ANA Marketing Maestros

What Can Advertisers Learn from TV?

2009-11-24T15:40:42-05:00

By Susan Burke CBS’s hit show How I Met Your Mother is not only funny, but also a great example of how a sitcom has extended its life beyond a 30 minute time slot. Fans of How I Met Your...

Are You a Bacon Lover? Wendy’s Sure Hopes So.

2009-11-17T15:15:59-05:00

By Cara Brooke Schultz Is social media an increasing aspect to your marketing plan? For a growing number of companies, social media is an important force driving communication between the brand and their consumers. Wendy’s wanted to drive more people...

Snapshot of the ANA Annual Conference

2009-11-12T16:23:09-05:00

By Cara Schultz Well, I survived my first conference with the ANA and I have to say, it was a great experience. The speakers were extremely insightful and entertaining, from Eric Ryan’s presentation in which he displayed their new commercial...

Tck Tck Tck: Advertising with a Conscience

2009-11-12T12:49:16-05:00

By Susan Burke At the 2009 ANA Annual Conference-The Masters of Marketing, David Jones, global chief executive officer, Havas Worldwide, spoke about a particularly important advertising program his agency recently created for the Tck Tck Tck: Time for Climate Justice...

ANA Annual Conference Round Up: I Need a Nap!

2009-11-11T16:00:31-05:00

By Bob Siegal, Prager and Fenton LLP Now that the 2009 ANA Masters of Marketing Conference is behind us we finally have a chance to catch up on our sleep while we reflect and process an enormous amount of content....

The Shift: Transformation of Today’s Marketers Into Tomorrow’s Growth Leaders

2009-11-11T15:52:22-05:00

By Megan Burke, CooperKatz & Company The days of marketers operating in a vacuum, with marketing and business strategies devised independently, are ending. The best marketers are now creating integrated perspectives that start with their companies’ growth objectives. On day...

Charles Schwab: Turning Crisis into opportunity

2009-11-08T13:36:41-05:00

By: Ryan Anderson, Starwood Hotels and Resorts As the financial markets eroded steeply in the second half of 2008, consumer behavior changed quickly and marketing executives had to reassess business priorities and plan their response to plummeting revenues. While many...

IBM: To the Edge of the Abyss… and Back

2009-11-08T13:33:04-05:00

By: Geoffrey Precourt, Warc As seen at: http://www.warc.com/ConferenceBlogs/ANA-112009.asp The timeline - as expressed through a series of Fortune magazine covers - tells the story of the last quarter-century of IBM sharply and succinctly. In 1984, the company was recognized as...

The Kodak Growth Moment – Overhauling an Icon

2009-11-07T20:37:52-05:00

By Bob Siegal, Prager and Fenton LLP I write this blog post while sitting in the Phoenix Hospital ER, waiting for an orthopedic surgeon to treat my crippled hand. OK, I’ll be honest - I’m really writing this while sitting...

Name Your Own Job Title: Yes There is a Method to the Madness

2009-11-07T18:30:09-05:00

By: Darlene Abubakar, Amtrak Method Products, Inc. manufactures and distributes household cleaning products and Eric Ryan, the company’s Chief Brand Architect and Co-founder, indicated that Method is a challenger brand,foolish enough to go up against not one or two but...