Blog 2019-04-16T15:30:15-04:00

Aberdeen’s Blog:

What your buyer is doing, why, and how to apply the insight

Featured

Elevating Analytics with Cloud-Based Data

Elevating Analytics with Cloud-Based Data

As the technology landscape evolves, a cloud-based approach becomes more and more necessary for companies to maintain their competitive position. Best-in-Class companies that leverage a cloud-based data architecture are more organizationally mature, technically savvy, and reap the benefit of superior business performance as a result.
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sales and marketing

Intent Data: A Common Language for Sales and Marketing Teams

Sales and marketing haven’t always seen eye to eye, but purchase intent data gives you the perfect foundation to become aligned and drive results.
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employee_engagement_program

A Conversation the World of Work Needs

Aberdeen Research Analyst for the Human Capital Management practice, Zachary Chertok, analyzes employee satisfaction, and how we can start the conversation to achieve it.
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liked brand

Intent Data: Your Key to Becoming Known, Liked, and Trusted

With intent data infused into your funnel, you’ll have a foundation of knowledge about your target audience that will help you become known, liked, and trusted and boost sales.
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Salesforce to Acquire Tableau in Highest Valued Software Acquisition

Salesforce to Acquire Tableau in Highest Valued Software Acquisition

Earlier this week, Salesforce announced their plan to acquire the self-service analytics platform, Tableau for $15.7 billion. This is not only the largest deal for Salesforce but also one of the highest-valued software acquisitions to date. In an official press release from Salesforce, the cloud-based software company and a leading
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bad marketing data

Solving the Bad Data Problem in Marketing

It’s easy to mask bad data problems by going through the motions in marketing and sales. But when it comes down to results, seeing a return on marketing investments and driving sales success requires a foundation of strong data.
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Analyst Insight

Elevating Analytics with Cloud-Based Data

Elevating Analytics with Cloud-Based Data

As the technology landscape evolves, a cloud-based approach becomes more and more necessary for companies to maintain their competitive position. Best-in-Class companies that leverage a cloud-based data architecture are more organizationally mature, technically savvy, and reap the benefit of superior business performance as a result.
Read More
employee_engagement_program

A Conversation the World of Work Needs

Aberdeen Research Analyst for the Human Capital Management practice, Zachary Chertok, analyzes employee satisfaction, and how we can start the conversation to achieve it.
Read More
employee engagement

Can We Meet Employees on Their Terms?

The talent pool is shifting, and employee engagement is declining. Is your organization leveraging the right technologies to meet employees on their terms?
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verint engage

Verint Engage 2019 Conference Takeaways

Aberdeen Principal Analyst Omer Minkara shares his takeaways from Verint's annual user conference, Engage, including the latest technologies for both workforce engagement and customer satisfaction.
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augmented analytics

Augmented Analytics: The Cyborg Brain Continues to Develop

Companies today are more likely to view augmented analytics as “mission critical” to business processes than ever before, and the performance benefits will only continue to drive internal and external efficiency.
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Manufacturing Synergies with Supply Chain Advance Quality Management

Manufacturing Synergies with Supply Chain Advance Quality Management

SCM investments are a means to convert better SCM into focused improvements in quality. Intent data yields unprecedented clarity into how specific organizations are consuming content, and where they might be making near-term investments. 
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