JoePRGuy http://joeprguy.com Blog about PR, digital communications and journalism from expert Joe Cockrell. Tue, 14 May 2013 18:43:41 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 My latest video blog: Brandman Commencement in Sacramento http://joeprguy.com/2013/05/14/my-latest-video-blog-brandman-commencement-in-sacramento/ http://joeprguy.com/2013/05/14/my-latest-video-blog-brandman-commencement-in-sacramento/#comments Tue, 14 May 2013 18:43:41 +0000 joePRguy http://joeprguy.com/?p=3018

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]]> http://joeprguy.com/2013/05/14/my-latest-video-blog-brandman-commencement-in-sacramento/feed/ 0 Feature at Brandman University commencement in Sacramento http://joeprguy.com/2013/05/14/feature-at-brandman-university-commencement-in-sacramento/ http://joeprguy.com/2013/05/14/feature-at-brandman-university-commencement-in-sacramento/#comments Tue, 14 May 2013 18:29:32 +0000 joePRguy http://joeprguy.com/?p=3012

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]]> http://joeprguy.com/2013/05/14/feature-at-brandman-university-commencement-in-sacramento/feed/ 0 PBS feature about Reboot Workshop at Brandman http://joeprguy.com/2013/05/10/pbs-feature-about-reboot-workshop-at-brandman/ http://joeprguy.com/2013/05/10/pbs-feature-about-reboot-workshop-at-brandman/#comments Fri, 10 May 2013 18:30:36 +0000 joePRguy http://joeprguy.com/?p=3016

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]]> http://joeprguy.com/2013/05/10/pbs-feature-about-reboot-workshop-at-brandman/feed/ 0 Graduating in May? Tips on Using Social Media to Find a Job http://joeprguy.com/2013/05/01/graduating-in-may-tips-on-using-social-media-to-find-a-job/ http://joeprguy.com/2013/05/01/graduating-in-may-tips-on-using-social-media-to-find-a-job/#comments Wed, 01 May 2013 07:48:17 +0000 joePRguy http://joeprguy.com/?p=3008  

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]]> http://joeprguy.com/2013/05/01/graduating-in-may-tips-on-using-social-media-to-find-a-job/feed/ 0 Facebook is for drunk, stressed young adults http://joeprguy.com/2013/04/12/facebook-is-for-drunk-stressed-young-adults/ http://joeprguy.com/2013/04/12/facebook-is-for-drunk-stressed-young-adults/#comments Fri, 12 Apr 2013 19:25:09 +0000 joePRguy http://joeprguy.com/?p=2999 Russell Clayton, a doctoral student at the University of Missouri School of Journalism, has found that anxiety and alcohol use significantly predict the emotional connectedness college students experience toward Facebook.

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]]> http://joeprguy.com/2013/04/12/facebook-is-for-drunk-stressed-young-adults/feed/ 0 Good Morning San Diego: Live on location http://joeprguy.com/2013/03/21/good-morning-san-diego-live-on-location/ http://joeprguy.com/2013/03/21/good-morning-san-diego-live-on-location/#comments Thu, 21 Mar 2013 03:33:45 +0000 joePRguy http://joeprguy.com/?p=2969

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]]> http://joeprguy.com/2013/03/21/good-morning-san-diego-live-on-location/feed/ 0 Good Day Sacramento: Going back to college http://joeprguy.com/2013/03/21/good-day-sacramento-going-back-to-college/ http://joeprguy.com/2013/03/21/good-day-sacramento-going-back-to-college/#comments Thu, 21 Mar 2013 03:30:38 +0000 joePRguy http://joeprguy.com/?p=2964

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]]> http://joeprguy.com/2013/03/21/good-day-sacramento-going-back-to-college/feed/ 0 Good Day Sacramento: Dress to Impress http://joeprguy.com/2013/03/21/good-day-sacramento-dress-to-impress/ http://joeprguy.com/2013/03/21/good-day-sacramento-dress-to-impress/#comments Thu, 21 Mar 2013 03:25:51 +0000 joePRguy http://joeprguy.com/?p=2958

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]]> http://joeprguy.com/2013/03/21/good-day-sacramento-dress-to-impress/feed/ 0 Good Day Sacramento: Resume Writing Advice http://joeprguy.com/2013/03/21/good-day-sacramento-resume-writing-advice/ http://joeprguy.com/2013/03/21/good-day-sacramento-resume-writing-advice/#comments Thu, 21 Mar 2013 03:24:54 +0000 joePRguy http://joeprguy.com/?p=2956

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]]> http://joeprguy.com/2013/03/21/good-day-sacramento-resume-writing-advice/feed/ 0 State of the News Media 2013 http://joeprguy.com/2013/03/20/state-of-the-news-media-2013/ http://joeprguy.com/2013/03/20/state-of-the-news-media-2013/#comments Wed, 20 Mar 2013 19:14:46 +0000 joePRguy http://joeprguy.com/?p=2941 The Pew Research Center's Project for Excellence in Journalism has released the annual State of the News Media report. Here are some of the key findings

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]]> http://joeprguy.com/2013/03/20/state-of-the-news-media-2013/feed/ 0 You are what you ‘like’ on Facebook, study shows http://joeprguy.com/2013/03/13/you-are-what-you-like-on-facebook-study-shows/ http://joeprguy.com/2013/03/13/you-are-what-you-like-on-facebook-study-shows/#comments Wed, 13 Mar 2013 04:47:44 +0000 joePRguy http://joeprguy.com/?p=2930 Research shows that intimate personal attributes can be predicted with high levels of accuracy from ‘traces’ left by seemingly innocuous digital behavior, in this case Facebook Likes. Study raises important questions about personalized marketing and online privacy. New research from Cambridge University shows that surprisingly accurate estimates of Facebook users’ race, age, IQ, sexuality, personality, substance use and [...]

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]]> http://joeprguy.com/2013/03/13/you-are-what-you-like-on-facebook-study-shows/feed/ 0 How to do a live interview on a morning TV show http://joeprguy.com/2013/03/09/how-to-do-a-live-interview-on-a-morning-tv-show/ http://joeprguy.com/2013/03/09/how-to-do-a-live-interview-on-a-morning-tv-show/#comments Sat, 09 Mar 2013 07:40:48 +0000 joePRguy http://joeprguy.com/?p=2908 Have you ever wondered what it's like to be a guest on a morning news show? Experts are often asked to come on-air to share advice with viewers, and doing live interviews is a great way for your organization or event to get exposure on TV news. Live interviews are the most challenging for novice spokespeople because there is no editing - it is live television. I was recently on Good Day Sacramento and my friend Gus shot this behind-the-scenes video.

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]]> http://joeprguy.com/2013/03/09/how-to-do-a-live-interview-on-a-morning-tv-show/feed/ 0 A digital autopsy of the failed Friendster social network http://joeprguy.com/2013/03/01/a-digital-autopsy-of-the-failed-friendster-social-network/ http://joeprguy.com/2013/03/01/a-digital-autopsy-of-the-failed-friendster-social-network/#comments Fri, 01 Mar 2013 06:06:01 +0000 joePRguy http://joeprguy.com/?p=2863 Do you remember Friendster? I do – it was the first social media site that I was active on, before MySpace and Facebook. Friendster was widely embraced and grew quickly – but, what happened? Was the competition from MySpace and then Facebook just too much? Some researchers have conducted what they call a digital autopsy, [...]

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]]> http://joeprguy.com/2013/03/01/a-digital-autopsy-of-the-failed-friendster-social-network/feed/ 0 Using Social Media in Your Job Search http://joeprguy.com/2013/02/04/using-social-media-in-your-job-search-2/ http://joeprguy.com/2013/02/04/using-social-media-in-your-job-search-2/#comments Mon, 04 Feb 2013 02:31:08 +0000 joePRguy http://joeprguy.com/?p=2889 I had the pleasure of working with KMIR (NBC 6) reporter Jessica Fores on this story about using social media for job seekers.

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]]> http://joeprguy.com/2013/02/04/using-social-media-in-your-job-search-2/feed/ 0 Live In-Studio 3 News Palm Springs http://joeprguy.com/2013/01/21/live-in-studio-3-news-palm-springs/ http://joeprguy.com/2013/01/21/live-in-studio-3-news-palm-springs/#comments Mon, 21 Jan 2013 03:28:24 +0000 joePRguy http://joeprguy.com/?p=2962

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]]> http://joeprguy.com/2013/01/21/live-in-studio-3-news-palm-springs/feed/ 0 New Year’s Resolutions to go back to school? Here’s some advice http://joeprguy.com/2013/01/02/new-years-resolutions-to-go-back-to-school-heres-some-advice/ http://joeprguy.com/2013/01/02/new-years-resolutions-to-go-back-to-school-heres-some-advice/#comments Wed, 02 Jan 2013 02:42:56 +0000 joePRguy http://joeprguy.com/?p=2894 Happy New Year! I have launched a new blog on Brandman Hub and was thrilled to be live in-studio on Good Day Sacramento to talk about it.  

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]]> http://joeprguy.com/2013/01/02/new-years-resolutions-to-go-back-to-school-heres-some-advice/feed/ 0 Coming soon: Twitter Nielsen TV Ratings http://joeprguy.com/2012/12/17/coming-soon-twitter-nielsen-tv-ratings/ http://joeprguy.com/2012/12/17/coming-soon-twitter-nielsen-tv-ratings/#comments Mon, 17 Dec 2012 18:24:22 +0000 joePRguy http://www.joeprguy.com/?p=2838 Nielsen and Twitter today announced an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Under this agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the fall 2013 TV season.

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]]> http://joeprguy.com/2012/12/17/coming-soon-twitter-nielsen-tv-ratings/feed/ 0 Survey Shows Small Businesses Investing More in Social Media, But Juggling Resources http://joeprguy.com/2012/11/01/survey-shows-small-businesses-investing-more-in-social-media-but-juggling-resources/ http://joeprguy.com/2012/11/01/survey-shows-small-businesses-investing-more-in-social-media-but-juggling-resources/#comments Thu, 01 Nov 2012 18:27:31 +0000 joePRguy http://www.joeprguy.com/?p=2834 VerticalResponse announced the results of an exclusive survey on how much time and money small businesses spend on social media. The company surveyed 462 small businesses on how much time they spend on social media activities, including finding and sharing content on popular social networks and blogging, and what tasks take the most time. VerticalResponse also inquired about marketing budgets.

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]]> http://joeprguy.com/2012/11/01/survey-shows-small-businesses-investing-more-in-social-media-but-juggling-resources/feed/ 0 Study: nearly half of U.S. consumers today actively seek customer service through social media http://joeprguy.com/2012/10/30/study-nearly-half-of-u-s-consumers-today-actively-seek-customer-service-through-social-media/ http://joeprguy.com/2012/10/30/study-nearly-half-of-u-s-consumers-today-actively-seek-customer-service-through-social-media/#comments Tue, 30 Oct 2012 17:02:23 +0000 joePRguy http://www.joeprguy.com/?p=2831 According to a new study from NM Incite, the leading social media consumer insights provider and joint venture between Nielsen and McKinsey, nearly half (47%) of U.S. social media users today actively seek customer service through social media (a.k.a., social care). Revealing new data about how customers perceive and engage in social care, NM Incite’s study uncovers that nearly one in three social media users (30%) prefer to reach out to a brand for customer service through a social channel compared to the phone, marking a dramatic shift in how people expect customer service from the brands they engage with.

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]]> http://joeprguy.com/2012/10/30/study-nearly-half-of-u-s-consumers-today-actively-seek-customer-service-through-social-media/feed/ 0 Social Sentiment Differs From Media Regarding Debate, Pew Finds http://joeprguy.com/2012/10/05/social-sentiment-differs-from-media-regarding-debate-pew-finds/ http://joeprguy.com/2012/10/05/social-sentiment-differs-from-media-regarding-debate-pew-finds/#comments Fri, 05 Oct 2012 16:29:50 +0000 joePRguy http://www.joeprguy.com/?p=2827 Social media came to a much different initial verdict about the first presidential debate than did the early polls and the conventional press, according to an analysis of the conversation on Twitter, Facebook and blogs by the Pew Research Center’s Project for Excellence in Journalism. On both Twitter and Facebook, the conversation was much more [...]

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]]> http://joeprguy.com/2012/10/05/social-sentiment-differs-from-media-regarding-debate-pew-finds/feed/ 0 What Not to Tweet if You’re Looking for a Job http://joeprguy.com/2012/09/29/what-not-to-tweet-if-youre-looking-for-a-job/ http://joeprguy.com/2012/09/29/what-not-to-tweet-if-youre-looking-for-a-job/#comments Sat, 29 Sep 2012 02:59:37 +0000 joePRguy http://www.joeprguy.com/?p=2824

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]]> http://joeprguy.com/2012/09/29/what-not-to-tweet-if-youre-looking-for-a-job/feed/ 0 Using Social Media in Your Job Search http://joeprguy.com/2012/09/29/using-social-media-in-your-job-search/ http://joeprguy.com/2012/09/29/using-social-media-in-your-job-search/#comments Sat, 29 Sep 2012 02:55:10 +0000 joePRguy http://www.joeprguy.com/?p=2821

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]]> http://joeprguy.com/2012/09/29/using-social-media-in-your-job-search/feed/ 0 Facebook, CNN Unveil ‘Election Insights’ http://joeprguy.com/2012/08/27/facebook-cnn-unveil-election-insights/ http://joeprguy.com/2012/08/27/facebook-cnn-unveil-election-insights/#comments Mon, 27 Aug 2012 20:14:08 +0000 joePRguy http://www.joeprguy.com/?p=2812 CNN and Facebook today unveiled the Facebook-CNN Election Insights. This tool displays the real-time number of people talking about President Barack Obama, Vice President Joe Biden, presumptive Republican presidential nominee Mitt Romney and his vice presidential pick Rep. Paul Ryan.

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]]> http://joeprguy.com/2012/08/27/facebook-cnn-unveil-election-insights/feed/ 0 CNN & Facebook Partner to Create ‘Social Experience’ During Election Coverage http://joeprguy.com/2012/07/09/cnn-facebook-partner-to-create-social-experience-during-election-coverage/ http://joeprguy.com/2012/07/09/cnn-facebook-partner-to-create-social-experience-during-election-coverage/#comments Mon, 09 Jul 2012 19:51:43 +0000 joePRguy http://www.joeprguy.com/?p=2782   CNN, America’s “most trusted source of news and information for the 2012 presidential campaign” and Facebook have partnered to offer America’s Choice 2012, an interactive and uniquely social experience for CNN’s on-air, mobile and online audiences and Facebook’s more than 160 million U.S. users. In this partnership, Facebook and CNN are teaming up to take [...]

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]]> http://joeprguy.com/2012/07/09/cnn-facebook-partner-to-create-social-experience-during-election-coverage/feed/ 0 Moms Lead Consumers In Following Their Favorite Brands On Social Media, Survey Says http://joeprguy.com/2012/06/29/moms-lead-consumers-in-following-their-favorite-brands-on-social-media-survey-says/ http://joeprguy.com/2012/06/29/moms-lead-consumers-in-following-their-favorite-brands-on-social-media-survey-says/#comments Fri, 29 Jun 2012 07:06:29 +0000 joePRguy http://www.joeprguy.com/?p=2778 2-in-3 Readers Get the Low-Down on Brands to “Like” From Blog Content, With Moms and 18-34 Year Olds Especially Influenced by Brand Mentions Burst Media released the results of a survey covering the social media preferences, habits and actions of independent web audiences. Conducted in May, the study of 1,453 U.S. online adults aged 18 [...]

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