http://www.pmdcentral.com Latest articles from PMD PMD Home Welcome to PMDcentral, a site devoted to healthcare and pharmaceutical marketing. The Pharmaceutical Marketers Directory includes just about everything a marketer needs to know about the healthcare industry -- all in one place and all up-to-date. The PMD is a virtual Who's Who in the healthcare field and is filled with valuable information on over 5,000 companies and 15,000 executives. PMD is the healthcare business directory of choice when you need to find pharmaceutical marketing managers, pharmaceutical executives, brand managers and agency executives. Home Admin@haymarketmedia.com no Positive Results of Overall Survival in Patients with Colorectal Cancer Refractory to Standard Chemotherapy http://www.pmdcentral.com/taiho-pharmaceutical-announces-results-of-randomized-phase-ii-clinical-trial-with-novel-antitumor-agent-tas-102/article/208103/ Fri, 22 Jul 2011 07:00:00 GMT Positive Results of Overall Survival in Patients with Colorectal Cancer Refractory to Standard Chemotherapy PMD Acquisition Marks Bristol-Myers Squibb's Entrance into Fibrotic Diseases http://www.pmdcentral.com/bristol-myers-squibb-to-acquire-amira-pharmaceuticals/article/208104/ Thu, 21 Jul 2011 22:48:00 GMT Acquisition Marks Bristol-Myers Squibb's Entrance into Fibrotic Diseases PMD Pharmacy benefit manager (PBM) Express Scripts said it plans to buy rival Medco Health Solutions, currently the largest PBM, for $29.1 billion. http://www.pmdcentral.com/company-news-express-scripts-medco-roche-eli-lilly/article/208046/ Thu, 21 Jul 2011 19:53:36 GMT Pharmacy benefit manager (PBM) Express Scripts said it plans to buy rival Medco Health Solutions, currently the largest PBM, for $29.1 billion. PMD The FDA gave the green light to AstraZeneca's Brilinta (ticagrelor) anti-platelet for heart attack prevention, but the brand will carry a black box warning, a Risk Evaluation and Mitigation Strategy requirement and an obligation to educate doctors about possible risks of use in users of high-dose aspirin. http://www.pmdcentral.com/brilinta-boosts-astrazeneca-but-can-it-carry-them-over-the-cliff/article/208044/ Thu, 21 Jul 2011 19:41:26 GMT The FDA gave the green light to AstraZeneca's Brilinta (ticagrelor) anti-platelet for heart attack prevention, but the brand will carry a black box warning, a Risk Evaluation and Mitigation Strategy requirement and an obligation to educate doctors about possible risks of use in users of high-dose aspirin. PMD Contrary to reports, hackers' brief takeover of the Pfizer Facebook page was probably not due to a security lapse by the social networking giant, security experts say. http://www.pmdcentral.com/did-a-pr-firms-lapse-give-hackers-keys-to-pfizer-facebook-page/article/208032/ Thu, 21 Jul 2011 18:30:37 GMT Contrary to reports, hackers' brief takeover of the Pfizer Facebook page was probably not due to a security lapse by the social networking giant, security experts say. PMD BRILINTA is Now Approved in 39 Countries http://www.pmdcentral.com/fda-approves-new-medicine-brilinta-ticagrelor-for-use-in-the-us/article/208105/ Thu, 21 Jul 2011 02:16:00 GMT BRILINTA is Now Approved in 39 Countries PMD A feminine hygiene brand known for its boffo advertising is back with an anatomically-explicit ad campaign that's generating tons of publicity but also charges of racism. http://www.pmdcentral.com/ethnically-insensitive-summers-eve-ads-draw-eyeballs-and-brickbats/article/207975/ Wed, 20 Jul 2011 19:57:30 GMT A feminine hygiene brand known for its boffo advertising is back with an anatomically-explicit ad campaign that's generating tons of publicity but also charges of racism. PMD Janssen Therapeutics, Division of Janssen Products LP, has teamed up with celebrity reality television designer David Bromstad, host of HGTV's Color Splash and winner of HGTV's first season of Design Star, to launch an HIV awareness campaign to encourage testing for the condition, called Know Yourself: Get HIV Tested. http://www.pmdcentral.com/janssen-launches-hiv-awareness-campaign-with-celeb-designer-david-bromstad/article/207939/ Wed, 20 Jul 2011 17:56:50 GMT Janssen Therapeutics, Division of Janssen Products LP, has teamed up with celebrity reality television designer David Bromstad, host of HGTV's Color Splash and winner of HGTV's first season of Design Star, to launch an HIV awareness campaign to encourage testing for the condition, called Know Yourself: Get HIV Tested. PMD FDA issued draft guidance on mobile medical apps, focusing narrowly on those programs that augment regulated medical devices or turn mobile devices into medical devices. http://www.pmdcentral.com/fda-guidance-exempts-most-pharma-apps-from-scrutiny/article/207847/ Tue, 19 Jul 2011 19:36:22 GMT FDA issued draft guidance on mobile medical apps, focusing narrowly on those programs that augment regulated medical devices or turn mobile devices into medical devices. PMD Global specialty pharma company Allergan has announced plans to acquire privately held dermatology start-up Vicept Therapeutics. http://www.pmdcentral.com/company-news-allergan-vicept-therapeutics-and-clinstar/article/207844/ Tue, 19 Jul 2011 19:23:13 GMT Global specialty pharma company Allergan has announced plans to acquire privately held dermatology start-up Vicept Therapeutics. PMD Take the 25th annual MM&M Career & Salary Survey and help us provide you and the rest of the industry with the most accurate and meaningful picture of salaries, aspirations, motivational factors, job satisfaction and HR trends in the healthcare market. All respondents will be entered into a draw to win one of three $150 AmEx gift cards. http://www.pmdcentral.com/25th-annual-career-salary-survey-under-way/article/207829/ Tue, 19 Jul 2011 15:41:53 GMT Take the 25th annual MM&M Career & Salary Survey and help us provide you and the rest of the industry with the most accurate and meaningful picture of salaries, aspirations, motivational factors, job satisfaction and HR trends in the healthcare market. All respondents will be entered into a draw to win one of three $150 AmEx gift cards. PMD Parent company Drumbeat Digital has formally announced the opening of a full-service Los Angeles office, Heartbeat West. http://www.pmdcentral.com/calif-office-gives-heartbeat-a-place-for-conflicts/article/207821/ Tue, 19 Jul 2011 15:14:39 GMT Parent company Drumbeat Digital has formally announced the opening of a full-service Los Angeles office, Heartbeat West. PMD Online physician community Sermo has launched a free medical app for its exclusive network of more than 120,000 physicians - called Sermo Mobile - which allows doctors to access medical information in real-time. http://www.pmdcentral.com/sermo-develops-real-time-medical-mobile-app-for-docs/article/207655/ Fri, 15 Jul 2011 19:29:14 GMT Online physician community Sermo has launched a free medical app for its exclusive network of more than 120,000 physicians - called Sermo Mobile - which allows doctors to access medical information in real-time. PMD