iTrain's Blog

The New Rules of Marketing

Fri, 19 Jun 2009 01:43:00 -0700

• Do you want to reach your buyers directly?
• Do you want to drive traffic to your Web site?
• Do you want to achieve high rankings on the search engines?
• Do you want to attract buyers who are looking for what you have to offer?
• Do you want to move people into and through the sales process?
• Do you want to compete more effectively?

Then this is the Workshop for you!

What We’ll Look into:

The Internet Goldmine: Why Online Marketing is Your SME’s Quickest, Surest Way to Profitable Success

• What is Marketing?
• What is Direct Marketing? Not Direct Sales, not MLM.
• What is Online Direct Marketing? ‐ Traffic, Product, Website
• Why online direct marketing? The new rules.
• Myths of online direct marketing?
• Who can do online direct marketing? – You don’t need technical skills
• How to do online direct marketing?

A3C Quadratic Formula: The Insider Secret to Making Money on the Internet

• Attraction: Ushering Prospects Into the Sales Funnel (Covered in workshop)
• Connection: Pre‐selling Your Buyers (Covered in workshop)
• Conversion: Turning Prospects into Buyers
• Conviction: Turning buyers into repeat buyers Your BottomLine

Boosting Online Treasure Chest: Your FREE Tools to Claim Your Share of Buyers

• Attraction Tools

Psychological Triggers
Google Keyword Tool
Google Local
A Blog (blogspot/wordpress)
A Squidoo account
A Hubpages Account
An EzineArticles Account
A Youtube Account
An OnlyWire Account

• Connection Tools

A Facebook account
A Twitter account
A Squeeze Page
An Autoresponder

Where Hundreds Become Thousands: Advanced Internet Marketing Strategies

Autoresponder Sequence
A Minisite/Sales Letter
Testing and Tracking
SEO
PPC and Landing Pages
Web 2.0 Marketing
Podcasts
Video Marketing
Online PR
Affiliate Marketing

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iPhone Development Workshop in Apple Malaysia

Fri, 19 Jun 2009 01:25:00 -0700

Description:
A 1 day iPhone Application Development Workshop will be conducted by iTrain Malaysia on 25th June 2009. For details and registration please contact info@itrain.com.my or call 03-21661879
Duration:
1 Day | 25th June 2009 | 9:00am - 5:00pm
Contact Person:
Elorna
Contact No:
0321661879, info@itrain.com.my

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1 day iPhone Developer Workshop

Sat, 30 May 2009 11:11:13 -0700

It's back.. June 25th. 1 day iPhone Developer Workshop. Swing by the MSC Open Source Conference to register.

Not swinging by? Then email us to get your name on the waiting list if there are slots left.

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Microsoft Security Guidance Handbook

Tue, 12 May 2009 22:32:00 -0700

Introduction

This security guidance booklet highlights the Defense in Depth best practices based on the 4 major categories; Infrastructure, Applications, Operations and People.

Each category is then further drilled down into the following subcategories:

Category	Importance to security
Infrastructure
Perimeter Defense	Perimeter defense addresses security at network borders, where your internal network connects to the outside world. This constitutes your first line of defense against intruders.
Authentication	Rigorous authentication procedures for users, administrators, and remote users help to ensure that outsiders do not gain unauthorized access to the network through the use of local or remote attacks.
Management & Monitoring	Management, monitoring, and proper logging are critical to maintaining and analyzing IT environments. These tools are even more important after an attack has occurred and incident analysis is required.
Applications
Deployment & Use	When business-critical applications are deployed in production, the security and availability of those applications and servers must be ensured. Continued maintenance is essential to help ensure that security bugs are patched and that new vulnerabilities are not introduced into the environment.
Application Design	Design that does not properly address security mechanisms such as authentication, authorization, and data validation can allow attackers to exploit security vulnerabilities and thereby gain access to sensitive information.
Data Storage & Communications	Integrity and confidentiality of data is one of the greatest concerns for any business. Data loss or theft can hurt an organization's revenue as well as reputation. It is important to understand how applications handle business critical data and how that data is protected.
Operations
Environment	The security of an organization is dependent on the operational procedures, processes and guidelines that are applied to the environment. They can enhance the security of an organization by including more than just technology defenses. Accurate environment documentation and guidelines are critical to the operation team's ability to support and maintain the security of the environment.
Security Policy	Corporate security policy refers to individual policies and guidelines that exist to govern the secure and appropriate use of technology and processes within the organization. This area covers policies to address all types of security, such as user, system, and data.
Patch & Update Management	Good management of patches and updates is important to securing an organization's IT environment. The timely application of patches and updates is necessary to help protect against known and exploitable vulnerabilities.
Backup and Recovery	Data backup and recovery is essential to maintaining business continuity in the event of a disaster or hardware/software failure. Lack of appropriate backup and recovery procedures could lead to significant loss of data and productivity.
People
Requirements & Assessments	Security requirements should be understood by all decision-makers so that both their technical and business decisions enhance security rather than conflict with it. Regular assessments by a third party can help a company review, evaluate, and identify areas for improvement.
Policies and Procedures	Clear, practical procedures for managing relationships with vendors and partners can help limit your company's exposure to risk. Procedures covering employee hiring and termination can help protect your company from unscrupulous or disgruntled employees.
Training & Awareness	Employees should be trained and made aware of how security applies to their daily job activities so that they do not inadvertently expose their company to greater risks.

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Free E-Learning on Sharepoint 2007, AJAX and Microsoft .NET Framework 3.5

Sat, 25 Apr 2009 06:36:00 -0700

No time to attend 5 day classroom training? Or just looking at getting a glimpse of what the latest and greatest can do for you?
You sound like the perfect candidate to check out these free e-learning content from Microsoft Learning...

Inside Look at Building and Developing Solutions with Microsoft® Office SharePoint® Server 2007

https://www.microsoftelearning.com/eLearning/courseDetail.aspx?courseId=61966&tab=overview

Introduction

In this 2-hour premium clinic you will learn about the rich capabilities that Office SharePoint Server 2007 offers to developers. The clinic will focus on Fundamentals of Building Solutions with Office SharePoint Server 2007, Building Business Solutions with Office SharePoint Server 2007 and how to Incorporate Office SharePoint Services into Business solutions.

Having this knowledge will enable you to determine how to incorporate Office SharePoint Server 2007 development into your portal-based solution development. Additionally, it will enable you to determine how to integrate Office SharePoint Server within your existing enterprise application infrastructure.

Objectives

At the end of the course, students will be able to:

•             Describe the Office SharePoint Server 2007 high level features.
•             Describe Integation with Windows SharePoint Services 3.0
•             Describe how to extend, assemble and configure MOSS solutions.
•             Describe how to build MOSS Business solutions with MOSS.
•             Describe features for building Portal Solutions (Business Data Catalog, Shared Services, Profiles).
•             Describe features for building Business Intellience Solutions (Excel services, reporting, dashboards).
•             Describe features for building Web and Enterprise Content Managment Solutions (field controls, custom content converters).
•             Describe Single Sign on service.
•             Describe InfoPath forms.

Developing Enhanced Web Experiences with Microsoft® ASP.NET AJAX Extensions

https://www.microsoftelearning.com/eLearning/courseDetail.aspx?courseId=73568&tab=overview

Introduction

In this 2-hour clinic you will learn about the rich functionality that ASP.NET AJAX Extensions provides for building highly responsive and enhanced web applications. In addition to learning about the different server and client components of ASP.NET AJAX, you will also learn how to build new ASP.NET AJAX applications and how to upgrade existing ASP.NET applications to take advantage of ASP.NET AJAX.

This clinic is appropriate for experienced .NET Web Developers and Software Architects who are looking to incorporate ASP.NET AJAX within their existing and future solutions.

Objectives

At the end of the course, students will be able to:

•             Compare and contrast traditional Web architecture with AJAX asynchronous post back operations.
•             Describe the components of AJAX and the technologies it uses.
•             Describe the purpose and benefits of using AJAX Extensions.
•             Describe the relationship between AJAX Extensions and existing technologies.
•             Describe possible uses for AJAX Extensions.

Developing Rich Experiences using Microsoft .NET Framework 3.5 & Visual Studio 2008

https://www.microsoftelearning.com/eLearning/offerDetail.aspx?offerPriceId=213184

Overview

This collection of 3 2-hour premium clinics teaches about the new capabilities provided by the .NET Framework 3.5. These clinics are for experienced Developers and Software Architects who are looking to adopt Microsoft's next generation technology within their solutions.

This offer includes the following:

Clinic 6262: Introducing Windows Workflow Foundation using .Net Framework 3.5 & Visual Studio 2008

Clinic 6263: Introducing Windows Presentation Foundation using .Net Framework 3.5 & Visual Studio 2008

Clinic 6264: Introducing Windows Communication Foundation using .Net Framework 3.5 & Visual Studio 2008

Overview

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Microsoft releasing release candidate for Windows 7 on April 30, Hands on Lab training @ iTrain Coming Soon!

Sat, 25 Apr 2009 01:54:55 -0700

If you are a MSDN and TechNet subscriber, then you can get Windows 7 Release Candidate that day via the download centre.

Everyone else must wait until May 5.

Look out for our iTrain Windows 7 Hands on Lab sessions to be released soon!

To be updated on when these workshops will be conducted, drop us your contact details at info[at]itrain.com.my

Further details at:

http://windowsteamblog.com/blogs/windows7/archive/2009/04/24/windows-7-release-candidate-update.aspx

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iTrain Congratulates fellow MCTS: Forefront Client & Security bootcamp participants

Sat, 25 Apr 2009 01:33:01 -0700

Great work all of you for achieving 100% passing rates right after 3 days of intensive Forefront Client & Security bootcamp training!

Interested in certifying yourself? Drop us a line @ 2166 1879 or email : info[at]itrain.com.my for further details.

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MCSE Training Path

Fri, 24 Apr 2009 05:30:00 -0700

Code	Course	Exam	Days	Certification
2272	Implementing and Supporting Microsoft Windows XP Professional	70-270	3	MCP
2273	Managing and Maintaining a Microsoft Windows Server 2003 Environment	70-290	3	MCSA 12 Days
2277	Implementing, Managing, and Maintaining a Windows Server 2003 Network Infrastructure	70-291	3
2823	Implementing and Administering Security in a Microsoft Windows Server 2003 Network	70-299	3
2278	Planning and Maintaining a Windows Server 2003 Network Infrastructure	70-293	3	MCSE 21 Days
2279	Planning, Implementing, and Maintaining a Windows Server 2003 Active Directory Infrastructure	70-294	3
2282	Designing a Microsoft Windows Server 2003 Active Directory and Network Infrastructure	70-297	3

Offer Includes :

Conducted by a Microsoft Certified Trainer
Original Microsoft Course Materials
Certificate of Attendance for each of the above courses
and includes FREE Certification Exams !

Interested in certifying yourself? Drop us a line @ 2166 1879 or email : info[at]itrain.com.my for further details.

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Learn How to Increase Project Value with Project Management Software :- Brought to you by Universiti of Malaya and iTrain (M) Sdn Bhd

Tue, 21 Apr 2009 05:20:00 -0700

The ‘Efficiency of Project Management’ Workshop Series

Increasing Project Value with

Project Management Software

Date: 14 May 2009 (Thursday)

Time: 9.00 am – 4.00 pm

Venue: Faculty of Built Environment, University of Malaya

Workshop Description
Topic 1: Creating Better Project Management for Tomorrow The need for project management knowledge, skill and competencies Basic knowledge of project planning, monitoring and control The current scenario versus what it should be Importance and value of scenario planning using project management software Project learning input from project management attributes Topic 2: Value Management Familiarisation Introduction to Value Management (VM) encompassing its definition, history, concepts, benefits and misconceptions. The process of Value Management acting as a cost cutting tool Significance of structured functional analysis during the Value Management methodology in achieving cost optimisation Potentials in the applications of Value Management as well as its challengers Value Management applications and results
Who Should Attend
All project, program managers and executives who are responsible for improving the value of project, managing project deliverable and reducing project cost.
Key Benefits for Attendee			Agenda
This workshop will help the participant to understand the importance of value management in project management and how to use value management as a cost cutting tool. Participant will also learn how to create a better project management for tomorrow by using the project management software.			08.30am - 09.00am : Breakfast 09.00am - 10.15am : Topic 1 10.15am - 10.30am : Break 10.30am - 12.00pm : Topic 2 12:00pm - 01.00pm : Lunch 01:00pm - 02.30pm : Microsoft Project Hands-on Lab 02:30pm - 03.00pm : Afternoon Tea-Break 03:00pm - 04:00pm: Microsoft Project Hands-on Lab
About the Speakers
Creating a Better Project Management for Tomorrow *Prof. Dr. Hamzah Bin Hj Abdul Rahman* Professor Dr. Hamzah Abdul Rahman is Professor and senior lecturer in the Quantity Surveying Department, University of Malaya (UM), Malaysia. He is currently the dean for the Faculty of Built Environment (UM), and has served as the Deputy Vice-Chancellor for Development and Estate Management in charge of development policies and projects from 1996 to 2003. He holds a PhD degree from the University of Manchester Institute of Science and Technology (UMIST, UK), M.Sc. from University of Florida, and BSc. (Hons) from Central Missouri State University. His research interests are in Quality and Project Management in Construction. He authors many publications in international journals and conferences.	Value Management Familiarisation Sr Dr Mohd Mazlan Bin Haji Che Mat Sr Dr Mohd Mazlan Bin Haji Che Mat is the Executive Chairman of MCM ASSOCIATES SDN BHD, a quantity surveying firm from year 1997 until present. He is also the president of K-Provam Sdn Bhd, a value management, value engineering and life cycle costing service provider firm from June 1999 to date. Currently, he is the Founding President of the Institute of Value Management Malaysia since year 2001. Besides having various value management publications, he was also the columnist for the Appointment Section in the New Straits Times, writing articles on Value Management in year 2002. In addition, he has been appointed as the speakers or facilitators for IKRAM, CIDB, SIRIM and other major organization in the subjects of Value Management/Value Engineering, Project Management and Financial Management.				Microsoft Project Lab Eric Ku (Microsoft Most Valuable Professional, Microsoft Certified Trainer) Eric Ku, has been in the IT industry for the past 13 years. He is the co-founder of iTrain, a Microsoft Gold Certified Partner for Learning Solutions. Eric has conducted a wide range of professional IT training which cover topics such as Database Management (Microsoft SQL Server), Project Management (Microsoft Project), Networking and File Sharing Repository/Portal (Microsoft SharePoint). His passion is also in creating niche training programmes which suits specific customer’s needs. He has trained various companies such as KL International Airport, Telekom Malaysia, TNB, RHB, Maybank, ING, Kurnia, Prudential, P&G, KWSP, Petronas GAS, Public Mutual and INTAN.
Register NOW and you will get a FREE Microsoft Project 2007 Professional Software Trial CD (While stocks last) And, the Microsoft Project 2007 Official training kit worth RM300
Project Management Workshop 14 May 2009		Early Bird Before 30 April 2009		After 30 April 2009
		RM		RM
1 Delegate		799		899
3 + Delegate (Same Organization)		699		799
Government Officials		699		799
UM Alumni/UM Staff & Students		699		799
BQSM/LAM/IEM/PMI Members		699		799

· Workshop fee includes Microsoft Project 2007 hands-on lab, presentation materials, refreshments and luncheons, certificate of attendance from UM

· For Malaysian government officials, a local order from the department will be accepted in lieu of payment in advance.

Download Registration Form for full registration and payment details.
http://www.itrain.com.my/doc/Project-UM-Itrain.pdf

iTrain (M) Sdn Bhd
E-7-1, Block E, Megan Avenue 1, 189 Jalan Tun Razak, 50400 Kuala Lumpur
Tel: 03-2166 1879 Fax: 03-2166 1825
Email: info@itrain.com.my Website: www.itrain.com.my

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Learn to Develop Applications for the iPhone

Tue, 21 Apr 2009 00:19:00 -0700

Learn how to develop applications for leading Mobile Technologies such as the iPhone, Google Android, FlashLite and Windows Mobile for only RM 88 per workshop.

Call 03 -2166 1879 or email us for further info.

Registration
1) Download the registration form here : http://itrain.com.my/doc/mad_register.pdf
2) Fill it in by indicating which individuals are attending which bootcamp.
3) Ensure payment is transferred prior to class commencement.

Agenda
Day 1: May 8th (Friday)
9:30 am – 1:00pm Bootcamp # 1 : Introduction to Windows Mobile Development
1:00 pm – 2:00pm Lunch ( On your own )
2:00 pm – 5:30pm Bootcamp # 2 : Introduction to Flash Lite Development

Day 2: May 9th (Saturday)
9:30 am – 1:00pm Bootcamp # 3 : Introduction to Android Development
1:00 pm – 2:00pm Lunch ( On your own )
2:00 pm – 5:30pm Bootcamp # 4 : Introduction to iPhone Development

Resources
1) Virtual PC Images will be available for Bootcamps # 1 - #3. You may come by our office after 12pm (see attached map) on Thursday to setup your necessary equipment.
2) Bootcamp #4 (iPhone) attendees will need to ensure they have the following:
a. An Intel based Mac running Leopard (OS X 10.5) <- Beg, Borrow or Buy ?
b. The free iPhone SDK installed (download from here: http://tinyurl.com/bmfroy ) You will need an Apple ID.
c. Participants unsure of setting up their Mac may swing by on Thursday after 12pm or Friday to setup their laptops too. Please ensure your MAC OS version is 10.5.
d. You do not need to bring your iPhone/iPod Touch devices. We will use the simulators.

Map
http://www.itrain.com.my/v2/main/contact.asp?map=iTrainKL#KL Training Centre (Headquarter)

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Save Time & Money with Microsoft Office Today

Mon, 20 Apr 2009 20:46:00 -0700

Time are tough.. Dont you wish you could save your time and money with
your current Office investment?

Further details : www.itrain.com.my

Or contact us @ 03 2166 1879

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