<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" version="2.0"><channel><title>The Klog: A Blog by Koodoz Design</title><link>http://www.koodoz.com.au</link><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/koodoz" /><description>Koodoz Design is a creative design studio based in Richmond, Melbourne. We help businesses unleash their full potential through visual communication and clever design.</description><language>en-US</language><lastBuildDate>Fri, 26 Apr 2013 22:16:19 PDT</lastBuildDate><generator>http://wordpress.org/?v=3.5.1</generator><sy:updatePeriod xmlns:sy="http://purl.org/rss/1.0/modules/syndication/">hourly</sy:updatePeriod><sy:updateFrequency xmlns:sy="http://purl.org/rss/1.0/modules/syndication/">1</sy:updateFrequency><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/koodoz" /><feedburner:info uri="koodoz" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><feedburner:emailServiceId>koodoz</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><item><title>The Clifton Richmond</title><link>http://feedproxy.google.com/~r/koodoz/~3/azLPZx8MnbQ/</link><category>Web Design</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Marc</dc:creator><pubDate>Fri, 26 Apr 2013 22:13:06 PDT</pubDate><guid isPermaLink="false">http://www.koodoz.com.au/?p=3129</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<img src="http://www.koodoz.com.au/wp-content/themes/koodoz/style/project-images/image.php?i=W-TCI0001-1.jpg&w=400" alt="A sample image from this project" /><p>Epitomising the qualities and luxuries of inner-city living, The Clifton Richmond is the newest range of boutique apartments to make its mark on Richmond's iconic Swan Street precinct.</p>

<p>To promote this new property development, Koodoz Design was commissioned to create the branding and marketing material including logo design, branded stationery, brochures, hoarding boards, and a quality website – to deliver a striking and sophisticated range of promotional tools, which completely surpassed the client's expectations and ultimately influencing positive sales.</p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/koodoz?a=azLPZx8MnbQ:RZIB1DYPLFo:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/koodoz?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/koodoz?a=azLPZx8MnbQ:RZIB1DYPLFo:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/koodoz?i=azLPZx8MnbQ:RZIB1DYPLFo:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/koodoz?a=azLPZx8MnbQ:RZIB1DYPLFo:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/koodoz?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/koodoz?a=azLPZx8MnbQ:RZIB1DYPLFo:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/koodoz?i=azLPZx8MnbQ:RZIB1DYPLFo:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/koodoz?a=azLPZx8MnbQ:RZIB1DYPLFo:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/koodoz?i=azLPZx8MnbQ:RZIB1DYPLFo:F7zBnMyn0Lo" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/koodoz/~4/azLPZx8MnbQ" height="1" width="1"/>]]></content:encoded><description>Epitomising the qualities and luxuries of inner-city living, The Clifton &amp;#8230;</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.koodoz.com.au/portfolio/web-design/the-clifton-richmond/feed/</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">0</slash:comments><feedburner:origLink>http://www.koodoz.com.au/portfolio/web-design/the-clifton-richmond/</feedburner:origLink></item><item><title>Larry the Locksmith</title><link>http://feedproxy.google.com/~r/koodoz/~3/41OP3mfMtbM/</link><category>Logos &amp; Branding</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Marc</dc:creator><pubDate>Fri, 26 Oct 2012 19:48:24 PDT</pubDate><guid isPermaLink="false">http://www.koodoz.com.au/?p=3105</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<img src="http://www.koodoz.com.au/wp-content/themes/koodoz/style/project-images/image.php?i=L-LTL0001-1.png&w=400" alt="A sample image from this project" /><p>With friendly and efficient service being the fundamental factors of <a href="http://www.larrythelocksmith.com.au" rel="external">Larry the Locksmith’s</a> success, it was key (no pun intended) for us to portray Larry’s personal approach and impeccable level of customer service through the rebranding of his mobile locksmith business.</p>

<p>From the beginning, our intention was to create a brand that was classically casual, identifiable, memorable and approachable. To define Larry as a sole trader, we steered in the direction of a garage-esque aesthetic from yesteryear - when customer service was second to none. To promote Larry as a sole trader, a script based typeface, with an angled direction demonstrated mobility and individuality, whilst the underlying ribbon reinforced his high level of workmanship. To complement the design’s over-arching vintage style – teal, black and white were chosen as the brands core colours.</p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/koodoz?a=41OP3mfMtbM:CmJga_o4jmM:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/koodoz?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/koodoz?a=41OP3mfMtbM:CmJga_o4jmM:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/koodoz?i=41OP3mfMtbM:CmJga_o4jmM:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/koodoz?a=41OP3mfMtbM:CmJga_o4jmM:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/koodoz?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/koodoz?a=41OP3mfMtbM:CmJga_o4jmM:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/koodoz?i=41OP3mfMtbM:CmJga_o4jmM:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/koodoz?a=41OP3mfMtbM:CmJga_o4jmM:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/koodoz?i=41OP3mfMtbM:CmJga_o4jmM:F7zBnMyn0Lo" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/koodoz/~4/41OP3mfMtbM" height="1" width="1"/>]]></content:encoded><description>With friendly and efficient service being the fundamental factors of &amp;#8230;</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.koodoz.com.au/portfolio/logos-branding/larry-the-locksmith/feed/</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">0</slash:comments><feedburner:origLink>http://www.koodoz.com.au/portfolio/logos-branding/larry-the-locksmith/</feedburner:origLink></item><item><title>Hastings+Co</title><link>http://feedproxy.google.com/~r/koodoz/~3/Cwc6Z4DelEI/</link><category>Logos &amp; Branding</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Marc</dc:creator><pubDate>Sun, 23 Sep 2012 00:08:56 PDT</pubDate><guid isPermaLink="false">http://www.koodoz.com.au/?p=3096</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<img src="http://www.koodoz.com.au/wp-content/themes/koodoz/style/project-images/image.php?i=L-HAB0007-1.png&w=400" alt="A sample image from this project" /><p><a href="http://www.hastingsandco.com.au" rel="external">Hastings+Co</a> is a boutique and tailored B2B service supporting Real Estate Agencies with Outsourced Trust Accounting services. With a change of name, a growing company and evolving business model, the newly named Hastings+Co (formerly Hastings &amp; Bennetts) needed a brand refresh to reflect the changes in the company.</p>

<p>To help announce this evolution, we partnered with Hastings+Co to develop an identity which boasted a sophisticated and technologically savvy outfit. The stunning jewel-esque shape and quasi-tech aesthetic pushes the industry's 'brand boundaries' through the beauty of geometrical symmetry and detailed line work. Generating multiple sides, points and shapes, the core rationale of the symbol revolves around the business’ range of multi-faceted plug-in services and the connectedness it applies to its clients and the industry.</p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/koodoz?a=Cwc6Z4DelEI:Saeun1GFvXo:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/koodoz?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/koodoz?a=Cwc6Z4DelEI:Saeun1GFvXo:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/koodoz?i=Cwc6Z4DelEI:Saeun1GFvXo:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/koodoz?a=Cwc6Z4DelEI:Saeun1GFvXo:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/koodoz?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/koodoz?a=Cwc6Z4DelEI:Saeun1GFvXo:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/koodoz?i=Cwc6Z4DelEI:Saeun1GFvXo:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/koodoz?a=Cwc6Z4DelEI:Saeun1GFvXo:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/koodoz?i=Cwc6Z4DelEI:Saeun1GFvXo:F7zBnMyn0Lo" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/koodoz/~4/Cwc6Z4DelEI" height="1" width="1"/>]]></content:encoded><description>Hastings+Co is a boutique and tailored B2B service supporting Real &amp;#8230;</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.koodoz.com.au/portfolio/logos-branding/hastingsandco/feed/</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">0</slash:comments><feedburner:origLink>http://www.koodoz.com.au/portfolio/logos-branding/hastingsandco/</feedburner:origLink></item><item><title>Melbourne University Law Students’ Society</title><link>http://feedproxy.google.com/~r/koodoz/~3/TAo3N-o7fiU/</link><category>Logos &amp; Branding</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Marc</dc:creator><pubDate>Sun, 02 Sep 2012 04:42:26 PDT</pubDate><guid isPermaLink="false">http://www.koodoz.com.au/?p=3089</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<img src="http://www.koodoz.com.au/wp-content/themes/koodoz/style/project-images/image.php?i=L-LSS0002-1.png&w=400" alt="A sample image from this project" /><p>Established in 1886, <a href="http://www.mulss.com" rel="external">Melbourne University's Law Students' Society</a> (<abbr title="Melbourne University's Law Students' Society">MULSS</abbr>) wanted to give their existing logo a refresh. The objective of the new logo was to revitalise the society’s image, so that it was suitable in representing both the current students and corporate sponsors, as well as encouraging student participation and new sponsorship opportunities.

<p>With brand heritage being ever so important, our focus was to create a modern adaptation of the existing logo that brought MULSS into the 21st century. Working only with the three core elements from the original crest - scales, book and dagger - the symbols have all been simplified, stylised and re-composed within a shield, to form a fresh new logo which pays homage to the original.</p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/koodoz?a=TAo3N-o7fiU:9g39IF7aAJA:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/koodoz?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/koodoz?a=TAo3N-o7fiU:9g39IF7aAJA:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/koodoz?i=TAo3N-o7fiU:9g39IF7aAJA:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/koodoz?a=TAo3N-o7fiU:9g39IF7aAJA:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/koodoz?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/koodoz?a=TAo3N-o7fiU:9g39IF7aAJA:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/koodoz?i=TAo3N-o7fiU:9g39IF7aAJA:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/koodoz?a=TAo3N-o7fiU:9g39IF7aAJA:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/koodoz?i=TAo3N-o7fiU:9g39IF7aAJA:F7zBnMyn0Lo" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/koodoz/~4/TAo3N-o7fiU" height="1" width="1"/>]]></content:encoded><description>Established in 1886, Melbourne University's Law Students' Society (MULSS) wanted &amp;#8230;</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.koodoz.com.au/portfolio/logos-branding/melbourne-university-law-students-society/feed/</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">0</slash:comments><feedburner:origLink>http://www.koodoz.com.au/portfolio/logos-branding/melbourne-university-law-students-society/</feedburner:origLink></item><item><title>The Crêpe Box</title><link>http://feedproxy.google.com/~r/koodoz/~3/XmHxkz5lkyU/</link><category>Logos &amp; Branding</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Marc</dc:creator><pubDate>Sat, 25 Aug 2012 00:04:29 PDT</pubDate><guid isPermaLink="false">http://www.koodoz.com.au/?p=3076</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<img src="http://www.koodoz.com.au/wp-content/themes/koodoz/style/project-images/image.php?i=L-TCB0001-1.jpg&w=400" alt="A sample image from this project" /><p>Recognising a niche in the marketplace, <em>The Crêpe Box</em> approached Koodoz Design to develop a brand for their new business - Kiosk Crêperies for shopping centres - to offer busy shoppers with a light and delicious alternative to the standard food court offerings.</p>

<p>Purely inspired by the business and its name, <em>The Crêpe Box</em> logo is a fun and playful design symbolised by the experience of ordering, preparing and serving delicious crêpes. Working only with geometric shapes, the round circle illustrates the crêpe as it’s poured and cooked, the triangle representing the crêpe folded with fillings, and the box, of course, reflects the kiosk and its namesake.</p>

<p>Additionally, the use of this symbolism and various combinations allows the business to exercise a range of playful ways to promote the product and communicate the brand through positive messages and <abbr title="Unique Selling Propositions">USP</abbr>s.</p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/koodoz?a=XmHxkz5lkyU:HpWTmyVVX3I:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/koodoz?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/koodoz?a=XmHxkz5lkyU:HpWTmyVVX3I:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/koodoz?i=XmHxkz5lkyU:HpWTmyVVX3I:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/koodoz?a=XmHxkz5lkyU:HpWTmyVVX3I:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/koodoz?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/koodoz?a=XmHxkz5lkyU:HpWTmyVVX3I:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/koodoz?i=XmHxkz5lkyU:HpWTmyVVX3I:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/koodoz?a=XmHxkz5lkyU:HpWTmyVVX3I:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/koodoz?i=XmHxkz5lkyU:HpWTmyVVX3I:F7zBnMyn0Lo" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/koodoz/~4/XmHxkz5lkyU" height="1" width="1"/>]]></content:encoded><description>Recognising a niche in the marketplace, The Crêpe Box approached &amp;#8230;</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.koodoz.com.au/portfolio/logos-branding/the-crepe-box/feed/</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">0</slash:comments><feedburner:origLink>http://www.koodoz.com.au/portfolio/logos-branding/the-crepe-box/</feedburner:origLink></item><item><title>Krisitian Gehradte Photography</title><link>http://feedproxy.google.com/~r/koodoz/~3/D_ayc6klh2s/</link><category>Logos &amp; Branding</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Marc</dc:creator><pubDate>Sat, 11 Aug 2012 18:46:25 PDT</pubDate><guid isPermaLink="false">http://www.koodoz.com.au/?p=3059</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<img src="http://www.koodoz.com.au/wp-content/themes/koodoz/style/project-images/image.php?i=L-KGP0001-1.jpg&w=400" alt="A sample image from this project" /><p>One of Melbourne’s leading photographers, <a href="http://www.kgphotography.com.au/" rel="external">Kristian Gehradte</a> is constantly pushing the boundaries, creating striking images for his clients and the brands they work for. His style is instantly recognisable. With dramatic lighting and vibrant colour, he produces creative, fresh and super modern images.</p>

<p>To complement his style and professionalism, we designed an ultra-modern and contemporary identity that opts for an uncomplicated approach to a memorable brand through clever execution, minimal styling and crisp typography. An equally classy business card was also designed and produced utilising sophisticated printing techniques to create a timeless result.</p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/koodoz?a=D_ayc6klh2s:XK_ph9dQ1oo:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/koodoz?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/koodoz?a=D_ayc6klh2s:XK_ph9dQ1oo:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/koodoz?i=D_ayc6klh2s:XK_ph9dQ1oo:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/koodoz?a=D_ayc6klh2s:XK_ph9dQ1oo:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/koodoz?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/koodoz?a=D_ayc6klh2s:XK_ph9dQ1oo:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/koodoz?i=D_ayc6klh2s:XK_ph9dQ1oo:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/koodoz?a=D_ayc6klh2s:XK_ph9dQ1oo:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/koodoz?i=D_ayc6klh2s:XK_ph9dQ1oo:F7zBnMyn0Lo" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/koodoz/~4/D_ayc6klh2s" height="1" width="1"/>]]></content:encoded><description>One of Melbourne’s leading photographers, Kristian Gehradte is constantly pushing &amp;#8230;</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.koodoz.com.au/portfolio/logos-branding/krisitian-gehradte-photography/feed/</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">0</slash:comments><feedburner:origLink>http://www.koodoz.com.au/portfolio/logos-branding/krisitian-gehradte-photography/</feedburner:origLink></item><item><title>House of Commons</title><link>http://feedproxy.google.com/~r/koodoz/~3/8w4l54mrFzA/</link><category>Web Design</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Marc</dc:creator><pubDate>Sun, 20 May 2012 18:54:44 PDT</pubDate><guid isPermaLink="false">http://www.koodoz.com.au/?p=3047</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<img src="http://www.koodoz.com.au/wp-content/themes/koodoz/style/project-images/image.php?i=W-HOC0001-1.jpg&w=400" alt="A sample image from this project" /><p>With the recent launch of Melbourne's newest <a href="http://houseof.co" title="Melbourne Co-Working Space" rel="external">Digital Co-Working Space</a>, the team at Koodoz whipped together a little 'one-pager' to promote the facilities and members associated with the <a href="http://houseof.co" title="Melbourne Co-Working Space for Digital Creatives" rel="external">House of Commons</a>.</p>

<p>Having a clear direction on aesthetic - inspired by the previously designed logo and studio decor - the key objectives for building the site (aside from its promotional value) was to see how quickly we could turn around a website which was informative, functional, and of course, appealing. With steely focus, and a timeframe to beat, we were able to design and develop the site during our spare time and create an end product over a period of 2 working days. A great result!</p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/koodoz?a=8w4l54mrFzA:mYTMArv9nUM:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/koodoz?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/koodoz?a=8w4l54mrFzA:mYTMArv9nUM:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/koodoz?i=8w4l54mrFzA:mYTMArv9nUM:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/koodoz?a=8w4l54mrFzA:mYTMArv9nUM:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/koodoz?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/koodoz?a=8w4l54mrFzA:mYTMArv9nUM:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/koodoz?i=8w4l54mrFzA:mYTMArv9nUM:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/koodoz?a=8w4l54mrFzA:mYTMArv9nUM:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/koodoz?i=8w4l54mrFzA:mYTMArv9nUM:F7zBnMyn0Lo" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/koodoz/~4/8w4l54mrFzA" height="1" width="1"/>]]></content:encoded><description>With the recent launch of Melbourne's newest Digital Co-Working Space, &amp;#8230;</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.koodoz.com.au/portfolio/web-design/house-of-commons/feed/</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">0</slash:comments><feedburner:origLink>http://www.koodoz.com.au/portfolio/web-design/house-of-commons/</feedburner:origLink></item><item><title>Smoothflo Products</title><link>http://feedproxy.google.com/~r/koodoz/~3/KblCB6OSFPA/</link><category>Web Design</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Marc</dc:creator><pubDate>Sun, 20 May 2012 18:51:58 PDT</pubDate><guid isPermaLink="false">http://www.koodoz.com.au/?p=3041</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<img src="http://www.koodoz.com.au/wp-content/themes/koodoz/style/project-images/image.php?i=W-SMF0004-1.jpg&w=400" alt="A sample image from this project" /><p>The history of <a href="http://www.smoothflo.com.au">Smoothflo Products</a> goes right back to the early days of founder, Marc Katsambis entering the world of professional freelance web design. As one of Koodoz Design's first paying customers, it was incredibly exciting to hear that the same client - 8 years later - was ready to give their somewhat dusty website a new lease on life.</p>

<p>Smoothflo Products are Melbourne's leading manufacturer and distributor of high quality ducting and components for the commercial air conditioning industry, and combined with their new marketing strategy, they wanted to offer visitors to the website with an easy to find and updated product range that offered the latest in HTML technologies and the flexibility to implement an eCommerce solution in the near future.</p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/koodoz?a=KblCB6OSFPA:k8ogpBqBQx8:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/koodoz?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/koodoz?a=KblCB6OSFPA:k8ogpBqBQx8:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/koodoz?i=KblCB6OSFPA:k8ogpBqBQx8:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/koodoz?a=KblCB6OSFPA:k8ogpBqBQx8:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/koodoz?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/koodoz?a=KblCB6OSFPA:k8ogpBqBQx8:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/koodoz?i=KblCB6OSFPA:k8ogpBqBQx8:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/koodoz?a=KblCB6OSFPA:k8ogpBqBQx8:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/koodoz?i=KblCB6OSFPA:k8ogpBqBQx8:F7zBnMyn0Lo" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/koodoz/~4/KblCB6OSFPA" height="1" width="1"/>]]></content:encoded><description>The history of Smoothflo Products goes right back to the &amp;#8230;</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.koodoz.com.au/portfolio/web-design/smoothflo-products-website/feed/</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">0</slash:comments><feedburner:origLink>http://www.koodoz.com.au/portfolio/web-design/smoothflo-products-website/</feedburner:origLink></item><item><title>Our Field Trip to… Field Trip!</title><link>http://feedproxy.google.com/~r/koodoz/~3/UILCo5nQhWs/</link><category>Graphic Design</category><category>Klog</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Rhett</dc:creator><pubDate>Sun, 06 May 2012 02:40:34 PDT</pubDate><guid isPermaLink="false">http://www.koodoz.com.au/?p=3007</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<span style="color: #222222; font-family: arial, sans-serif; line-height: normal; background-color: rgba(255, 255, 255, 0.917969);"><img class="alignleft size-full wp-image-3012" title="fieldtrip-pic" src="http://www.koodoz.com.au/wp-content/uploads/2012/04/fieldtrip-pic.jpg" alt="fieldtrip-pic" width="300" height="224" /><span style="color: #222222; font-family: arial, sans-serif; line-height: normal;">

<p>A week or so ago, we took a little well deserved time off and made our way to the <a href="http://www.thefieldtrip.com.au/" rel="external">Field Trip</a> design conference at <a href="http://www.acmi.net.au/" rel="external">ACMI</a>. I was super keen to see the methods used by the very talented designers that were presenting, and compare them to my own. So we shuffled in, rummaged through our bag full of goodies, and sat down to see the first presentation. I&#8217;ll give you a quick overview of each speaker and tell you what I took away from each presentation&#8230;</p><span id="more-3007"></span>

<h3>Beci Orpin</h3>
<p>First up was the very talented <a href="http://beciorpin.com/" rel="external">Beci Orpin</a>, who was responsible for the excellent branding of the event, and several other brilliant design jobs that I knew of. Beci took us through how she produced the concept for Field Trip under a very tight deadline. I was really interested to learn that she began her career with a very anti-computer attitude, and how in the end she came to love creating vector graphics with Illustrator. After some minor tech issues (Beci&#8217;s frustration was hilariously cute!) she got into her workflow and how she produced the artwork.</p>

<p><strong>What I learnt:</strong> Creativity is definitely independent of technical ability.</p>

<h3>Jeremy Ley</h3>
<p>Next up was <a href="http://www.jeremyley.com/" rel="external">Jeremy Ley</a>. This dude has serious talent! Not being much of an illustrator myself, I really appreciated the ease with which he waved his stylus over his tablet to effortlessly produce some story boards and a finished illustration of Beci being attacked by stationery. It was very cool to see his finished illustration come to life as he gradually revealed all the layers of his photoshop file. Nice presentation!</p>

<p><strong>What I learnt:</strong> Someone needs to buy me a $3000 Wacom tablet. *nudges Marc*</p>

<h3>21-19</h3>
<p>The presentation before lunch were the guys from <a href="http://www.21-19.com/">21-19</a>, a creative team of 3D Motion Graphics &#038; Animation. What they presented was truly impressive! The guys walked us through how they created a recent commercial animation for Telstra. 3D/Animation is something I&#8217;ve never really been exposed to, so it was good to get some insight into how designs are taken from the 2D phase into 3D. The really impressive part was the three week turnaround time that the five animations were produced in!</p>

<p><strong>What I learnt:</strong> Avoid 3D modeling software &#8211; I think I got a nose bleed just looking at the UI.</p>

<h3>Travis Price</h3>
<p>After lunch was the very funny and talented <a href="http://www.travisprice.com.au/" rel="external">Travis Price</a>, who grew up in the <a href="http://en.wikipedia.org/wiki/Horsham,_Victoria" rel="external">same part of Victoria</a> as me! The guy has some serious Illustrator skills! He took us through the creation of an entirely vector based character. Travis really pushes the boundaries of vector illustration, producing images that look very unvectorish (yes, I just invented that word). His use of patterns, feathering, and gradients created brilliant results and had me wanting to test out (ok then, rip off&#8230;) all of his techniques.</p>

<p><strong>What I learnt:</strong> If I ever meet an owl in a hat, don&#8217;t mess with him.</p>

<h3>Tin&amp;Ed</h3>
<p>Next up were <a href="http://www.tinanded.com.au/" rel="external">Tin&amp;Ed</a>. I was pretty keen to see what these guys were going to produce as I have liked a lot of their past works. They were supposed to take inspiration from what Trav had produced and create something cool. Instead they cut up pieces of scrap paper and made some owl-inspired masks. Yeah&#8230; super creative guys and they&#8217;ve done great things, but this presentation was nothing exciting. Hit my 3 o&#8217;clock wall and had a little nap at this point.</p>

<p><strong>What I learnt:</strong> Nothing I didn&#8217;t learn in kindergarten.</p>

<h3>Jo Duck</h3>
<p>I shook myself from sleep to see a very high pair of platforms walking up on stage, enter <a href="http://www.joduck.com/" rel="external">Jo Duck</a>! She grabbed Tin&amp;Ed&#8217;s masks and took a few photos, then applied the mother of all photoshop actions to them. Pretty cool but I wished she talked more about what the action actually did. Frankly, I don&#8217;t think she really knew :)</p>

<p><strong>What I learnt:</strong> Don&#8217;t get into editorial fashion. I like money too much.</p>

<h3>Toby &amp; Pete</h3>
<p>Last but not least were Toby and Pete. Wait, I mean Toby and&#8230; some other dude. These guys are the masters of image creation/manipulation and post-production, they grabbed Travis&#8217; owl illustration, plus Jo&#8217;s photos and worked some photoshop magic on them to produce a pretty cool 50s-esque game show scene.</p>

<p><strong>What I learnt:</strong> Stick to the pen tool to cut shit out. Channel method looked painful.</p>

<p>All in all it was a great day. Seeing the way these creative people went about their work was awesome and In some cases I learnt a bunch of new tricks. In other ways it solidified (in my mind) that my methods are pretty good. A good experience and a fun day, topped off by a few beers, <a href="http://www.youtube.com/watch?v=L_YtJE9on-Q" rel="external">David O&#8217;Doherty making us laugh</a> and some awesome Italian food with friends. Winning!</p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/koodoz?a=UILCo5nQhWs:We3HqMeGqfE:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/koodoz?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/koodoz?a=UILCo5nQhWs:We3HqMeGqfE:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/koodoz?i=UILCo5nQhWs:We3HqMeGqfE:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/koodoz?a=UILCo5nQhWs:We3HqMeGqfE:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/koodoz?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/koodoz?a=UILCo5nQhWs:We3HqMeGqfE:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/koodoz?i=UILCo5nQhWs:We3HqMeGqfE:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/koodoz?a=UILCo5nQhWs:We3HqMeGqfE:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/koodoz?i=UILCo5nQhWs:We3HqMeGqfE:F7zBnMyn0Lo" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/koodoz/~4/UILCo5nQhWs" height="1" width="1"/>]]></content:encoded><description>A week or so ago, we took a little well &amp;#8230;</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.koodoz.com.au/klog/our-field-trip-to-field-trip/feed/</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">0</slash:comments><feedburner:origLink>http://www.koodoz.com.au/klog/our-field-trip-to-field-trip/</feedburner:origLink></item><item><title>EARL Canteen</title><link>http://feedproxy.google.com/~r/koodoz/~3/Ui88DLJ3NOs/</link><category>Web Design</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Marc</dc:creator><pubDate>Sun, 06 May 2012 02:21:46 PDT</pubDate><guid isPermaLink="false">http://www.koodoz.com.au/?p=3019</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<img src="http://www.koodoz.com.au/wp-content/themes/koodoz/style/project-images/image.php?i=W-EAR0001-1.jpg&w=400" alt="A sample image from this project" /><p>One of Melbourne's most talked about gourmet sandwich eateries - <a href="http://www.earlcanteen.com.au/" rel="external">EARL Canteen</a> is famous for its seasonal, chef quality ingredients, such as Pork Belly & Fennel Coleslaw, Duck Confit or Roast Pumpkin, Gorgonzola Piccante & Candied Walnuts, meticulously splayed between fresh-baked Ciabatta rolls.</p>

<p>With phenomenal growth and success, EARL Canteen needed their existing website to step-up to the same level of quality that their products offer. To help them out, Koodoz Design worked with <a href="http://wakeless.net" rel="external">Wakeless</a> in creating the UI design for their newly launched website. The artwork was then handed over to Wakeless to develop a <abbr title="Content Management System">CMS</abbr> based site which would easily allow the owners of EARL Canteen to promote their ever-changing menu, active Twitter feed and buzzing press releases.</p><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/koodoz?a=Ui88DLJ3NOs:wW_-9Gqk-MU:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/koodoz?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/koodoz?a=Ui88DLJ3NOs:wW_-9Gqk-MU:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/koodoz?i=Ui88DLJ3NOs:wW_-9Gqk-MU:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/koodoz?a=Ui88DLJ3NOs:wW_-9Gqk-MU:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/koodoz?d=qj6IDK7rITs" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/koodoz?a=Ui88DLJ3NOs:wW_-9Gqk-MU:gIN9vFwOqvQ"><img src="http://feeds.feedburner.com/~ff/koodoz?i=Ui88DLJ3NOs:wW_-9Gqk-MU:gIN9vFwOqvQ" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/koodoz?a=Ui88DLJ3NOs:wW_-9Gqk-MU:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/koodoz?i=Ui88DLJ3NOs:wW_-9Gqk-MU:F7zBnMyn0Lo" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/koodoz/~4/Ui88DLJ3NOs" height="1" width="1"/>]]></content:encoded><description>One of Melbourne's most talked about gourmet sandwich eateries - &amp;#8230;</description><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.koodoz.com.au/portfolio/web-design/earl-canteen/feed/</wfw:commentRss><slash:comments xmlns:slash="http://purl.org/rss/1.0/modules/slash/">0</slash:comments><feedburner:origLink>http://www.koodoz.com.au/portfolio/web-design/earl-canteen/</feedburner:origLink></item></channel></rss>
