Hitch: Connecting Marketing Innovators

So, what’s the deal with Hitch?

David Wiggs — Thu, 23 Sep 2010 04:50:24 +0000

I’ve gotten this question a lot in the last few months from clients and agencies. Since May I’d been doing an extended consulting gig with one of Hitch’s first clients, McNett Corporation. McNett is a leading outdoor company based right here in Bellingham. I was having a ball working with them and I suppose I [...]

Marketing in a cost-conscious world

David Wiggs — Tue, 27 Apr 2010 23:04:51 +0000

In the marketing world, Big gets its butt kissed. Big has money, so Big has power–on the client and the agency side. When Big talks, everyone listens. Global brands need global partners and world-wide reach; no one can argue with that. Your $300 million account needs some earnest eye-gazing and sweaty hand-holding. And for that [...]

Funny or Favorite Ad Agency Pitch Stories – Share yours…

David Wiggs — Wed, 07 Apr 2010 22:16:40 +0000

In my first ad agency pitch. Completely green and new to the agency, I asked Alan, my Creative Director "So, what are we gonna say?" He broke into Rappers Delight. My butterflies were gone instantly. We won the pitch.

Is your marketing a monoculture?

David Wiggs — Tue, 06 Apr 2010 22:11:09 +0000

In Michael Pollan‘s books, like The Omnivore’s Dilemma and The Botany of Desire, Pollan warns about monocultures. In agriculture, monocultures are systems where a single crop is raised. The upsides are large harvests, automation and minimal labor costs–the modern industrialized farm. The downside is higher incidents of disease and generally just an unhealthy ecosystem. Healthier and better [...]

Rich Silverstein at OMMA: Let’s Try Harder

David Wiggs — Fri, 19 Mar 2010 18:56:05 +0000

Rich Silverstein spoke at OMMA Global yesterday. I was really looking forward to his keynote but as he finished and walked off stage I first felt let down. I expected some forward looking perspective on our industry but instead left with an uneasiness in my gut. It was only on reflection that I realized what he’d [...]