Cloud computing stands to be the most significant transformation for the IT industry in a generation. Analysts predict that within a few years, almost all companies will run at least some of their IT in the cloud; a minority will run all their computing that way.

IT Expert spoke to Andrew Mulholland, marketing manager at D-LINK, the networking equipment vendor, and asked this channel-focused company how it is winning business from the big names, and how it is boosting its channel programmes.

Software licensing is increasingly complex, but with clients facing fines for under-licensing, you have a duty – and an opportunity - to help

The lowest price isn’t always the best value; paying a little extra for a notebook that’s designed for business could be a better deal.

The computer maker Lenovo has 9% of the worldwide PC market, and in 2009 it ranked as the world’s fast-est-growing PC company. In the three months to December 31st, Lenovo grew sales by 42%, against an industry av-erage of 17%. We asked Lenovo what that means for small business resellers.

Marketing collateral, sales tools, and automated reports can save a lot of time in preparing quotations. But will they alienate your customers or win you business?

EDS-Sky dispute is a warning to all.

A good working relationship with Microsoft is often the lifeblood of any IT consultancy or reseller business. Microsoft still sells the vast majority of its products through the channel, but recent moves into cloud-based services have led some firms to worry that Microsoft might bypass them, and sell directly to SMEs.

Once considered a fad for teenagers, social media tools have become accepted components of any business’s marketing strategy. Dell is on Facebook; SAP is on LinkedIn; IBM has a large presence on the animated virtual world Second Life. Should you be there, too?

January 1, 2010 saw the first of five sets of annual changes intended to cut down on VAT fraud and ease cross-border commerce within the EU. Ignorance is perilous…