Leaddeli Media | Uncollecting Sherman

Uncollecting is going to Banff Centre

Sherman — Sat, 05 Jun 2010 21:41:25 +0000

It is amazing how quickly things can shift around in your life when you were not exactly looking for change.

Monday morning, I begin a new job with Strut Creative as their Manager of Interactive. It is going to be a big change for me after spending the last 8 years shepherding the Citytv.com websites through [...]

Testing Click-Tracking in Twitter Apps

Sherman — Wed, 05 May 2010 16:53:57 +0000

I am doing some testing around the statistics packages that are included in the tap11 and Hootsuite Social Media dashboard applications today. I will be comparing their results against Google Analytics to determine how effective each of them is in gathering and displaying the traffic that is generated by their respective url shorteners.

One interesting thing [...]

Forbes on Brands and Social Media

Sherman — Sat, 17 Apr 2010 01:23:33 +0000

I was reading a Forbes.com article called For Social’s Sake: Managing A Brand With Socialized Communications [Harris Diamond, CEO of Weber Shandwick] this morning when I came across the following quote:

Today’s savvy consumers will respond to a brand that speaks to a need they have identified, resonates with them on an emotional level, or solves [...]

jQuery Image Rotation

Sherman — Sun, 14 Mar 2010 22:10:33 +0000

Starting a new project today (yay!) The client (to be named later) has requested an dynamic portfolio gallery that uses a flip action to rotate content into view without changing the [...]

RFFF – Ongoing Coverage

Sherman — Fri, 19 Feb 2010 22:52:46 +0000

We have been working hard on securing media coverage for the 2010 Reel Fun Film Festival. Here is a quick round up of the coverage so far (will be updating with more as we get [...]

New Project: Reel Fun Film Festival

Sherman — Thu, 14 Jan 2010 23:55:25 +0000

Leaddeli Media is proud to announce a new project that we will be acting as the communications department for the Reel Fun Film Festival, Feb 15 – 22, 2010, here in Calgary.

Bring on the films! w00t!

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Merry Christmas

Sherman — Fri, 25 Dec 2009 19:34:16 +0000

Wishing you all the best this holiday season! This year, Sherman and family spent the evening creating home-made Christmas ornaments from some birch bark and moss that we had in the bottom of our firewood box. A wonderful way to pass a cold winter [...]

Zen Coding

Sherman — Sat, 19 Dec 2009 01:22:56 +0000

Exploring the art of [...]

Statistical Analysis: Formula for AdWords A/B testing

Sherman — Wed, 16 Dec 2009 18:08:57 +0000

How do you really know your A/B test results are relevant? a smart bear blog has one [...]

Today’s Noted Pages

Sherman — Tue, 15 Dec 2009 00:37:27 +0000

Came across two online pages of note today; one exploring diversity issues at tech conferences; the other on browser use trends since [...]