Jumpwire Media :: Cross Platform Media Strategy :: Online + Mobile + Broadcast + Games

Our new webvideo partnership

Gavin — Fri, 26 Feb 2010 21:59:22 +0000

We have partnered with the company that created the original version of the “House Wives of Orange County” IKM to produce a TV and web reality series following a eco fashion house called Preloved. The main character and owner of Preloved, Julia, moves at the speed of light and is a no nonsense type that gets the job done. Her company makes high fashion out of recycled clothing. It’s a great idea.

Here is the first episode. “Preloved Fashion – Ep 1 – Deadline for Anthropologie”

Tell us what you think.

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Chatroulette Explained

Gavin — Thu, 25 Feb 2010 22:57:39 +0000

You may have heard of this new site that takes video chatting to the next level or maybe you have been ‘Nexted’ and want to know why. If you are curious but don’t want to take the plunge this is a great video to show you how it all works.

chat roulette from Casey Neistat on Vimeo.

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Multichoice South Africa

Gavin — Wed, 17 Feb 2010 08:38:16 +0000

I presented to the Multichoice and MNET executive teams at the Fancourt Resort near the town of George in South Africa. Part of a two day retreat. Very interesting as the other presenters gave me a good overview of what was happening in Africa as well as around the world.

Other speakers included:
Moderator – Journalist – Kate Bulkley (www.katebulkley.com)
Nick George – PwC Strategy – Media (UK)
Tom Toumazis – Endemol – Chief Commercial Officer (UK)
Celia Taylor – Sky1 – Commissioning Editor, Factual and Features (UK)
Jon – Chief Operating Officer – Premier Media Group (PMG) (Australia)
Stephen Nuttall – Director of British Sky Broadcasting’s Commercial Group. (UK)
Justin Hewelt, Director, PayMedia Consulting Group (UK/Australia)
Jonathan Sykes. ex-Managing Director for TV, Tiscali (UK)

Below is the slide show I presented. I was not able to show the whole thing as we ran out of time.

My learnings about the TV and Digital business in South Africa:
-Broadband is very slow and quite expensive – 800MB costs 300Rand (approx $42USD – 5 cents a MB)
-The TV business has very little competition in South Africa from the web and the advertising market is stable.
-Mobile is main form of communication. Mobile web is gaining traction.
-Facebook has over 1.2 million users in South Africa.
-Twitter has a presence.

View more presentations from gavinmcgarry.

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Social Media Presentation HBSCNY

Gavin — Fri, 05 Feb 2010 04:15:56 +0000

Below is a SlideShare of my social media/cross media presentation to the Harvard Business School Club of New York. Click on most of the pictures in the presentation and it will take you to the website.

Here is an outline of the event.

There were lots of great questions and new information including:
1) Blackberry has a Foursquare App in beta now.
2) New FTC rules for bloggers: “The revised Guides specify that while decisions will be reached on a case-by-case basis, the post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement. Thus, bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service.” I understand that failure to adhere to the rules can result in $11,000 fines per infraction.

Social Media HBSCNY

View more presentations from gavinmcgarry.

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NAPTE Session: Managing the Social Media Flow

Gavin — Tue, 26 Jan 2010 18:40:58 +0000

See PowerPoint below from my session. Email me with questions. Follow me on Twitter – @gavinmcgarry.

Description of the session: The rise of social media has left some people feeling overwhelmed. Help is at hand! Designed for novices and intermediate users, this session will help you take back control and manage your online brand. The session will touch on key strategies including integrating Twitter, Facebook and LinkedIn to help promote your company, your skills or your brand across all types of media. You will also gain information about the applications to help you manage your social footprint and using social media to monitor trends and develop new business.

NATPE Session: Managing Social Media Flow

View more presentations from gavinmcgarry.

Social Media Update For the record we at Jumpwire are not social media...
Social Media Presentation HBSCNY Below is a SlideShare of my social media/cross media presentation...

Piracy is Good? How BitTorrent Works

Gavin — Mon, 18 Jan 2010 22:58:43 +0000

This is a very good video of future guru Mark Pesce’s presentation in 2004 to Australian TV producers and executives about the future of television distribution in the era of Bittorrent and YouTube. Still very relevant today.

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Youtube Direct. The future of news?

Gavin — Sat, 19 Dec 2009 22:49:36 +0000

I saw this video recently and I really like the idea. Essentially you could create your own news video site and control what appears on your site. It seems so simple. Journalists everywhere.

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First person Droid test

Gavin — Fri, 18 Dec 2009 16:24:22 +0000

I have been contemplating tossing my iPhone mostly due to the awful service here in Manhattan. Every call – yes, every call – I make either drops at some point in during the call or takes over 30 seconds to connect. And AT&T doesn’t care. The product is too successful so we, the consumers, pay while we wait for them to upgrade the towers. There should be a class action suit. Seriously.

Anyway, a friend of mine bought the new Verizon Droid (pictured) and when I asked for feedback he sent me the following email that I have used with his permission.

From: John Sheeley
To: Gavin McGarry
Date Thu, Dec 17, 2009 at 10:04 PM
subject Droid

Love the Droid.

(1) Runs Google Voice, saves me airtime. I cut my mobile plan down to 700 minutes/month. Saving $50 per month on my bill.
(2) Runs Google Listen, a knock-off of the iPod.
(3) Runs google navigation, which is the best car-gps device I have ever used. Rivals the $3000 system in my sister’s Mercedes.

What’s bad?

(1) Battery stinks – even with turning off the GPS, the phone doesn’t last 10 hours
(2) Device is thicker than iPhone due to the pull out keyboard. Keyboard stinks.
(3) On screen keyboard pulls up wrong key occasionally. Also gets behind if you type too fast.
(4) Doesn’t always intuitively correct spelling. For example, if I type i the program should correct to I.

I am not complaining. I had 3 Blackberry models over 5 years. Droid beats them.

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Social Media Update

Gavin — Sun, 13 Dec 2009 19:27:43 +0000

For the record we at Jumpwire are not social media gurus, experts, geniuses etc. However, we ARE cross media experts and social media or social marketing is just one of the tools we offer our clients when they are looking to bring their ideas into the digital space.

The video below is very good. It’s a great overview of what is happening in the social media space at the moment.

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NAPTE Session: Managing the Social Media Flow See PowerPoint below from my session. Email me with questions....
Social Media Presentation HBSCNY Below is a SlideShare of my social media/cross media presentation...

NYWIFT Mobile Panel – Nov 19th NYC

Gavin — Mon, 23 Nov 2009 23:29:02 +0000

I was invited to moderate the NYWIFT panel on Digi Dynamics: Moving into Mobile Content last week. It was really well programmed by NYWIFT with a strong set of panelists. I learned a lot.

Key learnings:
1) MTV is looking for any kind of Latino content as it is doing very well for them on mobile. Latino’s over index according to Verizon for video content on mobile.
2) The top shows online for various networks are NOT the same shows that do well on mobile.
3) There is a huge “pass back” culture (Mom’s giving there phones to their kids to keep them amused) and this may be why kids shows and cartoons are some of the top performers on mobile.

Below is a short slide show of mobile statistics that I presented before we started the panel.

NYWIFT Mobile Session Nov 19, 2009

View more presentations from gavinmcgarry.

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