Logo Design Love

Logo tangrams

David Airey — Fri, 25 May 2012 11:31:59 +0000

Well-known logos deconstructed and rearranged.

HSBC, designed by Henry Steiner

Brita

Daewoo

NBC, designed by Chermayeff & Geismar, 1985

Just one way to get ideas for TV idents.

The Tangram Series (2003-2005)

Via Quipsologies.

doWntown ARLINGTON

David Airey — Thu, 24 May 2012 09:11:40 +0000

Arlington was founded in 1875 on the Texas and Pacific Railway as a market town for surrounding farms. In 1972 the Washington Senators baseball team relocated to Arlington and began playing as the Texas Rangers, establishing Arlington in the Dallas-Fort Worth area as a major sports hub for the region.

This week, the non-profit Downtown Arlington Management Corporation unveiled a new logo commissioned to help raise awareness about recent developments in the heart of the city.

The logo spells out the word downtown in multi-colored letters in alternating typefaces, hovering over the word Arlington. The corporation reportedly spent about $30,000 on the new branding campaign.

“We are trying to create an image in people’s mind that you can have fun downtown. There are a lot of cool things going on.”
— TONY RUTIGLIANO

A flag with the new Downtown Arlington logo flies at Levitt Pavilion. Photo by Rodger Mallison.

“It’s something the business owners downtown are paying for. They see the value. The see the importance of branding downtown,” said Rutigliano, who was hired late last year to head the nonprofit agency.

The comments on the following two reports seem to sum-up the general feeling.

Downtown Arlington’s signature logo arrives, on Arlington Citizen-Journal.
Does this new logo have you dying to visit Downtown Arlington? on FrontBurner

Via @majomo.

Minnesota Zoo logo sketches

David Airey — Wed, 23 May 2012 09:28:00 +0000

The Minnesota Zoo logo combines an ‘M’ with a Minnesota moose. It was part of the zoo’s wayfinding system of typography, symbols, and signs, cited in the design section of TIME magazine as one of the best of 1981.

Client: Minnesota Zoo
Designed in 1981 by: Lance Wyman

Sadly, it looks like this one’s no longer in use. Here’s the current design…

If you know who created it, please let me know so I can offer credit.

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Update:
The current logo was apparently co-designed by Zubasti Interactive (thanks @headedforhades).

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In related news, there’s a free-to-enter Lance Wyman exhibition at Norwich University College of the Arts until June 9th.

Images via GRAPHIC AMBIENT.

Pymlico

David Airey — Thu, 17 May 2012 11:50:12 +0000

In what looks like a nod to Eatock’s alternative 2012 logo, artist and designer Roy McCarthy created this free-to-use branding for unofficial 2012 sponsors.

“I think there’s room for everyone to benefit from, and show support for, the games without having to stump up a load of sponsorship. Normally in a situation like this I would have a bit of a moan in the paper’s comments section, but this time I’m seeing it as a chance to do something creative instead.”

I’m all for less moaning, more doing.

Read and see more on Roy’s Pymlico page. Via davidthedesigner.

Takes the biscuit

David Airey — Tue, 15 May 2012 12:58:24 +0000

Via @asburyandasbury.

More on London 2012:
London 2012 logo threatens Iran
2012 Olympic non-events
Royal Mail 2012 stamps

Behind the innocent logo

David Airey — Mon, 14 May 2012 08:29:09 +0000

Launched twelve years ago, innocent sells more than two million pure fruit smoothies each week in 11,000 UK outlets.

Here’s the story behind the “face with the halo” logo quoted from a comment thread on the ~~Fast Tractor~~ innocent blog.

The story goes like this — the name ‘innocent’ came from us (actually via Rich (founder) going through the thesauruses in Huddersfield town library). We had a fair few dodgy names before settling on innocent.

The logo was designed by Gravy at Deepend. Gravy doodled on a piece of paper in front of us in response to our brief ‘we just need a face with a halo above it’, and we looked at his first sketches and said ‘that’s it’.

We agreed that Deepend would provide us the first 18 months of design services in return for them getting 2% equity, but Deepend went bust so the equity reverted back to us.

Story from the keyboard of Dan Germain, head of creative at innocent.

Elephant Combs

David Airey — Wed, 09 May 2012 16:48:21 +0000

The Elephant Combs logo caught my eye over on Creative Review’s roundup of the 2012 One Show Awards.

It’s so fitting I can’t help but think it was designed before the product existed.

That’s a compliment.

Trying to remember logos (by my 5-year-old)

David Airey — Tue, 08 May 2012 08:46:10 +0000

Contributed by Cincinnati-based Adam Ladd.

innocent logo, designed in 1999 by Deepend

After Faith’s “impressions” on logos, it was fun to see her retention of some she is not familiar with (embedded below).

You can catch Adam on Twitter here.

Indifferent

David Airey — Mon, 07 May 2012 10:48:38 +0000

A project by Tommaso Guerra, described in his words.

We live in an infinite constellation of different products; infinite variations, infinite differences, infinite options.

But what’s the real value of the difference in a globalised world economy?

Multinational companies hide exploitation, politics of territory, and people, behind the objective of optimisation of resources, covering up everything with a skilled show of recognisable and distinguishing brand personality.

We know them, we recognise them, we chose them consciously and with an exact reason why.

I wonder if it could be just an illusion.

Six transparent tables impress, with laser on plexi, six logos; companies, arch enemies in their business, mix themselves in production politics, becoming one only brand that is recognizable like the two original ones.

Free from their seeming appearance of uniqueness, companies are reduced to showing their naked reality: I invite you to look at the form and ask yourself if the difference among producers is real, considering the daily absence of social responsibility.

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Indifferenti, by Tommaso Guerra.

Stedelijk Museum

David Airey — Tue, 01 May 2012 16:30:56 +0000

A new logo for Amsterdam’s Stedelijk Museum.

The Stedelijk is a museum for classic modern art, contemporary art and design. It is housed on Museum Square next to the Van Gogh Museum and close to both the Rijksmuseum and the Concertgebouw. The original municipal museum was founded in 1874, but developed into the present museum after a 1909 decision of the city to collect contemporary art and accept donations of work made by artists of international acclaim, Georges Braque and Wassily Kandinsky being among the first to enter the museum from outside the Netherlands.

Above info excerpted from Wikipedia.

Here’s a short video talking (in Dutch) about the new logo.

At the moment the museum is closed for the final phase of construction and completion of the building renovation and expansion project. It’s due to reopen on 23rd September 2012.

Photo via Wikipedia

Via @AisleOne.

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Update: 03 May 2012
More photos of the building on the architect’s website: Bentham Crouwel.
(Thanks, Richard.)

Update: 10 May 2012
Michael Evamy, author of Logo, wrote a piece for Creative Review about the new identity and its background.

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Logo Design Love

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doWntown ARLINGTON

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