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	<title>Mark Fregnan of Kinetic Media &amp; Marketing on Small Business Marketing</title>
	
	<link>http://www.kineticbiz.com.au</link>
	<description>Mark Fregnan of Kinetic Media &amp; Marketing on small business marketing</description>
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		<title>Business Saves $1,177 Annually In 5 Minutes!</title>
		<link>http://www.kineticbiz.com.au/marketing/business-saves-1177-annually-in-5-minutes/</link>
		<comments>http://www.kineticbiz.com.au/marketing/business-saves-1177-annually-in-5-minutes/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 04:44:26 +0000</pubDate>
		<dc:creator>Mark Fregnan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[consulting]]></category>
		<category><![CDATA[perth]]></category>
		<category><![CDATA[profit]]></category>

		<guid isPermaLink="false">http://www.kineticbiz.com.au/?p=405</guid>
		
			<content:encoded><![CDATA[One important area of improving your profit margins is to reduce your costs. Sometimes you can reduce your costs without a reduction in the quality of service you receive from a supplier, sometimes you&#8217;ll see lower quality &#8211; cheaper isn&#8217;t always better. However&#8230;






I saved a  client $1,177 in 5 minutes.
Without mentioning the name of [...]<br/>
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		<item>
		<title>Business Mentors Are On Your Team Too</title>
		<link>http://www.kineticbiz.com.au/your-team/business-mentors-are-on-your-team-too/</link>
		<comments>http://www.kineticbiz.com.au/your-team/business-mentors-are-on-your-team-too/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 06:46:43 +0000</pubDate>
		<dc:creator>Mark Fregnan</dc:creator>
				<category><![CDATA[Your Team]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[coach]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[mentors]]></category>

		<guid isPermaLink="false">http://www.kineticbiz.com.au/?p=388</guid>
		
			<content:encoded><![CDATA[I recently caught up with two of my mentors (from the USA) on their visit to Australia. I was really surprised how tall David Frey is &#8211; he&#8217;s taller than me and I&#8217;m 6 foot 1&#8242;.

David Frey is the creator of the Small Business Marketing Best Practices Newsletter. It&#8217;s a weekly newsletter that is received [...]<br/>
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		<title>Buy Hummer, Get Free Shotgun – Real ‘Way-out’ Marketing!</title>
		<link>http://www.kineticbiz.com.au/marketing/buy-hummer-get-free-shotgun-real-way-out-marketing/</link>
		<comments>http://www.kineticbiz.com.au/marketing/buy-hummer-get-free-shotgun-real-way-out-marketing/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 07:22:20 +0000</pubDate>
		<dc:creator>Mark Fregnan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[perth]]></category>
		<category><![CDATA[publicity]]></category>

		<guid isPermaLink="false">http://www.kineticbiz.com.au/?p=381</guid>
		
			<content:encoded><![CDATA[Source : The Age, 16 March 2010
An American Hummer dealership is sending the Hummer off with a bang, giving away a free shotgun with every new car.






An American Hummer dealership will give away a Browning Citori White Lightning shotgun, worth $2,000, with every new Hummer they sell.
Lynch Hummer in Chesterfield, Missouri is one of the [...]<br/>
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		<title>Are Peers On Your Team Too?</title>
		<link>http://www.kineticbiz.com.au/your-team/are-peers-on-your-team-too/</link>
		<comments>http://www.kineticbiz.com.au/your-team/are-peers-on-your-team-too/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 07:32:25 +0000</pubDate>
		<dc:creator>Mark Fregnan</dc:creator>
				<category><![CDATA[Your Team]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[coach]]></category>
		<category><![CDATA[consulting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.kineticbiz.com.au/?p=376</guid>
		
			<content:encoded><![CDATA[In business much can be learnt from peers in your own industry or from related industries.
I found an &#8216;old&#8217; photo &#8211; well, a November 2008 photo of Ari Galper (left), Steve Baker (right) and myself (middle) after we had attended a two-day marketing seminar.
Ari Galper is the creator of Unlock The Game™, a completely different [...]<br/>
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		<title>Getting Things Done – Bill Glazer Style</title>
		<link>http://www.kineticbiz.com.au/achieving-success/getting-things-done-bill-glazer-style/</link>
		<comments>http://www.kineticbiz.com.au/achieving-success/getting-things-done-bill-glazer-style/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 03:42:15 +0000</pubDate>
		<dc:creator>Mark Fregnan</dc:creator>
				<category><![CDATA[Achieving Success]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[goal]]></category>
		<category><![CDATA[goodwill]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[staff]]></category>
		<category><![CDATA[systems]]></category>
		<category><![CDATA[time management]]></category>

		<guid isPermaLink="false">http://www.kineticbiz.com.au/?p=368</guid>
		
			<content:encoded><![CDATA[As you may know I subscribe to an excellent marketing newsletter from Dan Kennedy and Bill Glazer. It&#8217;s posted to my office from the USA and it&#8217;s filled with very timely  marketing and business information. One article describes how Bill Glazer as an entrepreneur gets so much done. Here is his response :




Bill Glazer



I [...]<br/>
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		<title>What’s Basketball Got To Do With Marketing?</title>
		<link>http://www.kineticbiz.com.au/achieving-success/whats-basketball-got-to-do-with-marketing/</link>
		<comments>http://www.kineticbiz.com.au/achieving-success/whats-basketball-got-to-do-with-marketing/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 07:01:59 +0000</pubDate>
		<dc:creator>Mark Fregnan</dc:creator>
				<category><![CDATA[Achieving Success]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[strategies]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://www.kineticbiz.com.au/?p=364</guid>
		
			<content:encoded><![CDATA[A quote from Michael Jordan : &#8220;I have missed more than 9,000 shots in my career. I have lost almost 300 games. On 26 occasions I have been entrusted to take the game winning shot, and I missed. I have failed over and over and over again in my life. And that is precisely why [...]<br/>
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		<title>Are You a Marketer or a Shop-Keeper?</title>
		<link>http://www.kineticbiz.com.au/achieving-success/are-you-a-marketer-or-a-shop-keeper/</link>
		<comments>http://www.kineticbiz.com.au/achieving-success/are-you-a-marketer-or-a-shop-keeper/#comments</comments>
		<pubDate>Thu, 31 Dec 2009 05:47:50 +0000</pubDate>
		<dc:creator>Mark Fregnan</dc:creator>
				<category><![CDATA[Achieving Success]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[cash-flow]]></category>
		<category><![CDATA[consulting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[retailers]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.kineticbiz.com.au/?p=353</guid>
		
			<content:encoded><![CDATA[Everyone who is successful in business has a mentor (or mentors) and a coach &#8211; or should have! Even Bill Gates (once the world&#8217;s richest man) had Warren Buffett (the world&#8217;s second richest man) as his mentor. One of my mentors  is Dan Kennedy. I receive his paid newsletter once a month and it&#8217;s [...]<br/>
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		<title>Using The Open Day Marketing Strategy</title>
		<link>http://www.kineticbiz.com.au/marketing/using-the-open-day-marketing-strategy/</link>
		<comments>http://www.kineticbiz.com.au/marketing/using-the-open-day-marketing-strategy/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 06:50:52 +0000</pubDate>
		<dc:creator>Mark Fregnan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[consulting]]></category>
		<category><![CDATA[Kinetic Media & Marketing]]></category>
		<category><![CDATA[store]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.kineticbiz.com.au/?p=342</guid>
		
			<content:encoded><![CDATA[Improving Local Awareness Of Your Business Using Open Days!
This week I&#8217;ve got a good example of how to improve the local awareness of your business.
Bunnings in Balcatta had an open day / weekend to celebrate the completion of their warehouse upgrade. My family and I went along and I would say they had around 500 [...]<br/>
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		<title>Free Marketing Strategy : Lead Generation In Public</title>
		<link>http://www.kineticbiz.com.au/marketing/free-marketing-strategy-lead-generation-in-public/</link>
		<comments>http://www.kineticbiz.com.au/marketing/free-marketing-strategy-lead-generation-in-public/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 01:42:41 +0000</pubDate>
		<dc:creator>markfregnan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[strategies]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.kineticbiz.com.au/?p=318</guid>
		
			<content:encoded><![CDATA[You are enjoying an alcoholic beverage at a party or a network event and someone asks &#34;What do you do?&#34;
Most business people in this situation will say something like &#34;I&#8217;m an accountant&#34;, or &#34;I&#8217;m a gardener&#34;, or &#34;I have a gift shop in &#8230;&#34;
A response statement like that will result in a nod of approval [...]<br/>
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		<title>Getting More Customers – Fast! (part 1)</title>
		<link>http://www.kineticbiz.com.au/marketing/getting-more-customers-fast-part-1/</link>
		<comments>http://www.kineticbiz.com.au/marketing/getting-more-customers-fast-part-1/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 03:35:21 +0000</pubDate>
		<dc:creator>markfregnan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[cashflow]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[strategies]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[systems]]></category>

		<guid isPermaLink="false">http://www.kineticbiz.com.au/?p=313</guid>
		
			<content:encoded><![CDATA[Often business owners contact me because they need more customers &#8211; and more cashflow &#8211; today!
So how do we achieve this goal for our clients? The answer : We start with our Kinetic Media &#38; Marketing &#8216;INSTANT CASHFLOW&#8217; checklist!
One item on the checklist is the break-down of sales process into two components : The enquiry [...]<br/>
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