Then, I’ve finally managed to upload more photos to Flickr. Check out my latest sets (Blue Ridge Parkway, Biltmore Estate, Battleship North Carolina, Charleston SC, Charlotte NC, and the Daniel Stowe Botanical Garden) view my photostream for fall pictures, including the squirrels.

I finished my second BlogTalkRadio show today for the Vehicle Vibes Radio channel. Things were going fine, and then the second guest wasn’t able to make the show.

How many times in life does this happen — you’ve done your best to schedule things in advance, you think things are ready to go, but then — surprise — something happens to disrupt the plan.

Social media is not always easy, especially live shows and events.

Yet, today’s show wasn’t a complete loss by any means. I’m actually feeling pleased with how we handled the challenges that arose. The first guest totally rocked and provided lots of good tips and advice. Then, the producer and I chatted for the second half of the show to fill the remaining time.

The missing guest ended up not being a huge deal, although I’m glad I didn’t have to fill the time by myself.

This challenge reinforced to me how important it is to create a back-up plan for live radio shows. For a live radio show, I’d suggest having a back-up plan with:

1. alternate topics of conversation sketched out (at a minimum, especially for people like me who are newbies at Internet radio and are not used to BSing their way through things)
2. an alternate host or co-host who can help keep the conversation going for the remainder of the show
3. an alternate segment pre-recorded to fill the available time slot
4. multiple shows pre-recorded (so I can go on vacation every once in a while)

To make it feel more like I’m just hitting the easy button when things like this happen, what else should I consider putting in my back-up toolkit?

3 Challenges to a Public Video Shoot

1. Sounds
Shooting at a public event means there can be airplanes overhead, trains rolling by on nearby tracks, and especially at car shows, lots of cars revving their engines. Even when doing shoots at parks or at homes, there are customary traffic sounds of cars driving by, brakes squealing and drivers honking car horns.

2. Weather
I’ve learned that shooting in sunlight makes for a better video product, but looking into the sun while on camera is significantly more tiring than shooting in the shade. Also, if it is hot, then I start getting sticky, and that doesn’t make for an ideal look on camera.

3. Distractions
Inquisitive little ones who ask questions and walk in and out of the frame, and opinionated observers can make for loud background noises and multiple takes.

I’m glad there are crew members and production managers like @bethrosen to help me along when the day starts getting long.

Trying to keep it simple, here is what I said:

Link baiting: is a philosophy that places importance on creating useful, remarkable content that people will, just as a matter of course, want to share with their friends because of the content’s intrinsic value.

Link building: is a method of gaining connections via a hyperlink to another web page or site. Increasing the number of links to your site from credible sites is important because it’s one of the ways Google measures the popularity of your site and the position it achieves in search engine results. More good links increases a site’s visibility with Google.

Link/comment spam: In face-to-face conversations, this type of person likely talks highly of himself and what he’s doing while not listening to others. Online, this sort of behavior is called link or comment spam. It’s the frowned-upon practice of a poser saying little or nothing relevant in a comment on a post, but including a link to his site with whatever keywords he deems important. It can leave a bad impression that he’s just doing it to game the system and drive traffic to his site.

As in this funny picture I found, this type of behavior may make you want to tape his mouth closed or glue the keys on his keyboard together. But of course, the first route of link baiting with professional link building are the best options of how to handle things.

However, even more, I like meeting and talking with people face-to-face. I’m so glad it’s a component of my job because then I have the opportunity to build real relationships that have the potential to continue on and on past one blog post. That’s why I wanted to attend BlogHer, the Social Media Soiree, Social Luxe Lounge, and BowlHer last week. It’s inspiring to build relationships with so many savvy entrepreneurial women. If later, we and our companies do more business together, then that’s icing on the cake.

In my previous post, Video is Queen, I wrote about why video is queen (if content is king) and that video has the potential to strengthen endorsements and brand recommendations.

It’s no secret that one of the values for brands is when multiple viewers click through in a timely manner to purchase based on a video endorsement. These conversions are relatively easy to measure. However, it gets more difficult for a brand to track conversions over time, especially for videos.

Over time, it also gets harder for people to find video reviews.

I may remember for a few weeks or months (depending on the effectiveness or affectiveness of the video), but unless I use social bookmarking, I’m not going to be able to find the video review easily over time because searching video content is still not fully possible.

Sure, on YouTube or social bookmarking sites, it might be easier if people use good tags and descriptions, but that might not be a full explanation of what the video actually contains. That will only begin to happen when the content of the video becomes searchable.

If a blogger wants to transfer more long-tail ROI to the brand because of positive feelings about the product, then in addition to doing a video review because of its affective potential and popularity, they might also consider writing optimized copy including a blog post, headline, and tags that are search friendly along with the video review.

Despite the affective nature of video and its popularity, video is hard to find via search unless combined with text that can be optimized. It’s an issue both brands and bloggers might consider as they calculate longtail ROI.

If content is king, video is queen.
YouTube is now the second most popular search engine. People are creating and watching more and more video these days. Textual content is still strong and has it’s uses, but video captures our attention in more and more ways.

Video is queen because:
1. Video is fun and engaging.
2. Video is personal.
3. Video can make for a stronger connection.

Video is fun and engaging.
Yesterday a colleague and I were trying to find information on YouTube’s Overlay function. After exploring Help, I tabbed to search Google. Only when that didn’t work did I chuckle and click back over to search YouTube to see if anyone had created a video with specific instructions (People will create videos about everything these days!). Today I didn’t have any luck finding what I needed. Instead I found short videos exclaiming what a COOL feature Overlay is!!!!! You should use it because it’s a cool. new. feature!!!

The over-the-top appreciation gave my colleague and I an opportunity to laugh and connect. Plus, I was hamming it up talking to my computer, “Dude, I don’t really care right now how cool it is, I just want to know how to work it.” While I didn’t learn what I needed to know, I did have a good time in the process.

Video is personal.
I’ve been watching Chris Brogan’s video reviews. I love his video reviews because by watching them, I get a glimpse into his world and get to witness another aspect of his personality. It’s not about his conveying or learning the same amount of content as in a product description or a book review on Amazon. It’s because a video is more personal than plain text.

For example, last week he talked about these fabulous bags. I don’t remember the make of the bags. Right now, that’s not important because I’m not in the market for a bag; however, if I needed to buy a really nice bag for a guy, I’d go back to his blog and search for it, because the experience is going to stick with me because Chris made it personal. He and his daughter think it’s a really nice bag.

Video can make for a stronger connection.
Yesterday, Chris did another video book review. Again, I love the video, not because I learned 7 important take-aways or the top 3 must read chapters, but because at the end, Chris’s son threw something, and it wasn’t edited out. Chris just nonchalantly said, and that’s my son who just threw his train. No heavy scripting and no editing it out.

It’s real. It’s not heavily scripted and we see his personality and how he interacts with his family, and as such it has the potential for a stronger connection. Now that is cool, and I want to watch more.

The affective aspects of video can make it an effective tool for people to use to convey not only the primary message or endorsement, but also convey the passion behind the message and any corresponding emotions or affects in the viewer. However, if it’s overly scripted or edited, it would lose its potential.

On the other hand, I think big brands can move in the direction of less scripting and less editing, being more personal, and engaging; however, I don’t think they have the same levels of freedom. As I work on developing more video content for Allstate, it’s one of the things I consider and try and hit the right balance.

Massumi: “Affect enlivens. Its vivacity, ever on the move from situation to situation, strings context-orderings together in eventfulness, holding them together from the angle of what new and unpredictable enters into them. Its context-rocking trans-situational drift is the life-glue of the world–a world capable of surprise (surplus value of being)” (Parables for the Virtual, 220).

Your thoughts?

FrienderBenders.com is social media and user-generated content. Visitors to the site can choose from among four bad driving characters: Texting Tessa, Make-up Mary, Johnny Distracto, or Hungry Horatio and add their own photos and choose from one of the sound effects.

Do you want to tease one of your friends about eating in the car? You can send him a Hungry Horatio complete with a picture and sound effect. The application creates a short Flash animation of a funny car crash featuring the unique bad driving character you created.

FrienderBenders is meant to be social. You can share your funny animation with your friends via email, save it to Facebook or other social networks, or even embed it on your blog so visitors to your site can see your creative talents.

If you’d like a walk-through of the application, here’s an interview I did on TechWebTV with David Berlind of Information Week at Web 2.0 demonstrating the site:

Click over to FrienderBenders.com and be sure to come back and let me know what you think. Feedback welcome!

Reciprocity
One of Tara’s key points was on reciprocity: if you want to be an influencer, you need to provide time and attention to the community.

Become part of the community you serve. Ask:
– what problem can I solve?
– what makes people happy?
Then, integrate the answers into your initiatives.

I took this concept as a reminder I can share with others when they bring up that social media is inexpensive — when planning social media projects, you have to plan for an investment of your personal time (lots of it!) as well as your budget dollars.

Tara also advised, look for opportunities to turn the bullhorn around because it’s impersonal otherwise–you’re just shouting. Further, worry less about stating your position than listening and responding personally to others to create amazing customer experiences.

Create amazing customer experiences
1. Dazzle with the details (e.g. Moleskine)
2. Go above and beyond (e.g. TED)
3. Appeal to emotion (Vosges black pear chocolate)
4. Inject fun into the experience (Google’s talk like a pirate day)
5. make something mundane exceptional
6. Let people personalize
7. Be experimental (threadless, iplai: iparklikeanidiot.com)
8. Simplify (37 signals)
9. Make happiness your business model
10. Be a social catalyst

Tara continued with more points about how you can build whuffie. Look for her slides on slideshare (site was down for maintenance just now). Or, for more you can check out her book, The Whuffie Factor. It’s due on shelves April 21, but if you click over you’ll find video clips, images and more info.

One of the Tuesday workshops I attended was SEO From Soup to Nuts, by Stephan Spencer. Stephan is president of Netconcepts, writes a column for Search Engine Land, and his blog is Stephan Spencer’s Scatterings.

SEO has become one of my interests over the past few months because a good SERP is one of the ways that I’m measuring the success of the various social media marketing projects I’m working on for Allstate.

Stephan held everyone’s attention. I’ve only been following the SEO buzz for a short time, but everyone listened to hear what the secret sauce is to getting good search engine results on Google. I’m sure there are a few secrets, but from everything I’ve read and heard, it really comes down to basic concepts like publishing good content, using good keywords and at the right keyword density.

Stephan pointed out the right keywords are ones that are relevant to your business and popular with searches. There are a number of good SEO Tools available to help you see your site the way a search engine would and to refine your keywords.

SEO Tools
Some of the tools mentioned include:
Quintura
Google Suggest
Yahoo Search Assist
Woodtracker (subscription)
Seobrowser

Much of the talk focused on keys to pagerank such as getting your site fully indexed, making sure your pages are visible to crawlers, and building good inbound links.

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Please update your links for m2h blogs.
Speaking of building good inbound links, would you please check your links for me and make sure they’re still working? My site at “mwrites” died a while back because of problems with a domain host.
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But back to the topic at hand — did you know that the length of time your domain is registered for is one of the ways authority and longevity is determined? I don’t know that it’s a major factor, but it was one of the things mentioned.

Stephan’s Top 3 Tips
1. Content - write good content
2. Architecture - publish flatter (1 level down better than 5)
3. Links - build inbound links with good authority

Another tip Stephan gave was how to add good anchor text to your website links on LinkedIn. it’s easier than you think to do, but it was a great final remark he gave as “homework.”

Are you on LinkedIn? View my profile and add me as a contact.

More to follow.

I’m thrilled…

• My nephew is doing yoga with his preschool class
• I’ll travel to San Jose, San Francisco, and New York this spring.
• My office is getting cleaner and more organized.
• Spring is coming

I enjoyed watching…

• The Jane Austen Book Club movie recently. I might even have to pick up an Austen novel. I haven’t read much fiction lately, but the upcoming plane trips might be just the occasion.
• (finally–it’s from January)the soul series interview with Oprah & Dr. Oz. I expected it to be all about how diet and exercise are good for you (really!), but there were some good questions from listeners about alternative health topics.

I’m thinking…

• about doing a solo international trip this summer or fall to break in my passport. Ireland and Switzerland are possibilities. If I wait till the new year, Australia or New Zealand are on the list.
• about doing some motorcycle riding while in California. Also thinking about July long weekend trip.