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New Custom Magazine for Senior Marketers to Debut Friday

Michelle O'Hagan — Wed, 21 Oct 2009 19:19:41 +0000

ORANGE magazine to share insight and opinions about custom publishing, branding and integrated marketing programs. CHICAGO—Imagination Publishing, a custom publishing agency, on Friday will debut a new custom magazine, ORANGE, to be distributed to senior marketing executives internationally. The custom magazine, and its companion microsite, will share the magic of why custom content is the most powerful [...]

Custom Publishing Special Report

Michelle O'Hagan — Mon, 12 Oct 2009 19:54:26 +0000

Imagination Publishing’s own Jim Meyers is interviewed in a Custom Publishing Special Report in the October 12, 2009 issue of BtoB Magazine. Here’s an outtake from the article: The ecosystem where b-to-b marketers, trade publishers and ad agencies interact is changing. Increasingly, b-to-b marketers are acting like publishers. The Internet has forced marketers to populate their [...]

Custom Publishing Agency Named one of Best Magazine Publishing Companies to Work For 2009

Michelle O'Hagan — Thu, 01 Oct 2009 19:26:36 +0000

Custom media expert excels in employee survey, workplace best practices. CHICAGO–Imagination Publishing recently was named one of the Best Magazine Publishing Companies to Work for 2009. The annual list of “Best Magazine Companies” was created by Publishing Executive magazine and Best Companies Group. The complete list – along with profiles of each company’s benefits package and [...]

Building Loyalty For Your Small Business

Jessica Wangsness — Tue, 11 Aug 2009 21:50:21 +0000

Loyalty—especially in today’s economy—doesn’t always go to the organization with the biggest name or reputation. Instead, it’s all about who you trust. As Peter Bregman, CEO of Bregman Partners Inc., says, “Trust is the new competitive advantage.” And this is where small businesses may have an advantage over their bigger counterparts: a face, a name and a [...]

Tradition

Joel Witmer — Mon, 03 Aug 2009 19:49:09 +0000

Via Consumerist.

De-branding

Liz Ecker — Fri, 31 Jul 2009 21:58:02 +0000

This may be old news by now, but I couldn’t help but share this story on the recent effort of Starbucks to “de-brand” some of its stores. A global brand leader, Starbucks, in a smart and defensive play, plans to open several “stealth” stores in the U.S. to appeal to neighborhoods and populations that see [...]

Be More Creative

Joel Witmer — Wed, 29 Jul 2009 16:36:30 +0000

Scientific America reports on research into creativity: This research has important practical implications. It suggests that there are several simple steps we can all take to increase creativity, such as traveling to faraway places (or even just thinking about such places), thinking about the distant future, communicating with people who are dissimilar to us, and considering [...]

Survival of the Smartest

Patrick Rovito — Tue, 07 Jul 2009 19:48:56 +0000

As the publishing industry continues to reel from its worst year, noted magazine professionals sound surprisingly clueless about the way forward.

Guru Smackdown

Joel Witmer — Wed, 01 Jul 2009 16:37:14 +0000

Chris Anderson authors the new book Free. Malcolm Gladwell offers some critical commentary in his review. A sample: There are four strands of argument here: a technological claim (digital infrastructure is effectively Free), a psychological claim (consumers love Free), a procedural claim (Free means never having to make a judgment), and a commercial claim (the market created [...]

Not-Bad Housing News!

Joel Witmer — Tue, 30 Jun 2009 20:12:08 +0000

Over the last year Imagination has done a video series on home buying for one of our clients. Not coincidentally, this series spurred me into buying a home and even using the client for my mortgage (ROI, ROI!). Now that I’m a home owner I pay much more attention to things like year-over-year property values, [...]