http://www.logocritiques.com/critiques/category/critiques/ Free Logo Critiques - Writing opinions, to help logo designers create powerful logos & identities en contact@logocritiques.com Copyright 2009 2009-10-20T15:49:43+00:00 http://www.logocritiques.com/critiques/go_green_fishing_lights_logo_design_critique/ http://www.logocritiques.com/critiques/go_green_fishing_lights_logo_design_critique/#When:16:49:43Z

]]> Shane submitted this logo for Go Green Fishing Lights and left the following commentary. &#147The logo is for a new company developing underwater lighting for docks, river ways, and deep sea fishing. The lights attract big game fish. The client wanted a simplistic logo with clean lines and somewhat contemporary feel to it. They wanted a marlin or swordfish to represent the brand because it is a big game fish with a fair amount of symbolism behind it. The lights employ a specially designed gas that attracts fish and burns brightly using electronic ballasts (opposed to the common magnetic ballasts). This is a market I have never worked for, so it&#146s very different for me. There are two major competitors with a color scheme of black and neon green (both of which the client wanted). The competition&#146s logos are also relatively abstract. So far they like the marlin/swordfish coming from the right moving to the left. I prefer it on the left moving over the type towards the right... the flow feels better, but, hey, it&#146s their choice!&#148 The following critique is based on one designer&#146s opinion and experience. I always appreciate the readers thoughts as well. So, I&#146ll ask a question of two in the critique, please share your perspective in the comments at the end of this logo design critique. Design Principles I wanted to start off this critique by showing the logo of the competition that Shane was kind enough to provide. As you can see, the combination green and black is popular in this industry. Critiques, Other 2009-10-20T16:49:43+00:00