Hochman Consultants | Internet Marketing

The Marketing and SEO Benefits of Clean URLs

Wed, 04 Jan 2012 14:00:00 +0000

A URL, or uniform resource locator, is the address of a page or file on the World Wide Web. The URL is displayed in your browser's address bar, usually starting with http: or https:. A clean URL is one that does not have a parameter string. For example...

The Cost of SEO Services

Wed, 01 Jun 2011 14:00:00 +0000

There is no standard definition of SEO services, so it is not easy to compare the costs of one provider to another. We've seen many SEO packages in the marketplace that are either too expensive, or too cheap. The best way I can answer the question is to explain what we charge and what we do.

The Historical Cost of Pay-Per-Click (PPC) Advertising

Sat, 22 Jan 2011 15:45:00 +0000

Advertisers often ask, How much does PPC cost? We compiled these statistics to help answer that question.

What Every Search Marketer Needs To Know About Web Security

Thu, 30 Dec 2010 17:49:44 +0000

All too often web site security is somebody else�s problem. It shouldn�t be. If you work on websites, you should know the basics of web security. The more popular a site becomes, the more value it accrues, the more likely it is to become a target. As you apply search marketing techniques to a site, [...]

Get More Web Traffic: Tools, Tips and Strategies

Fri, 04 Sep 2009 18:46:50 -0400

Join SEMNE for an evening event at the Boston Marriott Newton. Learn how to make your website get more targeted traffic, more leads and ultimately more sales. What opportunities are you missing out on? What are some things you can do immediately and quickly to gain more traffic? Bring your questions as this discussion will answer...

Get More Web Traffic: Tools, Tips and Strategies

Fri, 04 Sep 2009 18:46:50 -0400

How To Avoid Getting Your Search Rankings Trashed By Malware

Fri, 04 Sep 2009 18:45:51 -0400

As if SEOs don't have enough things to worry about already, add malware to the list. Why does malware matter to SEOs? If the site you are working on gets infected, its search traffic will plummet. Search engines attempt to remove infected pages from their search results, or they label them with an ominous warning, such as This site may damage your computer.

Nasty Malware Attack Targets Web Developers

Fri, 21 Aug 2009 01:06:38 -0400

There's a nasty bug going around the Web that targets developers. When a developer visits an infected site, the page installs a virus on their machine that silently copies the passwords stored in FileZilla, CuteFTP, and possibly other File Transfer Protocol (FTP) client software, and sends them to a central server. The server then runs a bot to access all sites for which credentials have been stolen and installs an iframe injection attack on many pages, further spreading the infection.

ASP.NET SEO: How to Create Custom Titles and Meta Descriptions

Fri, 14 Aug 2009 10:02:20 -0400

Search engines use page titles as one of the strongest signals for classifying and ranking pages. Meta descriptions often appear as the search listing's snippet so you want them to be catchy, informative and specific to each page in order to encourage more users to select your listing. If you have a website with many ASP.NET pages generated dynamically, such as a product catalog, it would be a lot of work to add a custom title and meta description to each page by hand. Rather than hand coding, it is often possible to use data that's already available within the web application to set the titles and descriptions. In ASP.NET, this programming can be a bit tricky. Here's some sample code from a project I did.

Simple Security Steps to Stop Server Spam

Thu, 23 Jul 2009 09:41:37 -0400

Websites offer two vectors for spreading email spam: email addresses and insecure forms. Bad guys and their botnets crawl the Web, looking for both. With email addresses they build lists. With forms they hijack servers to send spam. Let's take a look at how you can offer better protection in both areas.

How to Protect Your Web Marketing Assets

Thu, 05 Mar 2009 01:03:00 -0500

Web marketers must constantly manage a long list of domain names, Web servers, ad campaigns, social media profiles, and assorted Web 2.0 services. Facilitating access to these digital assets enables frequent monitoring, better optimization, and improved security.