(BLOG) RED - Buy (RED). Save Lives.

Hear Great Beats & Help Eliminate AIDS in Africa

noreply@blogger.com ((RED)) — Wed, 01 Sep 2010 20:12:00 +0000

Beatmup, alongside our Special Edition partner Beats by Dr. Dre will be at Concrete image store in The Hague, Amsterdam this week and next – making beats and educating visitors on HIV/AIDS in Africa.

Beatmup will be showing "The Lazarus Effect" film by (RED) and HBO. Directed by Lance Bangs and executive produced by Spike Jonze “The Lazarus Effect” follows the stories of HIV positive people in Africa, who in as few as 40 days, undergo a remarkable transformation thanks to access to treatment.

Watch the film, listen to some great beats on the Beats by Dr. Dre Solo HD (PRODUCT)RED Special Edition headphones and check out the gallery space inspired by (RED).

The event will be taking place September 1st, 3rd, 8th and 10th at 7pm at the location below. If you're around be sure to check it out.

Concrete image store
Spuistraat 250
1012 WW Amsterdam
The Netherlands

The Avett Brothers Join (RED)NIGHTS

noreply@blogger.com ((RED)) — Wed, 01 Sep 2010 20:09:00 +0000

There is no harmony like brotherly harmony and no one does it better than Scott and Seth Avett, better known as The Avett Brothers. Their sound is hard to classify – a mix of folk, country, bluegrass, rock and pop - even a jab of punk-style dynamics here and there, but we love it all. And another reason to love them? They’re going (RED). On October 1st at Los Angeles Nokia Theater the magic of The Avett Brothers live show will go (RED), when they perform as part of (RED)NIGHTS – a concert series that saves lives.

So if you’re in the City of Angels on Friday October 1st don’t miss it! A portion of the proceeds from each (RED)NIGHT goes to the Global Fund to help eliminate AIDS in Africa. You can get tickets to The Avett Brothers (RED)NIGHT show with past (RED)NIGHTS artist Brandi Carlile here.

We can’t wait!

Win a Trip to Lesotho with the Global Fund

noreply@blogger.com ((RED)) — Tue, 31 Aug 2010 18:19:00 +0000

This week the Global Fund, the organization we work with to put (RED) money directly on the ground in Africa, is giving you the chance to win a trip to Lesotho – to visit Global Fund financed programs and to witness the front lines of the fight against HIV.

This is a rare chance for you to see the life-saving work undertaken by those in the field and explore a beautiful country few people get to visit. However, this is not a holiday - it's a challenge.

The Global Fund is looking for someone that can reach out to hundreds, perhaps thousands, of people and persuade them to recruit hundreds, perhaps thousands, more to support their Born HIV Free campaign. They will be picking the supporter that recruits the most people via the Global Fund Causes petition and raises the most awareness for the campaign.

Do you want to go? Here is what you need to do:

1. Click here and invite your friends to sign the petition.

2. Gather support elsewhere. Write to blogs you know, persuade anyone that can reach a big audience to promote the campaign, host promotional events at your local club. Persuade employees to sign up. Really innovative promotional ideas will go down well here.

3. Send an e-mail to socialmedia@theglobalfund.org telling us who you are, how many people you have recruited and what you did to promote the campaign.

At 5:59am, EDT, Sept 3rd, competition entries close and we will contact the winner the following day.

*Quick note: For legal reasons, this competition is only open to residents of Denmark, France, Germany, Ireland, Norway, Sweden, The Netherlands, The United States and the United Kingdom. You must be at least 21 years old as of the date of entry. Full terms and conditions are available here: http://www.theglobalfund.org/documents/bornhivfree/bornhivfree_contest_officialrules.pdf

Bwalya Liteta

noreply@blogger.com ((RED)) — Tue, 24 Aug 2010 21:37:00 +0000

We are very sorry to announce that Bwalya Liteta who features in The Lazarus Effect film passed away on Saturday, August 14th at the age of 12. She had been battling complications from AIDS and ultimately died from heart failure.

Bwalya was an HIV positive child who had lost both her parents. (RED) first met her in May 2009 and filmed her recovery from near death to robust health with the help of ARVs. Everyone who met her was inspired by her quiet determination, and delighted in her progress and the way she lit up over the fact that she was now top of her school and back playing her favorite games with her friends.

Nearly half a million children will be born with HIV this year - but with increased investments and the right policies, it’s possible that we could have a world where virtually no child is born with HIV by 2015. Many organizations including (RED), the Global Fund, ONE, and the Gates Foundation are focused on making this promise a reality.

Bwalya’s death is a tragic loss for all those who knew and loved her. We send our deepest sympathy to her family and the medical staff who cared for her.

Gap Give and Get is Back! 30% off for You. 5% to (RED)’s Efforts!

noreply@blogger.com ((RED)) — Fri, 20 Aug 2010 17:52:00 +0000

We have a special offer for you! Get 30% off any purchase at Gap, Banana Republic, Old Navy, Gap Outlet and Banana Republic Factory stores AND they’ll give 5% of your total to the Global Fund, the organization we work with to help eliminate AIDS in Africa! The offer is good only between August 26 and August 29.

Here’s the coupon you’ll need to print. You can use it multiple times at ANY store (in-store only, not online) and you can share it with your friends so they can shop and save lives too.

For these few days, you can essentially turn any of your favorite Gap, Banana Republic and Old Navy products (RED)™. That means 5% of every purchase is sent to the Global Fund to help eliminate AIDS in Africa. No overhead is taken out, so every penny goes to those who need it.

Get ready to shop and save!

*Available in the US and Puerto Rico only

Vote for (RED) at SXSW 2011!

noreply@blogger.com ((RED)) — Thu, 19 Aug 2010 18:48:00 +0000

South by Southwest (SXSW) 2011 is going down March 11-20 2011 and we want to make sure (RED) is there. Now SXSW is letting you vote on panel's for next year's festival and we're looking for your votes!

Vote for our Interactive panel here.
Sign a petition, spread a hashtag, join a Facebook group. Are such initiatives really able to achieve social change? Can these simple actions add up to a bigger movement or really contribute funds to a cause?

Vote for our Music panel here.
Artists are collaborating with brands in new & more organic ways. Find out how these partnerships have evolved, what brands are looking for, and how an artist can maximize their return from these associations.

Just in! Train Joins (RED)NIGHTS

noreply@blogger.com ((RED)) — Wed, 18 Aug 2010 00:18:00 +0000

We're happy to announce Train as the latest artist to go (RED)! If you're in L.A. check out their (RED)NIGHT at The Greek on September 30th.

Tickets are on sale now, and if you buy VIP tickets you'll get to meet Train and score (RED) goodies! You can purchase tickets here.

Train joins a long list of artists who have turned their shows (RED): Corinne Bailey Rae, Brandi Carlile, Santigold, Brett Dennen, Matisyahu, Fall Out Boy and so many more.

RED)NIGHTS: a concert series that saves lives. A portion of the proceeds from every (RED)NIGHTS show goes to help eliminate AIDS in Africa.

South Africa: The World Cup Is Behind Them But Still Goals in Sight

noreply@blogger.com ((RED)) — Fri, 13 Aug 2010 20:03:00 +0000

Driving through the Nkomazi region of South Africa, there are certain sights that are impossible to ignore: the red and green mountains in the distance, the cloudless, bluest sky you’ll ever see, and equally as striking, but far less beautiful, the rows and rows of unfinished houses that line the roads: half built foundations the size of Manhattan bedrooms, planned and plotted for better times. My first encounter with these was met with a knowing look from Brooke Wurst, the driver of our truck and founder of TRIAD (Training to Reduce the Incidence of AIDS-related Deaths), the organization that brought me there. “Don’t you know,” she joked, “the World Cup is going to change everything.” I saw her point.

With the warmth of the world’s spotlight rapidly fading from South Africa, the nation is moving ahead into uncertain times. Problems, particularly the struggle to control HIV/AIDS rates among its poor populations, are growing in complexity as worldwide aide is decreasing.

For that reason, I wasn’t sure what to expect when I took a mid-summer sabbatical from my role at (RED) to work in the Nkomazi region--a resettlement zone in the Northeast heart of South Africa with an estimated HIV/AIDS prevalence rate of 40% , making it ground zero for the fight against the pandemic worldwide. What I experienced, however, even though Global aide may be decreasing for South Africa, hope and resilience are certainly not. In fact, they may be growing.

In Nkomazi, this is due in large part to TRIAD Nkomazi Rush, the organization run by local leaders of the community who were identified and trained by members of their parent organization, Boston-based TRIAD Trust. Over the last several years, these young leaders (most in their 20s) have developed a health and life skills curriculum that they instill in the youth of villages from miles around through sports and arts programs.

Here's what I ran into it the first day I walked into their office: Ambition. Confidence. Focus. I realized soon enough where it all came from: a plan and a sense of responsibility to maximize the resources made available to the region through organizations like TRIAD Trust. Their goal is and has been prevention. Their plan is to inspire and cultivate a generation of informed decision-makers among the youth of their community.

And to do it on their own. My role, for example, was to assist TRIAD’s Marketing Director Isaac Shongwe and Executive Liaison Zola Ndlovu in securing local sponsorships with an aim at becoming completely financially self-sustaining in a few short years. I left with every confidence that they will.

Yesterday, I returned to (RED) with an unsettled sense of wonder. New Yorkers are not as friendly as Swazis. Happiness has nothing to do with circumstance. Nkomazi and the incredible leaders of TRIAD have taught me all you need is hope and a plan and you are on your way.

-Morgan Pile at (RED)

Girl Skateboards & (RED)™ Art Exhibition

noreply@blogger.com ((RED)) — Mon, 09 Aug 2010 20:22:00 +0000

On July 31st 2010 at the Andrew Shire Gallery in Los Angeles, Girl Skateboards and (RED) had their opening reception for a week long art exhibit. The pieces on display were the wooden Original Girl Logo Dolls (OGs), designed by Eric Anthony, Hershel Baltrotsky, Jeremy Carnahan, Michael Coleman, Evan Hecox, Andy Jenkins, Chris Waycott, Jordan Mitchell, Christian Morin and Andy Mueller. In addition to hand designed OGs, there was photographs taken by Lance Bangs (director of "The Lazarus Effect" film), original (PRODUCT)RED™ artwork, and Girl (PRODUCT) RED Special Edition skateboards.

In addition to the employees at Girl, the attendees ranged from professional skateboarders, to art and skate enthusiasts, bloggers, and (RED) followers. People were very excited about the event, and seemed to be glued to (RED)’s video that was playing in the back of the room, which features Hugh Jackman, Gwen Stefani, Bono and other friends of (RED) showing the power of what 40 cents can buy. It was an amazing event with two great companies. Check out the photos from the event below:

Recycle your Timbuk2 bags for (RED) this August

noreply@blogger.com ((RED)) — Tue, 03 Aug 2010 17:38:00 +0000

(PRODUCT) RED Special Edition partner, Timbuk2, normally donates all its recycled Timubk2 bags to the San Francisco non-profit At The Crossroads. However, during the month of August, Timbuk2 is partnering with (RED)™ to deliver Timbuk2’s recycled bags to Community Health Workers in Zambia.

During the month of August, you can support (RED)™’s mission to help eliminate AIDS in two ways:

1. Recycle Your Timbuk2 Bag for (RED)™. During the month of August, all bags contributed to Timbuk2’s Bag Recycling Program will be given to (RED)™ and used by Community Health Workers (CHWs) in Zambia. The CHWs administer antiretroviral treatments for people. Click here to see how you can recycle your bag. You get 20% off your next Timbuk2 bag!

2. Purchase a new (PRODUCT)RED Special Edition messenger bag. Timbuk2 donates 5% of sales from our (PRODUCT)RED Special Edition messenger bags to the Global Fund to combat AIDS in Africa. The Global Fund helps provide antiretroviral treatment to people living with HIV in Africa. Shop Timbuk2 (PRODUCT)RED Special Edition messengers.

Doris Quaynor - "Happy to Help"

noreply@blogger.com ((RED)) — Thu, 29 Jul 2010 15:29:00 +0000

Meet Doris Quaynor, a 38 year old seamstress and mother from Ghana. Doris was diagnosed with HIV in 1998. At the time, the stigma of diagnosis was even worse than it is today. After she was diagnosed, Doris was harassed to the point that she had to move after her neighbors found out about her status.

At the time of Doris’ diagnosis, treatment for HIV and AIDS was not widely available in Ghana. Now, thanks to Global Fund financed programs supported by (RED) funds, life saving antiretroviral medication (ARVs) is available in Ghana. Doris has been taking antiretroviral medication since 2003.

Doris was one of the founding members of the Wisdom Association, a Global Fund financed support group in Ghana. She now serves as an advisor to the president of the organization. When Doris shares her story with newly diagnosed patients, she says “nobody should hide their status. Everyone can live well and for a long time with ARVs.”

Doris is a seamstress and jewelry maker. She teaches other HIV+ individuals how to make bracelets so they can sell them as a means of generating income for themselves and the Wisdom Association. Doris enjoys being involved with her community, “it makes me happy to help others who feel alone when they find out about their status.”

Also, thanks to treatment to prevent mother to child transmission of HIV, the kind of treatment funded by (RED)-supported Global Fund grants, Doris is now a mother of a four-year-old HIV negative son.

Daniel from Ghana - a Model of Hope

noreply@blogger.com ((RED)) — Wed, 28 Jul 2010 14:18:00 +0000

Meet Daniel Ofusu-Korateng, a 42 year old father from Ghana. Daniel was diagnosed with HIV in 2006 after being admitted to the hospital. He is now treated at Tema General Hospital, a clinic supported by (RED) and the Global Fund that provides testing, medication and prevention services. Shortly after his diagnosis in 2006, Daniel began taking antiretroviral medication and started feeling better.

After Daniel was diagnosed, he decided to become a volunteer in his community. Daniel says, “I really want to help people. Because stigma is so high in Ghana, I need to be a model so that people can stop being afraid.” Daniel joined the volunteer organization, Models of Hope. The organization’s volunteers become role models for people living with HIV and AIDS in their communities.

Daniel’s determination to help his community has expanded beyond his involvement with Models of Hope – he has created his own support group, Namebekyre Yuth Furi or “God will provide.” Daniel’s support group has 49 members that come together and discuss the challenges they encounter living with HIV.

Daniel is passionate about his advocacy efforts; he says “the most important thing for me is to get more help for Ghana. It is only recently that Ghana is starting to understand HIV and people are beginning to disclose their status.”

At Tema General Hospital, where Daniel is being treated there are now 2,400 people with HIV who are seeking treatment and support, compared to only 500 a few years ago when access to treatment was not as widely available. Daniel says, “I want to continue being an example and source of hope. I’m living proof that treatment works; I feel good!”

Film Screening in Geneva with (RED) and the Global Fund

noreply@blogger.com ((RED)) — Tue, 27 Jul 2010 22:37:00 +0000

There’s been a lot of activity and news around the issue of AIDS in the last few weeks. As well as the International AIDS Conference that took place in Vienna the Global Fund and the United Nations Information Services recently hosted screenings of “The Lazarus Effect” film and the Global Fund’s “Together We Can Do Great Things” film at the United Nations in Geneva. At the event we heard from the Global Fund’s Executive Director Professor Michel Kazatchkine, (RED)’s International CEO Seb Bishop, UNAIDS’ Chief of Aid Effectiveness & Country Capacity Division Pradeep Kakkattil and Corinne Momal-Vanian, Director United Nations Information Service. There was also an interactive Q&A session.

The screening was a great event and "The Lazarus Effect" film, a 30 minute documentary by (RED) and HBO, directed by Lance Bangs and executive produced by Spike Jonze, highlighted the transformative effect of life-saving antiretroviral medicine through the stories of HIV positive people in Zambia. By taking the ARV medicine – 2 life-saving pills that cost around 40 cents a day – in as few as 40 days, the medicine can help bring people back to life. You can watch The Lazarus Effect film on our YouTube channel or on our free iPad app.

The films were shown on the eve of the International AIDS conference in Vienna where scientists, practitioners and advocates, policy makers, and others committed to ending the pandemic are meeting to evaluate the global AIDS crisis.

Britain’s Next Top Model Goes (RED)

noreply@blogger.com ((RED)) — Fri, 23 Jul 2010 19:19:00 +0000

‘It takes one to find one’. (RED) ambassador Elle MacPherson hosts Britain’s Next Top Model and a challenge on Monday’s episode is going (RED). A range of (PRODUCT) RED will be featured in Monday’s episode of the hit series.

The contestants are tasked with working on a photo-shoot for (RED), with celebrity photographer Adam Lawrence. Each girl is given a different item from the (PRODUCT)RED range, and with Elle’s guidance and mentoring, they must demonstrate their initiative and originality, as well as their ability to represent an iconic brand. We wonder who will win the challenge and the prize of a Solange Azagury–Partridge’s Hotlips (PRODUCT) RED™ Special Edition ring.

Tune in to find out - Britain’s Next Top Model airs Monday 26TH July on LIVING TV at 9PM GMT (UK only).

Check out the sneak peek:

And some of the photos from the shoot:

Winner of the (RED) challenge Alisha, wears a pair of with the Beats by Dr. Dre (PRODUCT) RED Special Edition.

Amba poses with the Dell (PRODUCT) RED Mini computer.

Nicola poses with a pair of Emporio Armani (PRODUCT) RED Sunglasses.

Amelia poses with a pair of the Converse (PRODUCT) RED I Heart ____ Shoe.

Kirsty wears the Hot Lips (PRODUCT) RED Special Edition ring from Solange Azagury-Partridge.

Tiffany sports NIKE (PRODUCT) RED laces all over.

Joy poses with her flowers from FLOWE(RED) in her hair.

Charlotte holds the Girl (PRODUCT) RED Special Edition Skateboard.

Harleen with her PENGUIN CLASSICS (PRODUCT) RED books.

Delita poses with the BUGABOO (PRODUCT) RED Chameleon All Black Stroller

(RED)’s teamed up with Facebook to celebrate Facebook Stories

noreply@blogger.com (Sarah) — Wed, 21 Jul 2010 16:56:00 +0000

Share Your (RED) Facebook Story! Our friends at Facebook hit 500 million users today and we’re helping them honor it with Facebook Stories. You can check out Facebook Stories on our Facebook page now - at facebook.com/joinred. Facebook Stories is an app that celebrates the personal and collective experiences of millions of Facebook users around the world! How do you use Facebook and what does it mean to you? Here’s our story:

Every day 3,800 people in sub-Saharan Africa die of a preventable & treatable disease – AIDS. And on Dec 1 2009, World AIDS Day, we watched in awe as people from around the world came together to turn Facebook (RED). You uploaded (RED) icons as your profile pic, shared (RED) videos & hundreds of thousands joined (RED)’s page. You showed the power of collective action to help fight AIDS in Africa. Thank you!

How have you shown your support for (RED) on Facebook? Uploaded a photo? Changed your profile pic? Shared a post? Tell your (RED) Facebook story here.

Thanks for supporting (RED) and congratulations Facebook!

(NIKE) RED Tied Together

noreply@blogger.com ((RED)) — Thu, 15 Jul 2010 20:18:00 +0000

Last December NIKE partnered with (RED) and made a commitment to fight HIV and AIDS in Africa. Hundreds of thousands laced up to support the fight, on the pitch. In the run up to the summer of Football, NIKE took the message of Lace Up Save Lives into some of the most inspiring cities in the world. This is Tied Together. A story about action inspiring reaction. A 120 hours relay race in NYC, London, Milan, Berlin and Paris.

(RED)ECORATED

noreply@blogger.com ((RED)) — Thu, 15 Jul 2010 20:03:00 +0000

Over the last couple of weeks (RED) hosted two holiday product showcase events - in the US and the UK. The events served as an opportunity to present the (PRODUCT) RED collection to the media and to further their knowledge of (RED). The more news pick up the products get, the more sales are made and the more dollars are generated to the Global Fund to help eliminate AIDS in Africa.

In New York the showcase went down in the basement of the hip Ace Hotel. In a dark and intimate space with a cool, rock and roll vibe your favorite (RED) products were staged about, creating the feeling that you had stepped backstage into the dressing room of a (RED) artist. (GAP) RED tees hung from a clothing rack adorned with leather jackets, and the vanity area was complete with last minute on-stage accessories including (EMPORIO ARMANI) RED sunglasses, Solange (PRODUCT) RED Special Edition Hotlips ring, and the newest addition to the (RED) family, the Carolina Bucci (PRODUCT) RED Special Edition Lucky bracelets. (CONVERSE) RED shoes hung from an illuminated shoe rack and (DELL) RED laptops covered the coffee table in the living area, ready for a post-show log-in. It was a (RED) scene to be remembered.

And in London in an apartment overlooking the Tate Modern, the entire (PRODUCT) RED family was displayed within ‘the home’. With (BUGABOO) RED baby strollers in the lobby, (PENGUIN CLASSICS) RED books on the book shelves, (STARBUCKS) RED Whole Bean Coffee in the Kitchen, (GAP) RED Tees hanging in the wardrobe, (PRODUCT) RED Special Edition jewelry on the dressing table, (DELL) RED laptops on the coffee table, The Lazarus Effect documentary playing on the TV, and FLOWE(RED) flowers in the garden it was a glimpse at (PRODUCT) RED in everyday life.

A big thanks to all of the journalists and our friends from the media who came out to take a look.

Check out the photos from New York:

And from London:

Save Lives with Five

noreply@blogger.com ((RED)) — Mon, 12 Jul 2010 22:42:00 +0000

Earlier this year (RED) partnered with Pearson Publishing to present the "(RED) Challenge" which had Principles of Marketing students across the country creating their own marketing plan for a new (RED) product for college students.

Students thought hard, marketing plans were developed, video submissions were made and votes were cast. The top ten entries were then reviewed by us here at (RED) and the final winner was selected! Just last week the chosen team came all the way from Butler University to our offices in NYC to present their winning idea - "Save Lives with Five" a line of INSPI(RED) Five Star Notebooks, folders, planners and binders. Their presentation was great and we're so excited at the possibility of turning college notebooks (RED). You can check out there video here, and stay tuned for more info on the notebooks.

A huge congratulations goes out to the winning team made up of Butler University students Kayla Wininger, Rob Hobson, Charlie Schmelzer, Erin Matthew, and Mac Huffman and their Professor of Marketing Kate King.

The Winning Team - Kayla, Rob, Charlie, Erin and Mac from Butler University

The winning team along with (RED) and Pearson Publishing

How Will You Design Yours?

noreply@blogger.com ((RED)) — Mon, 12 Jul 2010 21:47:00 +0000

We love the new customizable Nike Dunk (PRODUCT) RED Low ID Shoes. The shoes feature a red outsole, back-tab NIKE graphic, tongue-top label and sockliner. Nike will contribute a portion of the sales from the shoes between the Global Fund and football-based community programs to help fight AIDS in Africa.

Get designing your own pair here.

You Asked for Them!

noreply@blogger.com ((RED)) — Mon, 12 Jul 2010 21:40:00 +0000

The (GAP) RED Tees with words like ADMI(RED) and INSPI(RED) are back! Check your local Gap Stores now! Selection varies by country. If you're in the US you can buy them online here.

Check out (RED)'s CEO in Impact Magazine

noreply@blogger.com ((RED)) — Wed, 07 Jul 2010 19:35:00 +0000

This month, PSI’s Impact magazine talked to several “Women Shaping the Global Agenda” about the important role of women and girls in global development. Our CEO, Susan Smith Ellis, shared her thoughts.

Here's an excerpt:
"Perhaps the most important things that business can bring to bear on these issues is marketing talent and best practices used day in and day out to help companies run efficiently and effectively."

There were also many more great insights from other women leaders from around the world. Read more from President Ellen Johnson Sirleaf of Liberia, First Lady Kagame of Rwanda, Princess Mabel of Orange-Nassau, Tina Brown of the Daily Beast, Dr. Margaret Chan of WHO and Maria Eitel from Nike and many more.

More Than Just Lucky

noreply@blogger.com ((RED)) — Wed, 30 Jun 2010 18:14:00 +0000

Introducing our latest Special Edition - the Carolina Bucci (PRODUCT) RED Special Edition Lucky bracelets. These gorgeous bracelets don’t just look great but they do good too.

The (PRODUCT) RED Lucky bracelets come in three different color combinations: red silver and red silk, red silver and white silk and black silver and red silk. Designed to be double-knotted on the wrist, they attempt to capture the spirit of childhood friendship bracelets within the world of fine jewelry. And we love them!

In addition to the (PRODUCT) RED Lucky bracelets, Carolina Bucci has also designed an exclusive couture piece made of 18K red and black gold interwoven with silk to create a 24 strand bracelet.

Check out the couture piece on (RED) friend Alek Wek when she wore it to the New York premiere of The Lazarus Effect film.

Carolina Bucci contributes 50% of the profits from each Carolina Bucci (PRODUCT)RED Special Edition bracelet to the Global Fund. Carolina Bucci (PRODUCT) RED Special Edition bracelets are available globally.

For details on how to purchase, please visit www.carolinabucci.com/docs/collections/red_home.htm

Watch 'The Lazarus Effect' Film from (RED) & HBO

noreply@blogger.com ((RED)) — Tue, 29 Jun 2010 20:11:00 +0000

You can now watch 'The Lazarus Effect' film on YouTube.

Executive produced by Spike Jonze, (RED), HBO & Anonymous Content this 30-minute documentary follows the story of HIV positive people in Africa who were at death's door and in as little as 40 days undergo a remarkable transformation to health, when they gain access to the 2 lifesaving pills that cost around 40 cents a day. Directed by Lance Bangs.

Watch it now:

All Eyes Are On South Africa

noreply@blogger.com ((RED)) — Fri, 25 Jun 2010 16:25:00 +0000

With the world’s excitement around the the World Cup focused on South Africa, it’s an incredible opportunity to showcase the beauty of the country, but also a chance to raise awareness of the effect of the HIV pandemic in this country, and across Africa, and remind us of what we can do to help. In the same month that the World Cup takes place, while the country flags are flying high and the vuvuzelas are sounding loud, nearly 23,000 South Africans will die from AIDS and thousands more will die across sub-Saharan Africa from this preventable and treatable disease.

What can we do about it?
1/. Choose (RED) and at no extra cost to you, our partner brands will contribute up to 50% of the profits from your purchase directly to the Global Fund, to fight AIDS in Africa.
2/. Add your voice to ONE, a grassroots campaign and advocacy organization committed to fight extreme poverty and preventable disease.
3/. Make a donation directly to the Global Fund inspired by (RED) here . The Global Fund is the organization (RED) works with to put money at work on the ground in Africa and is the world’s largest funder of programs to fight AIDS, TB and Malaria in the developing world.

100% of (RED) monies contributed to the Global Fund goes straight to HIV/AIDS programs in Africa. No overhead is taken by either (RED) or the Global Fund.

Together we can make an impact. Thanks to (RED) partners and events, and because of individual donations and (RED) shoppers like you, (RED) has generated $150 million dollars for the Global Fund to help eliminate AIDS in Africa. 100% of this money is put to work in AIDS programs with no overhead taken out. Specifically in South Africa, (RED) funds flow to a Global Fund financed grant that supports programs which have already:
• provided 5,885 families affected by HIV and AIDS with provision of basic needs including nutrition and household food security
• reached more than 12,700 orphans and vulnerable children with a basic package of care and support
• provided more than 26,900 people living with HIV and AIDS with access to community home based care and support for the first time
• reached more than 28,000 people with voluntary counseling and testing for prevention of HIV infection
• established 265 support groups for people living with HIV and AIDS (PLWHA)
• distributed more than 22 million condoms

(RED) money also supports programs across Ghana, Lesotho, Swaziland, Rwanda and Zambia that provide similar services and also help increase access to ARV medicine that helps people living with HIV live healthy lives. To see the impact for yourself watch “The Lazarus Effect” film on YouTube, our 30 minute documentary directed by Lance Bangs and executive produced by Spike Jonze that follows the stories of HIV positive people who go from near death to health thanks to access to life-saving medicine. As Concillia, who is featured in the film says with access to treatment ‘I feel like I’ve been raised from the dead.’

Write the Future with (NIKE) RED

noreply@blogger.com ((RED)) — Mon, 21 Jun 2010 22:14:00 +0000

Today our Nike partner released a short film including (NIKE) RED ambassador and global football icon Didier Drogba presenting an aspirational glimpse into the future to a world free from HIV/AIDS. Today life saving antiretroviral medication exists but millions still can't afford it. Check out the video and see how the power of a global movement can help eliminate AIDS in Africa.

You've seen the future. Now write it. Share the video and join the fight. #EndAIDS http://www.nike.com/red

And be sure to get your (NIKE) RED laces - 100% of the profits go to help eliminate AIDS in Africa and from now until July 11th get free shipping on the laces when you buy them online at nikefootball.com/red. (NIKE) RED laces are also available in Nike stores worldwide.