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	<title>lynda.blog</title>
	
	<link>http://blog.lynda.com</link>
	<description>the blog of lynda.com</description>
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		<title>New lynda.com site feature: Improved Search</title>
		<link>http://blog.lynda.com/2010/03/19/new-lynda-com-site-feature-improved-search/</link>
		<comments>http://blog.lynda.com/2010/03/19/new-lynda-com-site-feature-improved-search/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 14:53:07 +0000</pubDate>
		<dc:creator>Crystal McCullough, executive editor</dc:creator>
				<category><![CDATA[New features]]></category>
		<category><![CDATA[new site features]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://blog.lynda.com/?p=3203</guid>
		<description><![CDATA[Our improved site search feature makes it easier than ever to find the video training you are looking for. Learn how to use it most effectively and efficiently, using filters and menu options to refine searches, and enhance your learning experience at lynda.com.]]></description>
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<p>Our improved site search feature makes it easier than ever to find the video training you are looking for. Begin by typing a term into the search bar. Press <strong>Enter</strong> or <strong>Return</strong>, or click the <strong>search</strong> button. Our search engine looks through every course name, movie name, description, and transcript to find your search term. By default, search results are sorted by movie name. Narrow down the list of movies by clicking filter terms under the <strong>Category</strong>, <strong>Software</strong>, <strong>Vendor</strong>, and <strong>Author</strong> headings.</p>
<p>Under each heading, you will see terms listed in order of how many matches there are. Click on view more to see a full list of results, and click on any term to narrow down your results. You can then further refine your results by clicking on another term, or if you are looking for results from a particular year, you can click on an option under <strong>Release Year</strong>. You can also choose <strong>Beginner</strong>, <strong>Intermediate</strong>, <strong>Advanced</strong>, and/or <strong>Appropriate for All</strong> under Learning Level. Remove any filter by clicking on the <strong>X</strong> next to it.</p>
<p>You also have the option of only showing results for courses with a DVD version or with Closed Captioning, indicated by the icons next to the movie name. Click any of the column headings to sort the results by that heading, or use the sort by drop-down menu. If you&#8217;re currently signed in to your account, clicking a movie name will immediately open and play the movie. Click on the <strong>Courses</strong> tab to display search results by course name, or click on the <strong>Site</strong> tab to show results for other lynda.com pages, such as author bios and blog entries. We hope the improved search function enhances your learning experience at lynda.com.</p>
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		<title>Author exhibitions at MoMA, new books, and upcoming events</title>
		<link>http://blog.lynda.com/2010/03/19/author-exhibitions-at-moma-new-books-and-upcoming-events/</link>
		<comments>http://blog.lynda.com/2010/03/19/author-exhibitions-at-moma-new-books-and-upcoming-events/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 14:51:12 +0000</pubDate>
		<dc:creator>Megan O. Read, author relations manager</dc:creator>
				<category><![CDATA[Authors]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Web & Interactive Design]]></category>
		<category><![CDATA[Web development]]></category>
		<category><![CDATA[Anne-Marie Concepción]]></category>
		<category><![CDATA[Brendan Dawes]]></category>
		<category><![CDATA[Cinema Redux]]></category>
		<category><![CDATA[CMS Expo]]></category>
		<category><![CDATA[Drupal]]></category>
		<category><![CDATA[From Still to Motion]]></category>
		<category><![CDATA[Ian Robinson]]></category>
		<category><![CDATA[InDesignSecrets]]></category>
		<category><![CDATA[Jen Kramer]]></category>
		<category><![CDATA[Joomla!]]></category>
		<category><![CDATA[MoMA]]></category>
		<category><![CDATA[Richard Harrington]]></category>
		<category><![CDATA[Robbie Carman]]></category>
		<category><![CDATA[Tom Geller]]></category>

		<guid isPermaLink="false">http://blog.lynda.com/?p=3194</guid>
		<description><![CDATA[From Drupal workshops to InDesign seminars, new books, and museum exhibitions, lynda.com authors are keeping busy and creative. Check out where some will be next. ]]></description>
			<content:encoded><![CDATA[<p>Currently on display at the <a href="http://www.moma.org/" target="_blank">Museum of Modern Art</a> in New York is the work of lynda.com author and interactive designer <a href="http://www.lynda.com/home/ViewCourses.aspx?lpk1=44" target="_self"><strong>Brendan Dawes</strong></a>. The <a href="http://www.brendandawes.com/sketches/redux" target="_blank">Cinema Redux</a> project is part of the <a href="http://www.moma.org/visit/calendar/exhibitions/1039" target="_blank">Action! Design over Time</a> exhibition. This is Brendan’s second time exhibiting at MoMA. In 2008, Cinema Redux was featured in the groundbreaking exhibition <a href="http://www.moma.org/interactives/exhibitions/2008/elasticmind/" target="_blank">Design and the Elastic Mind</a> at MoMA. Two Cinema Redux pieces have since been acquired for the MoMA collection. A limited edition print from Cinema Redux is <a href="http://coudal.com/archives/2007/06/brendan_dawes_c.php" target="_blank">available from Coudal</a>.</p>
<div id="attachment_3213" class="wp-caption aligncenter" style="width: 514px"><img class="size-full wp-image-3213" title="cinemaredux" src="http://blog.lynda.com/wp-content/uploads/2010/03/cinemaredux.jpg" alt="" width="504" height="197" /><p class="wp-caption-text">Cinema Redux of Vertigo (1958, Alfred Hitchcock), by Brendan Dawes.</p></div>
<p>An excerpt from the new book from James Ball and Matt Gottshalk, and lynda.com authors <strong><a href="http://www.lynda.com/home/ViewCourses.aspx?lpk1=143" target="_self">Robbie Carman</a> </strong>and<strong> </strong><a href="http://www.lynda.com/home/ViewCourses.aspx?lpk1=120" target="_self"><strong>Richard Harrington</strong></a>, <a href="http://www.peachpit.com/store/product.aspx?isbn=0321702115" target="_blank"><em>From Still to Motion</em></a> is available for a <a href="http://ptgmedia.pearsoncmg.com/images/9780321702111/samplechapter/FS2M_ch05_r3.pdf" target="_blank">sneak peek</a>. lynda.com author <a href="http://www.lynda.com/home/ViewCourses.aspx?lpk1=187" target="_self"><strong>Ian Robinson</strong></a> and his wife Lisa shot most of the photography for this fascinating book on creating video with your Digital SLR. This book is available for <a href="http://www.amazon.com/Still-Motion-photographers-creating-Voices/dp/0321702115/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1268931192&amp;sr=8-1" target="_blank">pre-order on Amazon</a>.</p>
<p>Drupal instructor <a href="http://www.lynda.com/home/ViewCourses.aspx?lpk1=197" target="_self"><strong>Tom Geller</strong></a> is giving an online, all-day Drupal workshop on March 29th from 9am-5PM (CT). For more information, check out <a href="http://tomgeller.com/content/online-seminar-29-march-setting-customizing-drupal" target="_blank">Tom’s blog</a>, or sign up <a href="http://drupalworkshop.eventbrite.com/?discount=DRUPALTOMG10" target="_blank">here</a>—lynda.com blog readers get 10% off!</p>
<p>Join <a href="http://www.lynda.com/home/ViewCourses.aspx?lpk1=107" target="_self"><strong>Anne Marie Concepcion</strong></a> for her <a href="http://idnj.eventbrite.com/" target="_blank">InDesignSecrets seminar</a> on Thursday March 25th in Secaucus, NJ at 9am (EST). If you can’t make the New Jersey date, check out the rest of the North American <a href="http://indesignsecretslive.com/seminars.html" target="_blank">tour dates</a>.</p>
<div>
<p>The CMS Expo in Chicago is coming up on May 3-5, and Joomla! Expert <a href="http://www.lynda.com/home/ViewCourses.aspx?lpk1=203" target="_self"><strong>Jen Kramer</strong></a> is a featured speaker, and Core CMS Track Leader at the 2010 CMS Expo. Details and registration information <a href="http://www.cmsexpo.net/speakers" target="_blank">available here</a>.</p>
</div>
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		<title>The lynda.com story: Making the lynda.com logo</title>
		<link>http://blog.lynda.com/2010/03/18/the-lynda-com-story-making-the-lynda-com-logo/</link>
		<comments>http://blog.lynda.com/2010/03/18/the-lynda-com-story-making-the-lynda-com-logo/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 15:37:44 +0000</pubDate>
		<dc:creator>David Niles White, producer, special projects</dc:creator>
				<category><![CDATA[Behind the scenes]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[Bruce Heavin]]></category>
		<category><![CDATA[Lynda]]></category>
		<category><![CDATA[Lynda Weinman]]></category>

		<guid isPermaLink="false">http://blog.lynda.com/?p=3185</guid>
		<description><![CDATA[When he first created it, Lynda initially thought Bruce’s illustration for the lynda.com logo made her look like the See's Candy lady. What does she think now?]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="315" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/iR2-JOsdGQQ&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;hd=1&amp;border=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="500" height="315" src="http://www.youtube.com/v/iR2-JOsdGQQ&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;hd=1&amp;border=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>When he first created it, Lynda initially thought Bruce’s illustration for the lynda.com logo made her look like Mary See, the elderly lady who graces every box from the well-known West coast confectioner, <a href="http://www.sees.com/index.cfm/about_us/history" target="_blank">See’s Candy</a>. Bruce sought to embody the company’s essence in his hand-drawn logo design: Education, instruction, and learning. Has Lynda come to love it?</p>
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		<title>Digital SLR trends and the convergence of photography, video, and audio</title>
		<link>http://blog.lynda.com/2010/03/17/digital-slr-trends-and-the-convergence-of-photography-video-and-audio/</link>
		<comments>http://blog.lynda.com/2010/03/17/digital-slr-trends-and-the-convergence-of-photography-video-and-audio/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 14:48:25 +0000</pubDate>
		<dc:creator>Jim Heid, associate content director/Photoshop and photography</dc:creator>
				<category><![CDATA[Audio]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Canon]]></category>
		<category><![CDATA[digital photography]]></category>
		<category><![CDATA[Nikon]]></category>

		<guid isPermaLink="false">http://blog.lynda.com/?p=3144</guid>
		<description><![CDATA[Photographers wanting to expand their options need to learn about video and audio. Videographers wanting to diversify need to learn about photographic workflow concepts. What kinds of courses would you like to see that address this convergence?]]></description>
			<content:encoded><![CDATA[<div id="attachment_3174" class="wp-caption aligncenter" style="width: 514px"><a href="http://blog.lynda.com/wp-content/uploads/2010/03/jimheidnikon.jpg" title="jimheidnikon" rel="lightbox[3144]" rel="lightbox[3144]"><img class="size-full wp-image-3174" title="jimheidnikon" src="http://blog.lynda.com/wp-content/uploads/2010/03/jimheidnikon.jpg" alt="" width="504" height="335" /></a><p class="wp-caption-text">I shot this with my new Nikon D3S using an ISO speed of 8000. Shooting with high ISO speeds puts photos at risk for a bit of digital noise, but they allowed me to capture this fast-moving performer without blur, without flash, and without a tripod. Dreamy.</p></div>
<p>I bought a new camera recently: a Nikon D3S. I’d been reading all about the D3S and similar cameras, and decided that I had to experience their capabilities for myself. It would be good for my job as a photography content manager here at lynda.com, I reasoned, and it would be more fun than paying my mortgage.</p>
<p>It turns out I was right on both counts, though my mortgage holder has yet to weigh in.</p>
<p><span id="more-3144"></span>There are two major trends in digital SLRs. Now that every camera provides enough resolution to make ginormous prints, manufacturers are no longer fighting the megapixel wars, out-doing each other with resolution numbers that look impressive in ads but contribute little to image quality. The Nikon D3S is a 12.1-megapixel cam—just like the D3 that it replaced.</p>
<p>No, today’s digital SLR trends go deeper and wider. One major trend is toward greater light sensitivity. Instead of developing new sensors that pack more pixels, manufacturers are creating sensors that are more sensitive to light. The D3S can shoot at ISO speeds of up to 12,800 with minimal digital noise—and if you’re willing to tolerate a grainy look—at up to ISO 102,400. To put these numbers in perspective, most digital SLRs start producing unacceptable noise at ISO speeds of 1000 or so, and at speeds of 2000 and more, their photos start looking like sand paintings.</p>
<p>Not so with the latest cameras. Shortly after getting my D3S, I tried it out at a local variety show. I’ve <a href="http://gallery.me.com/jimheid#100294" target="_blank">posted some photos</a> that I shot at ISO speeds of 8000 and 10000. There’s a bit of digital noise, sure, but those high speeds allowed me to capture fast-moving performers without blur, without flash, and without a tripod. Dreamy.</p>
<p>So the “deep” trend in digital SLRs is toward cat-like night vision. What’s the “wide” trend? Video. The Nikon D3S can shoot high-definition video with stereo audio. The D3S’s major competitor, Canon’s EOS-1D Mark IV, goes even further, shooting higher-resolution HD video (1080p instead of the Nikon’s 720p).</p>
<p>Combine HD video with low-light capabilities and season with superb lenses, and you get an entirely new way for photographers to express themselves. Photographer Vincent Laforet created a <a href="http://vimeo.com/7152063" target="_blank">short film</a> using Canon’s Mark IV, shot entirely at night with no supplemental lighting. Photographer Peter Prevec has posted comparisons between <a href="http://vimeo.com/8867620" target="_blank">Canon</a> and <a href="http://vimeo.com/8735659" target="_blank">Nikon</a> low-light video.</p>
<p>With change comes the need to learn new things. Photographers wanting to expand their creative and business options need to learn about video and audio. Videographers wanting to diversify need to learn about photographic workflow concepts. What about you? What kinds of courses would you like to see that address this convergence?</p>
<p>Use the comment box below to let us know. And if you see my mortgage holder on the street, tell them the check’s in the mail.</p>
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		<title>Photoshop Top 40 Countdown with Deke McClelland: #5 – The Sharpen Filters</title>
		<link>http://blog.lynda.com/2010/03/16/photoshop-top-40-5-sharpen-filters/</link>
		<comments>http://blog.lynda.com/2010/03/16/photoshop-top-40-5-sharpen-filters/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 11:00:55 +0000</pubDate>
		<dc:creator>Crystal McCullough, executive editor</dc:creator>
				<category><![CDATA[Deke's Photoshop Top 40]]></category>
		<category><![CDATA[Deke McClelland]]></category>
		<category><![CDATA[Photoshop Top 40]]></category>
		<category><![CDATA[sharpen]]></category>

		<guid isPermaLink="false">http://blog.lynda.com/?p=3156</guid>
		<description><![CDATA[Photoshop doesn't sharpen focus, it sharpens detail using any of three remarkable filters: Unsharp Mask, Smart Sharpen, and High Pass. Apply them as smart filters, and you're ready for any output scenario.]]></description>
			<content:encoded><![CDATA[<p><object width="500" height="315"><param name="movie" value="http://www.youtube.com/v/PmLDw124uUA&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;hd=1&#038;border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/PmLDw124uUA&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;hd=1&#038;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="315"></embed></object></p>
<p>Photoshop doesn&#8217;t sharpen focus, it sharpens detail using any of three remarkable filters: Unsharp Mask, Smart Sharpen, and High Pass. Apply them as smart filters, and you&#8217;re ready for any output scenario.</p>
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		<title>lynda.com author events all week</title>
		<link>http://blog.lynda.com/2010/03/16/lynda-com-author-events-all-week/</link>
		<comments>http://blog.lynda.com/2010/03/16/lynda-com-author-events-all-week/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 10:49:22 +0000</pubDate>
		<dc:creator>Megan O. Read, author relations manager</dc:creator>
				<category><![CDATA[Authors]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Adobe Illustrator]]></category>
		<category><![CDATA[Color]]></category>
		<category><![CDATA[Final Cut Pro]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Apps]]></category>
		<category><![CDATA[Green Screen]]></category>
		<category><![CDATA[Jeff Foster]]></category>
		<category><![CDATA[Mordy Golding]]></category>
		<category><![CDATA[Robbie Carman]]></category>
		<category><![CDATA[Susan Cline]]></category>
		<category><![CDATA[webinar]]></category>

		<guid isPermaLink="false">http://blog.lynda.com/?p=3099</guid>
		<description><![CDATA[Online and in person, this week hear from lynda.com authors Robbie Carman, Susan Cline, Jeff Foster, and Mordy Golding.]]></description>
			<content:encoded><![CDATA[<p>For those of you in the Washington DC area today, lynda.com author <a href="http://www.lynda.com/home/ViewCourses.aspx?lpk1=143" target="_self">Robbie Carman</a> will be speaking at the <a href="http://www.dcfcpug.org/" target="_blank">Washington DC Final Cut User Group</a> meeting at 6:30 pm. The Final Cut Pro and Color expert will be talking about his recent book <em><a href="http://www.amazon.com/Video-Made-Mac-Production-Postproduction/dp/0321604725/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1268688611&amp;sr=8-1" target="_blank">Video on a Mac</a></em>, and demonstrate Color Grading techniques. Details available <a href="http://dcfcpug031610.eventbrite.com/" target="_blank">on the DCFCPUG site</a>.</p>
<p>This Wednesday, lynda.com author and Google expert, <a href="http://www.lynda.com/home/ViewCourses.aspx?lpk1=469375" target="_self">Susan Cline</a> is offering a<a href="https://www1.gotomeeting.com/register/178818145" target="_blank"> </a>free one-hour webinar on Google Forms on behalf of the Google apps solutions company <a href="http://ditoweb.com/" target="_blank">Dito</a>. Topics will include creating new forms, designing form questions, analyzing responses with Google Spreadsheets and more. <a href="https://www1.gotomeeting.com/register/178818145" target="_blank">Register today</a>.</p>
<p>In honor of St. Patrick’s day, lynda.com author <a href="http://www.lynda.com/home/ViewCourses.aspx?lpk1=72" target="_self">Jeff Foster </a>has released a sneak peak video promo of his book,<em> </em><a href="http://www.amazon.com/Green-Screen-Handbook-Real-World-Production/dp/0470521074/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1268689000&amp;sr=8-1" target="_blank"><em>The Green Screen Handbook</em></a>. Green indeed! Check out <a href="http://www.youtube.com/watch?v=oMDRA6PJtt8" target="_blank">his trailer</a>.</p>
<p><img class="alignright size-full wp-image-3150" title="findays-with-mordy" src="http://blog.lynda.com/wp-content/uploads/2010/03/findays-with-mordy.jpg" alt="" width="192" height="192" />Join author <a href="http://www.lynda.com/home/ViewCourses.aspx?lpk1=39" target="_self">Mordy Golding</a> weekly for his new Adobe Illustrator webinar series, <em>Fridays with Mordy</em>. Each week Mordy will pick a different topic based on the user feedback he receives through his <a href="http://twitter.com/mordy" target="_blank">Twitter account</a>. At 2 pm Eastern, each Friday, you can sit in and watch Mordy demo various Illustrator topics, and answer questions in a live webinar. For more information, and to check out his new weekly seminar, check out <a href="http://rwillustrator.blogspot.com/2010/03/fridays-with-mordy.html" target="_blank">his blog</a>.</p>
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		<title>lynda.com at Microsoft MIX this week</title>
		<link>http://blog.lynda.com/2010/03/15/lynda-com-at-microsoft-mix-this-week/</link>
		<comments>http://blog.lynda.com/2010/03/15/lynda-com-at-microsoft-mix-this-week/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 13:41:03 +0000</pubDate>
		<dc:creator>David Gassner, content manager/developer titles</dc:creator>
				<category><![CDATA[Authors]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Web development]]></category>
		<category><![CDATA[David Gassner]]></category>
		<category><![CDATA[Joe Marini]]></category>
		<category><![CDATA[Molly Holzschlag]]></category>
		<category><![CDATA[Walt Ritscher]]></category>

		<guid isPermaLink="false">http://blog.lynda.com/?p=3124</guid>
		<description><![CDATA[Are you attending Microsoft MIX in Las Vegas this week? So is lynda.com! Stop by our booth in the Commons at Mandalay Bay and say hello, and let us know what you love about lynda.com and what you're hoping for in our future training titles.]]></description>
			<content:encoded><![CDATA[<p><a href="http://live.visitmix.com/" target="_blank"><img class="size-full wp-image-3134 alignright" title="mix" src="http://blog.lynda.com/wp-content/uploads/2010/03/mix.gif" alt="" width="246" height="124" /></a>Are you attending <a href="http://www.microsoft.com/events/mix/" target="_blank">Microsoft MIX in Las Vegas</a> this week (March 15-17, 2010)? So is lynda.com! Stop by our booth in the Commons at Mandalay Bay and say hello, and let us know what you love about lynda.com and what you&#8217;re hoping for in our future training titles. I&#8217;ll be onsite for the entire event (as the author of <em><a href="http://www.lynda.com/home/DisplayCourse.aspx?lpk2=784&amp;utm_source=blog&amp;utm_medium=viral&amp;utm_content=blog&amp;utm_campaign=blog">ASP.NET Essential Training</a></em>), and so will these top authors: <a href="http://www.lynda.com/home/ViewCourses.aspx?lpk1=42">Molly Holzschlag</a> (CSS, Blogger), <a href="http://www.lynda.com/home/ViewCourses.aspx?lpk1=85">Joe Marini</a> (jQuery, XML, JavaScript), and <a href="http://www.lynda.com/home/ViewCourses.aspx?lpk1=663617">Walt Ritscher</a> (Silverlight) will all be either speaking or attending the conference.</p>
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		<title>Scott Hirsch discusses his new lynda.com title: Logic Pro 9 Essential Training</title>
		<link>http://blog.lynda.com/2010/03/12/scott-hirsch-discusses-his-new-lynda-com-title-logic-pro-9-essential-training/</link>
		<comments>http://blog.lynda.com/2010/03/12/scott-hirsch-discusses-his-new-lynda-com-title-logic-pro-9-essential-training/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 14:48:52 +0000</pubDate>
		<dc:creator>Joe Randeen, acquisitions manager/audio</dc:creator>
				<category><![CDATA[Audio]]></category>
		<category><![CDATA[Authors]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[DAW]]></category>
		<category><![CDATA[Logic Pro 9]]></category>
		<category><![CDATA[Mixing]]></category>
		<category><![CDATA[Recording]]></category>

		<guid isPermaLink="false">http://blog.lynda.com/?p=3096</guid>
		<description><![CDATA[I first got to know Scott a number of months back when he and I started to work out the details of the <em>Logic Pro 9 Essential Training</em> course. Up until the time that he came out to our studios, we had never met in person.]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="315" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/rsTVcFnqdrw&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;hd=1&amp;border=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="500" height="315" src="http://www.youtube.com/v/rsTVcFnqdrw&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;hd=1&amp;border=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>I first got to know Scott a number of months back when he and I started to work out the details of the <a href="http://www.lynda.com/home/DisplayCourse.aspx?lpk2=58707"><em>Logic Pro 9 Essential Training</em></a> course. Up until the time that he came out to our studios, we had never met in person. Phone, instant message, and email was it.</p>
<p>During this time, it quickly became apparent that Scott was not new to training. In fact, he’s been teaching on audio/DAW subjects for 10 years now. He’s extremely adept at conveying the essentials as well as putting them into practical applications.</p>
<p>I’m happy to announce that the <a href="http://www.lynda.com/home/DisplayCourse.aspx?lpk2=58707"><em>Logic Pro 9 Essential Training</em></a> course <a href="http://blog.lynda.com/2010/02/10/in-the-lynda-com-studio-scott-hirsch/" target="_self">that Scott was recording in February</a> is now live.<span id="more-3096"></span></p>
<p>After the production was over, and the course went live, I asked Scott some questions that I thought would be fun to share with you.</p>
<p><strong>Q:</strong> <em>What makes Logic Pro such a great DAW in your workflow?</em></p>
<p><strong>A:</strong> I love Logic Pro for its strength as a compositional tool. When I need some great sounds and an easy, straightforward MIDI environment to try out some ideas, I open Logic 9. Eight times out of ten, I end up using some, if not all of the sounds from Logic&#8217;s deep arsenal of instruments and samplers.</p>
<p><strong>Q: </strong><em>What do you hope people who watch the Logic Pro 9 course will take away from it?</em></p>
<p><strong>A: </strong>With Logic Pro 9, Apple makes it easy to get up and running very quickly, however, Logic is also an extremely complex professional tool. I hope my tutorials take newcomers past any initial learning curve so that working with the interface becomes second nature. After that, its time to get creative.</p>
<p>My main goal is to move past all of the technical barriers as quickly as possible so people can use the program for what it is intended for: Recording and composing awesome music. People just starting out, as well as Logic users who have been dabbling for some time in previous versions, should gain a great deal out of the course. I go through all of the basics, but I intentionally put enough bite in there so that it will keep people on their toes learning real-world techniques and tools.</p>
<p><strong>Q:</strong> <em>Top 5 reason that makes Logic Pro 9 a great DAW?</em></p>
<p><strong>A:</strong> Not in any particular order:</p>
<ol>
<li> MIDI capabilities are very powerful;</li>
<li>Amazing sounding instruments and plug-ins that ship with the program;</li>
<li>New features of Loigc 9, like Guitar Amp and pedal simulators are awesome;</li>
<li>Nine DVDs of great sounding royalty free loops and samples;</li>
<li>Works with any external soundcard, and is surround capable out of the box.</li>
</ol>
<p><strong>Q:</strong> <em> This was your first time doing a title for lynda.com. How was your experience, and were there any stand-out moments?</em></p>
<p><strong>A:</strong> Everyone I met at lynda.com was very supportive and positive. I&#8217;d have to say &#8220;the people&#8221;!</p>
<p><strong>Q:</strong> <em>What&#8217;s next for Scott Hirsch?</em></p>
<p><strong>A</strong>: I have a very busy few months ahead. I am finishing several short films. I will be releasing two records (both will be available on vinyl) with Family Band (<a href="http://www.familybandfamily.com" target="_blank">familybandfamily.com</a>) and Hiss Golden Messenger (<a href="http://www.heavenandearthmagic.com" target="_blank">heavenandearthmagic.com</a>), two bands I play in and record. After that, I am finishing my Masters thesis at NYU on alternative surround mixing strategies. Then I&#8217;m getting hitched in June.  Finally, I&#8217;m hoping to record more awesome lynda.com courses!</p>
<p>We look forward to working with Scott again, too.</p>
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		<title>The lynda.com story: Things we cherish</title>
		<link>http://blog.lynda.com/2010/03/11/the-lynda-com-story-things-we-cherish/</link>
		<comments>http://blog.lynda.com/2010/03/11/the-lynda-com-story-things-we-cherish/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 14:03:52 +0000</pubDate>
		<dc:creator>David Niles White, producer, special projects</dc:creator>
				<category><![CDATA[Behind the scenes]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[Bruce Heavin]]></category>
		<category><![CDATA[Lynda Weinman]]></category>

		<guid isPermaLink="false">http://blog.lynda.com/?p=3090</guid>
		<description><![CDATA[In this segment of the lynda.com story, Lynda shares some of the tenets she and Bruce use to guide the company: Love what you do, put customers first, quality above all, create indisputable value, treat everyone with dignity, always strive to be better.]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="315" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/8SJGfAQfGd8&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;hd=1&amp;border=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="500" height="315" src="http://www.youtube.com/v/8SJGfAQfGd8&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;hd=1&amp;border=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>In this segment of the lynda.com story, Lynda shares some of the tenets she and Bruce use to guide the company: Love what you do, put customers first, quality above all, create indisputable value, treat everyone with dignity, always strive to be better, and many others. She and Bruce also disclose some of the stumbling blocks they&#8217;ve faced that have taught them valuable business lessons, from being unfocused, waiting to bring in professional management, and lack of budgets and limits.</p>
<p>We invite you to view <a href="http://www.lynda.com/home/DisplayCourse.aspx?lpk2=61213&amp;utm_source=blog&amp;utm_medium=viral&amp;utm_content=blog&amp;utm_campaign=blog">the entire lynda.com story on lynda.com</a>.</p>
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		<title>Leveraging the lynda.com Affiliate Program</title>
		<link>http://blog.lynda.com/2010/03/10/leveraging-the-lynda-com-affiliate-program/</link>
		<comments>http://blog.lynda.com/2010/03/10/leveraging-the-lynda-com-affiliate-program/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 18:17:47 +0000</pubDate>
		<dc:creator>Kevin Bright, affiliate program manager</dc:creator>
				<category><![CDATA[lynda.com Affiliate Program]]></category>

		<guid isPermaLink="false">http://blog.lynda.com/?p=3047</guid>
		<description><![CDATA[Since the launch of the lynda.com Affiliate Program, we have seen fantastic growth in sign ups, clicks, and sales. It’s been wonderful to share the lynda.com Online Training Library® with new members, and to reward our partners in the process.]]></description>
			<content:encoded><![CDATA[<p>Since the launch of the <a href="http://www.lynda.com/partners/affiliates.aspx" target="_blank">lynda.com Affiliate Program</a> last November, we have seen fantastic growth in sign ups, clicks, and sales. It’s been wonderful to partner with our affiliates to share the lynda.com Online Training Library® with new members, and to reward our partners in the process.</p>
<div>
<p><img class="size-full wp-image-3066 alignleft" title="3bannerscreengrab" src="http://blog.lynda.com/wp-content/uploads/2010/03/3bannerscreengrab.jpg" alt="" width="216" height="71" />We have added over 100 new banners that are directly targeted to many of the training courses and vendors being offered by lynda.com.  Current affiliates can view them all by logging into the <a href="https://affiliates.lynda.com/partners/" target="_blank">Affiliate Control Panel</a>.</p>
<div>
<p style="text-align: left;">Whether you are a lynda.com affiliate partner or promoting other affiliate programs, these tips will come in handy to help you promote partner programs and increase clicks and sales.</p>
<div id="attachment_3070" class="wp-caption alignright" style="width: 294px"><a href="http://rwillustrator.blogspot.com/" target="_blank"><img class="size-full wp-image-3070  " title="mordy-site" src="http://blog.lynda.com/wp-content/uploads/2010/03/mordy-site.jpg" alt="" width="284" height="192" /></a><p class="wp-caption-text">lynda.com author Mordy Golding chooses appropriate affiliate banners to complement his site&#39;s content.</p></div>
<p><strong>Website banners and text links:</strong> Add a combination of affiliate text and banner links to place above the fold on your website or blog.  Create a section or heading called ‘resources’ or ‘products I recommend’ and add affiliate tagged links to lynda.com.</p>
<p><strong>Utilize lynda.com free content: </strong>Did you know<strong> </strong>that you can embed lynda.com tutorials directly from YouTube? Go to the <a href="http://www.youtube.com/user/lyndapodcast#g/u" target="_blank">lynda.com YouTube channel</a> and select the movie you want to promote on your site. Then, below the embedded code on your site, add an affiliate-tagged link to lynda.com for your visitors to learn more and purchase memberships at lynda.com.</p>
<p>If you have any questions, please contact me, <a href="mailto:affiliates@lynda.com">Kevin Bright</a>, the lynda.com Affiliate Program Manger. To apply to the lynda.com Affiliate Program, please <a href="http://www.lynda.com/partners/affiliates.aspx" target="_blank">click here</a>. And if you’ve come up with a technique or tip, please feel free to share it in the comments below.</p>
</div>
</div>
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