Marc Porcelli

Civil Union And Domestic Partnership Targeting On Facebook, Great Opportunity For Online Marketers?

Marc Porcelli — Wed, 23 Feb 2011 03:27:29 +0000

If you are advertising on Facebook and want to target users who have set their relationship statuses to Domestic Partnership or Civil Union you’re out of luck, kind of. Previously, Facebook users could set their relationship status to: single, in a relationship, married, engaged, it’s complicated, in an open relationship, widowed, separated, and divorced. Facebook has now added two new additions to the relationship status, Domestic Partnerships and Civil Unions. With these additions, you would think that Facebook would allow for online marketers to target these users. Domestic Partnerships and Civil Unions theoretically open up new doors for marketers to reach these demographics. The problem is, as of today, Facebook only allows advertisers to target by the following; Single, Engaged, In a relationship, and Married. Advertisers will hopefully be able to create specific campaigns and corresponding landing pages to target gay and lesbian users on Facebook in the near future through Facebook Ads. As it currently stands, advertisers and marketers have to get a little more advanced and target users that have previously granted permission through the Like button and application installs to be able to target users who’s statuses are set to Domestic Partnerships and Civil Unions. An advertiser would in theory need to go through a company like Zynga, or a company that had access to large amounts of user data to be able to target users whose relationship statuses were set to Domestic Partnerships or Civil Unions. Hopefully in the near future, Domestic Partnerships and Civil Unions will be added to the advanced demographics section through Facebook advertising to make this a more mainstream option for marketers.

How Apple And Google Can Make The Subscription Models Work for Advertisers

Marc Porcelli — Tue, 22 Feb 2011 01:08:43 +0000

Apple first and now Google are offering subscription services to merchants. How can advertisers capitalize on this opportunity? Click to read more.

Creating Conditions | Disease Branding and Online Marketing

Marc Porcelli — Tue, 07 Dec 2010 12:00:48 +0000

I recently came across a very interesting article on CNN.com titled, How to brand a disease -- and sell a cure. Initially, I was drawn to the article because of the branding spin in the title, but after reading it, I started getting a few ideas. How could creating conditions, or what I interpreted as alternative calls to action increase conversion in online marketing campaigns?

The Rise Of Reward Payment Methods Online | Zynga And American Express Partner

Marc Porcelli — Tue, 07 Dec 2010 02:20:12 +0000

It was last spring while attending F8, Facebook’s annual developers conference that it hit me during a presentation on Facebook Credits by Debie Liu, that the rise of alternate payment methods online had now become very important. I left the presentation motivated by the sheer amount of opportunity. Facebook had a made a very good move and understood the market and where it was going.

Hooked On Technology

Marc Porcelli — Wed, 09 Jun 2010 01:33:49 +0000

Are you hooked on technology. Increasingly in this always on work environment that we all seem to be apart of, the answer is yes. If you are like so many other professionals, you are always online. You may not physically be in front of your computer, but you are "online" at all times via your Blackberry, iPhone, iPad or other smartphone devices. I am one of the individuals that is always online. In fact, it was not until my honeymoon last fall that I even knew there was an option to turn off data on my Blackberry . This (arguably) good feature disabled my email - how pathetic is that! Now, with more recent studies and media attention, the "always online" mentality is being addressed. Naturally the news is not always that positive. Recently, the New York Times started an investigative series addressing how computers are affecting us called Your Brain on Computers. The first part of the series, Hooked on Gadgets, and Paying a Mental Price is a great read....

Facebook Social Plugins Hits 100,000+ Sites In Under A Month!

Marc Porcelli — Wed, 12 May 2010 00:55:58 +0000

While attending the F8 Conference last month in San Francisco, I remember sitting through the Keynote and individual breakout sessions thinking to myself, "Wow Facebook really has something big going on." I left the conference excited by what I had heard. During Mark Zuckerberg's demo, he showed how the Facebook social plugins would integrate into sites like CNN. Of course, right when I went back to my hotel room that night, I tried it out. Click the above link to read more...

Facebook And Privacy – A Brief History

Marc Porcelli — Mon, 10 May 2010 23:54:24 +0000

Facebook has been in the news a lot lately regarding their privacy changes and at times, issues. I came across a great interactive post recently titled, The Evolution of Privacy on Facebook by Matt Mckeon. Spend some time clicking on the years on the right-hand-side and you can see how over the last few years, more and more of users information has become public. Search and organic listings, obviously played a role in doing this, but Facebook also has a philosophy to open-up the internet or to enable sharing. As much as this has come under fire by privacy watchdogs, there has also been a lot of good that everyone seems to forget about. Click on the title to read more...

Demand Side Platform’s (DSP) And Why You Should Care!

Marc Porcelli — Wed, 05 May 2010 19:33:16 +0000

Demand-Side Platforms (DSP) and Real-Time bidding (RTB) technologies are enabling online marketers to make decision quicker and easier. As the technologies continue to expand, discussed are some of the uses.

The Online Value Chain

Marc Porcelli — Tue, 04 May 2010 01:52:22 +0000

The online value chain - in graphical format.

Connexus Corporation and Epic Advertising Announce Merger

Marc Porcelli — Wed, 24 Mar 2010 22:35:08 +0000

Top independent ad network to combine with leading global performance network and search marketing company to form one of the largest privately-owned digital media companies in the world