LeadPress is Different

LeadPress is made by mortgage brokers, by mortgage brokers. We understand the importance of giving website visitors the best online experience possible. Clear calls to actions, optimized mortgage applications and conversion factors, mortgage calculators and useful information are some of the ways LeadPress helps convert your website visitors into exclusive mortgage leads.

Generate More Leads From Offline Advertising

Now more than ever prospects visit your website BEFORE contacting you when they are exposed to offline marketing such as direct mail, radio, TV or other offline marketing you may engage in.

These prospects visit your website to learn about your services and build trust in your company. This means that if you have a cheap or sub-par website you are losing deals and damaging your marketing ROI when high percentages of these visitors immediately abandon your site.

Generate More Leads From Online Advertising

Since LeadPress is Search Engine Optimized (SEO) and includes the world’s most powerful blogging engine (WordPress), you have the best blogging and SEO tools available to achieve the highest search engine rankings possible. High rankings = more leads!

Do not undermine your offline marketing by using an average or “FREE” website!

The savings are an illusion due to the opportunity cost of lost closed deals that occur when users abandon a less than professional website. You are better off with no website than a cheap one. Something is NOT better than nothing when it comes to your online presence.

Finally, refer someone to LeadPress and we will pay you $250!

Have questions? Don’t be shy, we’re here to help!

Thanks!!!

The LeadPress Team
888-622-4022
www.leadpress.com

Did you know? LeadPress is the only provider that offers lifetime licenses? Other providers prefer to lease the site to you month after month, year after year, because they make more money. Since we’re mortgage brokers ourselves, we appreciate the value of paying a one time fee for something and having complete control over it for life.

How much are you spending leasing your site year after year? It’s very likely that you’ve already spent more in the last couple of years leasing than a one time LeadPress fee would cost.

Still interested in a Monthly Lease? We will also be launching monthly leases shortly, we’ll keep you updated.

1 Search Engine Optimized Mortgage Website

A mortgage web site that has been optimized for relevant mortgage keyword terms being used by the target audience. An SEO optimized mortgage website will build high search engine rankings over time and help generate traffic. A mortgage website or mortgage template website is also important to any mortgage campaign as it is the hub of all mortgage marketing activities online and off. When prospects see mortgage marketing or advertising, the first place they go is to the website, this means that a mortgage website not only helps generate more internet mortgage leads from online SEO activities, but directly helps convert more prospects from offline mortgage marketing activities into exclusive mortgage leads.

2 Website Traffic

Traffic is generated from existing relationships and offline mortgage broker marketing activities such as direct mail, flyers, radio, tv and other mortgage marketing activities. Internet marketing campaigns such as pay per click or banner advertising will also drive traffic to your mortgage web site.

Organic search engine ranking will also help drive traffic to your web site. Creating unique content on your website and then generating links to that content to improve search engine rankings will also increase visitor traffic and search engine rankings.

Once the first and second components of mortgage lead generation have been satisfied, on-page website conversion can take place.

3 Conversion of Website Visitors

Conversion is the ability to convert visitors to your mortgage broker website into online mortgage leads via a contact form, live chat or a direct phone call to you. The primary tool employed on a mortgage lead generation website is the online application or rate quote / information request. You have invested money and time building and promoting your brand and website, so it is very important that you have the right tools in order to achieve the highest level of conversion on your website possible.

The Right Tools For the Job

The hands down most important on-page conversion factor issue facing mortgage companies today on their mortgage websites is the quality of their online mortgage applications. The mortgage website industry has long been steering their customers in the the wrong direction by promoting a “Online Full 1003 Application” or “Full 1003″ application style.

Originally designed to be a tool of efficiency that kept a loan officer from needing to take a loan application over the phone or in person, the Full 1003 style mortgage application has long since been proven to be a non-starter as borrowers will not fill it out due to its length and complexity.

Mortgage Lead Generation Killer: The Full 1003 Application

The “Full 1003″ is bad, very bad. It does not convert visitors to mortgage leads and even worse, it will cause your significant harm in the form of lost business and online conversion from visitors you have worked hard to drive to your mortgage website. It is important to note that all of your mortgage marketing campaigns (direct mail, radio, tv, etc.) are affected by this issue because many visitors to your mortgage web site come directly from non-internet related marketing activities. If your your mortgage website employs a Full 1003 application form, you simply will not realize any significant or meaningful success in your lead generation efforts until the Full 1003 Application is removed from your mortgage company website.

Barriers to Mortgage Lead Conversion

Another important aspect of online mortgage website lead conversion is providing as few barriers as possible between website visitors and your online mortgage applications. Case in point: Most mortgage website website design company’s websites take visitors to an intermediary page once a visitor clicks on an “Apply Now” link. This intermediary page typically includes 3 to 5 different options for applying such as “Short Form”, “Long Form”, “Download the Application”, etc. Each of these options includes a two or three sentence summary which then requires the visitor to study each option in order to find out which potential way of submitting an application is most appropriate. This is one more hoop the visitor is made to jump through and will only result in a high rate of application abandonment and guaranteed lower conversion. This intermediary page, combined with a Full 1003 is a proven formula to lower or eliminate lead generation on your mortgage broker web site, yet it is the industry standard model. If you already have a website with any of the major mortgage website providers you know this first hand.

What Works?

To find out which Online Lead Application does work, you only need to look to the large multi-million dollar companies that generate mortgage leads day in and day out as their core competency such as lowermybills.com, mortgageloan.com, etc. As witnessed on their websites, the 4 page short form application is the form used exclusively by virtually all of these lead generators and top producing mortgage broker and loan officer websites. These companies spend large sums of money driving traffic to their websites, so employing the highest converting online mortgage application possible has become an ongoing quest since day one. Through years of extensive A / B testing, the 4 page short form mortgage application has been proven day in and day out as the highest converting application format available.

In addition to the application format, website architecture, layout, presentation, and content also play an important role in generating online mortgage leads. More specifically, to maximize conversion a website must be authoritative, must provide ample opportunities to gather leads, must be a resource for visitors with useful information and tools, and must have high converting application forms.

The 3 Page Short Form Mortgage Application

• Proven Short Form Mortgage Application
• Advanced Short Form Exclusively Offered By Ipagio.com
• US Zip Code Database Validates All Property Address Information
• Every Ipagio Website Include Zip Code Database and Short Form
• Data Auto Population Based On US Zip Code
• Full Data Validation Throughout
• All Websites Hosted on Secure Servers With SSL Certificate or optional Dedicated SSL Certificate / IP Address
• High Converting Format

Sample High Conversion Mortgage Rate Request

Many mortgage brokers and loan officers are quickly realizing that without a high quality mortgage website, they are missing out on a significant source of mortgage leads in their overall mortgage marketing strategy. They may have an older generation of website that hasn’t been updated by their mortgage website provider or they may not have a mortgage web site at all. As they search the market for possible mortgage website solutions, a few different options arise.

Mortgage Templates

Mortgage templates are a traditional low cost way for mortgage lead generation website providers to give their users high quality websites for a lower cost than that involved with building a custom mortgage website from scratch. Mortgage templates essentially prevent mortgage website design firms from having to start from scratch each time they build a website, lowering website build times and costs for the end user. Mortgage templates are a cost effective way to provide high quality websites that can still be customized, but without having to reinvent the wheel.

Mortgage template based websites are also usually offered by mortgage website design companies or similar providers, so the hope is that they will have more experience in mortgage related calls to action and conversion factors. This is not always the case though as many mortgage web site providers still provide their users with mortgage lead conversion killers like Full 1003 Applications, which is really a shame considering how these significantly decrease your ability to generate mortgage leads.

Custom Mortgage Websites

Custom mortgage websites are also an option for a mortgage broker or loan officer looking to build a new website. A custom site will give more control and flexibility over the look and feel of the website, but the truth is that most custom mortgage websites are also built off of templates. In fact, most website designers use templates. Why? Because it just makes sense. There’s no reason to start from scratch on each website, the same way that a car factory wouldn’t abandon its preset templates for assembling cars.

Custom mortgage websites also carry a few risks with them. In my personal experience, general website design firms that do not specialize in mortgage websites specifically, do not understand lead generation very well. This translates into the websites they build being pretty to look at, but lacking important on page conversion items and calls to action. Items such as fast mortgage rate quotes, live chat, user friendly navigation, user friendly verbiage, high conversion applications, etc. are commonly missing or implemented poorly.

The Solution

If you are shopping for a mortgage web site, ask to see a portfolio or demo site. Decide whether or not you know what an excellent website looks like. If not, find someone who does and get their advice. Google mortgage website design and look at the offerings. Many providers have woefully out of date and sometimes tacky designs, take note and keep looking. Take your time and don’t get into a website unless you like what you see and make sure it does not include mortgage lead generation killers like, flash intros, tacky designs, Full 1003 Applications, etc.

Increase Online and Offline Mortgage Marketing ROI

Do you purchase leads or engage in direct mail, postcards, radio, TV or other offline mortgage marketing? Most of these prospects visit your mortgage website before contacting you, so the having right mortgage web site is crucial! Now more than any other time in history, your mortgage broker website is the hub for all of your online and offline mortgage marketing efforts. It is critical that your online presence is not average, you must be more professional than those you are competing against.

Is Your Current Mortgage Website Generating Leads?

If the answer is no, then you are not alone. Your mortgage website probably employs a Full 1003 Application and a host of other Mortgage Lead Generation taboos, such as Flash Intros, Music, and overall tacky and generic designs.

Proven Mortgage Marketing. LeadPress.com provides Mortgage Websites to fit your needs. You have complete control over the mortgage website template design and colors you like and you can customize your your logo, contact information, and branding at will to finalize your perfect lead generation mortgage website. Better yet, you can own the premier mortgage lead generation website for a simple one time fee with no monthly lease forever aftertaste.

Are You A Victim of the Full 1003 Mortgage Application?

The Full 1003 Application will not only hurt online mortgage lead generation on your site but very likely eliminate your chances of generating exclusive mortgage leads altogether. If this sounds familiar, you’re not alone, we are Mortgage Brokers that were facing the same scenario as you and wondering if there was a mortgage website that actually worked in generating internet mortgage leads. This current endless void of mortgage broker website designers that build outdated and generic mortgage web sites that don’t work is why we started Ipagio.com. If you are wondering how you can increase your Internet Mortgage Lead Generation Results and Search Engine Rankings, an Ipagio Mortgage Website is the solution.

Best Mortgage Website Dollar For Dollar Value, Period.

Even a custom website designer with a $5000 to $10,000 budget would be unlikely to be able to reproduce a mortgage website with the mortgage applications, calculators, search engine optimization, server side scripts, content, architecture, conversion tools, and live chat in a way that can compete with an LeadPress mortgage website. As Mortgage Brokers ourselves, we’ve learned the hard way what works and what doesn’t in mortgage lead generation and have used this experience to design the best mortgage marketing lead website available at a price point that is accessible to anybody willing to invest in their business.

Bottom Line – One Time Fee, Lifetime License.

Other mortgage website design companies will not allow you to purchase a lifetime license as we do. Only LeadPress allows you to own your mortgage broker website for around what you would pay other companies in one year to lease their mortgage websites. Since we give you the full source code as when you purchase our website, you are free to have any web designer or mortgage website design company you choose work on the site and can make any customizations with full control over the code.

If you are looking for a Mortgage Broker Website, Loan Officer Website, Mortgage Lead Generation Web Site or Mortgage Net Branch Website, we can help give you the tools you need to generate exclusive mortgage leads and increase mortgage website lead conversion. Our pricing insures efficient use of your mortgage broker marketing budget and our product is second to none. Calculate how many online mortgage leads it might take to recoup your investment in a quality mortgage lead generation website. Not many, we know!