Peacock to Broadcast First Commercial-Free NFL Fourth Quarter
Capital One, Hyundai and Walmart are sponsoring the experience.
Here’s What You Can Expect From Disney+’s Ad Tier in 2024
Disney's global ads president previews what's next for the ad tier.
As Women’s Volleyball Breaks Records, Brand Interest Is Spiking
ESPN saw 76 advertisers in the 2023 NCAA tournament—a 69% year-over-year increase.
Here’s What’s Missing From Netflix’s Data Dump, According to Ad Experts
The Netflix data dump has pros and cons for advertising.
‘Don’t Be Left Out:’ How the WNBA Is Building a Don’t-Miss Opportunity for Brands
Commissioner Cathy Engelbert on media rights, sponsorship opportunities and future expansion.
How Amazon Released a 15-Foot Jack Reacher on Thursday Night Football
Prime Video featured a giant Jack Reacher on Thursday Night Football.
Disney+’s Hulu Merger Delivering ‘Better Than Expected Metrics’ for Advertisers
Disney's global advertising president talks Disney+'s Hulu integration.
Showtime’s Rebrand Hints at a Chaotic TV Year Ahead
The Paramount+ with Showtime linear rebrand is the latest case of industry consolidation.
CBS Reignites Fire Country Fandom Between Seasons With Livestream Music Events
Exclusive: The network is bringing country music performances to Fire Country fans.
How Disney Got Hundreds of Sponsors for Its Holiday and Sports Content
Disney's holiday and sports content is drawing major sponsors.
Amazon Prime Video Prepares to Introduce Ads with IPG Mediabrands Collab
The new ad tier subscription will be launched by the platform in early 2024.
Telemundo Leadership Shakeup: Luis Fernández Replaces Beau Ferrari as Chairman
He replaces Beau Ferrari, who will transition to a senior adviser position with NBC News Group.
Geico’s Gecko and Netflix’s Leo Star in Streamer’s First Co-Branded Ad Tier Campaign
The Martin Agency developed the custom 30-second spot.
Instacart Teams Up With Peacock for First Streaming Partnership
A new 30-second creative spot highlights the partnership.
Fat Joe Is Bringing His Winning Record to ClashTV
The rapper spoke alongside CEO Jonathan Anastas at Adweek's NexTech.
NBCUniversal and Google Team Up for Macy’s Thanksgiving Day Parade Campaign
The campaign highlights Google Pixel 8’s AI-powered camera features as it shows how the Radio City Rockettes prepare for the Thanksgiving Day Parade.