http://blog.involver.com Brand Marketing on Facebook Wed, 28 Oct 2009 16:42:54 +0000 http://backend.userland.com/rss092 en involverhttp://feedburner.google.com Great news for Facebook Page owners: Facebook has just pushed out a substantial and thoughtful redesign of its News Feed. On the bare surface, the changes might not look that exciting. But make no mistake. With this redesign, Facebook Pages have gained a lot more communicative power. What are the details? ... http://blog.involver.com/2009/10/the-power-of-facebooks-new-news-feed/ We're happy to report that our Facebook marketing platform is growing tremendously. Over the past few months, thousands of companies have used Involver applications to do a whole lot: they're syndicating blog posts and tweets on Facebook, disseminating exclusive coupons on their Pages, and (on a higher level) creating unique ... http://blog.involver.com/2009/09/new-apps-released-flickr-for-facebook-pages-custom-landing-tabs-and-more/ Recently Inside Facebook published some great commentary on the curiously titled "Gesundheit! Modeling Contagion through Facebook News Feed," an April 2009 research article co-written by Facebook's in-house sociologist Cameron A. Marlow. The article explores some fascinating data on the patterns that drive Facebook Page growth. Working from a huge dataset of ... http://blog.involver.com/2009/08/what-can-we-learn-from-262985-facebook-pages/ Every day we're amazed to find fresh and ingenious examples of brands supercharging their Facebook Pages with Involver's marketing apps. I wanted to highlight three Pages that really stand out to us. 1) Kenneth Cole Lesson Learned: More often than not, Facebook users will welcome an opportunity to add their voices ... http://blog.involver.com/2009/07/three-great-examples-of-involver-facebook-apps/ This week brings two big announcements: 1) According to its own tally, Facebook now has over 250 million active users. The number reflects extraordinary growth: just three months ago Facebook pegged its user base at 200 million actives, and in January of this year the number was verified at around 150 ... http://blog.involver.com/2009/07/its-official-americans-spend-more-time-on-facebook-than-on-any-other-site/ Forrester Research analyst and all-around social media expert Jeremiah Owyang published a great blog post earlier this month on brands' increasing "pollination" of the social web. Here, pollination more or less refers to the process by which brands both create and promote conversations about themeselves using Facebook, Twitter, email, and ... http://blog.involver.com/2009/07/how-to-deal-with-pollination-on-social-networks/ As reported by Inside Facebook: By all accounts, Facebook is continuing to grow at a breakneck pace. This week we can add one more proof point to the mix: According to Compete.com, in June 2009 Facebook's unique U.S. audience grew by 10.7% to 91.7 million unique visitors. 10+% growth in 30 days ... http://blog.involver.com/2009/07/no-stopping-facebook-and-its-user-base/ If you've read this blog for a while, you know by now that we like to devote this space to case studies. Among other organizations, last year we highlighted Puma, which used Involver to promote its Summer Olympics campaign for Usain Bolt, the Jamaican sprinter who won three gold mdeals ... http://blog.involver.com/2009/07/considering-involver-the-proof-is-in-the-engagement/ A heads-up -- if your Facebook Page has more than 100 fans, you can register a custom URL for your Page (e.g., facebook.com/involver to replace facebook.com/pages/involver/7252381846) right now. If you're a Page administrator, you can set your custom username at www.facebook.com/username. We hope you get the shortened URL of your ... http://blog.involver.com/2009/06/reserve-your-facebook-page-url/ Earlier this week we polled Involver's Facebook Page fans and asked them: "What's your favorite Facebook Fan Page?" Check out the responses here. From Dave mentioning theKBuzz Page to Jordan calling out the funny "Yelling at inanimate objects" Page (over 140,000 fans!), the answers run the gamut. We're glad that our fans' ... http://blog.involver.com/2009/06/what-is-your-favorite-facebook-page/