Starting right now, you can purchase Culture Convo at a sale price of $19 – that’s 30% off! The sale price is good until this Friday at midnight EST. After that, the price goes back up to $27.

Click Here to Buy Culture Convo Now

About the Book

Culture Convo is 53 pages of strategic and tactical information on employer branding and social media, including step-by-step instructions for getting started.

You’ll learn:

• How to use six of today’s most popular social media channels: Facebook, Twitter, LinkedIn, Blogging, YouTube and Flickr.
• How to get started, what to talk about, and how often to post.
• How to get your employees involved.
• How to measure your success.

You also get a free bonus section featuring interviews with HR and marketing pros at Zappos, Sodexo and DAXKO – three organizations who are leaders at using social media for employer branding!

Click Here to Buy Culture Convo Now

Free Stuff

• Culture Convo Excerpt
• Culture Convo Podcast
• How to Setup a WordPress Blog
• Custom Twitter Background Tool

Money Back Guarantee

Don’t like Culture Convo? Just let me know and I’ll give your money back.

Download the Podcast

Feel free to share it, post it on your own website, and even build off it to make something even cooler.

Click Here to Download

The idea of anyone being a “social media expert” is bogus.

At the end of the day, social media is just a collection of tools that faciliate online conversation. If you’re not a good conversationalist (both online and in real life), you’re not a social media expert. And if you are a good conversationalist, the rest is just details.

Sending someone a newsletter they never signed up for is like walking into the middle of a conversation with three people you’ve never me before and saying, “My company does blah, blah, blah. We have yada, yada, yada.”

It’s rude, and you would never do it. So why do so many people think that it’s ok to do that online?

Click Here to Download

PS: Want to hear about these freebies before I release them on Renegade HR? sign-up for the Culture Convo email list.

Retailers and entertainment venues take advantage of this all the time. The layout, the colors, the flow through the space – it’s all carefully planned to evoke particular moods, feelings and behaviors. (Casinos are a great example of this.)

So why do we ignore design completely in work environments?

Most corporate workspaces more closely resemble hospitals than anything designed to inspire energy and productivity. Isn’t it time we changed that?

Knock down the cubicles, throw some color on the walls, and add a bit of character and personality to the workspace!

I’ve created a free tool that you can use to create your own custom Twitter background. All you need is PowerPoint (or Open Office).

Click Here to Download

To hear about these freebies before I release them on Renegade HR, sign-up for the Culture Convo email list.

(Hat tip to Tomas Carillo of The Closet Entrepreneur, whose PowerPoint Twitter Background Template inspired this one.)

I live in a heavily wooded area. (The picture above was taken from my deck.)

Among the trees, I feel serene, awe-inspired and creative. I feel at one. It’s where I’m most comfortable, and where I do some of my best work.

When technology allows most people to do their work from anywhere they want, why shouldn’t they?

Over the last year, I’ve been writing a book on employer branding and social media.

Today, I’m pleased to announce that the book is done. It’s called Culture Convo, and it launches on September 6.

Over the next few weeks, I’ll be releasing a bunch of freebies – chapter excerpts, podcasts and free tools. If you want to get your hands on that stuff before I release it on Renegade HR, you can sign-up for the Culture Convo email list.

Click Here to Sign-Up for the Email List

What’s the Book About?

Culture Convo is a beginner’s guide to employer branding with social media.

You’ll learn:

• How to use some of today’s most popular social media channels, including Facebook, Twitter and LinkedIn.
• How to get started, what to talk about, and how often to post.
• How to get your employees involved.
• How to measure the success of your employer branding efforts.

You also get a free bonus section featuring interviews with HR and marketing pros at Zappos, Sodexo and DAXKO – three organizations who are leaders at using social media for employer branding!

Here’s a sneak peek at the introduction…

Sneak Peek

Employer Branding is really about having conversations.

Conversations with potential candidates, current employees and former employees. Conversations about what it’s like to work at your organization. Conversations about your culture.

The goal of these conversations is to build a pool of great people who are excited to come work at your organization… before you’ve even posted a job opening!

It can make recruiting easier and more effective. It can help you find more candidates. It can help you find better candidates.

And, it can help people figure out if they’d be a good fit for your culture before they actually apply for a job.

Social Media is really just a collection of tools that help people have conversations online.

And having conversations online is a lot like having them in real life. The biggest difference is that online conversations are archived and searchable. That makes it really easy for people to find your conversations (or vice versa) and join in.

Social media and employer branding are a natural fit.

Sodexo provides quality of life services (that means things like food service and facilities management). In 2007, they started using social media to help spread the word about their culture.

Because of their efforts, they’ve saved over $300,000 on traditional recruiting marketing and decreased their reliance on job boards. They’ve also seen a 25-percent increase in the number of candidates applying for their positions.

(You can learn more about Sodexo’s social media journey – as well as Zappos’ and DAXKO’s – in the special bonus interviews section that comes with this book.)

PS: If you know anyone who might be interested, feel free to send them to http://renegadehr.net/culture-convo.

Stop being little Facebook Stalkers and get back to the real work of HR. Solve problems. Help managers be good managers. Then get out of the way. Being an HR Voyeur is just so icky.

- Frank Roche, iFractal

Frank Roche over at Know HR has been on fire the last few weeks.

One of my recent favorites: Facebook is none of HR’s business.

If this blog isn’t already one of your “must reads,” make it one today!