Why ANY writer would subject themselves to that “sweatshop” rate is beyond me.

You’re more valuable than that, and here’s a few reasons (of many) why:

Every business needs copy written…every single one.

Most business owners know what they want to say, but lack the clear understanding of solid prose and communication to say it in a way their market (or their employees for internal communications) will understand and react to.

That’s where you come in… you’re a translator of sorts.

You translate the ideas a business owner or manager has into clear, easy to understand language that gets results…whatever those results might be (sales, leads, attendance, employee participation etc…).

Without you, the missing link in this case, the business owner or manager has to take this daunting task on themselves.

So why on earth would you even CONSIDER writing that for $5?

You don’t.

Your writing can be used in a variety of situations, and be read by a number of people…and that by itself is worth WAY more than the typical $5 article project…isn’t it?

Your true value to any business as a copywriter is priceless, and you have to act like it.

Don’t…take…low-paying…work…EVER.

I know it’s hard sometimes when you’ve got bills to pay, when you’ve got an empty cupboard…I’ve been there too. But you must position yourself as someone who is an “expert”.  (read the book titled The Obvious Expert to get an idea what I’m talking about)

Until the next time we look in the mirror together,

Joseph Ratliff

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But you do have to answer the question for yourself if you want to succeed as a copywriter.

Who are you?

Not as a person, but as a copywriter…who are you?

You need to know if you’re a copywriter, a marketing expert, a newsletter copywriter, etc…etc…

And that information will determine how you proceed in getting clients.

You can’t bounce around, so decide right now… who are you?

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One reason is the freedom and control of my schedule. Another lies with the income potential.

But there is one thing I didn’t learn until my 3rd year or so as a copywriter…and it almost cost me my whole copywriting career.

What is this one thing?

A reason why.

If you don’t have a “reason why” you’re in business as a copywriter, you are shooting yourself in the foot.

Here’s why…

It’s easy to say “I want to be a copywriter because _____”. Some people make the mistake of calling this their reason why, and it isn’t strong enough. Some people never even get this far.

So when an obstacle comes up, when things get tough in the business of copywriting (and they will, for sure)…if your reason why isn’t strong enough… you lose faith in your business and fold up shop.

A typical example of a failed “reason why” is money.

“I want to be a copywriter because I can make good money”, or a variation of that example.

First of all, money is dependent on your ability to market and sell yourself, and your reason why has to be stronger than that. Couple this with the fact that there will be times (especially in the beginning) when things can be a bit “slow” businesswise (even for superstars).

Wanting to “make money” won’t be strong enough to guide you through this obstacle.

You have to have a bigger driving purpose for wanting to be a copywriter as a chosen profession.

So what is your real driving purpose for being a copywriter?

Why is it really that you’ve chosen to become a copywriter?

If all you can come up with are superficial reasons why…perhaps you’ve chosen the wrong profession.

Here is my own reason why so you can see what has driven me through the tough times over 10 years in the business of copywriting and marketing:

“I know that business owners need me. They need me because
they get so wrapped up ‘in’ their business, they can’t objectively work ‘on’ their business in a way that can produce a dramatic breakthrough for them.

So I need to make sure I can reach every business owner I can that generates between $500k – $10MM in revenue…so in working together I’ve done my part to help elevate the success of this community of business owners as a whole.

There will be bumps in the road for sure, but they need my help.”

There you have it, my driving purpose for becoming a copywriter (and marketer).

Notice that making money is a byproduct of how well I execute my driving purpose?

So get to work people…it’s time to discover the real reason why you’re in this business.

Until the next time we look in the mirror together,

Joseph Ratliff

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Is it really producing the revenue it could?  If you’re as “busy” as you want to be because of your referrals, are you sure you couldn’t streamline operations and uncover more profits?

With so many areas of business to examine… where do you start?

One word answers that question… leverage.

You start with the areas of your business that provide the most leverage for increased profits.  And, while that sounds good on its surface… can you really take the time as a business owner to look?

Most business owners can’t…and it causes them to hemorrhage money until they die.  It’s one of the reasons so many small businesses fail.  It’s totally understandable, as most business owners are good at the business they started (e.g. they are good at being a dentist, a chef, a lawyer etc…)…but aren’t good at running a business.

If you’re one of these business owners (and please, for the sake of your business be honest with yourself here) and your business generates at least $500,000 in annual revenue… I would like you to consider setting up an initial consultation with me.

In this consultation we will examine (at a high level) your business processes and uncover the top 3 areas where you can gain the most leverage for increased profits.  I warn you, you might not like what we discover… but it will be necessary to prepare a plan to finally capitalize on these areas of leverage (sometimes called “hidden business assets”)… so you can send these fresh, new profits to the bottom line.

In most cases, we can accomplish this in the first 30 – 90 days.

Want to get started?  I only have 3 slots to fill for new consultations… so please hurry if you’re interested.

Click Here to contact me and schedule our first consultation.

(It’s free until I fill 3 slots in the schedule)

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…if you haven’t been slapped… this will be the best 90 minutes of video you ever watch…

All presented by my buddy X:

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