http://www.dmnews.com Latest articles from DMNews Features Manufacturers and brand marketers overhaul Web presence to reinforce digital presence, provide superior customer experiences, and drive additional sales. http://www.dmnews.com/Brand-marketers-rethink-e-commerce/article/157258/ Fri, 06 Nov 2009 17:00:00 GMT Marketers are finding success building Facebook games and fan pages to engage customers and build loyalty http://www.dmnews.com/Travel-Channel-wins-brand-game/article/155867/ Mon, 26 Oct 2009 00:00:00 GMT Business-to-business technology marketers have found that their audience of business decision makers responds well to entertaining messaging as a way to cut through the current economic malaise and keep the conversation going around their products and services. http://www.dmnews.com/Sports-themes-score-for-b-to-b/article/157248/ Mon, 09 Nov 2009 00:00:00 GMT Healthcare companies know an open dialogue with consumers can increase loyalty, so loyalty programs have been an effective tactic ever since pharma companies began marketing to consumers. http://www.dmnews.com/Pharma-has-a-healthy-focus-on-customers/article/155964/ Fri, 23 Oct 2009 18:00:00 GMT Multiple tactics help marketers tackle e-mail list building in the nonprofit sector. Four nonprofit experts share their top recommendations for growing e-mail databases effectively, while minding permission. http://www.dmnews.com/Best-advice-for-building-nonprofit-e-mail-lists/article/157245/ Mon, 09 Nov 2009 00:00:00 GMT Business-to-business marketers seeking hard-to-reach prospects and looking to address their pain points and know that direct mail provides key benefits as part of an integrated campaign. Four experts share how it's done http://www.dmnews.com/Mail-is-the-workhorse-of-b-to-b-marketing/article/155868/ Mon, 26 Oct 2009 00:00:00 GMT New England Lincoln Mercury Dealers' "Follow Me to Bliss" campaign, Camelback Mountain Resort's postcards, InStyler's affiliate marketing push are features in the November 9 edition of The Work. http://www.dmnews.com/Showcasing-creative-solutions-from-New-England-Lincoln-Mercury-Dealers-Camelback-Mountain-Resort-InStyler/article/157249/ Mon, 09 Nov 2009 00:00:00 GMT Julie Petroski, VP, group creative director at Targetbase talks about the latest campaigns from Supershoes.com, Rubbermaid and Inkubook http://www.dmnews.com/Creative-solutions-from-Supershoescom-Rubbermaid-Inkubook/article/155971/ Mon, 26 Oct 2009 00:00:00 GMT DM legend Stan Rapp discusses why the term 'direct marketing' may soon be extinct: " We know the reliance on intrusive TV adv as a dominant force in building brands and sales is fading away. The big question is will interactive — sometimes referred to as digital — become the platform driving the new marketing, or will marketing directly be that platform?" he asks. http://www.dmnews.com/Time-nears-to-rename-discipline/article/157241/ Mon, 09 Nov 2009 00:00:00 GMT Alisa Jacoby, senior brand manager at Eight O'Clock Coffee, discusses the success of the brand's Mad Men-themed campaign, including e-cards, an avatar creator and a quiz. http://www.dmnews.com/DMNews-speaks-with-Alisa-Jacoby-senior-brand-manager-Eight-OClock-Coffee/article/157244/ Mon, 09 Nov 2009 00:00:00 GMT Omniture is a data company that works with hundreds of technology vendors, including ExactTarget and Silverpop to help combine data with digital channels. It recently partnered with ComScore to help media planners have better audience measurement tools. DMNews chats with Matt Langie, senior director of product marketing at Omniture, about data integration, behavioral targeting legislation and the new partnership http://www.dmnews.com/Five-Questions-for-Matt-Langie-senior-director-of-product-marketing-at-Omniture/article/156048/ Fri, 23 Oct 2009 10:01:48 GMT Consumers interact differently with copy on the Web than they do with traditional marketing media. Transferring copy from a printed brochure online is not a recipe for success. Web copy must embrace online consumer behavior and be relevant to the audience's needs. Three senior creatives share tips on how to optimize online copy. http://www.dmnews.com/Dos-and-Donts-Online-copywriting/article/155455/ Fri, 16 Oct 2009 14:22:20 GMT