ANA Marketing Maestros

Listen. Engage. Respond.

2010-07-22T12:13:45-04:00

By Guest Blogger Lisa Neary According to Arianna Huffington, a part of the Huffington Post's success has been based on that simple strategy: Listen. Engage. Respond. It's no secret that the general sentiment towards Corporate America is at an all-time...

Have You Heard?

2010-07-22T12:11:54-04:00

By Guest Blogger Lisa Neary The digital landscape is changing. That was no clearer than after hearing Geoff Ramsey, CEO, Co-Founder eMarketer present at the ANA Digital and Social Media Conference last week. The downturned economy has decreased traditional media...

Who Owns the Information on Your Facebook Page?

2010-07-12T16:07:46-04:00

By Cara Brooke Schultz Social media can be defined as "activities, practices, and behaviors among communities of people who gather online to share information, knowledge, and opinions using conversational media," according to The Social Media Bible. Just a few months...

3GTV—The New Advertising Medium?

2010-06-23T10:45:21-04:00

By Cara Brooke Schultz How many commercials leave a lasting impression, so much so, that they play out in your head while you are shopping at your local grocery store? Soon those commercials maybe viewable while you are doing your...

Advice from the “Celebrity CMO”

2010-06-14T15:11:33-04:00

By Adrienne Tallacksen I recently had the opportunity to see Jeffrey Hayzlett, now former CMO of Eastman Kodak, speak at an industry event for a second time. His presentation was one of the most popular at ANA’s 2009 Masters of...

Videos: The Trend of the Moment or Here to Stay?

2010-06-02T10:52:27-04:00

By Cara Brooke Schultz Viral videos seem to be the “trend” of the moment in the social media world, but will it last? Most websites from CNN.com to HomeDepot.com are using videos for numerous reasons like broadcasting information, tutorials, or...

The iPad Gets Wired

2010-05-26T16:37:40-04:00

By Susan Burke Wired magazine is now available on the iPad via a rich app, which enables users to read all content available in the print edition of the magazine and enjoy additional multi-media enhancements for $4.99 per issue. According...

Facebook (And Other Websites) Banned from Pakistan

2010-05-21T10:19:49-04:00

By Cara Brooke Schultz Social media is popular in Pakistan with about 25 million people regular Internet users, however those 25 million people will need to live without Facebook and other social networking sites for an indefinite amount of time....

The FTC Gives Tweens an “Ad-ucation”

2010-05-12T09:22:34-04:00

By Cara Brooke Schultz Can a video game be used as an educational tool? The Federal Trade Commission (FTC) would like to think so. They recently developed a new campaign—an educational video game—to educate kids about marketing and advertising. The...

Procure This!

2010-04-23T14:57:24-04:00

By Bill Duggan ANA’s Advertising Financial Management runs Sunday-Wednesday in Florida. For the first time ever, this annual event is sold out. 400+ people will be in attendance and many of these attendees will be client procurement/sourcing people. One of...