http://www.imaginepub.com/cthebrand Branding, content, and social media strategy for the c-level crowd. Fri, 13 Feb 2009 03:30:36 +0000 http://wordpress.org/?v=2.7.1 en hourly 1 ipub-cthebrandhttp://feedburner.google.com http://feedproxy.google.com/~r/ipub-cthebrand/~3/cfvqj0YazMM/ http://www.imaginepub.com/cthebrand/the-shift-to-a-customer-centric-marketing-strategy/#comments Thu, 12 Feb 2009 04:23:11 +0000 Lauren Silich http://www.imaginepub.com/cthebrand/?p=15 When developing an integrated marketing plan, putting the customer first seems like a no-brainer, right? I can’t tell you how many times we’ve had this discussion with potential or current clients. They understand the need for a customer-centricity. They understand the urgency. But how do they make the shift from the traditional “push the message” ideals to [...]<img src="http://feeds.feedburner.com/~r/ipub-cthebrand/~4/cfvqj0YazMM" height="1" width="1"/> http://www.imaginepub.com/cthebrand/the-shift-to-a-customer-centric-marketing-strategy/feed/ http://www.imaginepub.com/cthebrand/the-shift-to-a-customer-centric-marketing-strategy/