(BLOG) RED

JUST IN: Warped Tour Ticket Giveaway!

noreply@blogger.com ((RED) Digital) — Wed, 19 Jun 2013 20:51:00 +0000

2 days. 100+ bands. Supporting (RED). And amazingly enough we have 2 pairs of tickets to giveaway to the Warped Tour happening in Pomona, California – one pair for Thursday June 20 and one pair for Friday June 21 !

Super easy to enter. If you're 18+ just fill out the form below with your name, email and phone number. Since the bands start playing tomorrow at 11AM this is going to be a quick one!

Chance to enter ends at 11:59PM PST today, June 19th.

Like we said the giveaway is for tickets to the Pomona, California shows at the Pomona Fairplex, so make sure you have a way of getting there before entering – travel is not included.

Already going to be there? Make sure to stop by the (RED) tent to get CAPTU(RED) on the (RED) backdrop and for your chance to win one of the new Girl (PRODUCT)^RED Skateboard Decks!

Feel free to email if you have any questions to hello@joinred.com and to find out more about Warped Tour visit here.

Good luck!

Fill out form.Official Rules and Regulations for Entry to The Warped Tour Ticket Giveaway

By submitting a comment above and thereby entering the contest, you are confirming that you have read, understand and agree to, these rules and regulations.

Name and Address of Sponsor:

(RED)

49 W 27th Street

3rd Floor

New York, NY 10001

Am I eligible?

The Entry to 'The Warped Tour Ticket Giveaway' (the “Promotion”) is open to legal residents of the State of California in the United States of America who are eighteen (18) years of age or older as of Wednesday, June 19, 2013. The Promotion is subject to all applicable federal, state and local laws and regulations and is void where prohibited. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s and Administrator’s decisions, which are final and binding in all matters related to the Promotion. Winning a prize is contingent upon fulfilling all requirements set forth herein.

How do I enter the contest?

Enter by completing the submission form above. You may only submit one entry. Users submitting more than one entry will be disqualified. NO PURCHASE NECESSARY.

How do I win?

The winning entry will be determined by a drawing made from all eligible entries. (RED)'s digital team will conduct the drawing and the decision is final and binding.

What’s the deadline?

Submit your entry by Wednesday, June 19th, 2013, at 10PM PST for your chance to win. Sponsor reserves the right to cancel this Sweepstakes at any time without any obligation or prior notice to participants.

What’s the prize?

(RED) will provide two (2) winners with two (2) tickets to The Warped Tour event at the Pomona Fairplex in Pomona, California on either Thursday, June 20th, 2013 OR Friday, June 21st, 2013. Approximate duration of event is 10 hours. The tickets are General Admission, which means that they are nontransferable and sale to the public is prohibited. Tickets will be available for pickup at will call; identification is required. The approximate retail value on the pair of tickets to this event is $90. Prizes cannot be redeemed for cash. Travelling and lodging expenses not included.

When will the winner be announced?

The winner will be contacted by phone or email on Wednesday June 19th 2013 by 11:59PM PST. The winner (and only the winner) will be contacted.

Use of Winner’s Name and Likeness; Posting of Winners

Except where otherwise prohibited, entry into the drawing and acceptance of a prize constitutes permission for (RED) to use the winner’s name, likenesses and prize information for advertising for promotional purposes related to this contest. His or her name(s) as the winning entry may also be announced here:

• on www.facebook.com/joinRED

• on www.twitter.com/joinRED

• on www.joinred.com

If I win, how do I claim my prize?

Accept the prize by answering (RED)’s email or call by Thursday, June 20th 2013 at 8AM PST. If the potential winner does not respond within eight (8) hours or is found ineligible, an alternate winner may be selected. Once confirmed, the winner's name will be added to the will-call list to pickup (2) two tickets to ‘The Warped Tour’ at the Pomona Fairplex, at 1101 W McKinley Ave, Pomona, CA ‎91768 between 11AM-9PM Thursday, June 20, 2013 OR Friday, June 21st, 2013.

Reservation of Rights

(RED) reserves the right not to publish any inappropriate content submitted by users. (RED) reserves the right to disqualify any participant who is ineligible or if (RED) reasonably suspects fraud in the entry process.

Release and Limitations of Liability

(RED) will not be held responsible for technical, mechanical, computer, telephone, telecommunications, distribution or production errors. Without limiting the generality of the foregoing, (RED) will not be held responsible for technical errors or difficulties resulting from server, hardware or software malfunctions, transmission problems or loss, alteration or modification of data sent by participants.

Also, (RED) will not be held responsible for damages caused to users’ systems as a result of their participation in the challenge or downloading of information required to enter the challenge.

Privacy Policy

Information collected from entrants is subject to the (RED)’s Privacy Policy (http://www.joinred.com/privacy/). (RED) secures your personal information from unauthorized access, use or disclosure. (RED) secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. When personal information (such as a credit card number) is transmitted to other Web sites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

Ready?

By submitting your entry, you agree to all of this.

Thumbs up to Dads: (RED) Gift Ideas

noreply@blogger.com ((RED) Digital) — Thu, 13 Jun 2013 18:26:00 +0000

Dad. Daddy-o. Papa. Father. Whatever you call him, he’s the man. Here are our Top 5 (RED) Father’s Day Gift Ideas.

Idea #1: Love or hate his taste in music, he’ll love an Apple (PRODUCT)^RED iPod Shuffle.

Idea #2: Serve up a (HEAD)^RED Special Edition Tennis Backpack. Aces all round.

Idea #3: With the (MOPHIE)^RED iPhone juice pack for iPhone 5 he’ll always have enough battery power to get hold of you.

Idea #4: The new (BED BATH & BEYOND)^RED Gift Card is a guaranteed winner.

Idea #5: And of course, the classic. The INSPI(RED) T. One word says it all.

Ten stories. Three teams of judges. One winner- The MothSTORYSLAM: RED Event

noreply@blogger.com ((RED) Digital) — Wed, 12 Jun 2013 14:34:00 +0000

Who doesn’t love great storytelling… especially when you add the element of competition? Like moths to a flame, audiences are drawn to simple, powerful stories. And so is (RED)! We’re excited to be partnering with The Moth for a night of special stories, the MothSTORYSLAM: RED.

But hold on, the story doesn’t end there! We have a pair of tickets to this sold-out event up for grabs, and you have the chance to join The Moth and (RED) on the evening of June 17^th in New York City. The event will challenge everyday storytellers to deliver five-minute true stories based on RED - a color commonly associated with love, danger, beauty, emergency, sacrifice, passion, fire, blood, anger, seduction and happiness. Learn more at themoth.org/about.

If you are a resident of the State of New York, fill out the form below to enter to win a pair of tickets to attend The MothSTORYSLAM: RED event on the evening of Monday, June 17^th. ALL entries must be received by Saturday, June 15th by 5PM EST. Please see the Rules and Regulations below for more information.

THIS CONTEST IS NOW OVER. THE WINNER (AND ONLY THE WINNER) WILL BE CONTACTED VIA PHONE OR EMAIL. THANK YOU FOR YOUR ENTRY!

Official Rules and Regulations for Entry to The MothSTORYSLAM: RED event

By submitting a comment above and thereby entering the contest, you are confirming that you have read, understand and agree to, these rules and regulations.

Name and Address of Sponsor:

(RED)

49 W 27th Street

3rd Floor

New York, NY 10001

Am I eligible?

The ‘Entry to The MothSTORYSLAM: RED event’ ticket giveaway (the “Promotion”) is open only to legal residents of the State of New York in the United States of America. The Promotion is subject to all applicable federal, state and local laws and regulations and is void where prohibited. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s and Administrator’s decisions, which are final and binding in all matters related to the Promotion. Winning a prize is contingent upon fulfilling all requirements set forth herein.

How do I enter the contest?

Enter by completing the submission form above. You may only submit one entry. Users submitting more than one entry will be disqualified. NO PURCHASE NECESSARY.

How do I win?

The winning entry will be determined by a drawing made from all eligible entries. (RED)'s digital team will conduct the drawing and the decision is final and binding.

What’s the deadline?

Submit your entry by Saturday, June 15th, 2013, at 5PM EST for your chance to win. Sponsor reserves the right to cancel this Sweepstakes at any time without any obligation or prior notice to participants.

What’s the prize?

(RED) will provide one (1) winner with two (2) tickets to The MothSTORYSLAM: RED event at the 92Y Tribeca venue space in downtown NYC on June 17th, 2013. Approximate duration of event is 2 hours. The tickets are VIP tickets, which means that they are nontransferable and sale to the public is prohibited. Tickets will be available for pickup at will call; identification is required. Photos at the event are not allowed. There is no approximate retail value on tickets to the event: they are priceless. Prizes cannot be redeemed for cash. Travelling and lodging expenses not included.

When will the winner be announced?

The winner will be contacted by phone or email on Saturday June 15th 2013 by 5:30PM EST. The winner (and only the winner) will be contacted.

Use of Winner’s Name and Likeness; Posting of Winners

• on www.facebook.com/joinRED

• on www.twitter.com/joinRED

• on www.joinred.com

If I win, how do I claim my prize?

Accept the prize by answering (RED)’s email by Saturday, June 15th 2013 at 6PM EST. If the potential winner does not respond within an hour or is found ineligible, an alternate winner may be selected. Once confirmed, the winner's name will be added to the will-call list to pickup (2) two tickets to ‘The MothSTORYSLAM: RED event’ at the 92Y Tribeca Box Office, at 200 Hudson Street (between Vestry St & Desbrosses St) New York, NY 10013 between 12pm-8pm Sunday, June 15, 2013 or before the event.

Reservation of Rights

Release and Limitations of Liability

Also, (RED) will not be held responsible for damages caused to users’ systems as a result of their participation in the challenge or downloading of information required to enter the challenge.

Privacy Policy

Ready?

By submitting your entry, you agree to all of this.

Welcome to agit8 – change the world through the power of protest song

noreply@blogger.com ((RED) Digital) — Wed, 12 Jun 2013 05:07:00 +0000

Guest post by Jeff Davidoff, CMO of ONE

We’ve been hard at work here at ONE over the last few months, getting ready for our new project in the lead-up to the G8 – and I’m so excited to finally be able to share it with you.

Do you think music can change the world? We do. Together we can raise our voices to virtually eliminate extreme poverty by 2030, but we know that it’s not a force of nature, it’s an act of will… and we need millions more voices to come together to urge those in power to finish the job. That’s why we are using the power of the protest song to inspire a new generation to take action around the G8 Summit.

We are launching agit8, a totally unique music-based campaign to build pressure for action against extreme poverty at this year’s G8 and beyond, just as Live 8 did in 2005. But this is not another charity concert. The campaign is a combination of a digital music platform featuring new video recordings of classic protest songs, a film projected on the façade of the Tate Modern museum in London and pop-up live performances.

Click here to start listening to protest music on ONE.org now

Artists from Mumford & Sons to Kenny Chesney, Macklemore and Ryan Lewis to Elvis Costello, Angelique Kidjo to Ed Sheeran, YouTube artists and dozens of other incredible musicians from around the world are uniting to raise their voices on behalf of the world’s poorest. Here’s a 1-minute video to sum it up:

Each artist has covered their song in a totally unique way… but together they show the strength of our movement.

So how can you get involved?

Watch exclusive performances of major artists around the world performing their favorite protest songs, as well as video of pop-up performances taking place June 12-13 at the Tate Modern in London.

Listen to protest song performances from new and original artists and access exclusive Spotify playlists.

Learn more about the history of protest music, including in-depth background information for each song. You can read up on the history of the track, its writers, artist, and lyrics. A video featuring live performances of the song and a slew of alternative performances will also be there to view.

View beautiful photography – powered by Nokia – with photos from the event in London and images that reflect the power and spirit of the protest song, captured by both members of the public and professional photographers.

Create your own shareable artwork on Facebook and Twitter with an awesome lyric cover art creator.

Join ONE to unlock bonus features, photo and video content, and vote for your favorite protest cover song performed by YouTube music channels all-stars.

As you can see, there is a ton for you to do… and a ton at stake. Get off your couch and get on your soapbox. Visit http://one.org/protestsongs now!

We heart the new (GIRL)RED decks from Mike Carroll & Kenny Anderson

noreply@blogger.com ((RED) Digital) — Mon, 10 Jun 2013 16:46:00 +0000

The newest Girl (PRODUCT)RED Special Edition boards are in and we love them! Andy Jenkins, Art Director of Girl Skateboards, has teamed-up again with pro-skaters Mike Carroll and Kenny Anderson to bring you fresh designs that we think are pretty sweet!

Beautifully designed, the Kenny Anderson (PRODUCT)RED Special Edition and Mike Carroll (PRODUCT)RED Special Edition decks are built to last with high-quality materials and solid construction. These decks are ready to roll out with 50% of profits going to the Global Fund to help those living with HIV/AIDS - that’s more than 2 weeks of HIV medicine from each deck that will help deliver an AIDS FREE GENERATION. SKATE (RED), SAVE LIVES.

Get the latest decks here.

SHARE (RED), SAVE LIVES: HELP RAISE $100,000 WITH (RED) & J&J Like It. Tweet It. Pin It.

noreply@blogger.com ((RED) Digital) — Mon, 10 Jun 2013 12:51:00 +0000

With our friends at Johnson & Johnson we’ve created this powerful image to show the progress that has been made in preventing the transmission of HIV from pregnant moms to their babies.

In 2003, 563,478 babies were born with HIV. In 2011, that number was 330,000. And by 2015, we could get that number close to zero. We’re making progress but we’re not there yet.

To help get that number close to zero, every time you like this image on Facebook, tweet it or pin it on Pinterest, Johnson & Johnson will donate $1 to the Global Fund up to $100,000.

All you need to do is go to (RED)’s Facebook, Twitter and Pinterest pages, and Like it, Tweet it & Pin it.

Every generation is known for something. Let’s be the one that delivers an AIDS FREE GENERATION.

SHARE (RED), SAVE LIVES. It’s as simple as that.

James Franco Curates Art at Full Circle To Support Bottletop Foundation

noreply@blogger.com ((RED) Digital) — Fri, 07 Jun 2013 22:00:00 +0000

We are very excited for our friends at the Bottletop Foundation, the charity arm of the Bottletop fashion brand, for their amazing Full Circle event tonight at the Victoria Miro gallery in London, where music, film, fashion and art come together in support of disadvantaged young people all over the world. This unique exhibition of top contemporary art and performances by leading musicians will also be celebrating the launch of Cinematic Visions, an exhibition curated by A-list actor James Franco and British artist Isaac Julien, among other co-chairs. The exhibition explores the enduring influence of film on visual artists and how, in an age of the Internet and social media, painters continue to engage with the moving image.

Definitely checkout this amazing exhibition- Cinematic Visions: Painting at the Edge of Reality which runs June 8^th – August 3^rd 2013 at the Victoria Miro Gallery, 16 Wharf Road, London, N1 7RW.

Two exclusively designed (Bottletop)^RED braided red leather bags will be launching at the Full Circle event, and we are absolutely thrilled! Proceeds from the event will help raise funds to fight AIDS and support the Bottletop Foundation.

You can also see the Bottletop Luciana bag and more (Bottletop)^REDbags on Fab.com through June 10th here => http://bit.ly/1155isq

Andy Warhol + (BUGABOO)RED Cameleon3 Stroller at Fab.com

noreply@blogger.com ((RED) Digital) — Thu, 06 Jun 2013 22:52:00 +0000

Art on the go! Everyone at (RED) is very excited that our partner, Bugaboo, is offering an exclusive Andy Warhol + (BUGABOO)^RED Cameleon³ stroller in the (FAB)^RED Pop-Up Shop that launches TODAY and runs through June 10^th.

This Bugaboo Cameleon³ all-in-one stroller is even more versatile, stylish and functional - perfect for any newborn and toddler. And it gets better - it also helps save lives. Each stroller will generate a $349 donation to the Global Fund which can provide over 2 years of lifesaving medicine to someone with HIV/AIDS. There are only 20 Andy Warhol + (BUGABOO)^RED Cameleon³Blue Flower print* strollers available in the (FAB)^RED Pop-Up Shop, so buy now before they sell out!

(BUGABOO)^RED, SAVE LIVES.
Buy it here => http://bit.ly/119vGQG

* ©/®/™ The Andy Warhol Foundation for the Visual Arts, Inc.

LET’S SET A WORLD RECORD TODAY!

noreply@blogger.com ((RED) Digital) — Wed, 05 Jun 2013 04:07:00 +0000

1…2…3…4…5…6! Six seconds - it’s not a long time, is it? But in six seconds you could add your voice to the fight against AIDS and help (RED) & Mashable set a new world record.

Today, June 5^th is the 32^nd anniversary of AIDS being discovered. To mark this day, we’re setting the first ever world record on Vine, Twitter’s new video app where you create 6 second looping videos. What’s the record? The most Vine videos ever recorded in 1 day for a cause – the #REDWorldRecord.

We’ll even be featuring some of our favorite Vine videos on the NASDAQ marquee screen and tower in Times Square and on Mashable’s homepage. How do you join us in setting the #REDWorldRecord? It’s easy – shoot your 6-second Vine video by 11:59PM today in your time zone and post it with the hashtag #REDWorldRecord. Want some ideas about what to record? Here are three:

1. WEAR (RED): Whether it’s a (RED) T-shirt, red lipstick or red shoes, we want to see them!

2. SHOOT SOMETHING (RED): See something that’s the color red? Vine it!

3. SAY (RED): Say this line – ‘CHOOSE (RED), SAVE LIVES: LET’S DELIVER AN AIDS FREE GENERATION.’

Or check out some of these (RED) Vine videos, including ones from Twitter’s co-founder Biz Stone and (RED) partner Beats by Dr Dre.

And remember for your Vine to count in our world record attempt, your video must be posted any time today, June 5, 2013 with the hashtag #REDWorldRecord. Our friends at RecordSetter will be keeping the official count.

Our goal for #REDWorldRecord will drive attention to the fight against AIDS as part of our June campaign – CHOOSE (RED), SAVE LIVES - to help end the transmission of HIV from moms to their babies by 2015. Every day, 900 babies are born with HIV. By 2015, that number can be close to zero. The question is no longer ‘can we do it?’ but ‘will we do it?’ And we need everyone to make it happen.

Make a Vine video and help us set the #REDWorldRecord today!

BUY (RED) SAVE LIVES in the (FAB)RED Pop-Up Shop

noreply@blogger.com ((RED) Digital) — Wed, 29 May 2013 18:10:00 +0000

June 1-10 find all of the (PRODUCT)^RED items you could wish for and more in the (FAB)^RED Pop-Up.

From the latest (GIRL)^RED Special Edition Skateboard decks, to the all new (BUGABOO)^RED + Andy Warhol Cameleon³ stroller, to the classic (BEATS BY DRE)^RED Headphones you'll be able to BUY (RED) SAVE LIVES from one shopping cart.

And that's not all. Fab has created an exclusive (PRODUCT)^RED collection – they've put your favorite (RED) words on T's and totes for only $25. Every purchase made from this special edition collection could provide up to 11 days of lifesaving HIV/AIDS medication for someone living with HIV in sub-Saharan Africa.

Whether you're gifting or buying (RED) for yourself, don't miss the (FAB)^RED Pop-Up from June 1 – 10. Shop now.

This June CHOOSE (RED), SAVE LIVES

noreply@blogger.com ((RED) Digital) — Wed, 29 May 2013 13:49:00 +0000

This June, (RED) is giving people easy and exciting new ways to join the fight against AIDS by doing the things you love – shopping, going to the movies and sharing on Facebook & Twitter, to name just a few! Here are the many ways you can get involved:

BUY (RED), SAVE LIVES with Fab, BED BATH & BEYOND and HEAD

Fab and (RED) have come together to open a (FAB)^RED Pop-Up on Fab.com. From June 1^st – 10^th, you’ll be able to buy your favorite (RED) products in one shopping cart – including Beats by Dr. Dre Solo HD Headphones, the Fatboy Original, HEAD Tennis Monstercombi Racquet Bag, Bottletop Special Edition Luciana Clutch, the FEED Love 30 Bag and an exclusive Bugaboo + Andy Warhol Cameleon³ stroller.

That’s not all! Fab has created a new range of limited edition T-shirts, posters and tote bags – priced at $25 these products can provide up to 11 days of lifesaving anti-retroviral medicine.

In another first for shopping fans, a new $25 (BED BATH & BEYOND)^RED gift card is now available at Bed Bath & Beyond stores throughout the US. For every gift card sold, $1 goes to the Global Fund –100% of this money going to HIV/AIDS programs on the ground.

And there’s more! We’ve just launched the HEAD (PRODUCT) ^RED Special Edition bag collection - a backpack and a racquet bag. 40% of the profit from each bag sold goes to the Global Fund to fight AIDS.

The world’s best tennis players such as Gilles Simon and Novak Djokovic are supporting (RED) by carrying the (HEAD)^RED racquet bags at the French Open, currently underway in Paris.

Check out the video below featuring HEAD tennis stars as they pack their favorite items into one special (HEAD)^RED bag – enter for your chance to win this autographed bag on HEAD’s Facebook page here.

WATCH (RED), SAVE LIVES with AMC Theatres, June 1-10

AMC has partnered with (RED) to turn this summer’s movie-going into a way to fight AIDS. For every movie ticket sold in the US from June 1-10, AMC is donating 40 cents up to $100,000. 40 cents is the daily cost of lifesaving HIV/AIDS medicine in sub-Saharan Africa.

So this June CHOOSE (RED), SAVE LIVES! From watching a blockbuster movie to shopping, we’ve made it a smart and easy way to fight AIDS.

WATCH (RED), SAVE LIVES

noreply@blogger.com ((RED) Digital) — Wed, 29 May 2013 12:07:00 +0000

Have you seen Gatsby yet? How about Hangover 3? What if we told you that if you go to the movies from June 1-10, at your local AMC theater (US Only), they'll give 40¢ on every ticket purchased to fight AIDS up to $100,000. We're turning movie-going (RED)! Pretty great, right?

40¢ is the daily cost of lifesaving HIV/AIDS medicine for someone living with HIV/AIDS in sub-Saharan Africa – that means if we reach our goal, YOU + (RED) + AMC Theatres could provide up to 250,000 days of lifesaving medicine.

So what are you waiting for? Grab a friend, make a date night at the movies (don't forget the popcorn) and fight AIDS.

WATCH (RED) SAVE LIVES at AMC Theatres June 1-10.

Buy tickets now => http://bit.ly/116uFd0

A true Love – All: The all new HEAD (PRODUCT)RED Special Edition Collection

noreply@blogger.com ((RED) Digital) — Thu, 23 May 2013 14:17:00 +0000

Now’s your chance to rally (RED) and save lives by sporting the all new (HEAD)^RED Special Edition collection at your next match. With the (PRODUCT)^RED versions of the HEAD Monstercombi and Backpack, 40% of profits from every bag sold will go to the Global Fund to support HIV/AIDS programs in Africa – no overhead taken.

Some of the world’s greatest tennis players will carry the (HEAD)^RED bag onto the courts at the upcoming French Open. And to show their support, the HEAD stars including Novak Djokovic, Maria Sharapova, Andy Murray, and others packed and autographed the Special Edition (HEAD)^RED Monstercombi with their favorite items. What’s even better, you can actually win this collectible!

Watch the video above and enter here => http://bit.ly/12vI93i

Playing tennis while fighting AIDS – A true Love-All. Find out more about (HEAD)^RED here.

Introducing the Bed Bath & Beyond (PRODUCT)RED Gift Card

noreply@blogger.com ((RED) Digital) — Tue, 21 May 2013 15:47:00 +0000

We’re so excited to launch our latest partnership with Bed Bath & Beyond. Starting today, you’ll be able to purchase the (BED BATH & BEYOND)^RED $25 Gift Card. $1 from each card goes directly to fight AIDS.

So whether it’s for your dad or your favorite grad, it’s the perfect time to GIFT (RED), SAVE LIVES with the (BED BATH & BEYOND)^RED Card. It’s available in the US at Bed Bath & Beyond stores and online.

Buy now and gift beyond!

What makes Bono tick? A 1-hour interview with Charlie Rose

noreply@blogger.com ((RED) Digital) — Sat, 18 May 2013 15:52:00 +0000

Guest post by Malaka Gharib, ONE’s social media manager

Bono is just as much an activist as he is a rock star – you see it in the work he does with (RED) and (RED)’s sister organization, ONE. But for those of you who know him mostly as the front man of U2, you may be wondering: What drives him to care about poverty and AIDS so much?

Acclaimed interviewer and broadcast journalist Charlie Rose set out to find the answer to this question and more during his nearly hour-long interview with Bono on his activism, rock music, business and more.

One of the first things he does is clarify his thoughts on poverty. Like Nelson Mandela, he believes “poverty is not a natural condition,” and that it is “manmade.” To him, activism is about fighting injustice. “I’ve always been on a justice tip,” he said, “rather than a charity one.”

Bono discusses the impact of US foreign assistance. “The United States — it’s a heroic story. You are way out in front in the fight against AIDS. Of the 8 million people that are on anti-retroviral drugs, most of them are alive because of America — Do Americans know that?” he says. “Do people know that they’re part of this incredible story? To me, this is as heroic as your intervention in the Second World War. And no lives down, just lives saved.”

The discussion also reveals some illuminating things about Bono, like his thoughts on religion and his relationship with Bill Gates. He even talks about his songwriting process and the work on U2′s next album.

The interview was aired on Wednesday night on PBS’s The Charlie Rose show, which is now available to watch in the player above. This video a great way to learn more about our cofounder and his mission to fight poverty, and for those who just know Bono for his music – see a different side of the rock star.

Here are more of our favorite quotes from the interview:

- “I am a salesman … I think I’m a good salesman of ideas, songs, melodies, if I believe in them. People getting out on the streets, getting organized and fighting to eliminate extreme poverty is working, and that’s the mission, because I believe if people understand it and see the successes of it, then they’ll do more of it.”

- Talking about John Lennon and the song Imagine: “I loved so many things about John Lennon. He wrote the blueprint. But imagining wasn’t one of them. I’m more of a doing, more of an actions, more of a building, following my nose, following my curiosity to understand people better, understand the world better, understand myself better.”

- “People say songs are like your children, no they are like your parents. They tell you what to do, they tell you how to behave, they tell you how to misbehave, how to dress. Everything you do is directed by the songs.”

Happy Mother's Day

noreply@blogger.com ((RED) Digital) — Sun, 12 May 2013 21:15:00 +0000

Happy Mother's Day to everyone celebrating! What better day to share an update on our friend Connie from Zambia.

After losing all three of her children to HIV in the 90's, Connie was tested for HIV and went on treatment. She's alive today and gave birth last November to her baby girl, Lubona. During her pregnancy, Connie received the same type of treatment (RED) funds to help prevent the transmission of HIV from mother to child. Lubona has tested HIV free and is a happy & healthy baby – a true testament to the possibility of an AIDS FREE GENERATION.

Send Paperless Post this Mother's Day

noreply@blogger.com ((RED) Digital) — Sat, 11 May 2013 15:26:00 +0000

Do you have your mom's card ready for tomorrow?

Send a Paperless Post card this Mother's Day with a (RED) stamp and fight AIDS too => http://paperless.ly/19bZ51a

Add caption

#winRED

noreply@blogger.com ((RED) Digital) — Thu, 09 May 2013 00:28:00 +0000

It's spring in New York at the (RED) HQ and we're feeling a little fun, a little lively, even little frisky if you will. And we want to make sure everyone out there is in as great of a mood as us! That's why every Friday during the month of May (and maybe even longer!) we'll be giving you the chance to win a (RED) product!

How to have a chance to get your hands on the prize?

Head on over to (RED)'s Twitter => www.twitter.com/RED and Follow @RED
Every Wednesday for the rest of May, we'll announce across (RED)'s social networks the product that we'll be giving away on Friday on Twitter.
On Friday morning we'll send out a tweet from @RED at 9AM EST that has the product you can win with #winRED – Retweet this tweet by 9PM EST and you'll be entered! (18+ only – please see full Rules and Regulations below).
The winner will be announced the following Monday on our Twitter feed so be on the lookout.

Make sure to stay tuned into @RED for all of the deets on the prizes, entering and more. Get ready to #winRED!

Official Rules of the #winRED Retweet to Win Contest

NO PURCHASE NECESSARY TO ENTER OR WIN. This promotion is subject to all applicable international federal, state and local laws and/or regulations and is null and void when prohibited or restricted by law.

I. THE PROMOTION

Name and Address of Sponsor:

(RED)

49 W 27th Street

3rd Floor

New York, NY 10001

("(RED)") is sponsoring the "#winRED Retweet to Win Contest" (the "Promotion").

II. PROMOTION PERIOD

The Promotions are valid from 9:00 AM (EST) Friday, May 10 2013 until 9:00 PM (EST) Friday, May 10 2013.

9:00 AM (EST) Friday, May 17 2013 until 9:00 PM (EST) Friday, May 17 2013.

9:00 AM (EST) Friday, May 24 2013 until 9:00 PM (EST) Friday May 24 2013.

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Global Fund Asks for $15 billion to Save Lives and Control Diseases

noreply@blogger.com ((RED) Digital) — Wed, 17 Apr 2013 15:17:00 +0000

Guest Post by Erin Hohlfelder, Global Health Policy Director at ONE

Happy healthy babies? We’re in. Photo credit: Karen Walrond.

15 Instagram buy-outs; salaries for 1,020 Lebron Jameses, 600 Kobe Bryants, and 1,245 Albert Pujolses; 30 million iPads. These are just a few of the things you could have purchased if you had a spare $15 billion burning a hole in your pocket recently (and really, don’t we all?). But last week, the Global Fund added a big ticket item to that list that’s much more compelling: the chance to help save lives and control AIDS, tuberculosis and malaria in hundreds of countries around the world.

We’ll take this over iPads any day of the week.

As donors met last week in Brussels, the Global Fund unveiled $15 billion as its “replenishment ask”— the amount it hopes to raise from interested stakeholders over the next three years (2014 to 2016) to support its work. Readers who have followed this issue with us for a while will know that this is a process that the Global Fund goes through every three years. In the last replenishment for 2011 to 2013, they succeeded in getting commitments totaling just under $12 billion, so this year’s replenishment will represent a big step up.

In a time of economic restraint in most donor capitals around the world, coming up with $15 billion will require more than just digging under the couch cushions. It will require donors like the US to fight back against potential budget cuts, and we’ll get our first clue from the US when President Obama’s 2014 budget is released (find out what the budget said!) . It will require Europeans to step up their commitments, just as we asked of them in our World AIDS Day 2012 report. It will require new donors, both from Europe and from emerging economies, to invest for the first time. It will require African nations, whose citizens are some of the most heavily impacted by these diseases and whose economies are in some cases growing the fastest, to recommit to spending 15 percent of their national budgets on health. It will require new partnerships with the private, faith and NGO sectors. And it will absolutely require ONE members from around the world using their voices, putting pressure on each of these groups, and letting them know that they will be celebrated and supported for doing the right thing.

The work will be hard. But if we can to find a way to get the Global Fund the $15 billion it needs, and if we can convince other actors to continue scaling up their other health investments, we can achieve some pretty historic things. In fact, the Global Fund estimates that if collectively we could help fill the majority of a global $87 million funding gap for the three diseases, the world could look quite different by 2016:

- More than 18 million people in affected countries could receive antiretroviral treatment by 2016

- 17 million patients with TB and with multidrug-resistant TB could receive treatment, saving almost 6 million lives between 2014-2016.

- Millions of new cases of malaria would be prevented, saving approximately 196,000 additional lives each year than could be saved with current funding levels.

- More than 1 million new HIV infections could be prevented each year.

That’s a world so beautiful it would be worth Instagramming 15 times over. We hope you’ll join us in this fight.

Move Fast and Break Things

noreply@blogger.com ((RED) Digital) — Wed, 17 Apr 2013 02:04:00 +0000

This year, (RED) CEO Deborah Dugan spoke at IEG's 30th Annual Sponsorship Conference in Chicago. What was on the agenda? To move fast and break things. Learn more here.

Amazing Africa: World Water Day and World TB Day

noreply@blogger.com ((RED) Digital) — Wed, 20 Mar 2013 22:45:00 +0000

Guest post by Hillary Oneslager, Creative Intern at ONE

This weekend is a busy one: World Water Day is on Friday, March 22nd and World Tuberculosis Day is on Sunday March 24th. To celebrate the progress we’ve made and to continue raising awareness, we’ve put together a mash-up Amazing Africa post to showcase just how much progress has been made and what we can do to keep it up. All stats are from Water.org and Stop TB Partnership, and all photos are from ONE.org.

Sharing information is also important. This health worker in Kenya can’t wait to teach community members about how to prevent and treat diseases like TB.

Even though this little guy doesn’t seem to be enjoying his doctor’s visit, early vaccinations against TB are most effective in preventing the illness in children.

Clean, running water is also key to keeping people disease-free. This hand-washing station is the perfect place to start healthy new habits: Washing hands with soap has been found to reduce diarrhea by more than 40%.

This mother in Ghana smiles as she effortlessly pumps fresh water for her family. 443 million school days are lost each year due to water-related illness for children-meaning, clean water directly and positively affects education.

Pharmacy workers play a big role in helping diagnosis TB; treatment is more effective if started earlier.

Routine check-ups help catch symptoms before they worsen or spread. Access to clinics like this one in Tanzania give communities the resources they need to get and continue treatment. This is helping further the goal to eradicate tuberculosis in our lifetime.

We love this little girl’s new ONE swag. She’ll definitely be toting her drinks in style.

Fill your mug, raise your glass and let’s toast to a future of clean water and healthy, TB-free communities!

Women spend 200 million hours a day worldwide collecting water for their families. New water sanitation and well creation will allow for more time spent in classrooms and the marketplace.

This little one is exploring during his weigh-in prior to getting immunized. The TB mortality rate has decreased 41% since 1990 because of early measures like infant immunization.

There is much to be excited about in regards to clean water access: Investment in safe drinking water and sanitation contributes to economic growth. For each $1 invested, the World Health Organization (WHO) estimates returns of $3 – $34, depending on the region and technology.

This little cutie kept his smile for the entirety of his check-up and for good reason: An estimated 1.3 million lives were saved globally between 2005 and 2011 by implementing collaborative TB/HIV activities.

With new community wells in Tanzania, there’s plenty of water to go around. Lack of community involvement causes 50% of other projects to fail, so working to promote a solution that empowers the community is key.

If you are feeling inspired, donate your Facebook or Twitter account to Water.org for World Water Day here and take action with the Stop TB Partnership for World TB day here!

VIDEO: Bono at TED 2013 – Eradicating extreme poverty doesn’t have to be a dream

noreply@blogger.com ((RED) Digital) — Thu, 14 Mar 2013 15:20:00 +0000

Guest Post via ONE

On February 26th, Bono spoke at TED to show the progress in the fight against extreme poverty… and what we need to do next. Bono shares the new facts about fighting global poverty: “Forget the rock opera, forget the bombast, my usual tricks. The only thing singing today will be the facts.”

By becoming a “factivist,” we can learn what needs to be done to end extreme poverty within the next generation.

By becoming a “factivist,” we can learn what needs to be done to end extreme poverty within the next generation. And the facts are beyond promising. Since 2000:

Eight million AIDS patients have been receiving retroviral drugs
Malaria deaths have been cut in some countries by by 75%
Child mortality rate of kids under 5 is down by 2.65 million deaths a year
Extreme poverty declined from 43% in 1990 to 33% in 2000 to 21% by 2010.

Extreme poverty has been cut in half in the last 20 years, and the facts show that we can get it to virtually zero within a generation — but only if we act.

“Let’s think about that,” he says. “Have you read anything, anywhere in the last week that is as remotely as important as that number? It’s great news, and it drives me nuts most people don’t know this.”

“If you live on less than $1.25 a day, this is not just data. This is everything. If you’re a parent who wants the best for your kids, and I am, this rapid transition is a route out of despair and into hope.”

Baby ‘cured’ of AIDS: What it means for the global AIDS response

noreply@blogger.com ((RED) Digital) — Tue, 05 Mar 2013 23:00:00 +0000

Guest post by Erin Hohlfelder, Global Health Policy Director for ONE

With the exception of World AIDS Day, it’s rare to see anything related to HIV/AIDS trending on Twitter, and even rarer still for the trending to happen because of good news. But the world—online and offline—was abuzz on Monday with exciting news out of the CROI Conference: a young girl in Mississippi had been “functionally cured” of her HIV infection.

Her cure came not through something outrageously expensive or experimental, but through a treatment regimen of triple-drug antiretroviral therapy given to her within 30 hours of birth, even before doctors had confirmed her HIV status—a proactively aggressive treatment strategy that appears to have paid unprecedented dividends. The mother and her daughter soon dropped out of the medical system, and the mother stopped giving her daughter antiretroviral drugs. When they eventually returned to the medical center, however, doctors found only scant traces of HIV in her daughter’s system, and the virus had not able to replicate itself and spread, even without sustained treatment.

There are still many things we don’t know about this study—whether this functional cure will be lifelong, whether it applies only to pediatric cases or could also work for very newly-infected adolescents and adults, exactly how the drugs defeated the virus, and so on. And replicating this case, particularly in resource-limited settings across the developing world might be quite challenging. In most sub-Saharan African countries, infant HIV testing is done within weeks, not hours, of birth—a time delay which might mitigate the impacts of treatment — and triple-drug treatment regimens are often not prescribed in favor of simpler, less expensive formulations. The anecdote also highlights many health systems challenges, including a clear reminder via the mother of how often people drop in and out of the HIV continuum of care, making patient monitoring and treatment more challenging.

But this study should offer momentum for the global AIDS community because it provides one more finding about how our existing tools can have new and even groundbreaking impact in the fight against HIV, just as we have learned over the last two years that antiretroviral treatment effectively serves as prevention and that medical circumcision has significant prevention benefits for men. It should also give advocates a good excuse to remind those who are just tuning in to this story for the first time that, aside from curing pediatric AIDS, we already have simple treatments available to prevent the transmission of HIV from mother-to-child in 95 percent or more of cases. The road toward achieving the beginning of the end of AIDS will inevitably be a long one, but the news out of Mississippi should propel us onward with a bit of extra hope this week.

Amazing Africa: The Power of the Global Fund

noreply@blogger.com ((RED) Digital) — Mon, 04 Mar 2013 19:47:00 +0000

Guest post by Hillary Oneslager, Creative Intern at ONE

In this week’s Amazing Africa, we’re paying homage to The Global Fund to Fight AIDS, TB and Malaria, an organization that is severely at risk of being cut by Congress, although it has helped more than 4.2 million people receive HIV treatment, 9.7 million receive anti-tuberculosis medication and more than 310 million receive insecticide nets to prevent malaria.

We want to give you a first-hand look at the families, hospitals and communities that have benefitted from Global Fund support. As you look through think to yourself: This program could get cut from the US budget!

This hospital in Liberia, supported through The Global Fund, is integral in supporting women with HIV.

Workers in Tanzania are hard at work packaging the ARVs, provided by The Global Fund, that will be given out to patients at local health centers.

This pharmacist counting out lifesaving medication to give to his patients.

All smiles as this hospital employee gets ready to give Harriet her first-ever dose of ARVs – truly an awesome moment.

ONE and (RED) visited The Tema Hospital in Ghana, where 96% of babies born in their care are HIV-free thanks to The Global Fund.

Baby Michael is HIV-free thanks to The Global Fund-supported treatment his mother, Princess, received while pregnant.

Though her son Michael was lucky to be born HIV-free, her friend’s son was not so fortunate; his mother faulted on her medication and he was born with the disease. After her friend passed, Princess took in the 5-month little boy and cares for him as her own.

Both Bethwel Nyangweso and his wife are HIV-positive but thanks to The Global Fund-sponsored medicine, they were able to have another son who is HIV-free.

In Ethiopia, The Global Fund supports programs that train women as health extension workers, giving them the resources to help and their communities the access to healthcare. It all comes full circle!

Bono at TED: Eliminating poverty is possible by 2030

noreply@blogger.com ((RED) Digital) — Wed, 27 Feb 2013 18:05:00 +0000

Guest post by Malaka Gharib, Social Editor for ONE

ONE Cofounder Bono made the case that eliminating extreme poverty is possible by 2030 during his speech at the 2013 TED Conference in Long Beach, Calif., yesterday. The 2005 TED Prize winner said that transparency, coupled with information technology, is helping to power the fight to the finish – and a new generation of fact-based activists, or “factivists,” could lead the way.

Bono encouraged the audience of changemakers to fight apathy, cynicism and inertia and use evidence and statistics to map our path to the “zero zone.” Extreme poverty has already been cut in half over the past 20 years – and by 2030, the number of people living in extreme poverty, those living on less than $1.25 a day, would be virtually zero. If we continue on the current trajectory of progress, we can truly make it possible.

“Why aren’t we jumping up and down about this? And 2028, 2030… that’s around the corner,” said Bono. “That’s only 3 Rolling Stones farewell tours away. Well, the opportunity is real, but so is the jeopardy. We can’t get this done until we really accept that we can get this done. Look at this graph. It’s called inertia… It’s how we screw it up. This one is really beautiful… it’s called Momentum.”

Bono wrapped up his speech with a call for citizens of the world to join ONE. “We in the ONE campaign would love you to be contagious, spread it, share it, pass it on,” he said. “By doing so, you will join us and countless others in what I truly believe is the greatest adventure ever taken. The ever-demanding journey of equality. Could we answer that clarion call of Nelson Mandela with science, reason, facts and dare I say it, emotion?”

Although his speech won’t be released to the public until later, here are some of our favorite stories and blog posts from Bono’s speech at TED so far:

Eradicating extreme poverty doesn’t have to be a dream – TED Blog

Bono: Extreme Poverty Set to Vanish by 2028 – Mashable

Where the Kids Have a Name – Charles Kenny, Center for Global Development

Photo Credit: TED