http://www.logocritiques.com LogoCritiques.com - Writing opinions to help logo designers create powerful logos & identities en contact@logocritiques.com Copyright 2009 2009-10-20T15:49:43+00:00 http://www.logocritiques.com/critiques/go_green_fishing_lights_logo_design_critique/ http://www.logocritiques.com/critiques/go_green_fishing_lights_logo_design_critique/#When:16:49:43Z

]]> Shane submitted this logo for Go Green Fishing Lights and left the following commentary. &#147The logo is for a new company developing underwater lighting for docks, river ways, and deep sea fishing. The lights attract big game fish. The client wanted a simplistic logo with clean lines and somewhat contemporary feel to it. They wanted a marlin or swordfish to represent the brand because it is a big game fish with a fair amount of symbolism behind it. The lights employ a specially designed gas that attracts fish and burns brightly using electronic ballasts (opposed to the common magnetic ballasts). This is a market I have never worked for, so it&#146s very different for me. There are two major competitors with a color scheme of black and neon green (both of which the client wanted). The competition&#146s logos are also relatively abstract. So far they like the marlin/swordfish coming from the right moving to the left. I prefer it on the left moving over the type towards the right... the flow feels better, but, hey, it&#146s their choice!&#148 The following critique is based on one designer&#146s opinion and experience. I always appreciate the readers thoughts as well. So, I&#146ll ask a question of two in the critique, please share your perspective in the comments at the end of this logo design critique. Design Principles I wanted to start off this critique by showing the logo of the competition that Shane was kind enough to provide. As you can see, the combination green and black is popular in this industry. Critiques, Other 2009-10-20T16:49:43+00:00 http://www.logocritiques.com/critiques/fox_valley_voice_logo_critique/ http://www.logocritiques.com/critiques/fox_valley_voice_logo_critique/#When:13:15:19Z

]]> Jamie submitted this logo for the Fox Valley Voice and left the following comment about the work. &#147This is the logo for my local information website in the western suburbs of Chicago. The area is known as the Fox Valley due to its location on the Fox River. I'd like to be able to use this logo on several different types of materials, including print, apparel, promotional stuff, etc. Let me know if I'm heading in the right direction.&#148 The following critique is based on one designer&#146s opinion and experience. I always appreciate the readers thoughts as well. So, I&#146ll ask a question of two in the critique, please share your perspective in the comments at the end of this logo design critique. Design Principles Let me start by saying this logo is visually complex. There&#146s an awful lot for the viewer to take in. One way to help simplify the logo would be to reduce the size of the tagline or remove it completely. Critiques, Website 2009-10-07T13:15:19+00:00 http://www.logocritiques.com/critiques/88_gears_creative_logo_critique/ http://www.logocritiques.com/critiques/88_gears_creative_logo_critique/#When:17:46:02Z

]]> Geri submitted this logo for a web hosting and design agency startup. She left the following commentary about the work. &#147The outline around the eights represent gears. I wanted to merge the idea of gears with the number 88. This is a for a web host and design agency. We use gears to design ways to move and advance businesses.&#148 The following critique is based on one designer&#146s opinion and experience. I always appreciate the readers thoughts as well. So, I&#146ll ask a question of two in the critique, please share your perspective in the comments at the end of this logo design critique. Design Principles Geri&#146s logo for 88 Gears Creative has some interesting elements, but could benefit from some further refinement of the design. Overall, a more industrial and powerful look may fit better with the company name. What if the 8&#146s were made of gears rather than the gears being a background element? The circular nature of the numeral 8 is a natural fit for integrating the gear element right into the typography. Critiques, Marketing & Design 2009-09-25T17:46:02+00:00 http://www.logocritiques.com/resources/how_to_write_a_logo_rationale/ http://www.logocritiques.com/resources/how_to_write_a_logo_rationale/#When:17:09:28Z

]]> When presenting logo concepts to a client it is often productive to have written rationales to accompany each concept. This can help you, the designer, clarify your thoughts before getting the concepts in front of your client. The rationales will help your client to better understand the concepts from your point of view (especially if you are not there in person to present the concepts to your client). In turn, this will help your client make an educated decision when picking their final logo. All that effort will also help you to better defend and explain concerns and questions that may arise during the logo revision process. 2009-09-15T17:09:28+00:00 http://www.logocritiques.com/critiques/neonkids_logo_design_revisited/ http://www.logocritiques.com/critiques/neonkids_logo_design_revisited/#When:17:32:57Z

]]> Back in April I critiqued a logo for a kids group called Neon Kids. Phil (the designer) got in touch with me recently to let me know he had made some changes to his original concepts based the critique here and feedback from the commenters. From the Designer (Phil) First off, thanks to all the great Logo Critiques readers who commented on the review of the Neon Kids logo! It has been about three months since the critique was posted. Since then we&#146ve done quite a bit of work on the logo — including a ton of research, incorporating some very informative user feedback, and of course, we spent lots of time in Adobe Illustrator CS4. Critiques, Kids 2009-09-04T17:32:57+00:00 http://www.logocritiques.com/critiques/brutal_logo_design_critique/ http://www.logocritiques.com/critiques/brutal_logo_design_critique/#When:20:06:08Z

]]> Rui submitted this logo for Brutal, an auto performance and aesthetics shop. He left the following comment about the logo. &#147The client&#146s business is the preparation of sports cars with one of 3 focuses: performance, aesthetics and personalization. Soluo: The type was created specifically for the brand&#146s name, trying to combine the speed and aggressiveness of auto-sports and the fluidity and sobriety of the designs that the client produces. The coloured accents reflect the 3 focuses of preparation that the client offers.&#148 The following critique is based on one designer&#146s opinion and experience. I always appreciate the readers thoughts as well. So, I&#146ll ask a question of two in the critique, please share your perspective in the comments at the end of this logo design critique. Design Principals I like the idea that Rui has created a custom typeface for this logo, however I don&#146t feel it communicates the characteristics he describes all that well. Critiques, Other, Sport 2009-08-26T20:06:08+00:00 http://www.logocritiques.com/critiques/johnnys_pizza_logo_design_critique/ http://www.logocritiques.com/critiques/johnnys_pizza_logo_design_critique/#When:14:59:59Z

]]> Eric submitted his logo for Johnny&#146s Pizza and left the following comment. &#147This logo is for a pizza company, based in Pittsburgh, PA. Because of this, I used a silhouette of the Pittsburgh skyline in the logo. It is a small, one location, pizza shop.&#148 The following critique is based on one designer&#146s opinion and experience. I always appreciate the readers thoughts as well. So, I&#146ll ask a question of two in the critique, please share your perspective in the comments at the end of this logo design critique. Design Principles I see a couple execution problems in this logo right away. First, the red bar that holds the word &#145Pizza&#146 doesn&#146t follow the established curve formed by the pizza graphic below. Critiques, Food & Beverages 2009-08-18T14:59:59+00:00 http://www.logocritiques.com/critiques/incubox_logo_design_critique/ http://www.logocritiques.com/critiques/incubox_logo_design_critique/#When:11:30:43Z

]]> Geoff submitted this logo for incubox, a graphic design and web development company. He left the following commentary about the logo. &#147I came up with the name &#145Incubox&#146 after several days of trying names and seeing what domains were available. I started looking for variations of &#145(something)box&#146 as I was inspired by a commercial studio in LA called Smashbox... The egg represents the place where the idea derived and was released into the world. I like the egg concept, I'm just not sure THAT egg works. And on a practical level, when I try and make an avatar using the egg it doesn't work - too small. I would love to get some feedback on the logo because, frankly, I'm confused by it. Or rather, I'm not sure how to use it best. I'm frankly not sure if the composition I'm sending you should be considered the logo, or if I should drop the mark or the &#145creative&#146, etc. The three elements don't seem to tie in together well as one. In summary, I like the name incubox, I like the egg concept, but I'm not sure the logo represents well.&#148 The following critique is based on one designer&#146s opinion and experience. I always appreciate the readers thoughts as well. So, I&#146ll ask a question of two in the critique, please share your perspective in the comments at the end of this logo design critique. Critiques, Marketing & Design 2009-08-05T11:30:43+00:00 http://www.logocritiques.com/critiques/salon_hq_logo_design_critique/ http://www.logocritiques.com/critiques/salon_hq_logo_design_critique/#When:11:00:50Z

]]> Zoran submitted this logo for Salon HQ and left the following comment. &#147Salon HQ is a new, worlds first, patented business building tool for aspirational Hair & Beauty businesses. It provides benchmarking and business comparison analytics for Hair salons and Beauty spas. Should be appropriately professional and original, but still slightly cool and a bit edgy.&#148 The following critique is based on one designer&#146s opinion and experience. I always appreciate the readers thoughts as well. So, I&#146ll ask a question of two in the critique, please share your perspective in the comments at the end of this logo design critique. Design Principles I like the boldness of the Salon HQ logo. The combination of red and grey evoke feelings of action and authority. I don&#146t understand the reason for &#145HQ&#146 running vertically and find it visually distracting. Critiques, Health & Beauty 2009-07-30T11:00:50+00:00 http://www.logocritiques.com/critiques/eyecare_specialties_logo_critique/ http://www.logocritiques.com/critiques/eyecare_specialties_logo_critique/#When:18:07:36Z

]]> Nic submitted this logo for EyeCare Specialties. He left the following comment about his work. &#147This logo design is part of a larger re-branding of the company including its website (soon to come). We are limited to using the current logo&#146s &#145shape&#146 (see website). Overall we would like the mark to have a liquid - or - soft feel. Thusly, we have been working with watercolor as the basis of the new mark.&#148 The following critique is based on one designer&#146s opinion and experience. I always appreciate the readers thoughts as well. So, I&#146ll ask a question of two in the critique, please share your perspective in the comments at the end of this logo design critique. Design Principals This logo is a vast improvement over the previous logo. The mark has a fresh and soft feel to it which fits the look Nic was trying to achieve. The color choice is revitalizing and spa-like. Overall the mark is off to great start. Still, there are some alignment issues that could benefit from some slight adjustment. Critiques, Medical 2009-07-27T18:07:36+00:00 http://www.logocritiques.com/critiques/from_scratch_bakery_logo_critique/ http://www.logocritiques.com/critiques/from_scratch_bakery_logo_critique/#When:11:32:16Z

]]> Kelly, submitted this logo for the From Scratch Bakery. She left the following comment about the logo. &#147This logo is for a new bakery in a downtown, upscale neighborhood. I am still working on the colors, but I wanted a simple, clean look. I selected the cupcake because it seems more subtle and I like the way it's on an angle. The bakery is a full service bakery but specializes in cakes and cupcakes.&#148 The following critique is based on one designer&#146s opinion and experience. I always appreciate the readers thoughts as well. So, I&#146ll ask a question of two in the critique, please share your perspective in the comments at the end of this logo design critique. Design Principals Upon a quick glance Kelly&#146s logo does a good job at communicating &#147bakery&#148 to the viewer. The colors are inviting, modern and cheery Critiques, Food & Beverages 2009-07-22T11:32:16+00:00 http://www.logocritiques.com/critiques/lone_turtle_illustration_logo_critique/ http://www.logocritiques.com/critiques/lone_turtle_illustration_logo_critique/#When:15:00:51Z

]]> Ron submitted his logo for Lone Turtle Illustration. He left the following commentary about his logo. &#147The image of a turtle howling against the backdrop of a full moon is intended to express the humour that is at the core of what I do. The same is true for the name: Lone Turtle. The font (Wanted LETTS) mimics the stereotypical Wild West typography.&#148 The following critique is based on one designer&#146s opinion and experience. I always appreciate the readers thoughts as well. So, I&#146ll ask a question of two in the critique, please share your perspective in the comments at the end of this logo design critique. Design Principals Certainly a turtle howling at moon is comical and hints at your personality and style. As I have written before, a good logo should be a visual expression of the company it represents... Critiques, Marketing & Design 2009-07-16T15:00:51+00:00 http://www.logocritiques.com/critiques/automagical_logo_design_critique/ http://www.logocritiques.com/critiques/automagical_logo_design_critique/#When:17:40:09Z

]]> Jacob submitted this logo for his design portfolio and freelance work website. He left the following comment about the logo. &#147Since the web design I do focuses on standards compliant and simple but beautiful designs, I want a logo that represents the kind of work I do. My design philosophy is &#145Less is more&#146 and I tend to stay away from flashy trends with too many elements. I'm hoping that this logo helps convey some of that. I choose black for that reason, although I may experiment with other color options. The top hat icon was chosen to represent how design can often be a &#145magical process&#146 (automagical, if you will) with inspiration coming from anywhere. I appreciate any feedback and thank you!&#148 The following critique is based on one designer&#146s opinion and experience. I always appreciate the readers thoughts as well. So, I&#146ll ask a question of two in the critique, please share your perspective in the comments at the end of this logo design critique. Design Principals To be honest, I looked at the logo several times before reading Jacob&#146s commentary and never once saw the top hat. Critiques, Marketing & Design 2009-07-13T17:40:09+00:00 http://www.logocritiques.com/critiques/headpoint_consulting_logo_design_critique/ http://www.logocritiques.com/critiques/headpoint_consulting_logo_design_critique/#When:17:31:44Z

]]> Jon submitted this logo for Headpoint Consulting. He left the following comment about the logo, &#147A new executive coaching consultancy firm... looking to portray an image of competence but remain interesting and dynamic&#148 The following critique is based on one designer&#146s opinion and experience. I always appreciate the readers thoughts as well. So, I&#146ll ask a question of two in the critique, please share your perspective in the comments at the end of this logo design critique. Design Principals The logo for Headpoint Consulting has an intriguing start, but lacks cohesion and balance. The logo feels like two different parts. The head shaped oval with the &#145T&#146 inside doesn&#146t feel like it belongs with the rest of the mark. There are two main factors contributing to this disjointed appearance. First, the abstracted &#145T&#146 created by the white space within the oval shape doesn&#146t fit with the rest of the typography (i.e., weight, color, shape, rotation, etc.). Second, focusing all of the color on the right side within the oval shape also contributes to the disconnection. Critiques, Business & Law Services 2009-07-07T17:31:44+00:00 http://www.logocritiques.com/critiques/archspace_logo_design_critique/ http://www.logocritiques.com/critiques/archspace_logo_design_critique/#When:16:40:12Z

]]> Vassilis designed this logo for an architect friend that plans to build a website offering free training tools for architects. He submitted a whole page of variations on this logo, but I chose this one to critique because I thought it was working the best out of the bunch. Vassilis left the following comment with his submission, &#147The client told me she wants something &#147design-ey&#148 and not strict, with grey as a dominant colour, and she also decided that probably grey and green will be the main color combination for her &#145company&#146 identity. I have here the main idea for the logo arranged in many different ways. Its basically a stylish compass (common architect tool) which forms the letter A. The typeface I used is Myriad Pro and I customized it to look a bit more modernish. I've made a whole other lot of concepts and ideas but I think this is my best one. I'd appreciate any thoughts and comments.&#148 The following critique is based on one designer&#146s opinion and experience. I always appreciate the readers thoughts as well. So, I&#146ll ask a question of two in the critique, please share your perspective in the comments at the end of this logo design critique. Critiques, Home & Construction, Website 2009-07-01T16:40:12+00:00 http://www.logocritiques.com/critiques/idaho_film_project_logo_critique/ http://www.logocritiques.com/critiques/idaho_film_project_logo_critique/#When:19:08:42Z

]]> Troy submitted this logo that he has been working on for an Idaho Filmmaking community website. He left the following comment, &#147This logo (a work in progress) is for an Idaho Filmmaking community website. Visitors to the site will be able to upload videos and critique them, connect with other filmmakers, buy and sell equipment, access a filmmaking FAQ and more.&#148 The following critique is based on one designer&#146s opinion and experience. I always appreciate the readers thoughts as well. So, I&#146ll ask a question of two in the critique, please share your perspective in the comments at the end of this logo design critique. Design Principals I really like the color palette choice. It has an earthy and modern feel. The blue background brings life and contrast. Critiques, Other, Website 2009-06-25T19:08:42+00:00 http://www.logocritiques.com/critiques/oodles_of_doodles_logo_critique/ http://www.logocritiques.com/critiques/oodles_of_doodles_logo_critique/#When:18:06:32Z

]]> Dawn sent a handful of her concepts for the Oodles of Doodles logo. I choose this one to critique because I thought it was the best fit for her company. It&#146s worth mentioning that Dawn prefers the first concept in the attached concepts. She is starting a home business doing wall murals for children&#146s rooms. &#147My Logo is for children&#146s wall Murals. I&#146ll be mostly doing children&#146s rooms but other things a well. I wanted the logo to give the feeling of fun, color, artistic, childlike, put still professional. I&#146m not sure that it works on every aspect, but most I hope. I want to use the logo for just about everything, website, business cards, mailings, invoices, signage for the car. Any input would be greatly appreciated.&#148 The following critique is based on one designer&#146s opinion and experience. I always appreciate the readers thoughts as well. So, I&#146ll ask a question or two in the critique, please share your perspective in the comments at the end of this logo design critique. Design Principals I chose this version over the other logo that Dawn liked best because I think it does a much better job at representing what she does. This logo for Oodles of Doodles oozes fun and youthfulness, which sounds a lot like what Dawn wanted to achieve with the mark. Critiques, Services 2009-06-22T18:06:32+00:00 http://www.logocritiques.com/critiques/pricingwire_logo_design_critique/ http://www.logocritiques.com/critiques/pricingwire_logo_design_critique/#When:16:00:10Z

]]> Chris submitted his logo for PricingWire and left the following comment, &#147The antennae concept is meant to convey maintaining an up-to-date awareness of how pricing impacts the overall performance and brand value of your business. Communicating the value behind your prices, based on in depth understanding of what customers value and are willing to pay for. I am open to other names, but also believe that a company makes its name relevant by the reputation they build based on the work they do (build a brand, maintain a brand, leverage a brand).&#148 The following critique is based on one designer&#146s opinion and experience. I always appreciate the readers thoughts as well. So, I&#146ll ask a question of two in the critique, please share your perspective in the comments at the end of this logo design critique. Critiques, Business & Law Services 2009-06-16T16:00:10+00:00 http://www.logocritiques.com/resources/logo_design_vol_2_book_review/ http://www.logocritiques.com/resources/logo_design_vol_2_book_review/#When:16:00:15Z

]]> The latest logo design book from TASCHEN, entitled LOGO Design, Vol. 2, just arrived at my office on Tuesday. It is a follow-up to the popular first volume entitled LOGO Design, Vol. 1. The book contains around 2000 logos and 13 case studies, in 3 languages (English, French and German), on brand identity for companies like Burton, Wrangler and MTV. The featured design firms include Stefan Sagmeister, MetaDesign, Saffron Brand Consultants, BlackbeltMonkey and others. In the foreword Uli Mayer-Johanssen, of MetaDesign, talks about Brands and Identity. &#147Brands that communicate an idea, a purpose, and a clear promise together with technical and rational aspects almost always have something in common with the values and attitudes people have&#148 - Uli Mayer-Johanssen 2009-06-11T16:00:15+00:00 http://www.logocritiques.com/critiques/european_masonry_logo_critique/ http://www.logocritiques.com/critiques/european_masonry_logo_critique/#When:22:56:55Z

]]> Erik, of Quick Productions, submitted this logo he did for his client, European Masonry. He had this to say about the design, &#147This is the first logo design I have ever really been involved with. The client came to me looking for a website, and also mentioned they needed a logo so I thought I would give it a shot.&#148 &#147...The company specializes in stone and brick work. The left logo was the first submission which they really liked, but the company had printed brochures and believed it would be too hard to read so they asked for a second version, which is the right logo. For the 2nd logo I went with a really smooth font to try and keep that &#145fancy&#146 feel but also make it more readable. I chose different size blocks and colors to help represent how stone structures can look, and to also separate it from other logos. A lot of the masonry logos I've seen all have some sort of brick and a trowel which I wanted to steer away from.&#148 The following critique is based on one designer&#146s opinion and experience. I always appreciate the readers thoughts as well. So, I&#146ll ask a question of two in the critique, please share your perspective in the comments at the end of this logo design critique. Critiques, Home & Construction 2009-06-09T22:56:55+00:00 http://www.logocritiques.com/critiques/jen_blume_logo_design_critique/ http://www.logocritiques.com/critiques/jen_blume_logo_design_critique/#When:16:44:28Z

]]> Jen submitted this her company logo for critique and left the following comment about her goals for the logo design, &#147This is a logo for my own design firm. I was going for a very graphic design using playful and creative typography.&#148 The following critique is based on one designer&#146s opinion and experience. I always appreciate the readers thoughts as well. So, I&#146ll ask a question of two in the critique, please share your perspective in the comments at the end of this logo design critique. Design Principals I like that Jen is trying to communicate something about herself and possibly her design style through this logo. As I have said in the past, a good logo should make a statement about the company it represents, which is what you&#146re trying to do here. However, there are some areas that can be improved. In general, I feel like the logo looks more messy than it does playful. In particular, the &#145u&#146 and &#145e&#146 appear like they are about to fall to the ground. It also feels very constrained in its bounding box. Is there a reason for the containing rectangle? Critiques, Marketing & Design 2009-06-05T16:44:28+00:00 http://www.logocritiques.com/resources/color_psychology_in_logo_design/ http://www.logocritiques.com/resources/color_psychology_in_logo_design/#When:16:00:06Z

]]> Color offers an instantaneous method for conveying meaning and message in your logo designs. It&#146s probably the most powerful non-verbal form of communication we can use as designers. Our minds are programmed to respond to color. The subliminal messages we get from color shape our thoughts. As humans our very survival is hung on the identification of color. We stop our cars for red lights and go on green, we look at the color of certain plants and animals to determine whether or not they are safe for us to eat or touch, the bottom line is that color is a very important part of our daily lives. It&#146s important for us as designers to use color appropriately and understand the meaning behind the colors we choose. 2009-06-01T16:00:06+00:00 http://www.logocritiques.com/critiques/random_photography_logo_design_critique/ http://www.logocritiques.com/critiques/random_photography_logo_design_critique/#When:17:44:05Z

]]> Denny at Random Photography sent in this logo for his photography business. He included the following information about his company and logo, &#147In my photography business, I photograph nearly all kinds of assignments, from aerial, corporate, commercial, advertising...etc. So I wanted my logo to say &#147Random&#148 when you look at it. It&#146s very simple, but I think says that. Yes, it does use a camera in it but hopefully that&#146s small enough so as to not overpower, but just give the suggestion. I don&#146t always use the logo with the url and line below it, usually just the logo and tag phrase.&#148 The following critique is based on one designer&#146s opinion and experience. I always appreciate the readers thoughts as well. So, I&#146ll ask a question of two in the critique, please share your perspective in the comments at the end of this logo design critique. Design Principals Unfortunately, the random letters and fonts that make up the word &#145random&#146 remind me more of ransom note than something random. I mean I get the &#145randomness&#146 but upon first view my mind goes to ransom note instead. To avoid that visual confusion maybe there&#146s another way to show the concept of &#145random&#146. One idea to explore might be something as simple as using the same typeface for all of the letters in the word &#145random&#146 but alter the size and placement to create a random feel. Critiques, Other 2009-05-26T17:44:05+00:00 http://www.logocritiques.com/critiques/jack_tree_thai_cuisine_logo_design_critique/ http://www.logocritiques.com/critiques/jack_tree_thai_cuisine_logo_design_critique/#When:16:00:46Z

]]> Mario submitted this logo for Jack Tree Thai Cuisine and had this to say about his logo, &#147The colours and logo name were already handpicked by the client according to his personal auspicious religious beliefs. These colours denotes growth and energy. The jack tree is a plant which is very common in Sri Lanka. The logo is a stylized Jack Tree and you will be able to make out the tree and a jackfruit. client wanted simple yet strong typo for the logo. I stylized the typo by linking the letter 'j' and 't' I kept the typo separate from the icon, in order to have the freedom to use the icon all by itself.&#148 The following critique is based on one designer&#146s opinion and experience. I always appreciate the readers thoughts as well. So, I&#146ll ask a question of two in the critique, please share your perspective in the comments at the end of this logo design critique. Design Principals The first thing I notice when looking at the Jack Tree Thai Cuisine logo is the &#145j&#146 and &#145t&#146 ligature. I don&#146t care for this ligature. A ligature should create rhythm and flow within the type. This one tends to interrupt both and feels forced. Critiques, Food & Beverages 2009-05-19T16:00:46+00:00 http://www.logocritiques.com/critiques/sophies_tavern_logo_design_critique/ http://www.logocritiques.com/critiques/sophies_tavern_logo_design_critique/#When:21:00:52Z

]]> Kevin submitted this logo for Sophie&#146s Tavern along with the following commentary, &#147Sophie&#146s Tavern is located in the heart of Camden, NJ and has been a cornerstone of the community since 1933. Like the city itself, Sophie&#146s has recently undergone a major renovation to improve the facilities both inside and out. It was decided that the building itself would be featured as it is such a recognized building in Camden. The main goal was to keep the home town feel of the bar to remind regulars and locals of the history and also introduce the bar as a great place to eat and drink to those who are unfamiliar with Sophie&#146s. A 3D model was built in SketchUp and then converted to vector art in Illustrator.&#148 The following critique is based on one designer&#146s opinion and experience. I always appreciate the readers thoughts as well. So, I&#146ll ask a question of two in the critique, please share your perspective in the comments at the end of this logo design critique. Critiques, Food & Beverages 2009-05-14T21:00:52+00:00