Marc Porcelli

Hooked On Technology

Marc Porcelli — Wed, 09 Jun 2010 01:33:49 +0000

Are you hooked on technology. Increasingly in this always on work environment that we all seem to be apart of, the answer is yes. If you are like so many other professionals, you are always online. You may not physically be in front of your computer, but you are "online" at all times via your Blackberry, iPhone, iPad or other smartphone devices. I am one of the individuals that is always online. In fact, it was not until my honeymoon last fall that I even knew there was an option to turn off data on my Blackberry . This (arguably) good feature disabled my email - how pathetic is that! Now, with more recent studies and media attention, the "always online" mentality is being addressed. Naturally the news is not always that positive. Recently, the New York Times started an investigative series addressing how computers are affecting us called Your Brain on Computers. The first part of the series, Hooked on Gadgets, and Paying a Mental Price is a great read....

Facebook Social Plugins Hits 100,000+ Sites In Under A Month!

Marc Porcelli — Wed, 12 May 2010 00:55:58 +0000

While attending the F8 Conference last month in San Francisco, I remember sitting through the Keynote and individual breakout sessions thinking to myself, "Wow Facebook really has something big going on." I left the conference excited by what I had heard. During Mark Zuckerberg's demo, he showed how the Facebook social plugins would integrate into sites like CNN. Of course, right when I went back to my hotel room that night, I tried it out. Click the above link to read more...

Facebook And Privacy – A Brief History

Marc Porcelli — Mon, 10 May 2010 23:54:24 +0000

Facebook has been in the news a lot lately regarding their privacy changes and at times, issues. I came across a great interactive post recently titled, The Evolution of Privacy on Facebook by Matt Mckeon. Spend some time clicking on the years on the right-hand-side and you can see how over the last few years, more and more of users information has become public. Search and organic listings, obviously played a role in doing this, but Facebook also has a philosophy to open-up the internet or to enable sharing. As much as this has come under fire by privacy watchdogs, there has also been a lot of good that everyone seems to forget about. Click on the title to read more...

Demand Side Platform’s (DSP) And Why You Should Care!

Marc Porcelli — Wed, 05 May 2010 19:33:16 +0000

Demand-Side Platforms (DSP) and Real-Time bidding (RTB) technologies are enabling online marketers to make decision quicker and easier. As the technologies continue to expand, discussed are some of the uses.

The Online Value Chain

Marc Porcelli — Tue, 04 May 2010 01:52:22 +0000

The online value chain - in graphical format.

Connexus Corporation and Epic Advertising Announce Merger

Marc Porcelli — Wed, 24 Mar 2010 22:35:08 +0000

Top independent ad network to combine with leading global performance network and search marketing company to form one of the largest privately-owned digital media companies in the world

Leadscon Las Vegas 2010

Marc Porcelli — Wed, 24 Feb 2010 06:04:25 +0000

Today was the start of Leadcon 2010 in Las Vegas. The show is again being held this year at the Mirage, but this time with some 2000 attendees. For the individuals that attended last year, you know this a well-organized and very well represented show...

Online Marketing Strategy: The Power of Freebies

Marc Porcelli — Fri, 29 Jan 2010 11:17:01 +0000

Always a fan of infomercials since I was a little kid, and fascinated as an adult at just how large the infomercial industry is. The “As Seen on TV” vertical has always been large and has significantly expanded in recent years. This expansion has been turbocharged due to the recession, and larger brand advertisers pulled [...]

2010 Affiliate Summit West (late) Re-cap

Marc Porcelli — Thu, 28 Jan 2010 11:34:34 +0000

The 2010 Affiliate Summit West in Las Vegas took place last week and was again a great success. I arrived in Las Vegas on Saturday night after flying in from Toronto and did what any rational person would do on a Saturday night after a Four-plus hour flight and a three hour time difference, I checked into my hotel dropped off my bags and when out!

iDate 2010 Miami Online Dating Conference

Marc Porcelli — Wed, 27 Jan 2010 20:32:03 +0000

For Three days, the online dating industry gets together to discuss ideas, generate new business and to network with fellow colleagues. I have had the pleasure of attending iDate as a sales executive and a marketing executive and I still am able to garner new business during each event.