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    <title>Mac Slocum</title>
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    <id>tag:www.macslocum.com,2008-06-08://1</id>
    <updated>2010-10-29T13:49:09Z</updated>
    <subtitle>Information on Mac Slocum&apos;s Web content work, including writing, editing, production, consulting and project management.</subtitle>
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<entry>
    <title>On work/life friction and getting over it</title>
    <link rel="alternate" type="text/html" href="http://www.macslocum.com/2010/10/on-worklife-friction-and-getti.html" />
    <id>tag:www.macslocum.com,2010://1.157</id>

    <published>2010-10-29T11:00:00Z</published>
    <updated>2010-10-29T13:49:09Z</updated>

    <summary>I&apos;ve run across a couple of fascinating -- and impressively honest -- recent posts from entrepreneurs who are struggling with friction between work and life. This one and this one are highly recommended. These posts inspired me to jot down...</summary>
    <author>
        <name>Mac Slocum</name>
        <uri>http://www.macslocum.com</uri>
    </author>
    
        <category term="Commentary" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="balance" label="balance" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="life" label="life" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="personal" label="personal" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="work" label="work" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.macslocum.com/">
    
        <![CDATA[<p>I've run across a couple of fascinating -- and impressively honest -- recent posts from entrepreneurs who are struggling with friction between work and life. This <a href="http://petewarden.typepad.com/searchbrowser/2010/10/the-dark-side-of-entrepreneurship-continued.html">one</a> and this <a href="http://www.siliconbeat.com/2010/10/26/former-digg-ceo-jay-adelson-and-the-confessions-of-a-start-up-addict/">one</a> are highly recommended.</p>

<p>These posts inspired me to jot down a few of my own thoughts on this work-life stuff. I've struggled with something similar, but I have a slightly different perspective.</p>

<p>(Disclaimer: What follows is what works for <em>me</em>. There's no system here. I don't have any clue if what I've learned has relevance to anyone else.)</p>

<p>Here goes ...</p>

<p>I'm not an entrepreneur. I thought I might be for a while there. But after realizing that my timid attempts at business were defined not by passion or a deep need, but by their <em>timidity</em>, I did what I was always supposed to do: I acknowledged the reality. </p>

<p>And now I'm good with that. </p>

<p>See, instead of founding a business that makes ungodly sums in a buyout, the thing I want to achieve -- my reason for being -- is much harder and has a much larger reward. I'm pursuing it with the same rigor and vigor you'd see in a type-A "serial entrepreneur." </p>

<p>What is it?</p>

<p>Balance. <em>Life-long balance</em>.</p>

<p>I want to see if it's possible to find and maintain true balance throughout my existence. I don't want to sway between work and life, divvying up chunks of time between the two sides like coins on a scale. Nope. Does anyone <em>ever</em> pull that off? </p>

<p>Instead, what I want is to have a firm understanding of what's most important to me and make my decisions accordingly. </p>

<p>You know who does this well? Ralph Nader.</p>

<p>Seriously.</p>

<p>The Nader documentary "<a href="http://www.imdb.com/title/tt0492499/">An Unreasonable Man</a>" spends a little time looking at Nader's seemingly non-existent social life. And there's a line in there -- I can't remember precisely how it goes -- that summed up Nader's perspective. I think it was, "You're either hard-core or in the wife corps."</p>

<p>I respect that. The guy realized where his passions lie. He committed and made decisions accordingly. Granted, that's the exact <em>opposite</em> of where I'm coming from, but you've got to give the guy credit. (If you're interested, <a href="http://motherjones.com/politics/2000/07/candidate-nader">this Nader profile</a> covers similar ground.)</p>

<p>Like anyone with a creative spark, I often mull big ideas and big projects. But I rarely commit to those things because I've already committed -- wholeheartedly -- to my family. I'm married. I <em>chose</em> to get married. I have kids. I <em>chose</em> to have kids. And when I made these choices, I knew deep down they were  <strong>the right choices for me</strong>.</p> 

<p>I used to struggle with the push-pull between family and work. "I should write a book," I'd think. "I should build that business." "I should get funding or take out a loan and pursue 'the dream'."</p>

<p>Nonsense. I didn't have a dream. I had a fear. I was scared I wasn't living up to my potential; that I was wasting all kinds of opportunity. </p>

<p>After the birth of my second kid, I was too tired and maybe too old to give a damn anymore. I finally accepted that I'm not that guy. I don't have the burning desire to build an empire. My burning desire is to build a good, loving, fulfilling, life. To be a good husband and father. <em>That's</em> my empire. <em>That's</em> what drives me.</p>

<p>If I do end up writing a book, it'll be because I've got the time to do so. If I start a company, I guarantee it'll be a small business. Something manageable. Those types of things will only come to pass if they get in line with my real responsibilities and goals. </p>

<p>It was a long time coming, but I finally accepted that my perspective -- the one I tried to drive down and ignore -- was okay. There's plenty of smart entrepreneurs building awesome businesses. The world will be just fine if I'm not leading a parade.</p> 

<hr>

<p><em>Sidenote / caveat:</em> I love my job. It's satisfying work and I'm incredibly lucky to be in the position I am. If I didn't have this gig, I'm sure my perspective would be radically different. But I've learned (finally) to appreciate the things I have -- like, <em>right now</em> -- and at this moment I've got a great job working for a great company. If that ever changes, I'll undoubtedly go through a period of doubt. That's how life works. But this "balance" thing is my center; it's my Weeble-Wobble core. Even when I didn't realize it was picking me up, it was.</p>]]>
        
    </content>
</entry>

<entry>
    <title>The cult of Beckett Baseball Card Monthly</title>
    <link rel="alternate" type="text/html" href="http://www.macslocum.com/2010/03/the-cult-of-beckett-baseball-c.html" />
    <id>tag:www.macslocum.com,2010://1.156</id>

    <published>2010-03-25T16:36:14Z</published>
    <updated>2010-03-25T16:48:34Z</updated>

    <summary>As a kid, I used to live for new editions of Beckett Baseball Card Monthly. Apparently, I wasn&apos;t alone: American boys growing up in the 1980s approached Beckett Baseball Card Monthly with something like religious reverence. For many of us,...</summary>
    <author>
        <name>Mac Slocum</name>
        <uri>http://www.macslocum.com</uri>
    </author>
    
        <category term="Stories of Note" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="baseballcards" label="baseball cards" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="beckettsbaseballcardmonthly" label="beckett&apos;s baseball card monthly" scheme="http://www.sixapart.com/ns/types#tag" />
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<p><em>Source Link: <![CDATA[<a href="http://www.slate.com/id/2247677/pagenum/all/#p2">Slate</a>]]></em><br /></p>

        <![CDATA[<p>As a kid, I used to live for new editions of <em>Beckett Baseball Card Monthly</em>. Apparently, <a href="http://www.slate.com/id/2247677/pagenum/all/#p2">I wasn't alone</a>:</p>

<blockquote>American boys growing up in the 1980s approached <em>Beckett Baseball Card Monthly</em> with something like religious reverence. For many of us, it was the first magazine we bought and the only one we leafed through regularly. The magazine's circulation eventually reached about 1 million, with many of those issues no doubt destined for the book bags of young boys. We walked the school hallways in the '80s with our Becketts sandwiched between our textbooks, and we followed the price fluctuations of our favorite players with slavish devotion. Beckett's valuations served as the foundation for all card trades.</blockquote>

<p>And just so everyone realizes how serious/geeky I was about baseball cards: I worked at <a href="http://baseballshoporleans.com/">The Baseball Shop</a> in Orleans, Ma. through most of high school. I <em>loved</em> this stuff.</p>]]>
        
    </content>
</entry>

<entry>
    <title>This video won&apos;t save book publishing, but it sure is creative</title>
    <link rel="alternate" type="text/html" href="http://www.macslocum.com/2010/03/this-video-wont-save-book-publ.html" />
    <id>tag:www.macslocum.com,2010://1.155</id>

    <published>2010-03-16T15:59:48Z</published>
    <updated>2010-03-17T01:52:14Z</updated>

    <summary>The magazine industry might want to consult the following video the next time they&apos;re fighting for consumers&apos; hearts and minds. Be sure to watch the whole thing. It&apos;s not what it initially appears to be. And you might want to...</summary>
    <author>
        <name>Mac Slocum</name>
        <uri>http://www.macslocum.com</uri>
    </author>
    
        <category term="Book Publishing" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Business" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Digital Content" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Multimedia" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Stories of Note" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="bookpublishing" label="book publishing" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="creative" label="creative" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="magazinepublishing" label="magazine publishing" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="publishers" label="publishers" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="traditionalpublishers" label="traditional publishers" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="video" label="video" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.macslocum.com/">
    
<p><em>Source Link: <![CDATA[<a href="http://us.penguingroup.com/static/html/blogs/end-publishing">Penguin.com</a>]]></em><br /></p>

        <![CDATA[<p>The magazine industry might want to consult the following video the next time they're fighting for <a href="http://www.youtube.com/watch?v=aGVniqgWSc0">consumers' hearts and minds</a>.</p>

<p>Be sure to watch the whole thing. It's not what it initially appears to be. And you might want to gird yourself for the inevitable torrent of copycats to come.</p>

<p><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/Weq_sHxghcg&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Weq_sHxghcg&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></p>]]>
        
    </content>
</entry>

<entry>
    <title>Facebook Connect and lock-in through ubiquity</title>
    <link rel="alternate" type="text/html" href="http://www.macslocum.com/2010/03/facebook-connect-and-lock-in-t.html" />
    <id>tag:www.macslocum.com,2010://1.154</id>

    <published>2010-03-13T11:25:09Z</published>
    <updated>2010-03-13T11:46:31Z</updated>

    <summary>Here&apos;s an interesting piece from the New York Times that looks at Facebook Connect&apos;s growing role as a sign-on / social graph utility. Twitter and Google have similar products. Why is this important? This excerpt sums it up: Since Facebook...</summary>
    <author>
        <name>Mac Slocum</name>
        <uri>http://www.macslocum.com</uri>
    </author>
    
        <category term="Platform" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Stories of Note" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="facebook" label="Facebook" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="facebookconnect" label="Facebook Connect" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="google" label="Google" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="googlefriendconnect" label="Google Friend Connect" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="lockin" label="lock-in" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="platform" label="platform" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="twitter" label="Twitter" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="twittersignon" label="Twitter Sign-On" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.macslocum.com/">
    
<p><em>Source Link: <![CDATA[<a href="http://www.nytimes.com/2010/03/13/technology/13social.html">New York Times</a>]]></em><br /></p>

        <![CDATA[<p><img src="http://www.macslocum.com/facebook-logo.png" border="0" width="150" height="50" alt="Facebook" style="float: right; margin: 5px 0 10px 10px;"><a href="http://www.nytimes.com/2010/03/13/technology/13social.html?">Here's an interesting piece</a> from the New York Times that looks at <a href="http://developers.facebook.com/connect.php">Facebook Connect's</a> growing role as a sign-on / social graph utility. <a href="http://apiwiki.twitter.com/Sign-in-with-Twitter">Twitter</a> and <a href="http://www.google.com/friendconnect/admin/site/overview?id=03320199343241097536&hl=en">Google</a> have similar products. Why is this important? This excerpt sums it up:</p>

<blockquote>Since Facebook Connect was introduced in December 2008, more than 80,000 Web sites and services have put the log-in feature to use, said Ethan Beard, director of the Facebook developer network ... "Facebook is evolving through Facebook Connect into much more than a Web site," said Mr. Beard, who works closely with Facebook's community of third-party developers. "<strong>It's also a technology and a service to provide social plumbing and creating a social layer the whole Web can leverage.</strong>" [Emphasis added.]</blockquote>

<p>These sign-on services, along with other APIs, attempt to achieve lock-in through ubiquity. That's infinitely fascinating to me. Take Twitter, for example. It's become the standard for micromessaging (or microblogging or whatever you want to call it) not by forcing people into a Twitter.com silo, but by allowing the Twitter service to seep into the web's nooks and crannies. Put another way: "platform" is way more powerful than "website."</p>]]>
        
    </content>
</entry>

<entry>
    <title>Today&apos;s nugget of awesome: the iPad syncs EPUB files  </title>
    <link rel="alternate" type="text/html" href="http://www.macslocum.com/2010/03/todays-nugget-of-awesome-the-i.html" />
    <id>tag:www.macslocum.com,2010://1.153</id>

    <published>2010-03-12T22:00:00Z</published>
    <updated>2010-03-12T21:24:11Z</updated>

    <summary> I did something amazing today. I held out for nearly four hours before pre-ordering an iPad. Seriously. That&apos;s a huge deal for me. I mean, I own the Apple Airport Extreme, okay? I&apos;ve got an Apple TV and a...</summary>
    <author>
        <name>Mac Slocum</name>
        <uri>http://www.macslocum.com</uri>
    </author>
    
        <category term="Commentary" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Devices" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="apple" label="Apple" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="epub" label="EPUB" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="ibooks" label="iBooks" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="ibookstore" label="iBookstore" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="ipad" label="iPad" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="ipod" label="iPod" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="kindle" label="Kindle" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.macslocum.com/">
    
        <![CDATA[<p style="text-align: center;"><img src="http://www.macslocum.com/ipad.jpg" width="195" height="250" border="0" alt="iPad"></p>

<p>I did something amazing today. </p>

<p>I held out for <em>nearly four hours</em> before <a href="http://www.apple.com/ipad/">pre-ordering an iPad</a>. Seriously. That's a huge deal for me. I mean, I own the <a href="http://www.apple.com/airportextreme/">Apple Airport Extreme</a>, okay? I've got an <a href="http://www.apple.com/appletv/">Apple TV</a> <em>and</em> a <a href="http://www.apple.com/macmini/">Mac Mini</a>. My Apple fanboyism teeters on psychosis.</p> 

<p>To reward me for my loyalty (and my recent herculean effort and inevitable cave-in), Apple continues to release details on the iPad that have nipped any lingering buyer's remorse in the bud. For example, there's this info delight that comes courtesy <a href="http://www.wired.com/gadgetlab/2010/03/ipad-ebook-features/">Wired's Gadget Lab</a>:</p>

<blockquote>
And for EPUB titles that are not offered through the iBooks store, you can manually add them to iTunes and then sync them to the iPad ... That's good news for iPad customers, because that means bookworms won't be limited to the offerings in the iBooks store, which are based on partnerships that Apple inked with publishers.
</blockquote>

<p>This is a genius move on two fronts:</p>

<p>1. It makes the iPad semi-open. If you've already got EPUB files hanging around, you can port them to the iPad. And if you buy future EPUB-based books from smart publishers that support the format (<a href="http://oreilly.com">ahem</a>), you should be able to sync those titles with the device as well. The original iPod took off because it automatically worked with the pre-existing MP3 collections people had built up. Now, there aren't that many people out there with EPUB stockpiles. I realize that. But if you <em>do</em> have those files, or you want to buy material outside the <a href="http://www.apple.com/ipad/features/ibooks.html">iBookstore</a> down the road, you can read all that stuff on the iPad. Well played, Apple.</p>

<p>2. It puts Amazon in a bind because <a href="http://blogkindle.com/2009/04/epub-and-pdf-support/">the Kindle doesn't support EPUB by default</a>. Now that the iPad <em>does</em> support the format natively, that makes the Kindle even more restrictive. Think about that. Apple -- the poster child for a totalitarian product ecosystem -- is making Amazon look like the bad guy.</p>

<p>I'm sure I'll have plenty more to say about the iPad in coming days. Lord knows I <a href="http://twitter.com/macslocum">can't stop tweeting about it</a>. But for now, I'll revel in the anticipated joy the weekend of April 3-4 will bring: iPad on 4/3 and Red Sox opening night on 4/4.</p>]]>
        
    </content>
</entry>

<entry>
    <title>Heads up, traditional media! Pay very close attention to what OK Go just did</title>
    <link rel="alternate" type="text/html" href="http://www.macslocum.com/2010/03/head-up-traditional-media-pay-.html" />
    <id>tag:www.macslocum.com,2010://1.152</id>

    <published>2010-03-11T13:00:00Z</published>
    <updated>2010-03-11T16:13:41Z</updated>

    <summary>It&apos;s rare when you see such a clear example of the Internet&apos;s disruption: OK Go, the band best known for its clever music videos, has severed ties with its record label, EMI. The reason? The label is caught in old-think...</summary>
    <author>
        <name>Mac Slocum</name>
        <uri>http://www.macslocum.com</uri>
    </author>
    
        <category term="Business" scheme="http://www.sixapart.com/ns/types#category" />
    
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        <category term="Multimedia" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Platform" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Web Community" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="disruption" label="disruption" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="embed" label="embed" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="emi" label="EMI" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="internet" label="Internet" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="mainstreammedia" label="mainstream media" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="okgo" label="OK Go" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="onlinevideo" label="online video" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="traditionalmedia" label="traditional media" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="video" label="video" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.macslocum.com/">
    
        <![CDATA[<p>It's rare when you see such a clear example of the Internet's disruption: OK Go, the band best known for its clever <a href="http://www.youtube.com/user/okgo?blend=1&ob=4#p/u/35/pv5zWaTEVkI">music videos</a>, has <a href="http://www.okgo.net/2010/03/10/onwards-and-upwards/">severed ties with its record label</a>, EMI. The reason? The label is caught in old-think and wants to disable the embed function on the group's web-based videos.</p>

<p>OK Go ... God bless 'em ... <a href="http://www.fastcompany.com/1578965/ok-go-ditches-record-label-after-very-public-tussles-over-youtube-embedding-rights?partner=homepage_newsletter">told EMI to politely bugger off</a>. The band knows embedding is an absolute must-have if you want to harness the web's power.</p>

<p>Speaking of which, here's the group's latest masterpiece:</p>

<p><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/qybUFnY7Y8w&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/qybUFnY7Y8w&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></p>]]>
        
    </content>
</entry>

<entry>
    <title>Want to know what Google is up to? Here you go</title>
    <link rel="alternate" type="text/html" href="http://www.macslocum.com/2010/03/want-to-know-what-google-is-up.html" />
    <id>tag:www.macslocum.com,2010://1.151</id>

    <published>2010-03-09T14:14:53Z</published>
    <updated>2010-03-09T14:37:05Z</updated>

    <summary>I&apos;ve seen lots of hand-wringing and sweaty prognosticating about Google. What will it do? What does it want? Is that don&apos;t be evil mantra for real? Funny thing is, Google&apos;s strategy has always been in plain sight. There&apos;s no obfuscation....</summary>
    <author>
        <name>Mac Slocum</name>
        <uri>http://www.macslocum.com</uri>
    </author>
    
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    <category term="search" label="search" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="strategy" label="strategy" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.macslocum.com/">
    
        <![CDATA[<p><img src="http://www.macslocum.com/google-logo.png" width="210" height="82" alt="Google" style="float: right; margin: 0 0 10px 10px;">I've seen lots of <a href="http://www.google-watch.org/">hand-wringing</a> and <a href="http://www.guardian.co.uk/media/2008/aug/17/googlethemedia.google">sweaty prognosticating</a> about Google. What will it do? What does it want? Is that <a href="http://www.google.com/corporate/tenthings.html">don't be evil</a> mantra for real?</p>

<p>Funny thing is, Google's strategy has always been in plain sight.  There's no obfuscation. There's no misdirection. Heck, <a href="http://www.nytimes.com/2010/03/09/technology/09translate.html">this New York Times piece spells it out</a>:</p>

<blockquote>
<p>Google has used a similar approach -- immense computing power, heaps of data and statistics -- to tackle other complex problems. In 2007, for example, it began offering 800-GOOG-411, a free directory assistance service that interprets spoken requests. It allowed Google to collect the voices of millions of people so it could get better at recognizing spoken English. A year later, Google released a search-by-voice system that was as good as those that took other companies years to build.</p>
</blockquote>

<p>See what Google did there? It released a free service so it could gather huge amounts of data that could then be used in another product. <em>That's</em> what Google does. Free leads to data, data leads to another product. Repeat <a href="http://www.google.com/analytics">over</a> <a href="http://www.google.com/buzz">and</a> <a href="http://www.google.com/mobile/goggles/#landmark">over</a> <a href="http://books.google.com/?PHPSESSID=f8fdae66572b24ab8fc567c25fbccdcc">and</a> <a href="http://www.google.com/apps/intl/en/business/index.html#utm_medium=et&utm_source=about_page-en-us&utm_campaign=en">over</a> <a href="http://maps.google.com/">and</a> <a href="http://www.google.com/mobile/navigation/">over</a> again.</p>]]>
        
    </content>
</entry>

<entry>
    <title>People will come, Ray [Quote]</title>
    <link rel="alternate" type="text/html" href="http://www.macslocum.com/2010/03/people-will-come-ray.html" />
    <id>tag:www.macslocum.com,2010://1.150</id>

    <published>2010-03-05T14:56:45Z</published>
    <updated>2010-03-05T14:58:44Z</updated>

    <summary>&quot;This field, this game, is a part of our past, Ray. It reminds us of all that once was good, and it could be again. Oh, people will come, Ray. People will most definitely come.&quot; Gets me every time. Oh...</summary>
    <author>
        <name>Mac Slocum</name>
        <uri>http://www.macslocum.com</uri>
    </author>
    
        <category term="Quotes of Note" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="baseball" label="baseball" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="fieldofdreams" label="Field of Dreams" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="jamesearljones" label="James Earl Jones" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.macslocum.com/">
    
        <![CDATA[<p><em>"This field, this game, is a part of our past, Ray. It reminds us of all that once was good, and it could be again. Oh, people will come, Ray. People will most definitely come."</em></p>

<object width="512" height="296"><param name="movie" value="http://www.hulu.com/embed/bu1sWIuZp1a-TC8uWN4B-w"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.hulu.com/embed/bu1sWIuZp1a-TC8uWN4B-w" type="application/x-shockwave-flash" allowFullScreen="true"  width="512" height="296"></embed></object>

<p>Gets me every time. Oh how I do love this game.</p>]]>
        
    </content>
</entry>

<entry>
    <title>Ebook pricing gets even more interesting: Apple&apos;s model vs. Amazon&apos;s subsidy</title>
    <link rel="alternate" type="text/html" href="http://www.macslocum.com/2010/02/ebook-pricing-gets-even-more-i.html" />
    <id>tag:www.macslocum.com,2010://1.148</id>

    <published>2010-02-18T12:30:00Z</published>
    <updated>2010-02-18T19:08:12Z</updated>

    <summary> Tablets and devices will get all the coverage, but I believe ebook pricing is going to be 2010&apos;s biggest issue for publishers. To illustrate ... this New York Times piece explains how Apple&apos;s $12.99-$14.99 range represents the outer limit...</summary>
    <author>
        <name>Mac Slocum</name>
        <uri>http://www.macslocum.com</uri>
    </author>
    
        <category term="Commentary" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Devices" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Digital Content" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="agencymodel" label="agency model" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="amazon" label="amazon" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="apple" label="apple" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="ebooks" label="ebooks" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="ipad" label="ipad" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="kindle" label="kindle" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="pricing" label="pricing" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="publishers" label="publishers" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="subsidy" label="subsidy" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.macslocum.com/">
    
<p><em>Source Link: <![CDATA[<a href="http://www.nytimes.com/2010/02/18/technology/18apple.html">New York Times</a>]]></em><br /></p>

        <![CDATA[<p><img src="http://www.macslocum.com/2010/02/18/ipad-kindle.jpg" alt="iPad and Kindle" width="490" height="300" border="0"></p>

<p>Tablets and devices will get all the coverage, but I believe ebook pricing is going to be 2010's biggest issue for publishers.</p>

<p>To illustrate ... <a href="http://www.nytimes.com/2010/02/18/technology/18apple.html">this New York Times piece</a> explains how Apple's $12.99-$14.99 range represents the outer limit for iBooks pricing. Those price points aren't set in stone. From the Times:</p>

<blockquote
<p>... Apple inserted provisions requiring publishers to discount e-book prices on best sellers -- so that $12.99-to-$14.99 range was merely a ceiling; prices for some titles could be lower, even as low as Amazon's $9.99. Essentially, Apple wants the flexibility to offer lower prices for the hottest books, those on one of the New York Times best-seller lists, which are heavily discounted in bookstores and on rival retail sites. So, for example, a book that started at $14.99 would drop to $12.99 or less once it hit the best-seller lists.</p></blockquote>

<p>Sounds like Apple and Amazon are closer than we initially thought, right?</p>

<p>Nope. Not at all.</p>

<p>The single most important sentence in that Times article is buried at the very end:</p>

<blockquote><p>Under the agreements with Apple, <strong>both the publishers and Apple should make money on each book sale</strong>. [Emphasis added.]</p></blockquote>

<p>Ahh, there we go! Whether the price is $14.99, $12.99, $9.99 or $1.99, Apple will take its 30 percent. Set the price lower and sell more books? You betcha! Jack the price up and sell fewer? Absolutely!</p>

<p>What Apple won't do is <a href="http://www.interesting-people.org/archives/interesting-people/201001/msg00259.html">subsidize a price point</a>.</p>]]>
        
    </content>
</entry>

<entry>
    <title>All that&apos;s wrong with broadcast news, in 2 minutes [Video]</title>
    <link rel="alternate" type="text/html" href="http://www.macslocum.com/2010/02/all-thats-wrong-with-broadcast.html" />
    <id>tag:www.macslocum.com,2010://1.147</id>

    <published>2010-02-05T20:00:00Z</published>
    <updated>2010-02-05T20:10:40Z</updated>

    <summary>A beautiful illustration of all that&apos;s wrong with television news ... See more funny videos and TBT Videos at Today&apos;s Big Thing. Thanks to Jim for the link!...</summary>
    <author>
        <name>Mac Slocum</name>
        <uri>http://www.macslocum.com</uri>
    </author>
    
        <category term="Media" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Stories of Note" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="broadcastnews" label="broadcast news" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="humor" label="humor" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="petpeeves" label="pet peeves" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="television" label="television" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="tvnews" label="tv news" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="video" label="video" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.macslocum.com/">
    
        <![CDATA[<p>A beautiful illustration of all that's wrong with television news ...</p.

<p><object type="application/x-shockwave-flash" data="http://www.todaysbigthing.com/betamax/betamax.swf?item_id=2880&fullscreen=1" width="480" height="270"> 						<param name="allowScriptAccess" value="sameDomain" /> 						<param name="allowfullscreen" value="true" /> 						<param name="movie" quality="best" value="http://www.todaysbigthing.com/betamax/betamax.swf?item_id=2880&fullscreen=1" /> 					</object><div style='padding:5px 0; text-align:center; width:480px;'>See more <a href='http://www.todaysbigthing.com/'>funny videos</a> and <a href='http://www.todaysbigthing.com/'>TBT Videos</a> at <a href='http://www.todaysbigthing.com/'>Today's Big Thing</a>.</div></p>

<p><em>Thanks to Jim for the link!</em></p>]]>
        
    </content>
</entry>

<entry>
    <title>What do you do with a writer&apos;s work if they screw up?</title>
    <link rel="alternate" type="text/html" href="http://www.macslocum.com/2010/02/what-do-you-do-with-a-writers-.html" />
    <id>tag:www.macslocum.com,2010://1.146</id>

    <published>2010-02-05T12:00:00Z</published>
    <updated>2010-02-05T14:23:29Z</updated>

    <summary>TechCrunch terminated an intern who accepted compensation from an outside company in exchange for coverage. The announcement strikes an appropriate tone, but it also includes a passage that ties into a much bigger issue: when a writer goes rogue, what...</summary>
    <author>
        <name>Mac Slocum</name>
        <uri>http://www.macslocum.com</uri>
    </author>
    
        <category term="Audience Development" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Commentary" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Law" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Media" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="corrections" label="corrections" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="editorial" label="editorial" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="ethics" label="ethics" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="journalism" label="journalism" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="mistakes" label="mistakes" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="techcrunch" label="techcrunch" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="termination" label="termination" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="transparency" label="transparency" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="writer" label="writer" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.macslocum.com/">
    
        <![CDATA[<p>TechCrunch terminated an intern who accepted compensation from an outside company in exchange for coverage. The announcement <a href="http://www.techcrunch.com/2010/02/04/an-apology-to-our-readers/">strikes an appropriate tone</a>, but it also includes a passage that ties into a much bigger issue: when a writer goes rogue, what do you do with their published work? Here's how TechCrunch responded:</p>

<blockquote><p>This was not one of our full time writers, and so the frequency of posts was light. Nevertheless, <strong>we've also deleted all content created by this person on our blogs</strong>. We are fairly certain that most of the posts weren't tainted in any way, but to be sure we've removed every word written by this person on the TechCrunch network.</p></blockquote>

<p>One big caveat: the intern in question is a minor, so that certainly takes precedence in any reaction. But the intern posted his own <a href="http://www.danielbru.com/2010/02/the-line-was-crossed/">follow up</a>. Privacy implications are moot at this point.</p>

<p>And that brings me back to the bigger issue ...</p> 

<p>In situations like these, if we assume the wayward writer is an adult, and we assume there are no broader legal issues at play, should the writer's past work be stricken from the record? Is that the right response?</p>

<p>I don't think so. An enterprising snoop could mine caches and old RSS feeds for past copies, so deletion isn't really the Draconian measure it's intended to be. Beyond that, the cat's already out of the bag. The writer screwed up. The publishing outlet looks bad. And any move to wipe the slate clean will leave lasting residue. So why wipe it clean at all?</p>

<p>In situations where the wrongdoing is already public -- whether announced by the publisher or dug up by someone else -- what I'd prefer to see is a prominent editor's note placed at the very top of every piece the writer ever posted on the publisher's site. It could be a simple link to the termination announcement. It doesn't have to be dramatic. The New York Times used a similar tactic with <a href="http://www.nytimes.com/2003/04/19/us/a-nation-at-war-veterans-in-military-wards-questions-and-fears-from-the-wounded.html?pagewanted=1">Jayson</a> <a href="http://www.nytimes.com/2003/02/10/us/peace-and-answers-eluding-victims-of-the-sniper-attacks.html?pagewanted=1">Blair's</a> <a href="http://www.nytimes.com/2003/03/27/us/nation-war-military-families-relatives-missing-soldiers-dread-hearing-worse.html?pagewanted=1">articles</a>. </p>

<p>Advertising should be stripped from these pages and comments closed. That's appropriate -- this isn't a revenue or publicity opportunity. But it's important to keep the original material in place. The mistake happened in the public sphere. You can't take that back, but you <em>can</em> be up front about it both in the near-term and down the road.</p>]]>
        
    </content>
</entry>

<entry>
    <title>The Long Tail and iPhone app usage: Nothing surprising here</title>
    <link rel="alternate" type="text/html" href="http://www.macslocum.com/2010/01/the-long-tail-and-iphone-app-u.html" />
    <id>tag:www.macslocum.com,2010://1.145</id>

    <published>2010-01-31T12:28:44Z</published>
    <updated>2010-01-31T12:38:10Z</updated>

    <summary>From The New York Times: The average iPhone or iPod Touch owner uses 5 to 10 apps regularly, according to Flurry, a research firm that studies mobile trends. This despite the surfeit of available apps: some 140,000 and counting. I&apos;ve...</summary>
    <author>
        <name>Mac Slocum</name>
        <uri>http://www.macslocum.com</uri>
    </author>
    
        <category term="Audience Development" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Business" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Digital Content" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Platform" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Stories of Note" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="appstore" label="app store" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="data" label="data" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="iphone" label="iphone" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="ipodtouch" label="ipod touch" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="longtail" label="long tail" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="mobile" label="mobile" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="usage" label="usage" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.macslocum.com/">
    
<p><em>Source Link: <![CDATA[<a href="http://www.nytimes.com/2010/01/31/fashion/31apps.html">The New York Times</a>]]></em><br /></p>

        <![CDATA[<p>From <a href="http://www.nytimes.com/2010/01/31/fashion/31apps.html">The New York Times</a>:</p>

<blockquote><p>The average iPhone or iPod Touch owner uses 5 to 10 apps regularly, according to Flurry, a research firm that studies mobile trends. This despite the surfeit of available apps: some 140,000 and counting.</p></blockquote>

<p>I've seen the same stat mentioned before. Heck, <a href="http://www.niemanlab.org/2009/10/what-lit-mag-mcsweeneys-could-teach-news-orgs-about-the-iphone/">I referenced that stat</a> in a piece I wrote. But what I find surprising is that anyone is surprised by this. It's the behavioral equivalent of the <a href="http://en.wikipedia.org/wiki/Long_Tail">Long Tail</a>: a few apps get frequent use -- the blockbusters -- while the others wane after post-installation popularity or, even worse, don't get downloaded at all.</p>

<p>Instead of this broad-based stuff, what I'd really like to see is data that links up people's interests/professions with their most-used apps.</p> ]]>
        
    </content>
</entry>

<entry>
    <title>YouTube&apos;s rental experiment wasn&apos;t a failure</title>
    <link rel="alternate" type="text/html" href="http://www.macslocum.com/2010/01/youtubes-rental-experiment-was.html" />
    <id>tag:www.macslocum.com,2010://1.144</id>

    <published>2010-01-26T13:56:06Z</published>
    <updated>2010-01-28T03:02:44Z</updated>

    <summary>This piece looking at results from YouTube&apos;s rental experiment illustrates the short-sighted thinking that handcuffs content companies: Ouch! We&apos;re talking about 1,422 total views, or $5,673.78 for all of the rentals at $3.99 apiece. If Google is giving the filmmakers...</summary>
    <author>
        <name>Mac Slocum</name>
        <uri>http://www.macslocum.com</uri>
    </author>
    
        <category term="Audience Development" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Commentary" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Platform" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="experimentation" label="experimentation" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="filmmakers" label="filmmakers" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="films" label="films" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="obscurity" label="obscurity" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="platform" label="platform" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="rentals" label="rentals" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="sundancefilmfestival" label="Sundance Film Festival" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="youtube" label="youtube" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.macslocum.com/">
    
        <![CDATA[<p><a href="http://www.fool.com/investing/high-growth/2010/01/25/googles-box-office-bomb.aspx">This</a> piece looking at results from <a href="http://www.wired.com/epicenter/2010/01/youtube-movie-rentals-today-sundance-tomorrow-the-world/">YouTube's rental experiment</a> illustrates the short-sighted thinking that handcuffs content companies:</p>

<blockquote><p>Ouch! We're talking about 1,422 total views, or $5,673.78 for all of the rentals at $3.99 apiece. If Google is giving the filmmakers roughly two-thirds of the take -- and I'm going by other digital-media standards, since the site isn't publicly spelling out the royalty payouts -- each of the five productions will walk away with just hundreds of dollars for their role as video-sharing pioneers over the weekend.</p></blockquote>

<p>I put this paragraph in the "<a href="http://www.avc.com/a_vc/2008/11/trading-analog.html">trading analog dollars for digital pennies</a>" genre. It's catchy. Reasonable on first glance. But when you dig deeper, it's ultimately ridiculous.</p>

<p>That $5,673.78 figure isn't the key. The big deal -- and the hope -- lies in the 1,422 views. That's 1,422 chances for filmmakers to have their work seen. That's 1,422 <em>more</em> chances than they had before. The value of those views lies not in financial rewards (although that would be nice), but as a counter to an artist's great enemy: <a href="http://openp2p.com/pub/a/p2p/2002/12/11/piracy.html">obscurity</a>. Isn't that why film festivals exist? To show off work? To create the <em>possibility</em> of engagement? To create the <em>possibility</em> of landing theatrical distribution? How is YouTube's effort any different?</p> 

<p>Here's the broader problem with this type of bottom-line analysis: digital income will almost always be lower than traditional income because digital audiences are smaller and empowered. They don't have to blindly accept what's given to them. They can pick and choose. They can sample. That's a powerful set of tools. It means control rests solely in consumers' hands.</p>

<p>Consumer control is <em>the</em> essential truth of digital content. Until that's acknowledged -- and until businesses are built to work in conjunction with this truth -- content companies will spin their wheels, lose money, and whine incessantly.</p>]]>
        
    </content>
</entry>

<entry>
    <title>God bless Apple&apos;s anti-vaporware stance</title>
    <link rel="alternate" type="text/html" href="http://www.macslocum.com/2010/01/god-bless-apples-anti-vaporwar.html" />
    <id>tag:www.macslocum.com,2010://1.143</id>

    <published>2010-01-20T16:30:00Z</published>
    <updated>2010-01-20T16:49:52Z</updated>

    <summary>Kudos to Joel Johnson for elegantly noting one of Apple&apos;s most profound strengths: it doesn&apos;t muck about in vaporware. From Gizmodo: The fact that Apple does not reveal prototypes but shipping products is the fundamental difference between their entire business...</summary>
    <author>
        <name>Mac Slocum</name>
        <uri>http://www.macslocum.com</uri>
    </author>
    
        <category term="Business" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Stories of Note" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="apple" label="apple" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="gizmodo" label="gizmodo" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="vaporware" label="vaporware" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.macslocum.com/">
    
<p><em>Source Link: <![CDATA[<a href="http://gizmodo.com/5451242/show-and-sell-the-secret-to-apples-magic">Gizmodo</a>]]></em><br /></p>

        <![CDATA[<p>Kudos to Joel Johnson for elegantly noting one of Apple's most profound strengths: it doesn't muck about in vaporware.</p>

From <a href="http://gizmodo.com/5451242/show-and-sell-the-secret-to-apples-magic">Gizmodo</a>:</p>

<blockquote><p> The fact that Apple does not reveal prototypes but shipping products is the fundamental difference between their entire business strategy and that of the rest of the industry. It evokes a feeling of trust between Apple and consumers -- that when Apple actually reveals a product, it's something that they're confident enough to support for years to come.</p></blockquote>

<p>Put another way ...</p>

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    </content>
</entry>

<entry>
    <title>Maybe it&apos;s a Scottish thing</title>
    <link rel="alternate" type="text/html" href="http://www.macslocum.com/2010/01/maybe-its-a-scottish-thing.html" />
    <id>tag:www.macslocum.com,2010://1.142</id>

    <published>2010-01-19T12:30:00Z</published>
    <updated>2010-01-19T16:21:41Z</updated>

    <summary>I&apos;ve always wondered why I&apos;m so obsessive about using every last bit of content. A post from Steve Forbes suggests heritage might be the culprit: In essence my grandfather B.C. Forbes, a penniless Scottish immigrant who founded our company, was...</summary>
    <author>
        <name>Mac Slocum</name>
        <uri>http://www.macslocum.com</uri>
    </author>
    
        <category term="Blogging" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Digital Content" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Stories of Note" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="content" label="content" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="forbes" label="Forbes" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="scottish" label="Scottish" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="sharing" label="sharing" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="use" label="use" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="waste" label="waste" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.macslocum.com/">
    
<p><em>Source Link: <![CDATA[<a href="http://www.forbes.com/2010/01/16/forbes-journalism-twitter-intelligent-investing-blogs.html">Forbes.com</a>]]></em><br /></p>

        <![CDATA[<p>I've always wondered why I'm so obsessive about using every last bit of content. A post from Steve Forbes suggests <a href="http://www.forbes.com/2010/01/16/forbes-journalism-twitter-intelligent-investing-blogs.html">heritage might be the culprit</a>:</p>

<blockquote>In essence my grandfather B.C. Forbes, a penniless Scottish immigrant who founded our company, was a blogger. He hated the idea of not being able to use all of the material he gathered while reporting. That was one of the reasons that propelled him to start Forbes magazine in addition to his column -- so that he could publish all of the information he compiled.</blockquote>

<p>I like that. It's a far better conclusion than pure psychosis.</p>

<p>And since you're here, you might want to check out my <a href="http://twitter.com/macslocum">Twitter</a> feed, my <a href="http://friendfeed.com/macslocum">FriendFeed</a> account, my <a href="http://macslocum.tumblr.com">Tumblr</a>, my <a href="http://www.google.com/reader/shared/macslocum">Google Reader Shared Items</a> page, and my <a href="http://www.linkedin.com/e/vgh/1875970/">LinkedIn group</a>. </p>]]>
        
    </content>
</entry>

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