Marketing Matters

Google Adword Optimization

Timothy Nolan — Tue, 03 Nov 2009 22:15:06 +0000

Google Adwords: Quick Glance “Ah ha! I found you!” Like children playing hide-and-go-seek, individuals searching on Google want to be able to find what they are looking for right away. This usually means in organic search and search engine optimization (SEO) to be in the top three results. And everyone is gunning for that number one [...]

Google Adwords: The Conversion Comes First

Timothy Nolan — Tue, 20 Oct 2009 21:35:54 +0000

It may sound like a “Captain Obvious” statement, but when developing a Google Adwords campaign (or any online marketing strategy for that matter) it is essential to create goals and define conversions, for the following reasons: 1. Analytics: Meaning and Purpose When looking at trends and analyzing data for an internal site or external client, the numbers mean [...]

The Magazine Business Really is Just Business

Michelle O'Hagan — Mon, 19 Oct 2009 15:45:22 +0000

This week, Advertising Age magazine’s cover story, The A-List, includes 10 magazines that “reach beyond the printed page to build a future as finely honed media brands.” The big winner: Women’s Health. The article was an eye-opener for me because, although I’ve read all of the magazines on the list, I was wholly unaware of the [...]

Just Because Google’s Matt Cutts Says Meta-Keywords Don’t Matter Doesn’t Mean They’re Not Important

Jonathan Thomas — Wed, 23 Sep 2009 21:09:08 +0000

Matt Cutts managed to shock the SEO world yesterday by confirming something that many of us already suspected, that Google does not use meta-keyword data to determine it’s search rankings. Back in the early days of SEO, people discovered that they could easily game a search engine by manipulating meta-keywords. The Search Engines caught on quickly [...]

The Great Non-Debate: Print and Digital

Michelle O'Hagan — Mon, 24 Aug 2009 20:11:40 +0000

The non-debate rages on I suppose. That would be the one about which is better / more meaningful / more useful / prettier / more creative / more portable / easier to read with your morning cup of coffee … Print or Digital. <sigh> Really, are we still having this conversation? Shouldn’t we be worried about [...]

The SEO Value of the Wikipedia

Jonathan Thomas — Fri, 21 Aug 2009 19:24:50 +0000

There is none. But that doesn’t make links from Wikipedia worthless. First, let me explain why Wikipedia links have no SEO value. Wikipedia has one of the highest pageranks you can get – it’s usually at the top of the search results for anything located in it’s massive database. Because of this, Wikipedia is well aware that it [...]

Heading to Blog Indiana – #blogindiana

Jonathan Thomas — Wed, 12 Aug 2009 21:42:59 +0000

As I’ve written about previously, I’m speaking at Blog Indiana this year. I’m very excited about attending this year’s conference. Last year was very imformative and a fantastic experience. I plan to blog here about my experiences at the conference. So, stay tuned for pictures, tweets and more. Check out my latest tweets in the sidebar [...]

Twitter Search Results on Google

Michelle O'Hagan — Wed, 05 Aug 2009 16:17:52 +0000

One of my very favorite tools is a Firefox add-on from Userscripts.org called Twitter Search Results on Google. As the name implies, you enter a search-term in Google and the resulting SERP displays the most recent 5 tweets for that query, giving both real-time Twitter search results and Google results on the same page. You [...]

Social Media For Tourism – Visit Indiana Meet the Media Recap

Jonathan Thomas — Fri, 24 Jul 2009 21:44:36 +0000

This past Tuesday I had the opportunity to participate in a social media bootcamp for Tourism industry professionals based in the State of Indiana that took place in Indianapolis at the Eiteljorg Musem. It was an interesting and illuminating event. Jeremy Williams and the great folks over at Visit Indiana has been spearheading some great initiatives [...]

Imagination is Hitting the Road for Blog Indiana Next Month

Jonathan Thomas — Thu, 16 Jul 2009 22:02:11 +0000

I wanted to let everyone know about a great blogging and social media conference taking place next month in Indianapolis called Blog Indiana. I’ll be attending the conference and I’ll speaking about Blogging Platforms. Blog Indiana is a statewide conference featuring the best bloggers from all around Indiana. The goal of the conference is to learn [...]