I provide specific strategies business owners can employ to make sure they too are making the mobile transition. These mobile marketing strategies do more than keep your business from falling behind; they can give you a competitive advantage when you apply them creatively.

This mobile strategy guide will give you everything you need to get started in mobile marketing. Not only does it define the necessary terms to know, but I show you how they’re actually working in real businesses.

What’s most useful about this mobile marketing guide are the insights on integrating mobile into what businesses are already doing. The book provides practical hints on how mobile marketing will fit the big picture.

The book is presently available in Kindle format which means you can easily read it on your favorite smartphone, computer or tablet device. I also plan on producing a small number of print books through CreateSpace.

As a special launch promotion, the book is priced at $0.99.

Check it out and purchase your copy today!

The post My Mobile Marketing Book is Now Available appeared first on JeffKlein.com.

I realize this is a total ego play on the part of LinkedIn as they encouraged me (and the other 10 million people in the top 5%) to share this distinction with our friends, but it’s still pretty cool.

Here is a link to my public LinkedIn profile.

The post Top 5% on LinkedIn appeared first on JeffKlein.com.

Traffic.  Simply put, having your business listed on review sites increases your online exposure.  Increased exposure means more traffic to your business website.  The more traffic your website has, the more attention it gets from search engine crawlers (those programs that find, examine, and valuate pages on websites), and the higher it will rank on search engine results lists.

Backlinks.  Backlinks are basically links to your site from other sites.  Search engine crawlers identify backlinks and figure them into your site’s overall relevance when determining your ranking in search engine results.  The more backlinks you have leading to your site, the more relevant your site will appear to be, and the higher it will sit on the results page.  Many online review sites allow you to include links to your business site, so the more review sites you are registered with – and the more reviews your business gets – the stronger your backlink value will be.

Strength in numbers.  There are countless online review sites that you can list your business with, and that number is only growing.  Be sure to register your business on sites like Google Places, Yelp, Foursquare, Bing, Angie’s List, and more, in order to get people talking about your business and linking to your website.  In this way SEO is about popularity: the more exposure you have on the web, the better your SEO.

Online reputation management is a complex process, but it is also tantamount to your business success.  To make the most of your online reputation, you may want to enlist the help of qualified and competent professionals like me.  Check out my business website, Power Play Marketing to learn more.

The post SEO Benefits of Online Reviews appeared first on JeffKlein.com.

Twitter restricts you to posting 140 characters at a time. So you have to get creative and use your mind to get your message across in as few words as possible. This restriction on characters has a huge advantage. The message size limit allows people to post more frequently. Some users post every 5-10 minutes for example!

If you make longer posts, it is difficult to find the time or energy to keep posting every few minutes. Twitter enables you to send updates to other users in the form of these short posts on what you are currently doing. These short posts are called ‘tweets’.

Other people can subscribe to your tweets and you can subscribe to theirs if you choose. Whenever you make a post it will be delivered to those who subscribed to it. This allows people to keep in touch with each other and know what activities each is currently involved in.

The popularity of twitter is increasing almost every day. Professionals and even big businesses such as Apple, Disney, and Starbucks are using twitter as a communication and customer service tool. You too can leverage this popular website to promote your business and gain mass followers in your niche.

Twitter can be a very powerful tool to gain subscribers, clients and business partners if used properly. Here are some tips to help you get the most out of it:

1. Make interesting posts – No one likes to read boring stuff about you. Make sure your posts are funny or interesting in some way
2. Don’t just talk about business – You have a human side too and occasionally post about interesting personal stories to keep people interested.
3. Have a detailed profile – Your profile describes who you are and what business you have. Make sure it is professional and detailed and has a link to your website.
4. Post often – Posting here is very simple and fast. Do it often but not too often. Avoid posting every 10 or 15 minutes otherwise people may get bored.
5. Follow others too – Don’t just try to get as many followers for yourself as you can. Follow other users too who are in your niche.
6. Have conversations – Engage in pleasant conversations with people and try to make a lot of friends here.
7. Promote Twitter – Put your twitter link in your blog posts, email signatures, forum signatures etc to promote twitter on other sites and make more people become your followers
8. Learn how to tweet – Learn from the experts who have thousands of followers and see what they are doing differently.
9. Answer questions – When people ask something related to your niche then try to answer them. This way you can build your credibility.
10. Tag your posts to enhance their visibility – Tag your twitter posts in order to categorize them properly. This way it can be easier for others who are searching for some specific thing to find your post.

The post Twitter Tips for Small Business Owners appeared first on JeffKlein.com.

I posted my presentation on SlideShare last night and sent out a tweet and facebook post about it.

One thing I noticed was that the presentation was ranking in Google almost immediately.

Today I got an email from SlideShare that my presentation was “being talked about on Facebook more than anything else on SlideShare, so they put it the on homepage of SlideShare in the “Hot on Facebook” section. So far after about 12 hours, the presentation has received 289 views.

I’ve embedded the presentation below. I hope you like it. Let me know your comments.

Update: After two days, the presentation has over 1,000 views.

The post Tech Forum Presentation Posted appeared first on JeffKlein.com.

I will be speaking about SEO and Local SEO along with Kathryn Parsons (Internet Marketing Director, DamagedCars.com) and Joe Laratro (President, Tandem Interactive).

The event is from 8:30 AM TO 10:30 AM

Florida Atlantic University
777 Glades Road
FAU, College of Business, BU 120 (found in the Central Atrium of the College Building)
Boca Raton, FL 33431

Learn more and register for the event

The post Presenting at Search Engine Marketing Tech Forum appeared first on JeffKlein.com.

How Can LinkedIn Work for You?

LinkedIn is a valuable source of important information for both job seekers and employers to review each others profiles. LinkedIn employs strict privacy rules so that every connection is made mutually and confirmed. Connections appear in the LinkedIn network only with their express permission. LinkedIn has a paid feature that offers more tools to find people and also “LinkedIn Answers”, a free feature allowing users to post business related queries which can be answered by any expert. This is free consulting for your business.

LinkedIn also has a searchable feature called “LinkedIn Groups” that allows users to create new business networks by joining professional, industry, alumni and other related groups. These groups give professional networking a more personal touch.

Professionals are more drawn to you online if you have some kind of connection, for example sports teams, societies and alumni etc.

In addition, users can research companies they are interested in. Just type the company’s name in the search box and voila! The company profile and statistics are displayed.

How do you make money in LinkedIn?

LinkedIn is a platform to advertise your business opportunities and expertise. It does not pay you for this but it is a launch pad to the programs that actually pay. Though LinkedIn has less members than other social networking sites like Facebook and Myspace, the difference is that LinkedIn is composed of professionals with big incomes. Drawing this social network to your business can help you boost your own income

If you are into blogging, employ good Google Adsense, link your blog to LinkedIn and take your connections to your blog. You can also use LinkedIn as a channel to take your connections to your online business. Make use of LinkedIn’s profile options that allow connection to anything that is related to online-business. The key in these ventures is patience. Get rich quick schemes in social networking are a no-no.

Final Thoughts

A social networking website that is business oriented like LinkedIn offers a platform for great business minds to collaborate, share ideas, create partnerships and is an invaluable asset to any business. It further gives the added benefits of quick and free consultancy services that can be crucial for decision making. It is a network that ultimately translates into more money.

The post What is LinkedIn? appeared first on JeffKlein.com.

You may be unfamiliar with the concept of affiliate marketing, but it’s pretty simple. When you sign up or register as an affiliate with online merchants, you get paid commissions when you drive sales from your site to their site. Different merchants structure their affiliate programs differently. Some pay you for every click that comes from your site, some pay you whenever someone from your site clicks and signs up for their online newsletter, and some pay you for actual sales that come through your site. You don’t have to have any stock of your own or worry about shipping the actual product to the customer. The merchant’s site does all that. You just send the merchant potential customers.

There are thousands of online business that offer affiliate programs. Some have a great track record while others do now. Do your research and choose your merchants wisely. They will be your business partners. If you send traffic to a merchant that provides poor customer service or an inferior product, this will reflect on your business in the eyes of your users. People will remember that you recommended this business, product or service and could consider you guilty by association. If this happens, users may be less likely to return to your site or trust your recommendations again in the future.

You want a merchant you’ll trust with your web visitors. It helps if you choose a merchant that sells something you might actually be interested in yourself. You may even want to test the merchant personally by purchasing the product yourself before promoting it on your website. You can always return it later. How was your experience working with this merchant? Remember, the way they treat you is the way they will treat the visitors you send them.

You also want to select products and services that appeal to the typical visitor to your site. If you’re running a website about dogs, don’t choose a cat toy affiliate to hook up with. Pick something that you honestly think your visitors will be interested in. If you don’t, you’ll be wasting your own, the merchant’s and the potential customer’s time.

Once you’ve signed on as an affiliate, your job is basically the same as it ever was: increase traffic to your website with great content. The more traffic you get, the more potential you have for sending someone through to the merchant’s site, and the more you’ll make in the way of commissions. It’s not going to be instant overnight success, but you’d be surprised how well you can do with some time and effort.

The post Affiliate Marketing is Great for Beginners appeared first on JeffKlein.com.

The goal of the month-long study is “to understand how many phone calls local businesses receive as a result of their Facebook Page.”

What facebook wants my client to do is replace the phone number on their Facebook fanpage with the special Facebook issued tracking number. Calls to the number will still be routed to my client’s business. Facebook claims they are just “monitoring usage”. According to their website, “Facebook will primarily log the number of phone calls made from the special number on your page. We will not record or listen to your calls.”

Unfortunately the study is only open to a small group of businesses who have been invited to participate. No information was given as to what the criteria were for selecting my client’s business.

You can learn more about Facebook’s Call Tracking Study on their website.

Would you route your business phone calls through facebook and let them monitor them? I guess it depends on how many calls you receive from your facebook page. Maybe you should conduct a research study to find out.

The post Facebook Offering Businesses $500 to Monitor Their Phone Calls appeared first on JeffKlein.com.

I knew companies were increasingly utilizing social media websites such as facebook and twitter to connect with customers. I had no idea that in some cases these social media sites were outperforming these companies corporate websites… and to such an extent. I suppose it depends on the product, brand or service. In Starbucks case for example, what would be a compelling reason to visit the Starbucks corporate website? Compare this with the company’s facebook page. 600 million users, many of them presumably Starbucks customers, are already on facebook’s site. If Starbucks wants to connect with those users, they need to be there too.

The article goes on to point out the benefits to businesses of each method of online marketing, social media and your own website.

Benefits of Social Media

1. Inherently interactive.
2. Where people are spending time.
3. Easy to acquire users / fans.
4. Virality.

Benefits of Your Own Website

1. Control the design.
2. Own the data.
3. Targeting and personalization.
4. Reach all your audience.

Does your company have a facebook fan page? If you would like one, check out my web design company, Power Play Marketing and our social media marketing packages.

Here is a link to the complete article on bnet.com, Is It Time to Shut Down Your Website?

The post Social Media vs Your Website appeared first on JeffKlein.com.