Jim's Blog

Imagination Named Best Place to Work

James Meyers — Wed, 21 Oct 2009 19:13:55 +0000

I have an overwhelming sense of pride in being named one of the top six publishing companies in America to work for by Publishing Executive magazine. When I started Imagination nearly fifteen years ago, my goal was to create a company where people could feel good about coming to each day. A place where they [...]

Michael Jackson’s Death Elevates Print & Digital Delivery

James Meyers — Wed, 08 Jul 2009 15:55:04 +0000

I’m here in San Francisco meeting with our clients but have a few minutes to kill so I’m perusing the magazine racks at Border’s at Union Square. The Michael Jackson covers are everywhere and it makes me stop and think about how his untimely death further showed the differences between print and digital media. As rumors [...]

Social Media for B-to-B Publishing

James Meyers — Wed, 29 Apr 2009 21:32:32 +0000

In a recent article in AMA’s Marketing News by Josh Bernoff, VP of Forrester Research, he makes a compelling case for Social Media in B-to-B marketing. A recent study by Forrester of over 1,200 information technology decision-makers at companies in North America and Europe found that 91% read blogs, watch user-generated video or read socially-created [...]

Long Live Magazines!

James Meyers — Tue, 07 Apr 2009 19:44:11 +0000

Another business trip to the west coast! As I fly through the air at 35,000 feet for four hours without online access, how will I possibly survive? Good old print magazines. They’re still great at informing, exciting, awakening, thrilling, surprising, uniting and engaging. Just like digital, those attributes can also still be found in print. When I’m [...]

They’re Partners, Not Clients

James Meyers — Tue, 24 Mar 2009 23:23:32 +0000

Over the past several years, Imagination has come to understand the importance of customer relationships to insuring business success. During the early years of our custom publishing business, we successfully grew the company by focusing intensely on driving new business opportunities. While the strategy worked, we too often found ourselves needing to replace lost clients. [...]

Hope is Not a Strategy

James Meyers — Fri, 13 Mar 2009 19:37:48 +0000

As I continue to travel around the country visiting with companies, associations and reading the business press, I continue to see two different attitudes. One one hand, I see those that hope they can hang on, hope that they can cut enough to survive and hope that things will get better soon. Most of these, are [...]

Chief Marketers Bullish on Custom Media

James Meyers — Tue, 10 Mar 2009 14:57:27 +0000

I was lucky to have an opportunity to attend a private dinner last week in California with about 25 CMOs of B2B technology and financial services companies. Their mood about the current business environment was guarded but leaning towards optimism. I got the sense that they believed that they had turned the corner on the recession [...]

Stay True to Your Values

James Meyers — Wed, 25 Feb 2009 22:35:19 +0000

With the economy in as bad shape as it is, the media is filled each day with how companies are cutting back. Most of the time, the cutbacks have to do with layoffs and closings. Companies purging themselves of their most valuable assets. I can’t help but wonder what the values of these companies are and [...]

Imagination 2.0

James Meyers — Wed, 11 Feb 2009 20:01:58 +0000

Welcome to the newest version of the Imagination Publishing website. Although we went through a complete redesign less than a year ago, in today’s web 2.0 world, even six months ago is considered ancient history. While our core capability remains focused on creating original custom content that helps our clients engage their customers, our new [...]

Four Things B2B Marketers Need to do Right Now

admin — Wed, 14 Jan 2009 21:29:02 +0000

The more business stories I read about the recession and the more I talk to our customers, the more I am convinced that B2B marketers have a great opportunity to utilize this time to solidify their marketing programs and prepare to emerge stronger than ever as the recession lifts. We’re lucky to work with some [...]