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Social Networking Workshop – Denver December 1

Tara Jacobsen — Tue, 10 Nov 2009 20:58:06 +0000

Small Business Owners, Social Networking is Not A Gimmick, Hype Or A Fad … It’s Just A Smarter Way Of Generating REAL LEADS!

Marketing Expert Tara Jacobsen can show you how to make the most of your time using Facebook, LinkedIn and Twitter

Every Small Business Owner knows that social networking SHOULD be part of their marketing toolbox, but who has the time to spend weeks (or months) getting it set up? What if I told you that you could have your entire social networking empire (including facebook, linkedin and twitter) set up in just four hours, with no stress?
Workshop info:

Where – Denver/Lakewood Area
Dates & Times – December 1, 9AM – 1PM
Class Sponsored By Your Marketing Voice!

Cost: ONLY $100

Seating is limited to the first 12 people to respond – don’ t miss out

Social Networking Hands-On Workshops

Here are just a few of the things we will cover….

How social networking works – there is a lot of confusion out there about how to get actual business from social networking
· Why it matters to google
· How it can increase your website traffic

Twitter – simple secrets to automate Twitter entirely while still getting results!
· How to set up your account the right way!
· How to find followers (even in your town)
· Tools to increase your followers
· Hook up your blog

Facebook – pages, groups, profiles, what really works to get more customers!
· Facebook overview
· How to set up facebook the right way
· How to set up your facebook business page
· Adding events
· How to get friends

Linkedin – how to make the most of the opportunity to connect with past friends, clients and customers!
· How to set you your account
· How to get connections the right way
· Linked in groups

How To Track Your Social Networking Progress
· Numbers of followers, friends and connections
· Number of incoming hits
· Setting up a plan for social networking success

On Purpose Networking:
· Goal setting and tracking
· What to write about (hands on idea generating) So how exactly do you get all this great hands-on help?

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Realtor Marketing – FREE Social Networking Workshop

Tara Jacobsen — Wed, 04 Nov 2009 14:22:53 +0000

This is quicky because there are only a few seats left! Join me Friday afternoon in Largo, FL for a FREE Marketing for Realtors Social Networking (Facebook, LinkedIn and Twitter) Workshop.

You will walk away with your social networking sites set up (the right way) and tons of information about how to use these FREE tools to get more buyers and close more deals.

Super Secret Realtor Marketing Info About The Free Workshop

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Realtor and Small Business Marketing Tip – Google Voice!

Tara Jacobsen — Wed, 28 Oct 2009 15:14:27 +0000

So you know I like make sure my realtors and small business owners know the latest and greatest marketing information so that you can take over and dominate your market! Well today’s topic is Google Voice!

I signed up for Google Voice a few weeks ago and got the notification the other day that I was in…YAY! The thing that I like the best about this is that they provide you with a local number to use on your marketing materials BUT you can also forward your messages from your cell phone to google voice, they transcribe it and record it and then text or email you with the message. You can also text right from the comfort of your desk chair.

The setup is super easy and only took me about 5 minutes to get up and running. The best part for me is that I was paying for this service with another company and now get it for FREE!

Hope that helps with realtor and small business marketing!

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Social Networking Workshop! October 19-20th Westminster CO

Tara Jacobsen — Thu, 15 Oct 2009 19:12:46 +0000

Small Business Owners, Social Networking is Not A Gimmick, Hype Or A Fad … It’s Just A Smarter Way Of Generating REAL LEADS!

Marketing Expert Tara Jacobsen can show you how to make the most of your time using Facebook, LinkedIn and Twitter

Every Small Business Owner knows that social networking SHOULD be part of their marketing toolbox, but who has the time to spend weeks (or months) getting it set up? What if I told you that you could have your entire social networking empire set up in just four hours, with no stress?
Workshop info:

Where – ASK Training Conference Room 18 Garden Center, Suite 102, Broomfield, CO 80020
Dates & Times – October 19th, 8AM – 10AM October 20th NOON – 2PM
Class Sponsored By Your Marketing Voice!

Cost: ONLY $100

Seating is limited to the first 12 people to respond – don’ t miss out

Social Networking Hands-On Workshops

Here are just a few of the things we will cover….

How social networking works – there is a lot of confusion out there about how to get actual business from social networking
· Why it matters to google
· How it can increase your website traffic

How To Track Your Social Networking Progress
· Numbers of followers, friends and connections
· Number of incoming hits
· Setting up a plan for social networking success

On Purpose Networking:
· Goal setting and tracking
· What to write about (hands on idea generating) So how exactly do you get all this great hands-on help?

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Marketing With Webinars

Tara Jacobsen — Wed, 14 Oct 2009 12:31:33 +0000

So I have been thinking about marketing with webinars, sigh. I KNOW that they are great and that they allow people to sign in from the comfort of their own home. I know you can charge a little bit and get some revenue for your time. I know that you can reach more people and sell more stuff….

So here goes! The universe (actually some guy from Citrix – the go to webinar people) called me today at 6am to talk about webinars. He actually was looking for someone else but got me. What more can the universe do to let me know that I should jump into this arena and get started!

So what do you guys want to know about? The first couple will be trial runs and will be free so get the ones you want in first!!!!

Some ideas I had were:

Marketing with free websites
How to use YouTube to market your business
How to pick your keywords
How to use your blog effectively
Social networking how tos

What are your suggestions?

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Small Business Customer Service – Flashzebra.com

Tara Jacobsen — Wed, 07 Oct 2009 12:56:02 +0000

When I hear about great small business customer service I just have to talk about it! Lon from FlashZebra.com (a manual off-camera flash distributor) sold Johnny two cables. Well when he opened the package only one came. John emailed Lon and within minutes got an answer that his second cable was coming and that the shipping costs were being refunded for John’s trouble. WOW!

Lon has done a great job of choosing a niche! He sells camera cables for flashes to serious photographers. Also he has camera cables that John couldn’t find anywhere else on the internet. He is also doing a great job of generating incoming links.

I will keep an eye on flashzebra.com to see how it is going – love to see a little guy with a great concept!

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How To Market Your Small Business

Tara Jacobsen — Tue, 06 Oct 2009 14:36:06 +0000

Small Business Marketing Day!

People ask me all the time what I do to market my small business (and my Realtor Marketing clients). I KNOW when I hear those words that they want to know the magic bullet – the ONE THING that I do to achieve online success. The ONE THING that I focus on that makes the traffic and sales flow.

Well today is marketing day! I do lots of things on the fly, but today I have the luxury of spending all day marketing my websites, products and referral sites! I am going to be starting at 9am and only have one phone call to break up the day (and it is with one of my favorite people on earth so that is alright!)

So what is the plan? I thought that I would let you know what I plan to do and then I will pop back in and let you know what actually got done. Sometimes it is more and sometimes less, but without a plan I am going nowhere fast!

Marketing Artfully – Small Business Marketing Company
Fix social networking video landing page
Fix marketing artfully layout
Add ads to Marketing Artfully
Monitor new adwords campaign for article marketing
Set up twitter blasts for websites and blogs

Realtor Marketing – Trinity, Foreclosure, Dunedin and St. Pete Real Estate Websites
Set up twitter blasts for blogs
Add social networking buttons to each site
Either do posts or articles for at least two of them
Add MLS search button to all sites

There you have it! I am also listening to some training videos so may swap some in and some out but in general am going to be rocking the internet – watch out other marketing people, I am coming at you!

PS – So I never liked putting pictures in my blog posts because I am lazy…:) That having been said, since I load them onto facebook and the pretty pictures show I have been adding more – yay facebook!

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Small Business Marketing – Success Is HARD!

Tara Jacobsen — Thu, 27 Aug 2009 13:01:18 +0000

When you think about small business marketing success, there is no magic bullet! I am sorry to be the one to tell you that, but I sick of hearing about “get rich quick” schemes.

I work in the trenches everyday with small business owners and they are busting their humps to succeed. They are learning new skills, networking online and in person, attending tradeshows and training events. They try and fail AND try and succeed!

Some people who make me proud:

Deborah Ward – My real estate buddy who does stuff that I tell her do and never asks why. We are in the process of taking over the St. Petersburg Real Estate and Florida Foreclosures market.
Cyndee Haydon - Cyndee is a Clearwater Realtor who has been working like a demon for 4+ years and now is reaping the rewards.
Mary Dado - Mary and I work together to make blogs for small business owners but her company writes all kinds of business writing. She is working her tail off networking and following up. I am awed by her strength!
Tara Becker – Tara has a great Denver Area Networking group. She is great at talking to people face to face and has grown an 8 meeting a month group. She is NOT a whiz at online marketing but she is learning and slogging through it.
Kirsten McKay Smith – Kirsten of Passion Parties is running hard and has set goals that she is working towards. She is one of the few people I know who have as many things on her plate at one time as I do and I am so glad she is in my High D mastermind!!!
Lori Crawford – Trinity Realtor, Lori Crawford is a great marketer. She is the only person I know who gets a lead EVERY time she sends her newsletter. Into every life some sanity must fall and Lori shows me what professionalism looks like.

I am sure that there are MANY MANY people who I missed but those are the ones that came to mind today. WHATEVER you marketing style is, take a page from one of these gals and JUST DO IT! Start a big audacious goal today, knowing that it will be hard but DO IT ANYWAYS!

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Free Tampa Speaker Training!

Tara Jacobsen — Thu, 13 Aug 2009 12:53:35 +0000

You all know I am obsessed with speaking and I am SO bummed that I can’t attend this!!! FOR FREE (it is a $1497 program but when you click through it is free for my readers because Dustin is my pal..:) Make sure to grab your seat now – SEATING IS LIMITED!

Click for Speaker Makeover, Tampa Florida – Saturday, August 29th & Sunday, August 30th

Hilton Tampa Airport Westshore
2225 N. Lois Ave.
Tampa, FL 33607

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Small Business Branding – Give it a name

Tara Jacobsen — Tue, 28 Jul 2009 12:46:16 +0000

Small business branding is NOT an art! It is also NOT a science! But it is vitally important to your business. If you have not done so yet, do (or get some done) keyword research so that you know the two or three terms that matter in your industry to whomever is purchasing your products or services.

Then name your business – NOT NOT name it something cute or personally fulfilling. Can you guess what Safer Dates sells, how about Business Writing Ink or Marketing Artfully? What do you think Etsy sells (crafts), Endodis (kitchen and restaurant supplies) or Geico (insurance). As a small business owner you do not have enough money to start a branding campaign to convince people that geckos go with insurance!

Then brand (name) your products or services. Products are easy because you have something tangible to work with, services can seem harder but giving them a name and a set price. STOP, I know that everything you offer has variables and that you CAN’T put a price on your services because they are flexible. The internet and humans HATE flexible. Put a name and a price on it and then put a disclaimer that it could be higher or lower depending on the circumstances!

I offer a Small Business Marketing Inspection: ($100) Review your current marketing plan on a two hour consultation call (or visit if you are local to Clearwater or the Boulder area) detailing areas of excellence and suggestions for areas you may need some additional work on!

This is something people can understand and call to ask me about. For startups, this is enough but sometimes small business owners are ready for the next level of service which is $500 and which offers more. And sometimes they want a custom solution to their marketing needs, BUT if I never got them talking with a solid, BRANDED and PRICED offer I would be dead in the water!

So to recap our branding talk:

Do some keyword research to find out what the internet and your potential customers think your business or products should be about
Name your business something that will help your sales
Name your products or services and give them a price

Next time we will talk about how to take that brand online!

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