs. Burger King, Porsche vs. BMW, and now Mac vs. PC. I use both—I have a Macbook at home and I work on a Windows Vista machine at...

You can’t afford to miss one ANA event!

2009-05-20T11:35:10-04:00

By Barry Garbarino You can’t afford to miss one ANA event! Did you realize that ANA members have access to over 75 complimentary events that include committee meetings, training webinars and regional meetings? Some include the choice of attending in...

Customer Service Makes a Difference

2009-05-19T11:26:16-04:00

By Susan Burke At a recent ANA Central Region Workshop, Michael Dunn, CEO and Chairman of Prophet, argued that a customer-centric strategy remains a way for great companies to win, despite the current economic conditions. At many ANA workshops, committee...

Is an economic recovery near?

2009-05-14T13:46:00-04:00

By Irina Skaya Yesterday’s ANA Brand Building in Tough Times & Beyond Conference was filled with optimism, actionable ideas for marketers to cope with the depressed economy, confidence for a speedy recovery, and Donut Love. How does one recession proof...