Magda's blog

My Mentos moment

Magda — Mon, 20 Sep 2010 22:53:27 +0000

A very melodramatic cloud decided to have meltdown over Chicago just as I was about to step out of a restaurant. I had eight minutes to get to my car or my parking fee would go from $12 to $50....

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A framework for getting started in social media

Magda — Tue, 06 Apr 2010 04:52:28 +0000

The way I see it, there are two ways of getting into social media: 1) Dive right in and see what happens or 2) Apply a sound method to what you’re doing. Both ways can lead to success but if...

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Defining SMART goals (incl. for social media)

Magda — Tue, 06 Apr 2010 04:51:02 +0000

Do you have a goal you want to achieve with your social media activities? If it’s something like “Increase customer engagement” then you have no goal at all. Like with other KPIs in...

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How to help save the world… one drop at a time

Magda — Mon, 05 Apr 2010 23:08:13 +0000

How can you help save the world? I think you can do it by donating to good causes… Like charity:water! Charity:water is an organisation that builds wells in communities that don’t have...

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How to get buy-in for your social media program

Magda — Mon, 29 Mar 2010 04:02:14 +0000

Even if you have the best of plans for taking your company social, you won’t get very far without buy-in from the powers that be. (Well, unless you’re a one-man show, at which point you...

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Top 10 tips from Google Analytics Master Class

Magda — Sun, 28 Mar 2010 10:55:51 +0000

Google Analytics is a powerful free tool that you should be using. If you aren’t, stop reading now and call your web guy and ask him to implement it. If you’re a blogger, implement it...

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I’m gonna go social on you

Magda — Mon, 22 Mar 2010 09:00:06 +0000

What happens if you’re a customer and you don’t get your way? In the age of social media you terrorize, apparently. At least that’s what happened to my company recently....

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Social media brainstorming

Magda — Fri, 19 Mar 2010 10:05:57 +0000

If your company is just starting off in social media, the first thing you should do is get buy in from some key stakeholders in your company. The most effective way to do this is to get them involved...

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Who rocks? We rock!

Magda — Wed, 17 Mar 2010 12:17:13 +0000

That’s right! We, that is Real Insurance, rock big time! I just came home from our 5th birthday celebration and I’m elated. I’m dying to tell you about all the exciting projects...

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Social Media Monitoring Tools

Magda — Sun, 07 Mar 2010 22:47:55 +0000

One of the musts of social media is to monitor what is being said about your brand. There are many free and subscription tools out there for you to use. Here’s a short description of the most...

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