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	<title>lynda.blog</title>
	
	<link>http://blog.lynda.com</link>
	<description>the blog of lynda.com</description>
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		<title>The lynda.com story: Things we cherish</title>
		<link>http://blog.lynda.com/2010/03/11/the-lynda-com-story-things-we-cherish/</link>
		<comments>http://blog.lynda.com/2010/03/11/the-lynda-com-story-things-we-cherish/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 14:03:52 +0000</pubDate>
		<dc:creator>David Niles White, producer, special projects</dc:creator>
				<category><![CDATA[Behind the scenes]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[Bruce Heavin]]></category>
		<category><![CDATA[Lynda Weinman]]></category>

		<guid isPermaLink="false">http://blog.lynda.com/?p=3090</guid>
		<description><![CDATA[In this segment of the lynda.com story, Lynda shares some of the tenets she and Bruce use to guide the company: Love what you do, put customers first, quality above all, create indisputable value, treat everyone with dignity, always strive to be better.]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="315" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/8SJGfAQfGd8&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;hd=1&amp;border=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="500" height="315" src="http://www.youtube.com/v/8SJGfAQfGd8&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;hd=1&amp;border=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>In this segment of the lynda.com story, Lynda shares some of the tenets she and Bruce use to guide the company: Love what you do, put customers first, quality above all, create indisputable value, treat everyone with dignity, always strive to be better, and many others. She and Bruce also disclose some of the stumbling blocks they&#8217;ve faced that have taught them valuable business lessons, from being unfocused, waiting to bring in professional management, and lack of budgets and limits.</p>
<p>We invite you to view <a href="http://www.lynda.com/home/DisplayCourse.aspx?lpk2=61213&amp;utm_source=blog&amp;utm_medium=viral&amp;utm_content=blog&amp;utm_campaign=blog">the entire lynda.com story on lynda.com</a>.</p>
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		<item>
		<title>Leveraging the lynda.com Affiliate Program</title>
		<link>http://blog.lynda.com/2010/03/10/leveraging-the-lynda-com-affiliate-program/</link>
		<comments>http://blog.lynda.com/2010/03/10/leveraging-the-lynda-com-affiliate-program/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 18:17:47 +0000</pubDate>
		<dc:creator>Kevin Bright, affiliate program manager</dc:creator>
				<category><![CDATA[lynda.com Affiliate Program]]></category>

		<guid isPermaLink="false">http://blog.lynda.com/?p=3047</guid>
		<description><![CDATA[Since the launch of the lynda.com Affiliate Program, we have seen fantastic growth in sign ups, clicks, and sales. It’s been wonderful to share the lynda.com Online Training Library® with new members, and to reward our partners in the process.]]></description>
			<content:encoded><![CDATA[<p>Since the launch of the <a href="http://www.lynda.com/partners/affiliates.aspx" target="_blank">lynda.com Affiliate Program</a> last November, we have seen fantastic growth in sign ups, clicks, and sales. It’s been wonderful to partner with our affiliates to share the lynda.com Online Training Library® with new members, and to reward our partners in the process.</p>
<div>
<p><img class="size-full wp-image-3066 alignleft" title="3bannerscreengrab" src="http://blog.lynda.com/wp-content/uploads/2010/03/3bannerscreengrab.jpg" alt="" width="216" height="71" />We have added over 100 new banners that are directly targeted to many of the training courses and vendors being offered by lynda.com.  Current affiliates can view them all by logging into the <a href="https://affiliates.lynda.com/partners/" target="_blank">Affiliate Control Panel</a>.</p>
<div>
<p style="text-align: left;">Whether you are a lynda.com affiliate partner or promoting other affiliate programs, these tips will come in handy to help you promote partner programs and increase clicks and sales.</p>
<div id="attachment_3070" class="wp-caption alignright" style="width: 294px"><a href="http://rwillustrator.blogspot.com/" target="_blank"><img class="size-full wp-image-3070  " title="mordy-site" src="http://blog.lynda.com/wp-content/uploads/2010/03/mordy-site.jpg" alt="" width="284" height="192" /></a><p class="wp-caption-text">lynda.com author Mordy Golding chooses appropriate affiliate banners to complement his site&#39;s content.</p></div>
<p><strong>Website banners and text links:</strong> Add a combination of affiliate text and banner links to place above the fold on your website or blog.  Create a section or heading called ‘resources’ or ‘products I recommend’ and add affiliate tagged links to lynda.com.</p>
<p><strong>Utilize lynda.com free content: </strong>Did you know<strong> </strong>that you can embed lynda.com tutorials directly from YouTube? Go to the <a href="http://www.youtube.com/user/lyndapodcast#g/u" target="_blank">lynda.com YouTube channel</a> and select the movie you want to promote on your site. Then, below the embedded code on your site, add an affiliate-tagged link to lynda.com for your visitors to learn more and purchase memberships at lynda.com.</p>
<p>If you have any questions, please contact me, <a href="mailto:affiliates@lynda.com">Kevin Bright</a>, the lynda.com Affiliate Program Manger. To apply to the lynda.com Affiliate Program, please <a href="http://www.lynda.com/partners/affiliates.aspx" target="_blank">click here</a>. And if you’ve come up with a technique or tip, please feel free to share it in the comments below.</p>
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			<wfw:commentRss>http://blog.lynda.com/2010/03/10/leveraging-the-lynda-com-affiliate-program/feed/</wfw:commentRss>
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		<title>Photoshop Top 40 Countdown with Deke McClelland: #6 – RGB, CMYK, and Lab</title>
		<link>http://blog.lynda.com/2010/03/09/photoshop-top-40-rgb-cmyk-and-lab/</link>
		<comments>http://blog.lynda.com/2010/03/09/photoshop-top-40-rgb-cmyk-and-lab/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 15:08:40 +0000</pubDate>
		<dc:creator>Crystal McCullough, executive editor</dc:creator>
				<category><![CDATA[Deke's Photoshop Top 40]]></category>
		<category><![CDATA[CMYK]]></category>
		<category><![CDATA[Deke McClelland]]></category>
		<category><![CDATA[Lab]]></category>
		<category><![CDATA[Photoshop Top 40]]></category>
		<category><![CDATA[RGB]]></category>

		<guid isPermaLink="false">http://blog.lynda.com/?p=3043</guid>
		<description><![CDATA[Photoshop doesn't just support multiple color spaces, it supports infinite variations on the device-dependent ones. You can open an RGB photo, process it in Lab, and output it to CMYK, with certainty that the conversions will work.]]></description>
			<content:encoded><![CDATA[<p><object width="500" height="315"><param name="movie" value="http://www.youtube.com/v/JwWjJyOShHs&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;hd=1&#038;border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/JwWjJyOShHs&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;hd=1&#038;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="315"></embed></object></p>
<p>Photoshop doesn&#8217;t just support multiple color spaces, it supports infinite variations on the device-dependent ones. You can open an RGB photo, process it in Lab, and output it to CMYK, with certainty that the conversions will work. </p>
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			<wfw:commentRss>http://blog.lynda.com/2010/03/09/photoshop-top-40-rgb-cmyk-and-lab/feed/</wfw:commentRss>
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		<title>Product designer Dave Schultze joins the ranks of lynda.com authors</title>
		<link>http://blog.lynda.com/2010/03/08/product-designer-dave-schultze/</link>
		<comments>http://blog.lynda.com/2010/03/08/product-designer-dave-schultze/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 16:39:42 +0000</pubDate>
		<dc:creator>Megan O. Read, author relations manager</dc:creator>
				<category><![CDATA[3D]]></category>
		<category><![CDATA[Behind the scenes]]></category>
		<category><![CDATA[Trainers]]></category>
		<category><![CDATA[Upcoming titles]]></category>
		<category><![CDATA[Bruce Heavin]]></category>
		<category><![CDATA[Chris Orwig]]></category>
		<category><![CDATA[Cynthia Scott]]></category>
		<category><![CDATA[Dave Schultze]]></category>
		<category><![CDATA[David Blatner]]></category>
		<category><![CDATA[Deke McClelland]]></category>
		<category><![CDATA[George Maestri]]></category>
		<category><![CDATA[Kirk Werner]]></category>
		<category><![CDATA[Max Smith]]></category>
		<category><![CDATA[Philco PC]]></category>
		<category><![CDATA[SchultzeWORKS]]></category>

		<guid isPermaLink="false">http://blog.lynda.com/?p=3014</guid>
		<description><![CDATA[Dave Schultze, Chris Orwig, David Blatner, and Deke McClelland were busy in the recording booths and live action stages last week, working hard to bring you new training.]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">This past week at lynda.com we had an impressive showcase of talent.</p>
<p>Dave Schultze is a new author at lynda.com. He is recording <a href="http://www.rhino3d.com/" target="_blank">Rhino</a> training for those of you in the 3D field. He teaches Toy Design at <a href="http://www.otis.edu/" target="_blank">Otis College of Art and Design</a>, and his body of work is impressive to say the least. You may already be familiar with the toys and products he has deigned for his company <a href="http://www.schultzeworks.com" target="_blank">SchultzeWORKS</a>, such as the singing toothbrushes for <a href="http://www.hasbro.com/" target="_blank">Hasbro</a>.<br />
<div id="attachment_3031" class="wp-caption aligncenter" style="width: 514px"><img class="size-full wp-image-3031" title="3dandreal" src="http://blog.lynda.com/wp-content/uploads/2010/03/3dandreal.jpg" alt="" width="504" height="248" /><p class="wp-caption-text">The Philco PC, designed by new lynda.com author, Dave Schultze.</p></div></p>
<p>The beautiful and sleek <a href="http://www.schultzeworks.com/philcopc/" target="_blank">Philco PC</a> was featured in any number of magazines, but most recently, it was entered in the International Design Excellence Awards (<a href="http://www.idsa.org/IDEA2009/index.html" target="_blank">IDEA Awards</a>).</p>
<div id="attachment_3028" class="wp-caption aligncenter" style="width: 514px"><img class="size-full wp-image-3028" title="author-dinnerfiore" src="http://blog.lynda.com/wp-content/uploads/2010/03/author-dinnerfiore.jpg" alt="" width="504" height="251" /><p class="wp-caption-text">Clockwise, from far left: author Chris Orwig, lynda.com co-owner and founder Bruce Heavin, supervising training producer Max Smith, content manager for 3D/Video George Maestri, author relations manager Megan O. Read, author Deke McClelland, content manager Cynthia Scott (standing), author Dave Schultze, training producer Kirk Werner, and author David Blatner.</p></div>
<p style="text-align: left;">Dave was in good company with <a href="http://www.lynda.com/home/ViewCourses.aspx?lpk1=43" target="_self">Chris Orwig</a>, <a href="http://www.lynda.com/home/ViewCourses.aspx?lpk1=108" target="_self">David Blatner</a>, and <a href="http://www.lynda.com/home/ViewCourses.aspx?lpk1=98" target="_self">Deke McClelland</a> all working away in the recording booths and live action stages to bring you some new training. We took all of the authors and a few local content managers out on the town for some creative brainstorming and pasta. We are looking forward to sharing their training with you soon.</p>
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			<wfw:commentRss>http://blog.lynda.com/2010/03/08/product-designer-dave-schultze/feed/</wfw:commentRss>
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		<title>Get ready for Oscar® night: Watch nominees speak at Santa Barbara International Film Festival</title>
		<link>http://blog.lynda.com/2010/03/07/get-ready-for-oscar%c2%ae-night-watch-nominees-speak-at-santa-barbara-international-film-festival/</link>
		<comments>http://blog.lynda.com/2010/03/07/get-ready-for-oscar%c2%ae-night-watch-nominees-speak-at-santa-barbara-international-film-festival/#comments</comments>
		<pubDate>Sun, 07 Mar 2010 16:13:32 +0000</pubDate>
		<dc:creator>David Niles White, producer, special projects</dc:creator>
				<category><![CDATA[Behind the scenes]]></category>
		<category><![CDATA[industry news]]></category>
		<category><![CDATA[Academy Awards®]]></category>
		<category><![CDATA[Avatar]]></category>
		<category><![CDATA[Inglorious Basterds]]></category>
		<category><![CDATA[It's Complicated]]></category>
		<category><![CDATA[Jason Reitman]]></category>
		<category><![CDATA[Jim Cameron]]></category>
		<category><![CDATA[Kathryn Bigelow]]></category>
		<category><![CDATA[Lee Daniels]]></category>
		<category><![CDATA[Mark Boal]]></category>
		<category><![CDATA[Oscars®]]></category>
		<category><![CDATA[Pete Doctor]]></category>
		<category><![CDATA[Precious]]></category>
		<category><![CDATA[Quentin Tarentino]]></category>
		<category><![CDATA[Star Trek]]></category>
		<category><![CDATA[The Hurt Locker]]></category>
		<category><![CDATA[Todd Phillips]]></category>
		<category><![CDATA[Up]]></category>

		<guid isPermaLink="false">http://blog.lynda.com/?p=3007</guid>
		<description><![CDATA[Before you commit to your Oscar® pool choices, get some insider information straight from the source. There's still time to watch </em>Santa Barbara International Film Festival: Industry Panels</em>.]]></description>
			<content:encoded><![CDATA[<p>Before you commit to your Oscar® pool choices, get some insider information straight from the source. There&#8217;s still time to watch <em><a href="http://www.lynda.com/home/DisplayCourse.aspx?lpk2=61026&amp;utm_source=blog&amp;utm_medium=viral&amp;utm_content=blog&amp;utm_campaign=blog" target="_self">Santa Barbara International Film Festival: Industry Panels</a></em> at lynda.com, and hear tips, inspirations, and behind-the-scenes stories from some of the nominees themselves.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="315" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/CMIZIQhrvVc&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;hd=1&amp;border=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="500" height="315" src="http://www.youtube.com/v/CMIZIQhrvVc&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;hd=1&amp;border=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>I was able to attend two of the four panels with our crew, and I&#8217;ve since watched the other two. They&#8217;re amazing. It&#8217;s rare to have an opportunity to be in the room with many of the major players in the competition for the Academy Awards®. Directors, screenwriters, and producers from all of my favorite contenders were there to share anecdotes, insight into their craft, and answer questions. Be sure to watch the entire 4+ hours of panels—all are free to watch for everyone, both lynda.com members and non-members.</p>
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			<wfw:commentRss>http://blog.lynda.com/2010/03/07/get-ready-for-oscar%c2%ae-night-watch-nominees-speak-at-santa-barbara-international-film-festival/feed/</wfw:commentRss>
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		<title>CNET: Improve your skills with lynda.com iPhone App</title>
		<link>http://blog.lynda.com/2010/03/04/cnet-improve-your-skills-with-lynda-com-iphone-app/</link>
		<comments>http://blog.lynda.com/2010/03/04/cnet-improve-your-skills-with-lynda-com-iphone-app/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 16:26:52 +0000</pubDate>
		<dc:creator>Crystal McCullough, executive editor</dc:creator>
				<category><![CDATA[Out in the blogosphere]]></category>
		<category><![CDATA[CNET]]></category>
		<category><![CDATA[lynda.com iPhone App]]></category>

		<guid isPermaLink="false">http://blog.lynda.com/?p=3000</guid>
		<description><![CDATA[CNET gave the lynda.com iPhone App a whirl and wrote about it on the cnet reviews blog.]]></description>
			<content:encoded><![CDATA[<p>CNET gave the lynda.com iPhone App a whirl and wrote about it on the <em>cnet reviews</em> blog. <a href="http://reviews.cnet.com/8301-19512_7-10463143-233.html" target="_blank">Take a look at the full post</a>.</p>
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			<wfw:commentRss>http://blog.lynda.com/2010/03/04/cnet-improve-your-skills-with-lynda-com-iphone-app/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The lynda.com story: Starting the business</title>
		<link>http://blog.lynda.com/2010/03/04/the-lynda-com-story-starting-the-business/</link>
		<comments>http://blog.lynda.com/2010/03/04/the-lynda-com-story-starting-the-business/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 15:27:42 +0000</pubDate>
		<dc:creator>David Niles White, producer, special projects</dc:creator>
				<category><![CDATA[Behind the scenes]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[Bruce Heavin]]></category>
		<category><![CDATA[Lynda]]></category>
		<category><![CDATA[Lynda Weinman]]></category>
		<category><![CDATA[Ojai Digital Arts Center]]></category>

		<guid isPermaLink="false">http://blog.lynda.com/?p=2992</guid>
		<description><![CDATA[After two years of extensive traveling to promote her books and teach classes, Bruce suggested to Lynda that they consider starting a school. Together they founded the Ojai Digital Arts Center.]]></description>
			<content:encoded><![CDATA[<p><object width="500" height="315"><param name="movie" value="http://www.youtube.com/v/SksdYjMcC8w&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;hd=1&#038;border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/SksdYjMcC8w&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;hd=1&#038;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="315"></embed></object></p>
<p>After two years of extensive traveling to promote her books and teach classes, Bruce suggested to Lynda that they consider starting a school. Together they founded the Ojai Digital Arts Center, and promoted its services on lynda.com. An astonishing response to the class caused rapid growth in the school, which in turn inspired conferences and more web design and graphics books. The 2001 dotcom crash precipitated yet another revolutionary teaching methodology: Training on video. First on VHS, then on CD, then on the web.</p>
<p>We invite you to view <a href="http://www.lynda.com/home/DisplayCourse.aspx?lpk2=61213&#038;utm_source=blog&#038;utm_medium=viral&#038;utm_content=blog&#038;utm_campaign=blog">the entire lynda.com story on lynda.com</a>.</p>
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		<title>Creative Inspirations: Kit Hinrichs shares insights and wisdom</title>
		<link>http://blog.lynda.com/2010/03/03/creative-inspirations-kit-hinrichs-shares-insights-and-wisdom/</link>
		<comments>http://blog.lynda.com/2010/03/03/creative-inspirations-kit-hinrichs-shares-insights-and-wisdom/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 17:49:43 +0000</pubDate>
		<dc:creator>David Niles White, producer, special projects</dc:creator>
				<category><![CDATA[Creative Inspirations]]></category>
		<category><![CDATA[Kit Hinrichs]]></category>

		<guid isPermaLink="false">http://blog.lynda.com/?p=2983</guid>
		<description><![CDATA[Kit shares highlights of recent projects, his renowned collection of American flags and memorabilia, as well as the irrefutable wisdom of one who has stayed at the top of his game for five decades.]]></description>
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<p>Kit Hinrichs is one of the most accomplished and respected graphic designers and illustrators of the last fifty years. A master of corporate communications and a consummate visual storyteller, he has been awarded the highest honor in his field: The AIGA Medal. Formerly a partner in the legendary design firm Pentagram, he is reinventing himself (again) with a new endeavor called Studio Hinrichs.</p>
<p>In the <em><a href="http://www.lynda.com/home/DisplayCourse.aspx?lpk2=58985&amp;utm_source=blog&amp;utm_medium=viral&amp;utm_content=blog&amp;utm_campaign=blog">Kit Hinrichs: Creative Inspirations</a></em> documentary, Kit shares highlights of recent projects, his renowned collection of American flags and American flag memorabilia, as well as the irrefutable wisdom of one who has stayed at the top of his game for five decades.</p>
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		<title>geeksugar names lynda.com iPhone App “Download of the Day”</title>
		<link>http://blog.lynda.com/2010/03/02/geeksugar-names-lynda-com-iphone-app-download-of-the-day/</link>
		<comments>http://blog.lynda.com/2010/03/02/geeksugar-names-lynda-com-iphone-app-download-of-the-day/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 21:02:31 +0000</pubDate>
		<dc:creator>Crystal McCullough, executive editor</dc:creator>
				<category><![CDATA[Out in the blogosphere]]></category>

		<guid isPermaLink="false">http://blog.lynda.com/?p=2979</guid>
		<description><![CDATA[We're happy to be named Download of the Day at geeksugar.com. Check out the full story.]]></description>
			<content:encoded><![CDATA[<p>We&#8217;re happy that our iPhone App has been named <em>Download of the Day</em> at geeksugar.com. Check out <a href="http://www.geeksugar.com/Lynda-iPhone-App-Lets-You-Learn-Go-7583434" target="_blank">the full story</a>.</p>
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		<slash:comments>0</slash:comments>
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		<title>Photoshop Top 40 Countdown with Deke McClelland: #7 – Undo, History, and Revert</title>
		<link>http://blog.lynda.com/2010/03/02/photoshop-top-40-undo-history-and-revert/</link>
		<comments>http://blog.lynda.com/2010/03/02/photoshop-top-40-undo-history-and-revert/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 13:28:40 +0000</pubDate>
		<dc:creator>Crystal McCullough, executive editor</dc:creator>
				<category><![CDATA[Deke's Photoshop Top 40]]></category>
		<category><![CDATA[Deke McClelland]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[Photoshop Top 40]]></category>
		<category><![CDATA[revert]]></category>
		<category><![CDATA[undo]]></category>

		<guid isPermaLink="false">http://blog.lynda.com/?p=2974</guid>
		<description><![CDATA[The safety-net trio of Undo, History, and Revert protect the intrepid image editor from unexpected disasters. In this week's Photoshop Top 40 Countdown, Deke takes us through the features of each.]]></description>
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<p>The safety-net trio of Undo, History, and Revert protect the intrepid image editor from unexpected disasters. But these commands also let you toggle operations, compare before-and-after images, and move back and forth through time. In this week&#8217;s Photoshop Top 40 Countdown, Deke takes us through the features of each by modifying a document using a number of features we&#8217;ve learned in previous Top 40 episodes, and then using Undo, History, and Revert to un-modify the document as desired.</p>
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