JASE Group blog

Engage with New Media? Let’s see how …

Keith Parnell — Wed, 11 Nov 2009 13:00:28 +0000

I would love to say that I created these oh-so-elegant words, but I can’t. These are the perfect thoughts of my friend, Cassandra Thomas, a member of our New Media Conventions planning team for the April 2010 event. You can find her on Twitter @MarketingFlair.

Now is the time to engage with new media. NMC10 is going to be an innovating and engaging experience for all of Virginia’s Tidewater region and beyond. New Media experts from afar will come to share their ideas that can take your social media experience to a new level. Businesses will learn how to make their entire marketing message communicate across all new media. From Social to Mobile to Global — New Media Conventions 2010. Don’t miss it! And be sure to also follow them on Twitter @NewMediaConv.

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Visit with a local client, Adver-tees

Marketing Team — Mon, 09 Nov 2009 17:19:38 +0000

Last week Walt, our Creative Director, and Keith, our CEO, had the pleasure of visiting the shop of a local client. John Manus was gracious enough to show them around. Adver-tees has just signed with JASE to provide Internet Marketing consultation and to guide and assist with their inbound marketing initiatives.

Here are a few photos from the visit to the Adver-tees shop in Chesapeake. Adver-tees specializes in screen printing, embroidery and promotional items.

Adver-tees
www.bestdealonshirts.com
942 Canal Drive
Chesapeake, VA 23323
(757) 487-1424

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Let’s Celebrate Social Media at the Beach - New Media Conventions

Marketing Team — Mon, 02 Nov 2009 11:30:01 +0000

New Media Conventions
April 2010
Hampton Roads, VA

Come join us in April for social media at the beach! April brings beautiful weather to the Virginia Beach area. The wider area around “the Beach” is known collectively as Hampton Roads, which makes up Norfolk, Chesapeake, Portsmouth, Williamsburg, Hampton, Newport News, and Va Beach.

If you’re traveling from Richmond, Washington DC, or Charlotte, NC the drive is very easy. Norfolk’s ORF Airport services direct flights from New York City, Chicago, Atlanta, and many other major metropolitan areas.

Get more information on New Media Conventions at http://NewMediaConventions.com

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Inbound Marketing is a Money Maker for Any Size Business

Marketing Team — Tue, 27 Oct 2009 12:30:12 +0000

Keith Parnell, CEO of JASE Group and CLO of NeedLocalHelp.com, talks about mixing the two worlds of offline advertising and online advertising. Don’t allow advertising budget segregations to not let inbound marketing do its job. Inbound marketing is a money maker for any size business.

Watch the free video here.

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Let’s Live Social Media in Ghent

Marketing Team — Thu, 22 Oct 2009 15:35:04 +0000

Coffee with the CEO: Let’s Live Social Media in Ghent

Date: Tuesday, October 27, 2009
Time: 10:00am - 11:00am
Location: Panera Bread, 739 West 21st Street, Norfolk, VA

Description:
Come out to Panera Bread on 21st street in Ghent, Norfolk, VA on Tuesday morning at 10:00 AM and have coffee with Keith Parnell, CEO of JASE Group Marketing & Advertising and CLO of NeedLocalHelp.com.

No agenda. No sales. Just sharing.

Talk social media.
Talk new media.
Talk about your business.
Talk about how to grow your business.

Let’s live social media!

Social Media in Ghent

Marketing Team — Tue, 20 Oct 2009 09:12:39 +0000

Our CEO will be at Panera Bread on Tuesday morning (10/20) at 10:00 AM to chat.

Talk social media.
Talk new media.
Talk about your business.
Talk about how to grow your business.

No selling. Just sharing. Let’s talk.

JASE Group Named Online Marketing Agency of Record for Bradley Team

Marketing Team — Fri, 16 Oct 2009 21:15:46 +0000

JASE Group (JASE), a full-service advertising and marketing agency specializing in social media, branding, advertising and marketing, announced today that it has been named the agency of record for Bradley Team Real Estate in Virginia Beach, Virginia.

NORFOLK, VA, SEPTEMBER 2, 2009: JASE Group (JASE), a full-service advertising and marketing agency specializing in social media, branding, advertising and marketing, announced today that it has been named the agency of record for Bradley Team Real Estate in Virginia Beach, Virginia.

As part of the agreement, JASE will be responsible for the online creative and strategic brand development, online advertising, marketing initiatives with emphasis on inbound marketing, search engine optimization, website & blog strategies & development, and online social media marketing plan for the Bradley Team family of web initiatives.

“We are excited to join with JASE to help expand our customer base into a world we have not yet ventured. We look forward to living in the online world with today’s buyers,” said Tyson Bradley of the Bradley Team.

“I met Mr. Bradley at one of our many successful in-person social media events in Hampton Roads. He is a dynamic person and we are eager to work with his team on this ground-breaking online venture in the real estate industry,” said Keith Parnell, CEO of JASE Group.

About JASE Group
www.jasegroup.com
Founded in 1997, JASE is a Norfolk, VA based full-service advertising, marketing and information technology agency, specializing in social media, branding, advertising, marketing and next generation engineering. JASE’s scalable web, network and marketing solutions are tailor-made to fully address each customer’s unique needs and business strategy. The Company’s engineers and strategists have decades of experience in marketing solutions analysis, network design and maintenance, e-commerce, web development and web hosting, systems integration and regulations compliance. JASE provides marketing solutions analysis, custom IT consulting, Internet services and network solutions for small, mid-sized and enterprise businesses. A privately held company, JASE is headquartered in Norfolk, Virginia. For more information, visit www.jasegroup.com or call (757) 715-4595.

About Bradley Team
www.bradley-team.com
Bradley Team is an energetic team of real estate agents headquarted in Virginia Beach, Virginia. The Bradley team specializes in new construction home sales, 1st time buyers, short sales, investor homes, military relocations, open houses, and property management throughout Hampton Roads, Virginia. For more information, visit www.bradley-team.com or call (757) 321-7595.

View the official press release here: JASE Group Named Online Marketing Agency of Record for Bradley Team

Latest Hampton Roads Tweetup A Success

Marketing Team — Fri, 02 Oct 2009 12:30:06 +0000

The official count from Naoma Doriguzzi, organizer of the latest Hampton Roads Internet Marketing meetup, is 99 people. We had a great crowd of professionals at Gordon Biersch in Virginia Beach show to talk business and network with like-minded Hampton Roads folks. The JASE team was there to be in the action. Don’t miss the next event.

JASE CEO Featured in Virginian-Pilot on Tweetups

Marketing Team — Thu, 01 Oct 2009 16:34:02 +0000

Twitter users get a little face time at Va. Beach ‘tweetup’

By Patrick Wilson
The Virginian-Pilot
© October 1, 2009
VIRGINIA BEACH

So, you know all those people who spend so much time talking to each other on Twitter? They also like to meet in person, as they did Wednesday evening at a “tweetup.”

More than 90 Twitter users met at Gordon Biersch restaurant at Town Center to see each other in the flesh. Most were professionals networking for business and personal reasons.

“A tweetup is just a gathering of people that use Twitter,” said Naoma Doriguzzi, 32, who has hosted about 10 this year. “Just meeting the people behind Twitter.”

Some Twitter users on Wednesday wore suits; others wore jeans. What they had in common was use of social media to network, meet people and, for many, do business.

Keith Parnell, 46, of Norfolk is the founder of JASE Group, an advertising and marketing company. At a tweetup, people talk about everything, he said, just as they do on Twitter.

“They’re growing relationships,” he said. “They’re growing both personal and they’re growing business relationships.”

Jennifer Taylor, 26, of Suffolk said she got a job interview Wednesday with a marketing company, lined up by someone who followed her on Twitter.

Most of the networking was in person Wednesday night, although some people brought laptops to update Twitter.

Twitter makes it easy for people to have conversations about anything, Doriguzzi said. She is the social media director for New American Mortgage and uses Twitter to brand herself. People she has never met have recognized her because of her photo on Twitter and Facebook, she said.

“I’ve met random people online that I’ve never met in person that I’ve actually done business with - new clients,” she said. “It’s an easy conversation. Because it’s so simple… you can talk to people in a casual way.”

Click here for a guide to Twitter.

Patrick Wilson, (757) 446-2957, patrick.wilson@pilotonline.com

Source: http://hamptonroads.com/2009/09/twitter-users-get-little-face-time-va-beach-tweetup

Wave as Google Says Hello Tomorrow

Tech Team — Tue, 29 Sep 2009 15:04:28 +0000

Google Wave early invites go out tomorrow (Wednesday, 30 Sept). Will it be the movement that Google is counting on?

RSS subscribers, get the video here: http://www.jasegroup.com/blog/index.php/2009/09/29/wave-as-google-says-hello-tomorrow/

Keynote Slidedeck from New Media Conventions #NMC09

Marketing Team — Tue, 22 Sep 2009 12:30:52 +0000

“Social Media Yesterday, Today & Tomorrow” delivered by JASE Group CEO, Keith Parnell, to New Media Conventions on September 18, 2009 at the Cavalier Golf & Yacht Club in Virginia Beach, VA.

Social Media Yesterday Today Tomorrow

View more presentations from Keith Parnell.

We Need Your Trash!

Marketing Team — Fri, 11 Sep 2009 12:30:43 +0000

To members of Keep Norfolk Beautiful:

We need your trash. Examples include plastic caps of all sizes (from bottles and jugs, down to lip balm and mini-juices), plastic berry baskets, buttons, gasket scraps, flexible plastic tubing, corks, textiles, etc.

These will be used in dozens of ways to help teachers educate our kids in the Virginia Standards of Learning, at the first training event, “We’re Popping Our Lids Off!” November 14th, in honor of America Recycles Day.

Bring materials to Green Alternatives (801 Boush St. in Norfolk) and the Ernie Morgan Center (3500-A Granby St. in front of the Virginia Zoo).

Contact Holly Carson @ (757) 441-1347 or holly.carson@norfolk.gov for more info.

JASE CEO is speaking this week on Social Media’s Role in the Marketing Plan

Conversational Marketing: Talking Isn’t the Same as Selling

Marketing Team — Wed, 09 Sep 2009 12:30:08 +0000

Deadbeat Conversations Can Lead to Lots of Wasted Effort

Posted by Michael Radigan for Advertising Age.

Conversations that don’t go anywhere drive me crazy. You know, the customer service rep who never sends you that critical e-mail he promised. Or that prospect you take out to lunch once a month who never hires you. Or those 2,000 people who follow you on Twitter but never even glance at your website.

Yet for some reason, we marketing folks worship the conversation. If the economy ran off of talk, we’d be rich. But it doesn’t. We can talk with an audience forever, but if we can’t get them to take an action that helps get money into our pockets, our business is dead.

Salespeople understand the concept of deadbeat conversations and avoid them like procurement-driven RFPs, but marketers haven’t yet learned a very critical lesson: A lot of the conversations we engage in aren’t worth the effort.

In the new world of marketing, agencies are more like orchestra conductors than musicians. No channel has much value on its own and good ol’ Internet Protocol (IP) can tag nearly everything from banner clicks to TV commercials, which allows clever analysts to discern whether the guy on the freeway who’s looking at your billboard is going to buy your product. What really excites me in all this is our growing ability to identify and filter out the deadbeat conversations.

The trick is to identify the wasted conversations before you have them, or at least as soon as they become obvious. The good news is we marketers have been doing that for decades in channels from telephones to email. Now we just need to start doing it in social media using the same business rules.

All it takes is knowledge and the discipline to hang up the phone on unhelpful support reps, stop buying lunches for prospects who will never help or hire us and unfollow those Twitter people who do us no good. Only then will our conversations start being worth our marketing effort.

Read the full article here.

Be yourself. You know, Brand your Culture.

Keith Parnell — Mon, 31 Aug 2009 12:30:21 +0000

I read this great quote this morning from Milan Martin talking how you represent your agency’s brand to a prospective client. Essentially the message is to be yourself. Represent your brand and your company’s culture accurately and more often than not, you will win over the confidence of your audience.

When they [a prospective client] visited our agency, did we take them to Chez Francois for lunch? No. We had Shake Shack brought in. Double cheeseburgers, black-and-white shakes and fries. On paper plates. Because that’s us. We’re burger-eating, jeans-wearing, show-you-an-idea-even-if-it’s-not-completely-baked-yet kind of people. And that doesn’t work for everyone.

Misrepresenting your agency culture or your personality in a pitch would be like convincing a beautiful girl to marry you based on your common love for Michael Bolton. You may have won her hand, but you’ve got a lifetime of Michael Bolton ahead of you. And if you weren’t a Michael Bolton fan to begin with, the thrill of “victory” will soon fade with each rendition of “When a Man Loves a Woman.”

Source story: What We Learned From a Client’s Parking Lot

Hot Social Media Event Coming to Virginia Beach

Marketing Team — Thu, 27 Aug 2009 14:40:52 +0000

Virginia Beach, VA

September 18, 2009

Cavalier Golf & Yacht Club

Friday, September 18, 2009, 10:00 AM - 4:00 PM
Cavalier Golf & Yacht Club, 1052 Cardinal Road, Virginia Beach, VA 23451, (757) 428-3131
* Event limited to 230 people
* Wi-fi is free and available during the event
* Gourmet Lunch is free and included in ticket price
* 2 beverage tickets for after-event mixer are free and included in ticket price
* Valet parking is free and included in ticket priceCheck-in begins at 9:00 AM
After-event Mixer / Networking: 4:00 PM - 6:00 PM