The Wealthsurance™ Milestone Plan offers a wide range of Investment options, Insurance options and unmatched flexibility that allows customers to customize a plan suited to their needs. Customers can plan for their milestones like completion of school education by a child, a marriage, acquisition of a new house and so on. This Plan comes with a wide range of 13 investment options and 7 insurance benefits – all packaged with a low charge structure and unmatched flexibility.

Announcing the launch, Mr G V Nageswara Rao, MD & CEO of IDBI Federal Life Insurance said: “Everyone wants to create wealth, but wealth creation does not happen by chance or accident. It needs a Plan. Wealthsurance™ Milestone Plan offers such a plan, which is very flexible and can be customised to an individual’s needs. The beauty of the Plan is that it can be insured not only against risk of death but against 17 major diseases, hospitalisation, disability, accidental injuries etc so that you can feel confident that your financial goals can be reached despite the surprises life may throw up.”

Wealthsurance™ Milestone Plan offers a comprehensive suite of investment options which are designed to meet the needs of every customer depending upon his or her risk appetite. Conservative customers can choose guaranteed return options which offer fixed, assured returns. Those who can take more risk can opt for capital protected options where the entry NAV is guaranteed and returns depend upon the market. Customers who would like to get potential high returns of equity markets in the long-term and understand the risk can opt for market linked equity options. Wealthsurance™ Milestone Plan offers a unique investment options called Asset Allocator Funds, where the company’s fund managers invest in equity or debt depending upon market conditions. This is a very useful option for customers who do not have the time or expertise to monitor equity market and shift into debt or equity based on market conditions.

IDBI Federal Wealthsurance™ Milestone Plan not only allows its policyholder to invest according to their changing risk appetite; it also provides a host of insurance benefits to protect them against uncertainties, so that they don’t have to break their investment to meet sudden financial demands and their money can keep compounding. The insurance benefits offered by the Plan include Major Diseases Benefit in which lump-sum cash amount upto Rs. 20 lakhs is paid upon diagnosis of any of 17 specified major diseases. These include heart attack, coronary bypass surgery, cancer, stroke, paralysis, coma, brain tumor, renal failure, major organ transplant etc. Another benefit is Hospital Cash Benefit in which daily cash benefit upto a maximum of Rs. 5000 per day will be paid for each day of hospitalisation, irrespective of the amount actually spent. The claim process is simple since no bills have to be submitted but only proof of hospitalisation. Other benefits offered include accidental death and disablement benefit and waiver of all future premiums upon death or disablement.

“The Plan comes with attractive tax benefits. Premium contributions are eligible for tax deduction under Sec 80C. All benefits under the Plan are tax-free under Sec 10(10D),” Mr. Rao added

About IDBI Federal Life Insurance

IDBI Federal Life Insurance Co Ltd is a joint-venture of IDBI Bank, India’s premier development and commercial bank, Federal Bank, one of India’s leading private sector banks and Ageas, a multinational insurance giant based out of Europe. In this venture, IDBI Bank owns 48% equity while Federal Bank and Ageas own 26% equity each. At IDBI Federal, we endeavor to deliver products that provide value and convenience to the customer. Through a continuous process of innovation in product and service delivery we intend to deliver world-class wealth management, protection and retirement solutions to Indian customers. Having started in March 2008, in just five months of inception we became one of the fastest growing new insurance companies to garner Rs 100 Cr in premiums. The company offers its services through a vast nationwide network across the branches of IDBI Bank and Federal Bank in addition to a sizeable network of advisors and partners. As on June 30th 2010, the company has issued over 2 lakh policies with over Rs 9,160 Cr in Sum Assured.
Do visit www.idbifederal.com to know more
About the sponsors of IDBI Federal Life Insurance Co Ltd
IDBI Bank Ltd. continues to be, since its inception, India’s premier industrial development bank. Created in 1956 to support India’s industrial backbone, IDBI Bank has since evolved into a powerhouse of industrial and retail finance. Today, it is amongst India’s foremost commercial banks, with a wide range of innovative products and services, serving retail and corporate customers in all corners of the country from 725 branches and 1228 ATMs. The Bank offers its customers an extensive range of diversified services including project financing, term lending, working capital facilities, lease finance, venture capital, loan syndication, corporate advisory services and legal and technical advisory services to its corporate clients as well as mortgages and personal loans to its retail clients. As part of its development activities, IDBI Bank has been instrumental in sponsoring the development of key institutions involved in India’s financial sector –National Stock Exchange of India Limited (NSE) and National Securities Depository Ltd, SHCIL (Stock Holding Corporation of India Ltd), CARE (Credit Analysis and Research Ltd)
Please visit www.idbibank.com to know more.

Federal Bank is one of India’s leading private sector banks, with a dominant presence in the state of Kerala. It has a strong network of 708 branches and 755 ATMs spread across India. The bank provides over four million retail customers with a wide variety of financial products. Federal Bank is one of the first large Indian banks to have an entirely automated and interconnected branch network. In addition to interconnected branches and ATMs, the Bank has a wide range of services like Internet Banking, Mobile Banking, Tele Banking, Any Where Banking, debit cards, online bill payment and call centre facilities to offer round the clock banking convenience to its customers. The Bank has been a pioneer in providing innovative technological solutions to its customers and the Bank has won several awards and recommendations.
Please visit www.federalbank.co.in to know more.

Ageas is an international insurance company with a heritage spanning more than 180 years. Ranked among the top 20 insurance companies in Europe, Ageas has chosen to concentrate its business activities in Europe and Asia, which together make up the largest share of the global insurance market. They are grouped around four segments: Belgium, United Kingdom, Continental Europe and Asia. It is an undisputed leader in the Belgian market for individual life and employee benefits, as well as a leading non-life player, through AG Insurance. Internationally Ageas has a strong presence in the UK, where it is the third largest player in private car insurance. The company also has subsidiaries in France, Germany, Ukraine and Hong Kong. Ageas has a track record in developing partnerships with strong financial institutions and key distributors in different markets around the world and successfully operates partnerships in Luxembourg, Italy, Portugal, China, Malaysia, India and Thailand. Ageas employs more than 11,000 people and has annual inflows of almost EUR 16 billion.
Please visit www.ageas.com to know more.
For More Details:
Rohan Hegde
Concept PR
M: 09820670345
E-mail: rohan@conceptpr.com

NavSemi’s highly flexible Energy Maximizer solution is based on Infineon’s low-power, 8-bit XC800 MCU, which supports multiple serial interfaces including I2C, UART, SPI and SSP. The XC800 features hardware functions needed in PV applications, including voltage and current measurement, as well as panel parameter configuration, with the ability to send an output signal to control external switching. To further simplify development and maximize system efficiency, the XC800 is available with its Digital Application Virtual Engineer (DAVE) software with auto-configure settings for MCU with a simple GUI. The XC800 ADC gives high accuracy over the full temperature range from -40 °C to 150 °C with a conversion time of less than 1.5us. The XC800 offers up to 64 KB of flash memory for application software, as well as flash Code Read Protection (CRP) to safeguard user-developed code.

“NavSemi is focusing on intelligent and precision control to improve energy harvest-ing and conversion efficiency. The Sun Flower in addition provides options for remote communication and control for reporting and managing the system offering intelligent solutions for application areas such as Home and Street lighting,” said Mr. Babu Jain, founder and CEO for NavSemi.

“Microcontrollers are essential in providing the functionalities and performance with real-time embedded control algorithms while further improving system safety and reliability.The XC800 is supported by development tools from Keil, Tasking and In-fineon Eclipse base free tool chain. Infineon also offers an easy-to-use, comprehen-sive development tool kit.” said Mr. Andy Wong, Regional Marketing for Industrial Microcontrollers at Infineon Technologies Asia. “Infineon MCU and power devices have well fitted roadmaps for India’s rapid development in energy efficient industry.”

Infineon holds the global number-one market position in semiconductor discrete and modules for power electronics, and according to IMS Research’s 2009 report, Infineon enjoys a 10.2 percent share of a total market worth around 13.96 billion US dollars.

Further information

Infineon presents the NavSemi’s Sun Flower Charge Controller at its booth (hall 2, Lower Level, booth 2310) at the Electronica India 2010, Sep 7-10, in Bangalore, India.

NavSemi’s Sun Flower is available in the Indian market for Home and Street lighting supporting 80W panels.

Further information about the XC800 family of microcontrollers can be found at www.infineon.com/XC800.

To find out more about Infineon’s portfolio in energy efficiency, please see www.infineon.com/ap_energyefficiency

About Infineon
Infineon Technologies AG, Neubiberg, Germany, offers semiconductor and system solutions addressing three central challenges to modern society: energy efficiency, mobility, and security. In the 2009 fiscal year (ending September), the company reported sales of Euro 3.03 billion with approximately 25,650 employees world-wide. With a global presence, Infineon operates through its subsidiaries in the U.S. from Milpitas, CA, in the Asia-Pacific region from Singapore, and in Japan from Tokyo.

Infineon is listed on the Frankfurt Stock Exchange (ticker symbol: IFX) and in the USA on the over-the-counter market OTCQX International Premier (ticker symbol: IFNNY).

Further information is available at www.infineon.com.

¨       Plans to launch over 100 dealerships in the next 24 months

¨       The existing LCV and new HCV range to be sold and serviced from new dealerships

¨       Unique corporate identity programme, modern ‘look and feel’ to challenge existing norms – a first for Indian CV Industry

¨       Mobile Service Workshop flagged off as a part of the unique ‘anywhere, anytime’ on-road assistance programme

¨       Sprawling dealership reflects Mahindra Navistar’s serious commitment to CV Business

Jaipur, Sep 03, 2010: After unveiling its entire range of high performance HCV trucks at the Auto Expo 2010, and announcing start of production of their first truck offering, MN25, earlier this year, Mahindra Navistar Automotives Ltd. today inaugurated its new, state-of-the-art dealerships in Jaipur, M/s. K. S. Motors. The new 25 tonne truck, MN25 would cost Rs.15.65 lakh in Jaipur.

Speaking on the occasion, Mr. Rakesh Kalra Managing Director, Mahindra Navistar Automotives Ltd., said “This is a moment of great pride for us as this is a first for the Indian CV industry – we have created world class infrastructure to cater to the growing needs of truck customers. Highly trained staff, well-equipped workshop, prompt spare parts availability, mobile service vans have all been readied to ensure that our customers get a trouble free and delightful experience of owning our trucks. The idea is to walk the talk and truly make our customers outperform and prosper in their businesses and life.”

According to Mr. Nalin Mehta, Chief Operating Officer, Mahindra Navistar Automotives Ltd., “During the unveiling, we had promised that ‘OK will no longer be OK’ and we will revolutionize Indian trucking by challenging existing norms. Our dealership in Jaipur reflects this resolve of ours – it has outperformed on every count – be it sprawling infrastructure, modern and advanced equipment, well-trained staff, and usage of latest technology or modern processes, world class service and spares backup readiness.

Mr. Mehta further added, “Our Corporate Identity Program for uniform dealership identity and experience will ensure that our dealership will be a benchmark for the commercial vehicle industry. The dealership will start selling and servicing the existing range of LCVs and Buses and will also start providing the ‘touch & feel’ and demonstration of the new range of HCVs, starting with the MN25 truck that was launched recently. The vehicle has been very competitively priced at Rs.15.65 lakh.”

Also speaking on the occasion, Mr. Kishore Singh Gehlot, Managing Director, K. S. Motors, said, “We are very excited and feel honoured to be a part of this new chapter in the HCV industry that we are about to unveil together with Mahindra Navistar for the customers of Jaipur and Rajasthan. K. S. Motors has earned a name for itself through superior customer service in its various businesses and the dealership of Mahindra Navistar provides us with a great opportunity to replicate the same high standards by leveraging our deep understanding of the Jaipur and Rajasthan market. Together, we will help our customers outperform”

Extensive Sales & Service Network

With the inauguration of the Jaipur dealership, Mahindra Navistar has rolled out the process of creating an exclusive network of dealerships on a massive scale – a unique step for the trucking industry in India. Moreover, Mahindra’s already existing network will be deployed for after-sales support. Over the next two years, Mahindra Navistar plans to commission over 100 dealerships across the country, thus, rapidly expanding its pan India presence.

The company also flagged off the mobile service workshop, yet another first in the Indian trucking industry, with the objective of providing ‘anywhere, anytime’, on-road assistance to customers. Coupled with the multi-lingual, 24×7 call centre branded as ‘NOW’, which is manned by trained service experts, Mahindra Navistar is all set to unleash a new paradigm in customer service in the Indian truck industry.

Besides this, MNAL will also draw on the vast pool of M&M auto and tractor channel partners to use as an extended network for servicing customers needs.

The company aims to create a channel which will be passionate about surpassing customer expectations and willing to go that extra mile. The dealer network aims to set new benchmarks in delivering requisite services and spares to customers in the HCV segment in India.

About Mahindra Navistar Automotives Ltd. (MNAL)

In 2005, Mahindra & Mahindra Ltd. and International Truck and Engine Corporation – the operating company of Navistar – entered into a JV to manufacture light, medium and heavy commercial vehicles for India as well as global markets. The joint venture is in the process of addressing every segment of the commercial vehicle market from 3.5 tonne GVW to 49 tonne GVW with variants of passenger transport, cargo and specialized load applications. Mahindra Navistar aims to expand its product line over the next two years to emerge as a full range commercial vehicle player.

The new HCV product range has been engineered to meet Indian requirements with technological expertise from Navistar with the underlying philosophy of ‘Made in India, Made for India and Made with 175 years of international trucking expertise’. The new range of medium and heavy commercial vehicles is being manufactured at a new green field plant at Chakan, near Pune. The plant, which spans over 700 acres, has been set up with investments of over Rs.4000 crores and is producing other M&M products as well. This will help MNAL leverage the benefits of synergies of an integrated manufacturing facility.

The company’s domestic sales stand at 27275 units during August 2010, as against 21410 units during August 2009, an increase of 27%. Exports have grown by 62% during the same period.

The domestic sales for the passenger UV range of products including the Bolero, Scorpio and Xylo stood at 12994 units during August 2010 up by 14% from 11443 units during August 2009.

The 3-wheeler range of products domestic sales stood at 5074 units during August 2010 up by 39% from 3652 units during August 2009. The 4-wheel pickups range of products domestic sales stood at 7533 units during August 2010 up by 45% from 5188 units during August 2009.

The sale of the company’s sedan, the Logan, has also seen an upward trend with sales for August 2010 standing at 801 units as against 469 units during July 2009, a growth of 71%.

About The Mahindra Group

Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $7.1 billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group today is an embodiment of global excellence and enjoys a strong corporate brand image.

Mahindra is the only Indian company among the top tractor brands in the world. It is today a full-range player with a presence in almost every segment of the automobile industry, from two-wheelers to CVs, UVs, SUVs and sedan. Mahindra recently acquired a majority stake in REVA Electric Car Co Ltd. (now called Mahindra REVA), strengthening its position in the Electric Vehicles domain.

The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global business and information technology services company, Satyam Computer Services. The company is now known as Mahindra Satyam.

Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08 and has also received the A+ GRI rating for the year 2008- 09.

Mumbai, September 1, 2010: Mahindra Two Wheelers, a part of the US $7.1 billion Mahindra Group, has further consolidated its presence in the two wheeler segment, with record sales of 15,165 units in August 2010.

Mahindra Two Wheelers today announced that its sales for the month of August 2010 stood at 15165 units, as against 4005 units in August 2009, an increase of 279%.

Total cumulative sales from April to August 2010 stood at 54261 units, as compared to 12948 units for the same period last year, an increase of 319%.

“We are very happy with the response to our Power Scooters. Consumers have laid their trust in brand Mahindra which has helped us grow more than 75% in the last four months. We have been achieving several milestones. Just a couple of months ago, we crossed a landmark figure of 1,00,000. Our efforts to come closer to consumers are also bearing fruit as we now have more than 370 dealer ships across the length and breadth of the country.” said Mr. Anoop Mathur, Sector President and Member of Group Executive Board Mahindra & Mahindra.

Mahindra 2 Wheelers’ Power Scooters cater to a range of consumer segments. The Mahindra Rodeo with its very innovative, contemporary features is popular amongst the Indian youth, while the Mahindra Duro is positioned as a family scooter. The Flyte is the Indian woman’s two-wheeler of choice.

About The Mahindra Group

Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $7.1 billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group today is an embodiment of global excellence and enjoys a strong corporate brand image.

Mahindra is the only Indian company among the top tractor brands in the world. It is today a full-range player with a presence in almost every segment of the automobile industry, from two-wheelers to CVs, UVs, SUVs and sedan. Mahindra recently acquired a majority stake in REVA Electric Car Co Ltd. (now called Mahindra REVA), strengthening its position in the Electric Vehicles domain.

The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global business and information technology services company, Satyam Computer Services. The company is now known as Mahindra Satyam.

Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08 and has also received the A+ GRI rating for the year 2008- 09.

Total tractor sales (domestic + exports) in August 2010 stood at 13435 units, as against 10646 units for the same period last year, an increase of 26%.

For the period April to August 2010, total cumulative sales (domestic + exports) stood at 78175 units, as compared to 66881 units for the corresponding period last year, an increase of 17%.

Exports during the month of August 2010 were 982 units, as against 485 units for the same period last year, an increase of 102%. Domestic sales in August 2010 stood at 12453 units, as against 10161 units for the same period last year, an increase of 23%.

About The Mahindra Group

Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $7.1 billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group today is an embodiment of global excellence and enjoys a strong corporate brand image.

Mahindra is the only Indian company among the top tractor brands in the world. It is today a full-range player with a presence in almost every segment of the automobile industry, from two-wheelers to CVs, UVs, SUVs and sedan. Mahindra recently acquired a majority stake in REVA Electric Car Co Ltd. (now called Mahindra REVA), strengthening its position in the Electric Vehicles domain.

The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global business and information technology services company, Satyam Computer Services. The company is now known as Mahindra Satyam.

Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08 and has also received the A+ GRI rating for the year 2008- 09.

¨      Plans to launch over 100 dealerships in the next 24 months

¨      The existing LCV and new HCV range to be sold and serviced from new dealerships

¨      Unique corporate identity programme, modern ‘look and feel’ to challenge existing norms – a first for Indian CV Industry

¨      Mobile Service Workshop flagged off as a part of the unique ‘anywhere, anytime’ on-road assistance programme

¨      Sprawling dealership reflects Mahindra Navistar’s serious commitment to CV Business

Bengaluru, Aug 27, 2010: After unveiling its entire range of high performance heavy commercial vehicles (HCV) trucks at the Auto Expo 2010, and announcing start of production of their first truck offering – the MN25 – earlier this year, Mahindra Navistar Automotives Ltd. today inaugurated its new, state-of-the-art dealership in Bengaluru, M/s. Trident Automobiles. The new 25 ton truck, MN25 would cost Rs.15.40 lakhs in Bengaluru.

Speaking on the occasion, Mr. Rakesh Kalra Managing Director, Mahindra Navistar Automotives Ltd., said “This is a moment of great pride for us as this is a first for the Indian CV industry – we have created a world class infrastructure to cater to the growing needs of truck customers. Highly trained staff, well-equipped workshop, prompt spare parts availability, mobile service vans, have all been readied to ensure that our customers get a trouble free and delightful experience when purchasing and driving our trucks. The idea is to walk the talk and truly make our customers outperform and prosper in their businesses and life.”

According to Mr. Nalin Mehta, Chief Operating Officer, Mahindra Navistar Automotives Ltd., “During the unveiling, we had promised that ‘OK will no longer be OK’ and we will revolutionize Indian trucking by challenging existing norms. Our dealership in Bengaluru reflects this resolve of ours – it has outperformed on every count – be it sprawling infrastructure, modern and advanced equipment, well-trained staff, and usage of latest technology or modern processes and world class service and spares backup readiness.

Mr. Mehta further added, “Our Corporate Identity Programme for uniform dealership identity and experience will ensure that our dealership will be a benchmark for the commercial vehicle industry. The dealership will start selling and servicing the existing range of LCVs and Buses and will also start providing the ‘touch & feel’ and demonstration of the new range of HCVs, starting with the MN25 truck that was launched recently. The vehicle has been very competitively priced at Rs.15.40 lakhs.”

Also speaking on the occasion, Mr. Samir Choudhary, Managing Director, Trident Automobiles, said, “We are very excited and feel honored to be a part of this new chapter in the trucking industry that we are about to unveil together with Mahindra Navistar for the customers of Bengaluru and Karnataka. Trident Automobiles has earned a name for itself through superior customer service in its various businesses and the dealership of Mahindra Navistar provides us a great opportunity to replicate the same high standards by leveraging our deep understanding of the Bengaluru and Karnataka market. Together, we will help our customers outperform”

Extensive Sales & Service Network

With the inauguration of the Bengaluru dealership, Mahindra Navistar has rolled out the process of creating the exclusive network of dealerships on a massive scale – a unique step for the trucking industry in India. Moreover, Mahindra’s already existing network will be deployed for the after-sales support. Over the next two years, Mahindra Navistar plans to commission over 100 dealerships across the country, thus rapidly expanding their pan India presence.

The company also flagged off the mobile service workshop, yet another first in the Indian trucking industry, with the objective of providing ‘anywhere, anytime’, on-road assistance to customers. Coupled with the multi-lingual, 24×7 call centre branded as ‘NOW’, which is manned by trained service experts, Mahindra Navistar is all set to unleash a new paradigm in customer service in Indian trucking.

Besides this, MNAL will also draw on the vast pool of M&M auto and tractor channel partners to use as an extended network for servicing customers’ needs.

The company aims to create a channel which will be passionate about surpassing customer expectations and be willing to go that extra mile. The dealer network aims to set new benchmarks in delivering requisite services and spares to customers in the HCV segment in India.

About Mahindra Navistar Automotives Ltd. (MNAL)

In 2005, Mahindra & Mahindra Ltd. and International Truck and Engine Corporation – the operating company of Navistar – entered into a JV to manufacture light, medium and heavy commercial vehicles for India as well as global markets. The joint venture is in the process of addressing every segment of the commercial vehicle market from 3.5 tonne GVW to 49 tonne GVW with variants of passenger transport, cargo and specialized load applications. Mahindra Navistar aims to expand its product line over the next two years to emerge as a full range commercial vehicle player.

The new HCV product range has been engineered to meet Indian requirements with technological expertise from Navistar with the underlying philosophy of ‘Made in India, Made for India and Made with 175 years of international trucking expertise.’ The new range of medium and heavy commercial vehicles is being manufactured at a new green field plant at Chakan, near Pune. The plant, which spans over 700 acres, has been set up with investments of over `.4000 crore and is producing other M&M products as well. This will help MNAL leverage the benefits of synergies of an integrated manufacturing facility.

The rally was flagged off at 10:00 am from The Gateway Hotel, K.M. Road, Opposite Pavitravana
Jyothinagar Post, Chikmagalur. Iconic Mahindra SUVs such as the Scorpio, Bolero, Getaway, Legend, Major and Classic negotiated an arduous route of over 70 km. The convoy of vehicles negotiated rocky terrain, slush, canals and streams, passing through Vasant Cool Estate, Karemane, the paddy fields and forests of Hukkunda, Kodal and Aladagudde before returning to the hotel.

“We are delighted to be in Chikmagalur, for the 61^st edition of the Mahindra Great Escape. The scenic yet challenging route was an off roader’s delight and gave Mahindra customers an idea of the tough and enduring nature of Mahindra vehicles. The adrenaline rush was palpable and the atmosphere was charged. Real time tweets and updates on various social networking sites by participants further added to the overall excitement of the rally. We plan to return with yet another fun-filled edition of the Great Escape, shortly,” said Mr. Vivek Nayer, Senior Vice President, Marketing, Automotive Sector, Mahindra & Mahindra Ltd.

This edition of the Mahindra Great Escape was conducted in association with JK Tyres, Bosch and Servo Lubricants. The Mahindra Great Escape route was chalked out by the Mahindra team, while the ‘With You Hamesha’ service team ensured that participants could enjoy the rally unhindered.

The Mahindra Great Escape – a customer-centric initiative from Mahindra

In essence, Mahindra Great Escapes are meant to be pure off-roading events in a convoy, designed to provide maximum thrill to Mahindra owners. They are organised to give customers the opportunity to explore the full off-roading capabilities of their vehicles, safely and with a lot of fun. First initiated in 1996, the Mahindra Great Escapes initially used to be small one-day events, but now they have evolved into spectacular weekend events. The routes are meticulously chosen to ensure excitement without compromising on safety. All through the route, there are rescue vehicles to help those in need. In addition, there are experts along the route who are ready to guide the drivers through difficult terrain that may require skilful driving.

Through the years, the Great Escape has acquired a reputation as one of India’s premier off-roading events with each edition seeing eager participation from die-hard Mahindra fans and customers alike. From the hills of Coorg and the tea estates of Munnar to the undulating sand dunes of Mandawa in Rajasthan, the Great Escape has blazed a unique trail across the length and breadth of India. The Mahindra Great Escape was recently held in Chandigarh, Hyderabad, Munnar in Kerala, Coorg in Karnataka, Goa and also at Panvel near Mumbai.

About The Mahindra Group

Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $7.1 billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group today is an embodiment of global excellence and enjoys a strong corporate brand image.

Mahindra is the only Indian company among the top tractor brands in the world. It is today a full-range player with a presence in almost every segment of the automobile industry, from two-wheelers to CVs, UVs, SUVs and sedan. Mahindra recently acquired a majority stake in REVA Electric Car Co Ltd. (now called Mahindra REVA), strengthening its position in the Electric Vehicles domain.

The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global business and information technology services company, Satyam Computer Services. The company is now known as Mahindra Satyam.

Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08 and has also received the A+ GRI rating for the year 2008- 09.

27 August 2010, Jaipur: The IT/ITES zone of Mahindra World City (MWC), Jaipur, a Special Economic Zone reaches another milestone with Wipro Ltd. The Indian technology giant has recently announced to commence development of its site at Mahindra World City, Jaipur. In order to commence the operations at the earliest Wipro will begin operations with 200 people in the ‘Evolve Technology Park’ within IT/ITES Zone of Mahindra World City, Jaipur after obtaining statutory approvals while they develop their own campus. This was informed by Mr V R Ganesh, Head – Real Estate, Wipro Ltd. and Mr Niranjan, Head-Civil Infrastructure, Wipro Ltd. who visited Mahindra World City, Jaipur on 26^th August 2010.

The IT zone of MWC, Jaipur is already operational with more than 2200 people (direct+indirect) working in the city. 35 companies have already signed-up with MWCJ which includes names like Infosys, Tech Mahindra, Deutsche Bank, State Bank of India, ICICI Bank, Nucleus Software, Nagarro Software, EXL, Connexions, Truworth, Girnar Soft, QH Talbros, Dynamic Cables, Poly Medicure, Genus, Knit Pro, etc.

Speaking at the occasion, Mr. Sunil Arora, Principal Secretary – Industries, Government of Rajasthan said, “We welcome Wipro to the knowledge city of Jaipur and it is heartening to know note that one of the biggest IT companies of India is planning to set up state-of-the-art IT development center in Jaipur shortly.”

About Wipro Ltd

Wipro Limited provides comprehensive IT solutions and services, including systems integration, information systems outsourcing, IT enabled services, package implementation, software application development and maintenance, and research and development services to corporations globally. Wipro Limited is the first PCMM Level 5 and SEI CMM Level 5 certified IT

Services Company globally. In the Indian market, Wipro is a leader in providing IT solutions and services for the corporate segment in India offering system integration, network integration, software solutions and IT services. In the Asia Pacific and Middle East markets, Wipro provides IT solutions and services for global corporations. Wipro also has profitable presence in niche market segments of consumer products and lighting. Wipro’s ADSs are listed on the New York Stock Exchange, and its equity shares are listed in India on the Stock Exchange – Mumbai, and the National Stock Exchange. For more information, please visit our websites at www.wipro.com, www.wiprocorporate.com, and www.wipro.in.

About Mahindra World City, Jaipur

Spread over an area of 3000 acres, Mahindra World City, Jaipur will provide corporates a world-class platform to expand their businesses to compete globally. Mahindra World City, Jaipur is a Special Economic Zone on the format of an ‘Integrated Business City’ and is a It is a 74:26 joint venture between Mahindra Lifespace Developers Ltd. (a Mahindra Group Company and previously known as Mahindra Gesco Developers Limited) and Rajasthan State Industrial Development and Investment Corporation Ltd (RIICO, an agency of the Government of Rajasthan).

The SEZ includes exclusive zones for IT/ITeS Companies, Light Engineering companies including Auto and Auto Component manufacturers, Handicraft Companies, Gems & Jewellery Companies and Apparel companies. Besides these exclusive zones, the SEZ will also have a Domestic Tariff Area (DTA) for catering to the demand of domestic industries. Mahindra World City will also have a dedicated Logistics and Warehousing Zone for the manufacturing companies in order to provide complete end to end solutions. Social Infrastructure in the form of housing, education and health institutes, recreational zones, and retail and hospitality centers also forms an integral part of the development. As part of this dream, the first phase of IT/ITeS SEZ is fully operational with Infosys, Deutsche Bank and EXL Services already started their operations.

35 companies have already signed-up with MWCJ which includes names like Infosys, Wipro, Tech Mahindra, Deutsche Bank, State Bank of India, ICICI Bank, EXL, Connexions, Truworth, Nucleus Software, Nagarro Software, Girnar Soft, QH Talbros, Dynamic Cables, Poly Medicure, Genus, etc.

Mahindra World City, Jaipur, has been identified as part of a list of 16 projects globally, which are being supported by the Clinton Climate Initiative (CCI), a foundation for sustainable development promoted by Former US President Bill Clinton. Only 2 of these projects are India-based, and Mahindra World City, Jaipur is one of these.

Mahindra World City, Jaipur at full capacity occupancy & operations level is expected to attract investment of over Rs.10,000 crores. This will create direct employment for approximately 100,000 people and indirect employment for over 1,50,000 people. It will export goods and services of more than Rs.4500 crores year on year.

The seminar was initiated by Mr. Manish Kumar Srivastava, Training and Placement Officer, Heritage campus, who welcomed Mr. Singh, and requested him to initiate the topic. A prolific speaker and pro-academic top management personnel Mr. Singh started the proceedings with career opportunities for BCA in Infosys. He stated that BCA students are eligible for two positions in Infosys, namely, Operations Executive and Testing Executive. In other IT companies, BCA students are also inducted as Junior Programmers.

Mr. Singh stressed that at this juncture, BCA students are heading for a big decision. Either after completion of BCA they can pursue MBA or MCA or MS abroad. Alternatively, they can directly get into the job market by exploring suitable placement opportunities. While making a choice between joining industry or pursuing higher studies, Mr. Singh explained that for higher studies a student has to undertake a detailed research work and has to indentify his/her strengths and weaknesses.

The seminar was conducted in an interactive mode where the students were requested to ask relevant questions. While responding to a question raised by a final year student of BCA, Mr. Singh appraised that following positions are available in Infosys for BCA pass out students with Masters degree:

?BCA with MBA from top 20 B-Schools: Business Analyst and Consultant
?BCA with MCA: Equivalent to regular B-Techs : Programmer/ Analyst
?BCA with MS from abroad: Research and Development cell
He concluded the session by saying that plenty of opportunities are there for BCA students as the time is changing exponentially and the student has to decide whether to join a job available at the moment or to pursue higher studies for better placement or Research work. He ended the interactive seminar with a short video clip containing lots of relevant and interesting information about the present scenario of the job market and the exponential growth that can be foreseen at the moment.

The session ended with a vote of thanks to the speaker by Prof. Gour Banerjee, Principal, The Heritage Academy. The idea of this type of unique corporate interractions was initiated by Shri Pradip Agarwal, the Chief Executive Officer, Heritage Group of Institutions, who believe that corporates are the centre for continuing learning for the students and the entire process helps the young minds with concrete practical ideas which can really shape their career for the future. Heritage Academy has been doing this since the inception and is sustaining the unique proposition by nurturing the vision of Kalyan Bharti Trust, the promoters behind this educational conglomerate in the Knowledge Revolution.

Also Mr. Sudhir Mishra, Sr. Lead- Talent acquisition, of Infosys inspired the students by saying that since 2005, the Heritagians have been performing brilliantly in the campus recruitment displaying the highest level of skills and enthusiasm. This session in 2011, he expects more students of Heritage to be part of Infosys.